[DO NOT PUBLISH]


           IN THE UNITED STATES COURT OF APPEALS
                                                                FILED
                  FOR THE ELEVENTH CIRCUIT   U.S. COURT OF APPEALS
                    ________________________   ELEVENTH CIRCUIT
                                                             SEPT 27, 2010
                           No. 09-14890                       JOHN LEY
                     ________________________                   CLERK


                D. C. Docket No. 02-02984-CV-MHS-1


SECURITIES AND EXCHANGE COMMISSION,

                                                         Plaintiff-Appellant,

                                versus

MERCHANT CAPITAL, LLC,
STEVEN C. WYER,
KURT V. BEASLEY,


                                                      Defendants-Appellees,

NEW VISION FINANCIAL, LLC,

                                                                    Defendant.

                     ________________________

              Appeal from the United States District Court
                 for the Northern District of Georgia
                   _________________________

                         (September 27, 2010)
Before EDMONDSON and CARNES, Circuit Judges, and GOLDBERG,* Judge.

PER CURIAM:

       This appeal is the third time this Court has seen this case. See SEC v.

Merchant Capital, LLC, 311 F. App’x 250 (11th Cir. 2009) (hereinafter “Merchant

Capital II”), rev’g and remanding 1:02-CV-2984-MHS (N.D. Ga. June 10, 2008);

SEC v. Merchant Capital, LLC, 

(11th Cir. 2007) (hereinafter

“Merchant Capital I”), rev’g in part, vacating in part, and remanding 

(N.D. Ga. 2005). The case is a civil enforcement action brought

by the SEC against Merchant Capital and the two people who own it.

       The history has been set out and made in earlier opinions. Briefly stated, the

SEC has consistently contended that Defendants failed to register securities and

made material omissions about the securities and made the omissions in bad faith;

the District Judge has regularly disagreed. As the case stands before us now, we

look at two questions:



       1.     Whether the District Court clearly erred in determining that

              Defendants acted no worse than negligently in withholding



       *
          Honorable Richard W. Goldberg, United States Court of International Trade Judge,
sitting by designation.


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              information from investors?



On this question, we know that we review the District Court’s findings on scienter

for clear error. Merchant Capital 

. Credibility is important.

Especially given that the District Judge heard the oral testimony of the individual

Defendants, we accept that a finding of mere negligence was not clearly erroneous.



       2.     Whether the District Court abused its discretion in its decisions on

              imposing equitable remedies, including disgorgement, permanent

              injunctions, and civil monetary penalties?



Particularly given the finding of mere negligence, we affirm the District Court’s

decision on the permanent injunction and on the civil monetary penalties.

       But we reverse the District Court’s decision to order no disgorgement. From

our opinion in the last appeal, we point out this sentence: “The district court is

instructed to order the appropriate disgorgement . . . for violations of the anti-fraud

statutes.” Merchant Capital II, 311 F. App’x at 252. And we point out this

sentence about violation of registration requirements: “Because these violations are

strict-liability violations, the district court is instructed to order appropriate



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disgorgement . . . .” 

Our instructions were not suggestions.

Nevertheless, in the face of our opinion, the District Court on remand wrote “an

order of disgorgement is not appropriate in this case.”

      Because of the burden of responsibility the Circuit Court bears, we must

insist that the instructions that we set out in our opinions be taken, for the pertinent

cases, as commands: the mandate. The Circuit Court’s orders to the District Court

to take a specific action must be treated seriously and carried out fully. As the

District Court acknowledged in its most recent order, the chief purpose of

disgorgement is to “deprive violators of their ill-gotten gains.” Disgorgement is

not dependent on scienter, but is tied instead to the idea of unjust enrichment: the

broad idea is that persons not profit from breaking the securities laws.

      We meant for disgorgement to be ordered by the District Court. Given the

instructions set out in our earlier opinion, “appropriate disgorgement” must not

become -- in this case on remand -- an outright District Court order of “No

disgorgement.”

      We have read the District Judge’s spirited explanation on remand for his

own negative conclusion about disgorgement; the words are no substitute for the

necessary action. In the light of our earlier opinion, disgorgement, as a matter of




                                            4
law, was -- and is -- warranted in this case.1 The outright denial of disgorgement is

reversed. The case is again remanded to the District Court for further proceedings

not inconsistent with this decision. In the District Court, the Chief Judge of the

Northern District of Georgia is directed to reassign the case to a different judge to

determine the amount2 of disgorgement that will be imposed and to preside over

this case for all other purposes and proceedings in that honorable Court.

       AFFIRMED IN PART, REVERSED IN PART, REMANDED WITH

INSTRUCTIONS.




       1
        As ordered by this Court, Merchant Capital II, 311 F. App’x at 252, the District Court
entered judgment concluding that the Defendants had violated Sections 5(a) and 5(c) of the
Securities Act, 15 U.S.C. §§ 77e(a), 77e(c), as well as Section 15(a) of the Securities Exchange
Act, 15 U.S.C. § 78o(a). The District Court also concluded that the Defendants had violated
Sections 17(a)(2) and 17(a)(3) of the Securities Act, 15 U.S.C. §§ 77q(a)(2), 77q(a)(3).
       2
        We express no view on the correct amount of disgorgement: a calculation of causation
and figures.

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