OPINION AND ORDER

SHIRA A. SCHEINDLIN, U.S.D.J.

Plaintiffs Dina Ann Comolli, Christine Holliday, and Sandra Williams bring this action against defendants Huntington Advertising Fund, Inc. ("HAF"), Huntington Learning Centers, Inc., Huntington Learning Corporation, and Huntington Mark, LLC (collectively "Huntington"). Plaintiffs allege that Huntington broadcast their images — captured by their consensual appearance in a commercial — without their written consent in violation of Section 51 of the New York Civil Rights Law. Defendants now move for summary judgment on the ground that discovery has revealed that plaintiffs signed written releases — giving Huntington express authority to broadcast plaintiffs' images in the commercial — prior to plaintiffs' participation in the commercial.1 For the following reasons, defendants' motions are GRANTED.

I. BACKGROUND

The following facts are not in dispute. Huntington Learning Centers, Inc. is a franchisor of learning centers around the country; Huntington Learning Corporation owns and operates learning centers in New York; Huntington Mark, LLC owns intellectual property used by Huntington Learning Centers, Inc. and its franchises; and New York ADI Coop Corp. purchases advertising for Huntington franchises.2 HAF is a special purpose entity that collects a portion of the revenues generated by the Huntington franchisor and franchisees, and then disburses those funds for advertising expenditures.3 Plaintiffs Dina Ann Comolli, Christine Holliday, and Sandra Williams are actresses who performed in a television commercial for Huntington, depicting three mothers discussing their children's academic performance in a coffee shop.4

In 2011, Mint Advertising ("Mint"), a New Jersey based advertising agency, was hired to produce a "rebranding" advertising campaign for Huntington.5 Mint hired Kinetiscope, a television production company, to produce four television commercials for the campaign, including the commercial in which plaintiffs appeared.6 In response to a subpoena, Greg Slagle, a principal of Kinetiscope and the producer of the commercials, produced copies, but not originals, of thirty-nine release forms that Kinetiscope had obtained in connection with the production of the four commercials in perpetuity.7 In general terms, the releases permit Huntington to use plaintiffs' images in the television commercial. There is a single release form for each plaintiff, and each plaintiff has identified the handwriting on the relevant release form as her own.8

Each plaintiff states that she does not remember signing a release form.9 Holliday also indicates that she

Each release form is a single page with the words "PERSONAL RELEASE" at the top. Much like typical business correspondence, there is a line for the date, then Mint's address, and the salutation "Ladies and Gentlemen." The text of the release states that:

Just after the text is the complimentary closing, "Very Truly yours," and then a blank line for the actor's name, under which it is written "(print name clearly)." This is followed by blank lines for an address and telephone number. Finally, there is a blank line under which it is written "[i]f signatory is under 21, the parent or guardian must also sign above to signify agreement."

Each plaintiff printed her name below "Very Truly yours" on her respective release form; in addition, Holliday wrote her name in cursive on the bottom line above "[i]f signatory is under 21, the parent or guardian must also sign above to signify agreement."11 After the shoot, each plaintiff sent Kinetiscope an invoice for her work on the commercial, received a check for $500 for that work, endorsed the check, and cashed or deposited the check in her bank account.12

II. LEGAL STANDARD

Summary judgment is appropriate where, "viewing the record in the light most favorable to the non-moving party... `there is no genuine dispute as to any material fact and the movant is entitled to judgment as a matter of law.'"13 "In making this determination ... we resolve all ambiguities and draw all permissible factual inferences in favor of the party against whom summary judgment is sought."14 "A fact is material if it might affect the out-come of the suit under the governing law, and an issue of fact is genuine if the evidence is such that a reasonable jury could return a verdict for the nonmoving party."15

"The moving party bears the burden of showing the absence of a genuine dispute as to any material fact."16 To defeat a motion for summary judgment, the non-moving party must "`do more than simply show that there is some metaphysical doubt as to the material facts, and may not rely on conclusory allegations or unsubstantiated speculation.'"17 "If the non-moving party has the burden of proof on a specific issue, the movant may satisfy its initial burden by demonstrating the absence of evidence in support of an essential element of the non-moving party's claim."18

"`The function of the district court in considering the motion for summary judgment is not to resolve disputed questions of fact but only to determine whether, as to any material issue, a genuine factual dispute exists.'"19 "`Credibility determinations, the weighing of the evidence, and the drawing of legitimate inferences from the facts are jury functions, not those of a judge.'"20

III. APPLICABLE LAW

Section 50 of New York Civil Rights Law forbids the "use[ ] for advertising purposes, or for the purposes of trade, the name, portrait or picture of any living person without having first obtained the written consent of such person ...."21 Section 51 authorizes a private cause of action for both injunctive relief to, and damages arising from, the use of material declared unlawful by Section 50 (a "Section 51 claim").22 A Section 51 claim "must demonstrate each of four elements: (1) usage of plaintiff's name, portrait, picture, or voice, (2) within the state of New York, (3) for purposes of advertising or trade, (4) without plaintiff's written consent."23

IV. DISCUSSION

Lack of written consent is an essential element of a Section 51 claim. During discovery, defendants located copies of written releases relating to the commercial for each plaintiff. Plaintiffs attempt to raise a genuine dispute of material fact with respect to the releases, and also argue that the releases should not be considered because they are not admissible into evidence.

A. There Is No Genuine Dispute of Material Fact as to Whether Plaintiffs Executed the Releases

Plaintiffs argue that the there is a genuine dispute of material fact as to whether Comolli and Williams intended to provide written consent on the ground that they printed their names and addresses on the release form, but did not sign them.24 However, under New York's General Construction law, a printed name is no less a signature than a name written in cursive: "[t]he term signature includes any memorandum, mark, or sign, written, printed, stamped, photographed, engraved or otherwise placed upon any instrument or writing with intent to execute or authenticate such instrument or writing."25 Given the structure and content of the releases, printing one's name under "Very Truly yours" constitutes a signature.

Under New York's General Construction Law, what matters is not whether Comolli and Williams used print or cursive, but whether they intended to sign the release.26 In assessing a contracting party's intent, courts look to objective manifestations and not to unexpressed, subjective views.27 Here, Comolli and Williams both printed their names in the exact place required by the plain terms of the document, on the signature line beneath the typed "Very Truly Yours" complimentary closing. They each followed the straightforward, simple directions on the document to print their names. They then participated in the shoot and later sent invoices for their work. After they received checks for $500, they endorsed and cashed them. While Comolli and Williams claim that they did not intend to sign the releases when they printed their names, they fail to present objective evidence that supports their argument. Thus, a review of the objective evidence in the record demonstrates that there is no genuine dispute of material fact about whether Comolli and Williams intended to sign the releases.28

B. The Copies of the Releases Submitted by Huntington Have Been Appropriately Authenticated

Plaintiffs next argue that the releases are inadmissible because they are duplicates that have not been properly authenticated.29 However, the "evidence [is] sufficient to support a finding that the [releases are] what [defendants] claim[ ]" them to be.30 First, each of the plaintiffs has admitted that the relevant release bears her own handwriting. Second, Greg Slagle, the records custodian for Kinetiscope, has submitted an affidavit stating that the plaintiffs' personal releases are true copies of the releases his company obtained for the commercial. Finally, Slagle produced the releases in this litigation pursuant to a subpoena, and confirmed their authenticity at his deposition. This foundation amply satisfies Rule 901's authentication requirement.31

Plaintiffs argue that because Federal Rule of Evidence 1002 requires originals of documents, the copies submitted by defendants should not be allowed into evidence. Plaintiffs concede that Federal Rule of Evidence 1003 permits the admission of duplicates, but argue that the Rule is subject to two exceptions, and that both of those exceptions apply here.32 Under Rule 1003, a duplicate is not admissible if "a genuine question is raised as to the authenticity of the original" or if "in the circumstances it would be unfair to admit the duplicate in lieu of the original."

However, plaintiffs have failed to raise a colorable argument as to the existence of either condition. Holliday's purported doubt about the authenticity of her release — which is based on her claims that she did not recall signing it or seeing one of the producers on the set, and that she would never sign a release of rights in perpetuity — is far too thin a reed to support such a claim.33 Nor have plaintiffs established any unfairness. Under Rule 1004(a), "[a]n original is not required and other evidence of the content of a writing, recording, or photograph is admissible if: (a) all the originals are lost or destroyed, and not by the proponent acting in bad faith." Plaintiffs admit that Huntington "could not locate the originals after an extensive search[,]"34 and there is no evidence in the record that the documents were lost or destroyed as a result of Huntington acting in bad faith.35 Accordingly, plaintiffs' arguments that this Court should not consider the releases on this motion are rejected.

V. CONCLUSION

For the foregoing reasons, defendants' motions for summary judgment are GRANTED. The Clerk of the Court is directed to close these motions (Dkt. Nos. 55 and 60) and this case.

SO ORDERED.