ANNE C. CONWAY, District Judge.
This cause comes before the Court on Plaintiff Miller's Ale House, Inc.'s ("Miller's") Objection and reply in support thereof, (Doc. Nos. 46 & 54), to the Magistrate Judge's Report and Recommendation ("R&R"), (Doc. No. 45). Defendant DCCM Restaurant Group, LLC ("DCCM") responded in opposition, (Doc. No. 50). The R&R recommended that DCCM's Motion to Dismiss be denied, and that DCCM's Motion for Summary Judgment (Doc. No. 21) be granted. Miller's Request for Oral Argument (Doc. No. 46 at p. 19) regarding its Objection to the R&R will be denied. Oral argument is unnecessary because the issues are clear. For the reasons stated herein, the Court will adopt and confirm the R&R and will grant DCCM's Motion for Summary Judgment.
On July 8, 2015, Miller's filed a complaint against DCCM for false designation of origin and unfair competition in violation of Section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a); for Florida common law unfair competition; and for violations of Florida's Deceptive and Unfair Trade Practices Act. (Doc. No. 1). Miller's operates approximately seventy sports bar restaurants throughout Florida and the United States. (Id. ¶¶ 7-8). On each of its restaurants, Miller's uses a similar, but not always identical, sign. Sometimes the sign appears with the name Miller's in italics preceding a geographical prefix and followed by the phrase "ale house;" and other times the sign omits "Miller's" and contains only a geographical prefix and "ale house." (Id. ¶ 10). For example. Miller's signs often read: "Miller's ORLANDO ALE HOUSE," or simply "ORLANDO ALE HOUSE."
The basis of Miller's complaint is that DCCM is utilizing a sign for its sports bar restaurant that is confusingly similar to Miller's signs thus causing confusion as to the origin of DCCM's restaurant. (Id. ¶ 20). DCCM's restaurant, located in Davenport, Florida, is called Davenport's Ale House. (Id. ¶¶ 20-21). The Davenport's Ale House sign is comprised of Davenport's in italics preceding the phrase "ale house." (Id.) For example, "Davenport's ALE HOUSE." (Id.) Miller's contends that the relevant public, central Florida, associates an italicized word followed by ALE HOUSE with Miller's restaurants, regardless of the nature of the italicized word. (Id. ¶ 14).
At this juncture, it is necessary to briefly summarize Miller's prior litigation as it is relevant to this case. In 2000, Ale House Management, Miller's predecessor,
In the present case, Miller's argues that this is not a lawsuit to re-litigate the generic phrase "[geographical prefix] ALE HOUSE." (Doc. No. 30 at p. 2). Rather, Miller's contends that this is a claim for unfair competition. (Id.) On September 18, 2015, DCCM filed a 12(b)(6) motion to dismiss the complaint and a motion for summary judgment. (Doc. No. 21). DCCM contends that Miller's claim is substantively one for trademark infringement but is being disguised as an unfair competition claim. (Id. at p. 9). Importantly, Miller's seeks to re-litigate the same issue the Eleventh Circuit decided three years ago. (Id.) DCCM argues that generic terms cannot be the basis of an unfair competition claim for false designation of origin under 15 U.S.C. § 1125(a) because such a claim requires a plaintiff to prove rights in a valid, protectible mark. (Id. at pp. 16-17). DCCM emphasizes that Miller's claim based on red signs, ale house with a geographical prefix, and italics is materially similar to the issue already decided by the Eleventh Circuit, with the additional claim that Davenport's use of italics constitutes unfair competition. (Id. at p. 15). DCCM emphasizes that Miller's does not use italics consistently on its buildings, nor do any of its signs italicize the geographical prefix. (Id. at pp. 15-17; Doc. 50 at p. 4).
In the R&R, the Magistrate Judge recommended that Miller's motion to dismiss be denied, but that its motion for summary judgment be granted. (Doc. No. 45 at pp. 16, 20). The Magistrate Judge recommended a denial of the motion to dismiss because the style of font used in Miller's signs (namely, the italicization: "Miller's ALE HOUSE") was not raised in Miller's previous Eleventh Circuit case; therefore, issue preclusion does not require dismissal because the issues are not identical. (Id. at p. 16). However, the Magistrate Judge recommended granting the summary judgment motion because the evidence offered by Miller's is insufficient to establish a genuine issue of material fact. (Id. at p. 19). The Magistrate Judge reasoned that Miller's evidence only amounts to a showing of confusion among consumers in central Florida but does not establish a de facto secondary meaning, which requires a showing that the general public, outside of just central Florida, associates the font and style of the sign with Miller's. (Id.)
District courts review de novo any portion of a magistrate judge's disposition of a dispositive motion to which a party has properly objected. Fed. R. Civ. P. 72(b)(3); Ekokotu v. Fed. Express Corp., 408 F. App'x 331, 336 n.3 (11th Cir. 2011) (per curiam).
"Summary judgment is appropriate `if the movant shows that there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.'" Travelers Prop. Cas. Co. of Am. v. Moore, 763 F.3d 1265, 1268 (11th Cir. 2014) (quoting Fed. R. Civ. P. 56(a)). A court ruling on a motion for summary judgment must "resolve all ambiguities and draw reasonable factual inferences from the evidence in the non-movant's favor." Id.
As an initial matter, the Court notes that neither party has objected to the Magistrate Judge's analysis of DCCM's motion to dismiss and recommendation that this motion be denied because the issues are not identical. The undersigned Judge adopts this analysis in its entirety. Second, the Magistrate Judge recommended that DCCM's motion for summary judgment be granted. (Doc. No. 45 at p. 16). The undersigned Judge will adopt and confirm the Magistrate Judge's recommendation to grant summary judgment in DCCM's favor with the following modifications to the analysis.
The Lanham Act, 15 U.S.C. § 1125(a), provides for two distinct claims of unfair trade practices: unfair competition pursuant to § 1125(a)(1)(A) and false advertising pursuant to § 1125(a)(1)(B). Synergy Real Estate of SW Fla., Inc. v. Premier Prop. Mgmt. of SW Fla., LLC, 578 F. App'x 959, 961 (11th Cir. 2014). In the present case, Miller's brings a cause of action for unfair competition specifically known as false designation of origin or "passing off." (Doc. No. 1 ¶¶ 27-33). In general terms, a claim for "passing off" arises "when a producer misrepresents his own goods or services as someone else's." Custom Mfg. & Eng'g Inc. v. Midway Servs. Inc., 508 F.3d 641, 647 (11th Cir. 2007). In the Eleventh Circuit, to establish a prima facie case of false designation of origin under § 1125(a), a plaintiff must show (1) that the plaintiff had enforceable rights in the mark or name, and (2) that the defendant made an unauthorized use of the mark causing a likelihood of confusion among consumers.
In Knights Armament Co. v. Optical Sys. Tech. Inc., the Eleventh Circuit affirmed the undersigned Judge's determination that the defendant, a competitor of the plaintiff, could not prevail on its counterclaim for trademark infringement because the defendant's merely descriptive mark had not obtained secondary meaning prior to the plaintiff's use of the mark. 654 F.3d 1179, 1189 (11th Cir. 2011). Importantly, in affirming this determination, the Eleventh Circuit declined to consider the defendant's alternative counterclaim for unfair competition and false designation of origin pursuant to § 1125(a) because the defendant did not have enforceable rights in the mark. Id. at 1189 n.19. ("As the district court concluded that [the defendant] did not have enforceable rights in the . . . mark . . ., [the defendant] does not prevail on its remaining unfair competition counterclaims."). Therefore, Eleventh Circuit precedent requires that a plaintiff have enforceable rights in a mark or name in order to prevail on a false designation of origin claim pursuant 15 U.S.C. § 1125(a).
The Court finds Miller's attempt to label its claims as distinct from that of a trademark infringement claim unpersuasive. "[A]n unfair competition claim based only upon alleged trademark infringement is practically identical to an infringement claim." Knights Armament Co. v. Optical Sys. Tech., Inc., 647 F.Supp.2d 1321, 1336 (M.D. Fla. 2009) aff'd, 654 F.3d 1179 (11th Cir. 2011). The only difference between the present case and the Miller's case decided by the Eleventh Circuit in 2012 is that DCCM uses italics in its sign.
The majority of Miller's objections to the R&R are based on whether the appropriate geographical area for the likelihood of consumer confusion element is central Florida or nationwide. (Doc. No. 46 at pp. 4, 9-17). Since the Court concludes that Miller's cannot succeed on its false designation of origin claim because it lacks enforceable rights in a mark or name, the Court need not address the relevant geographical market for purposes of the likelihood of consumer confusion element. Accordingly, the Court will deny Miller's motion to conduct discovery to address the issue of consumer association nationwide and its Fed. R. Civ. P. 56(d) motion requesting that the Court refrain from granting summary judgment without permitting discovery of nationwide consumer association. (Doc. No. 46 at p. 17). The Court determines that both motions are moot. Similarly, the Court will deny Miller's Fed. R. Civ. P. 56(f) motion because Miller's had ample opportunity to address the requirements of its false designation of origin claim as DCCM raised the issue in its motion to dismiss. (See Doc. No. 21 at pp. 17-18).
Additionally, Miller's objects to the R&R on the grounds that the Magistrate Judge "dissected" Miller's signs into component parts rather than viewing the signs as a whole. (Doc. No. 46 at p. 19). The undersigned Judge disagrees. In the R&R, the Magistrate Judge merely identified the only distinguishing feature in the present case from that considered by the Fourth and Eleventh Circuits in the prior Miller's decisions: "[t]he only difference here is Miller's inclusion of allegations regarding similar font styles." (Doc. No. 45 at p. 19). The Magistrate Judge did not isolate and compare the italicized portions of the parties' respective signs. Rather, the Court views the signs precisely as Miller's suggests: "the presence of red letters, the same final phrase `Ale House' preceded by a geographical term, the first word in italics and the remainder in block letters." (Doc. No. 54 at p. 4). Therefore, the Court, after considering Miller's sign as a whole and carefully considering Miller's arguments in support of its false designation claim, concludes that there is no genuine issue of material fact that Miller's lacks a protectable interest in its signs [geographical prefix] ALE HOUSE. Because Eleventh Circuit precedent requires protectable rights in a mark or name for a false designation of origin claim, the Court will grant DCCM's motion for summary judgment.
Last, the Court must consider whether DCCM is entitled to summary judgment on Miller's state law claims brought under Florida's common law of unfair competition and Florida Deceptive and Unfair Trade Practices Act, Fla. Stat. § 501.201, et seq (Counts II & III). The analysis of the Florida statutory and common law claims of unfair competition is the same as that under federal law. See Investacorp, Inc. v. Arabian Inv. Banking Corp., 931 F.2d 1519, 1521 (11th Cir. 1991). Therefore, because Miller's failed to establish that it has protectable rights in a mark, DCCM is entitled to summary judgment with respect to the state law claims. See Gift of Learning Found., Inc. v. TGC, Inc., 329 F.3d 792, 802 (11th Cir. 2003) (granting summary judgment on state law claims because plaintiff failed to establish it had a protectable mark and the analysis for state law claims is the same.).
Based on the foregoing, it is ordered as follows:
1. The Plaintiff Miller's Ale House Inc.'s Objection (Doc. No. 46), filed on December 2, 2015, is
2. The Report and Recommendation (Doc. No. 45), issued November 18, 2015, is
3. The Defendant DCCM Restaurant Group, LLC's Motion to Dismiss and Motion for Summary Judgment (Doc. No. 21), filed on September 18, 2015, is
4. The Clerk shall enter a final judgment providing that Plaintiff Miller's Ale House Inc. shall take nothing on its claims asserted in the Complaint against Defendant DCCM Restaurant Group, LLC. The judgment shall also provide that the Defendant shall recover its costs of this action.
5. All remaining pending Motions are
6. The Clerk is directed to close this case.