United States Court of Appeals
                             FOR THE EIGHTH CIRCUIT
                                   ___________

                               Nos. 03-2652/04-1577
                                   ___________

Diesel Machinery, Inc.,                 *
                                        *
             Appellee,                  *
                                        * Appeals from the United States
      v.                                * District Court for the
                                        * District of South Dakota.
B.R. Lee Industries, Inc.,              *
                                        *
             Appellant.                 *
                                   ___________

                              Submitted: December 16, 2004
                                 Filed: August 8, 2005
                                  ___________

Before BYE, JOHN R. GIBSON, and GRUENDER, Circuit Judges.
                             ___________

BYE, Circuit Judge.

       Diesel Machinery, Inc. (DMI), sued B.R. Lee Industries, Inc. (LeeBoy),1
alleging LeeBoy unlawfully terminated DMI's dealer franchise. The district court2
entered partial summary judgment in DMI's favor on liability, and a jury subsequently
awarded DMI compensatory damages of $665,000, and $4.335 million in punitive


      1
      LeeBoy is the tradename of the products manufactured by B.R. Lee Industries.
Both parties refer to B.R. Lee Industries as LeeBoy, and we do so as well.
      2
       The Honorable Lawrence R. Piersol, United States District Judge for the
District of South Dakota.
damages, remitted to $2.66 million by the district court. See Diesel Mach., Inc. v.
B.R. Lee Indus., Inc., 

, 1051-56 (D. S.D. 2003). In this appeal,
LeeBoy challenges the grant of partial summary judgment and several of the district
court's pre-trial, trial and post-trial rulings. We affirm the district court in all respects.

                                              I

       DMI is a construction equipment dealer in South Dakota. LeeBoy
manufactures several models of pavers and other road-building equipment. In
November 2000, LeeBoy entered a dealership agreement with DMI giving the latter
exclusive rights to sell LeeBoy products throughout South Dakota as well as seven
counties in Minnesota. Initially effective through December 31, 2001, the agreement
provided it would thereafter "automatically renew for successive one (1) year terms."
DMI's App. at 76. The agreement also indicated either party could terminate the
agreement with "advance written notice of termination at least sixty (60) days (or
longer if required by the laws of the state where your principal office is located) prior
to the end of the then current term." 

further provided:

       Some states have laws that give you certain rights which may vary from,
       or are in addition to, those found in this Agreement. If your principal
       place of business is located in one of those states, this Agreement is
       amended to the fullest extent necessary to provide you those rights.

       This provision resulted from DMI's request to modify the initial draft of the
agreement, which had provided North Carolina law would govern. DMI wanted the
benefit of the South Dakota Dealer Protection Act (SDDPA), which it understood to
permit termination of the agreement only if DMI justly provoked LeeBoy through
misconduct. See S.D. Codified Laws § 37-5-3 (prohibiting a manufacturer or
distributor from canceling a dealer's franchise "unfairly . . . and without just

                                             -2-
provocation"); Groseth Int'l, Inc. v. Tenneco, Inc., 

, 168 (S.D. 1987)
(holding "just provocation [under § 37-5-3] requires some sort of misconduct or
shortcoming on the part of the dealer.").

       After entering the agreement, DMI took its obligation to LeeBoy seriously.
DMI likened its relationships with the manufacturers whose lines it carried to a
marriage, putting the goodwill it had built with its customers on the line when
promoting products. DMI trained its sales and service employees on LeeBoy
products and procedures. Tim Jenkins, LeeBoy's Manufacturer's Representative for
the territory which included South Dakota, presented sales training sessions to DMI
sales people and traveled with various DMI salesmen on customer calls to promote
LeeBoy products. LeeBoy's literature was disseminated to DMI's sales people, and
DMI's sales people studied the LeeBoy product and procedures manual. DMI also
stocked – in both its Sioux Falls and Rapid City branches – the parts LeeBoy
recommended for stocking.

       DMI advertised LeeBoy's products. LeeBoy provided DMI with a canvas sign
or poster (approximately 3' x 5') displaying the LeeBoy logo, which DMI placed in
its dealership lobby. DMI advertised LeeBoy products on its Internet website, in its
DMI Product Support Report (a monthly publication indicating DMI's current
inventory), and in the DMI Difference Magazine (a publication sent to about 2000
DMI customers and potential customers). DMI displayed product brochures for
LeeBoy equipment in the lobbies of both its Sioux Falls and Rapid City branches.
DMI's sales manager also prepared an advertising flyer specifically to promote the
LeeBoy Force Feed Loader (referred to in South Dakota as a snow loader), which
LeeBoy sent to all of its customers along with LeeBoy's own product brochure.

      DMI purchased two pavers from LeeBoy within the first six months of the
franchise period. DMI ordered the first paver in March of 2001 and purchased it in
June of 2001. DMI leased this paver for three months to Bowes Construction in

                                        -3-
Brookings, South Dakota; Bowes ultimately purchased the paver in September 2001.
DMI purchased a second LeeBoy paver in May 2001 to lease to M&S Construction
in Deadwood, South Dakota.3 DMI was in the process of stocking a third LeeBoy
paver when LeeBoy terminated the franchise.

        On July 12, 2001, eight months into the agreement, Bryce Davis of LeeBoy
called DMI's president, Dan Healy, and canceled the franchise agreement. Davis
initially gave no reason for the termination; but LeeBoy had recently acquired another
product line, Rosco,4 and planned to use an existing Rosco dealer network to sell
LeeBoy products.5 On July 13, 2001, when LeeBoy confirmed DMI's termination in
writing, it referred to its "acquisition of Rosco" as the sole reason for the termination,
indicating "[t]he consolidation of dealers has resulted in the cancellation of your
LeeBoy Dealer Agreement effective July 12, 2001."

      LeeBoy never complained about DMI's performance before the termination.
There were no problems regarding warranties, credit, sales performance, training,
advertising, stocking requirements or quality of service. DMI had not breached the


      3
       This second purchase did not result from DMI's sales efforts. M&S
Construction located the paver at a LeeBoy dealership in Denver, Colorado. The
Denver dealer informed M&S it had to buy a paver from DMI, the authorized LeeBoy
dealer for South Dakota. After M&S contacted DMI, DMI discovered the LeeBoy
factory could not deliver a new paver in time to meet M&S's needs, so DMI
purchased the paver from the Denver dealer and leased it back to M&S. The record
indicates this type of transaction – where a dealer purchases equipment from another
dealer – is common in the equipment industry.
      4
      Rosco manufactures asphalt distributors, brooms, spray patchers, and other
road maintenance equipment.
      5
       The existing Rosco dealer in South Dakota was J.D. Evans, one of DMI's
competitors. Two or three days before LeeBoy terminated DMI, LeeBoy contacted
J.D. Evans and asked it to be LeeBoy's exclusive dealer in South Dakota.

                                           -4-
dealer agreement or violated any LeeBoy program, practice, policy, rule or guideline.
In fact, DMI performed significantly better than LeeBoy's previous South Dakota
dealer, who had no sales of LeeBoy pavers in the five years before DMI's franchise.
LeeBoy admitted DMI had not breached or violated the dealership agreement prior
to the termination, and that the sole reason for the termination was LeeBoy's
acquisition of Rosco.

        As it turned out, DMI's was just one of several dealer agreements across the
country LeeBoy terminated due to its acquisition of Rosco. At trial, DMI presented
evidence, and argued, that LeeBoy's dealer terminations were consistent with a
corporate strategy of "growth through acquisition." LeeBoy was acquired by an
investment bank, First Islamic Bank, and its co-investors, in January 2000. After the
acquisition, LeeBoy became a portfolio company of Crescent Capital Investments,
Inc., an Atlanta-based company owned by a First Islamic subsidiary, whose function
it was to evaluate potential acquisitions for First Islamic and provide management and
oversight services to portfolio companies. Crescent Capital advised First Islamic on
the latter's acquisition of LeeBoy, and in turn advised LeeBoy on its acquisition of
Rosco. Following Crescent's advice, LeeBoy "developed a plan for growing the
company both organically and through acquisitions." LeeBoy expected its acquisition
of Rosco to lead to a "lot of synergies between the two companies in both the
distribution channel as well as the product channel," that is, LeeBoy could expand to
new areas covered by existing Rosco dealers, and vice versa. Some areas, however,
already had both Rosco and LeeBoy dealers. LeeBoy's plan required it to terminate
some LeeBoy dealers in those areas that overlapped with an existing Rosco dealer.

       DMI's evidence showed LeeBoy put its corporate interests first during the
Rosco acquisition, and disregarded the contractual and statutory rights of some
existing dealers. For example, Ed Underwood, Crescent Capital's executive director
and a LeeBoy board member, knew dealers were protected by various state laws, but
ignored the issue when LeeBoy's board discussed dealer terminations, indicating the

                                         -5-
issue of how to handle territories with both LeeBoy and Rosco dealers was "not on
our list. . . . The discussion of dealer termination was very limited. They were being
consolidated, period." Indeed, with respect to DMI, Underwood said South Dakota
was "not big on my map." Kelly Majeski, LeeBoy's vice president, knew DMI's
termination might violate the law but chose not to seek legal advice before going
forward with the termination. Pat Labriola, LeeBoy's president and CEO, admitted
he was aware of state laws that protect dealers, but did not review those laws
indicating "[t]hat's what I hire lawyers for." There was no evidence, however,
Labriola bothered to consult with lawyers before terminating DMI. Bryce Davis, who
made the phone calls to cancel at least ten dealers, acknowledged several got upset
and threatened litigation, with some specifically referring to state laws protecting
them from cancellation. Undeterred, LeeBoy plowed ahead with its consolidation
plans.

       A week after DMI's termination, DMI's attorney contacted LeeBoy by letter.
The letter referred to the SDDPA's prohibition against canceling a dealer's franchise
"without just provocation," claimed the termination would cause DMI significant
damage, offered to settle the dispute for $600,000, and promised litigation if LeeBoy
did not respond to the settlement offer by August 3, 2001. DMI's attorney also
referred to a previous suit DMI brought against Ingersoll-Rand for wrongful
termination of DMI's Ingersoll-Rand franchise, and "enclosed for review by your law
department" a copy of an order entered in that case which resolved some preliminary
issues in DMI's favor.

       When LeeBoy did not respond by August 3, DMI filed this suit. In relevant
part, DMI's complaint alleged LeeBoy's termination was unfair and without just
provocation in violation of the SDDPA. The complaint prayed for damages for loss
of business profits, loss of goodwill and reputation in the community, and loss of
DMI's investments in training, educating, and employing personnel to sell, promote



                                         -6-
and service LeeBoy's products. In addition, DMI alleged LeeBoy's statutory
violations and other wrongful conduct justified punitive damages.

      LeeBoy's initial response to DMI's lawsuit suggests it did not take the suit
seriously. LeeBoy referred to some of DMI's claims as "spurious" and contended
DMI was "seriously overstat[ing]" its damages and prospects of success. A short
exchange of letters took place between LeeBoy and DMI discussing settlement of the
pending suit. In the last letter dated September 13, 2001, LeeBoy continued to
maintain DMI's claims had no "legal or factual basis," and claimed for the first time
"DMI's productivity fell far short of LeeBoy's expectation." Nevertheless, because
DMI had expressed concern over the termination, LeeBoy said it was "prepared to re-
appoint DMI as its exclusive dealer pursuant to a mutually acceptable dealer
Agreement that complies with South Dakota law" and offered to forward a copy of
a proposed agreement. DMI refused the reinstatement offer and proceeded with its
lawsuit.

       Prior to trial, DMI moved for partial summary judgment on liability,
contending LeeBoy's termination was without "just provocation" and violated the
SDDPA as a matter of law. The district court agreed and granted DMI's motion. The
case proceeded to a jury trial on the issue of damages. The jury awarded DMI lost
profit damages of $665,000, and punitive damages of $4.335 million. LeeBoy filed
a post-trial motion for judgment as a matter of law (JAML), or in the alternative, for
a new trial or remittitur of the damages. The district court denied the post-trial
motions in large part, but remitted the punitive damage award to $2.66 million.
Diesel 

. LeeBoy filed a timely appeal.




                                         -7-
                                          II

      A.     The Franchise of any Dealer

       LeeBoy first contends the district court erred in granting DMI partial summary
judgment on liability because the agreement between LeeBoy and DMI was not the
"franchise of any dealer" within the meaning of the SDDPA. See S.D. Codified Laws
§ 37-5-3 ("It is a Class 1 misdemeanor for any manufacturer . . . unfairly, without due
regard to the equities of the dealer and without just provocation, to cancel the
franchise of any dealer."). LeeBoy contends the SDDPA only protects dealers who
are subject to economic coercion by a manufacturer, i.e., dealers who make a
substantial financial investment as part of their agreement with a manufacturer.
LeeBoy claims DMI's investment in LeeBoy was not significant enough to trigger the
SDDPA, given the fact DMI is a relatively large dealer and sells many other product
lines.

      LeeBoy's interpretation of the SDDPA is based upon an unpublished district
court decision. See Agee Agric. Equip. Sales & Superior Mgf. Co. v. Trail King
Indus., No. CIV 85-4148, 

, at *3 (D. S.D. Oct. 27, 1986), aff'd, 

(8th Cir. 1987) (unpublished table disposition). In Agee, Rodney Agee
and Ralph Hefter, two salesmen who operated out of their homes in California and
Florida, contracted with Trail King, a South Dakota manufacturer of agricultural and
commercial trailers, to establish Trail King dealerships in their geographic areas
(Agee in California, Nevada, and Arizona; Hefter in Florida, Georgia, North and
South Carolina). Neither Agee or Hefter maintained a significant amount of Trail
King inventory.

      The Agee district court determined Agee and Hefter "were really
manufacturer's representatives" rather than dealers. 

The court interpreted
the SDDPA "to apply only to dealers that maintain a stock of parts or complete or

                                         -8-
whole machines." 

The court relied in part upon the Wisconsin Supreme
Court's interpretation of Wisconsin's Fair Dealership Law in Foerster, Inc. v. Atlas
Metal Parts Co., 

(Wis. 1981) for the proposition "the law was meant
to protect only those small businessmen who make a substantial financial investment
in inventory, physical facilities, or 'good will' as a part of their association with the
grantor of the dealership." Agee, 

, at * 3 (quoting 

).

       LeeBoy requests us to adopt the Agee district court's limited definition of
"dealer" because we affirmed the judgment in Agee. LeeBoy's reliance upon our
affirmance is misplaced. We did not issue an opinion in Agee, and therefore
expressed no opinion on the district court's interpretation of the SDDPA. When we
affirm the judgment in a case without issuing an opinion, our affirmance has no
precedential effect and can not be read as necessarily approving of the district court's
reasoning. See Ill. State Bd. of Elections v. Socialist Workers Party, 

,
182-83 (1979) ("A summary disposition affirms only the judgment of the court
below."); Fusari v. Steinberg, 

, 391 (1975) (Burger, C.J., concurring)
("When we summarily affirm, without opinion . . . we affirm the judgment but not
necessarily the reasoning by which it was reached."). We therefore review this issue
on a clean slate.

       To determine whether the SDDPA only protects dealers who have made a
substantial financial investment as part of their agreement with a manufacturer, we
look first look to the language of the statute itself. Paracelsus Healthcare Corp. v.
Philips Med. Sys., Nederland, B.V., 

, 495 (8th Cir. 2004). If the
statutory language is unambiguous, our analysis need go no further and we simply
apply the plain language of the statute. 

prohibits a manufacturer or distributor from unfairly canceling
"the franchise of any dealer." S.D. Codified Laws § 37-5-3. When LeeBoy and DMI

                                          -9-
entered the dealership agreement in November 2000 the words "franchise" and
"dealer" were undefined in the statute, and thus those words "are to be understood in
their ordinary sense." S.D. Codified Laws § 2-14-1. The ordinary meaning of
"franchise" is the "sole right granted by the owner of a trademark or tradename to
engage in business or to sell a good or service in a certain area." Black's Law
Dictionary 683 (8th ed. 2004). A "dealer" is one "who purchases goods or property
for sale to others; a retailer." 

       Construing the plain language of the statute, we reject LeeBoy's claim DMI
was not a dealer covered by the SDDPA. The November 2000 agreement clearly
granted DMI a "franchise" as that term is ordinarily understood, and DMI was clearly
a "dealer" as that term is ordinarily understood. The SDDPA applies to "the franchise
of any dealer," and does not limit its application to dealers who maintain a significant
inventory of a manufacturer's products, or to dealers who make a substantial
investment as part of their agreement with a manufacturer.

     Our conclusion is buttressed by a 2004 amendment to the SDDPA. The
amendment expressly defines "dealer" to mean

      any person, or the person's successor who, for commission or with intent
      to make a profit or gain, sells, exchanges, rents, leases with the option
      to purchase, or offers or attempts to negotiate a sale or exchange any
      merchandise as defined by this chapter, or who is engaged wholly or in
      part in the business of selling any such merchandise.

S.D. Codified Laws § 37-5-12.1. During the legislative hearings, the bill's sponsor,
State Representative Claire B. Konold, repeatedly emphasized the changes to the
SDDPA were not intended to be substantive, but to clarify the existing statute. See
Hearing on H.B. 1188 Before the House Comm. on Commerce, 2004 Legislative
Sess. (S.D. Jan. 27, 2004) ("This rewrite does not change our current law . . . [It is a]
step in clarifying [existing law]."); Hearing on H.B. 1188 Before the Full House,

                                          -10-
2004 Legislative Sess. (S.D. Jan. 29, 2004) ("This bill does not change any part of
current law. . . . I assure you there is no change in current law."); Hearing on H.B.
1188 Before the Senate Comm. on Commerce, 2004 Legislative Sess. (S.D. Feb. 17,
2004) ("The bill does not, and I repeat, it does not change our law in any way – good,
bad, or indifferent.").6

       "Subsequent legislation declaring the intent of an earlier statute is entitled to
great weight in statutory construction." Red Lion Broadcasting Co. v. F.C.C., 

, 380-81 (1969). The legislative history leaves no doubt the 2004
amendment merely clarified the meaning of "dealer" under the pre-existing version
of the statute. DMI clearly satisfies the definition of "dealer" under the amended
version of the statute. Thus, we conclude the SDDPA applies to the November 2000
agreement between LeeBoy and DMI.7

      B.     Just Provocation

       LeeBoy next contends the district court erred in granting summary judgment
on liability because the court should have submitted the issue of "just provocation"
to the jury. We disagree. Although the question whether a termination is done
unfairly and without just provocation is ordinarily a question of fact, the court's
function in addressing a summary judgment motion "is to determine whether a dispute
about a material fact is genuine, that is, whether a reasonable jury could return a
verdict for the nonmoving party based on the evidence." Quick v. Donaldson Co.,


      6
        The audio for all three of Representative Konold's statements are available at
http://legis.state.sd.us/sessions/2004/1188.htm.
      7
       Having determined the SDDPA's protection is not limited to dealers who make
a substantial investment as part of their agreement with a manufacturer, we have no
need to address LeeBoy's claim that DMI's investment was insufficient to trigger the
protection of the statute.

                                         -11-
Inc., 

, 1377 (8th Cir. 1996). "The basic inquiry is 'whether the evidence
presents a sufficient disagreement to require submission to a jury or whether it is so
one-sided that one party must prevail as a matter of law.'" 

(quoting
Anderson v. Liberty Lobby, Inc., 

, 251-52 (1986)).

      Under South Dakota law, just provocation "requires some sort of misconduct
or shortcoming on the part of the dealer." 

. LeeBoy
admitted its sole reason for terminating DMI was the acquisition of Rosco. LeeBoy
further admitted it had never complained about DMI's performance before the
termination occurred, and DMI had not breached the dealer agreement or violated any
LeeBoy program, practice, policy, rule or guideline. Thus, there was simply no
evidence the termination decision resulted from any misconduct or shortcomings on
DMI's part. The district court correctly determined LeeBoy failed to present a
genuine factual dispute about whether the termination was justly provoked.

      C.     Reinstatement Offer

       Next, LeeBoy contends DMI failed to mitigate its damages by unreasonably
refusing an unconditional offer of reinstatement. LeeBoy moved for JAML on this
ground, which the district court denied. We review de novo the district court's denial
of a motion for JAML, using the same standard as the district court, that is, the
evidence is viewed in the light most favorable to the prevailing party and the court
can not weigh or evaluate the evidence or consider questions of credibility. Smith v.
Chase Group, Inc., 

, 806 (8th Cir. 2003). "A grant of JAML is proper
only if the evidence viewed according to this standard would not permit 'reasonable
jurors to differ as to the conclusions that could be drawn.'" 

v. ACF
Indus., Inc., 

, 375 (8th Cir.1983)).

      The district court denied LeeBoy's motion for JAML in part because "DMI
presented credible testimony that it did not know exactly what the reinstatement offer

                                        -12-
from LeeBoy would involve." Diesel 

. This alone
was a sufficient reason to deny JAML. LeeBoy had the burden of proving it made
an offer of reinstatement, and that DMI's rejection of it was objectively unreasonable.
Smith v. World Ins. Co., 

, 1465 (8th Cir. 1994). In order for an offer
of reinstatement to completely terminate a plaintiff's right to damages, the offer must
be unconditional. Ford Motor Co. v. Equal Opportunity Comm'n, 

, 241
(1982). DMI did not know exactly what the offer involved because it was not an
unconditional offer. The offer was made in the last of an exchange of letters between
LeeBoy and DMI discussing settlement of DMI's pending suit, and thus DMI
reasonably thought the offer was tied to settling the suit. DMI had no obligation to
accept an offer which required it to compromise its claims against LeeBoy. See 

n.18 ("The claimant's obligation to minimize damages in order to retain his
right to compensation does not require him to settle his claim . . . in whole or in
part.").

       Furthermore, LeeBoy said it was "prepared to re-appoint DMI as its exclusive
dealer pursuant to a mutually acceptable dealer Agreement that complies with South
Dakota law. . . . [I]f this is acceptable . . . we will forward a copy of a proposed
Agreement." Thus, LeeBoy's offer was conditioned upon the parties' ability to reach
a new dealer agreement. DMI did not know what LeeBoy would consider "mutually
acceptable." If the offer was truly unconditional, LeeBoy would have offered to
reinstate the existing contract and there would have been no need to negotiate a new
"mutually acceptable" contract.

      The district court also noted the evidence showed

      DMI officers did not believe the offer was sincere, in part because, at the
      same time it made the offer, LeeBoy said, for the first time, that DMI's
      sales performance fell short of LeeBoy's expectations. DMI officers
      thought LeeBoy would terminate the relationship again shortly after


                                         -13-
      reinstatement,8 resulting in loss of customer confidence in DMI. . . . Pat
      Healy also testified about problems caused by a loss of trust in the
      relationship between a manufacturer and a dealer.

Diesel 

. In addition, at the same time it offered to
negotiate a new contract with DMI, LeeBoy continued to go forward with
preparations to have J.D. Evans act as its South Dakota paver dealer. Even if
LeeBoy's offer had been unconditional, this was sufficient evidence upon which to
submit to the jury the question whether DMI acted reasonably in rejecting the
reinstatement offer. LeeBoy did not object to the mitigation instructions given by the
district court, and the jury determined LeeBoy failed to prove DMI unreasonably
rejected the offer. Reasonable jurors could differ as to DMI's reasonableness under
these circumstances. Thus, we find no error in the district court's denial of LeeBoy's
motion for JAML.

      D.     Evidentiary Rulings

       LeeBoy brought a motion for a new trial challenging a number of the district
court's evidentiary rulings, which the district court denied. We review the evidentiary
rulings for an abuse of discretion, Jones v. Swanson, 

, 735 (8th Cir.
2003), keeping in mind "[a]n allegedly erroneous evidentiary ruling does not warrant
a new trial 'unless the evidence was so prejudicial that a new trial would likely
produce a different result.'" Harrison v. Purdy Bros. Trucking Co., Inc., 

, 351 (8th Cir. 2002) (quoting Bevan v. Honeywell, Inc., 

, 612 (8th
Cir.1997)).



      8
       Indeed, at trial LeeBoy's damage expert based his projection of DMI's
damages on the assumption LeeBoy would have terminated the dealership agreement
on December 31, 2001, the first date the contract itself would have allowed
termination if unencumbered by the SDDPA.

                                         -14-
             1. The July 20 Demand Letter/Ingersoll-Rand Litigation

       First, LeeBoy contends the district court abused its discretion by excluding the
letter dated July 20, 2001, which referred to DMI's suit against Ingersoll-Rand and
contained an offer to settle for $600,000. LeeBoy contends the letter was relevant to
show DMI's true motivation in rejecting LeeBoy's reinstatement offer, i.e., that DMI
believed litigation would be more fruitful than reinstatement. We have concluded
LeeBoy's reinstatement offer was conditional, however, meaning its mitigation
defense necessarily fails. Because LeeBoy offered the letter in support of its failed
mitigation defense, the district court's exclusion of the July 20 letter clearly does not
warrant a new trial.

      Even if the mitigation defense was colorable and the reinstatement offer
relevant, the letter does not show DMI believed litigation against LeeBoy would be
more fruitful than reinstatement. The letter did not reveal the ultimate outcome of the
Ingersoll-Rand litigation, nor did it indicate DMI made more money by suing
Ingersoll-Rand than selling the latter's products, or how DMI felt about suing
Ingersoll-Rand – the letter merely established the district court ruled in DMI's favor
on some preliminary legal matters in a previous suit.

       Furthermore, under Federal Rule of Evidence 403's balancing test, the district
court properly concluded the merits of the Ingersoll-Rand case would become an
issue if the letter were introduced. DMI argued the letter was prejudicial because it
made DMI look litigious, entitling it to show the Ingersoll-Rand suit was justified,
which would have "resulted in a trial within a trial that would not have been that
helpful to the jury." Diesel 

-38. The district court
was well within its discretion when it excluded the letter.




                                          -15-
             2. First Islamic Bank

      Prior to trial, LeeBoy filed a motion in limine asking the district court not to
allow the mention of First Islamic's name. The trial took place in November 2002,
and LeeBoy argued the jury might harbor bias against Islamic interests following the
attacks on the World Trade Center on September 11, 2001. The district court denied
the motion in limine, stating:

      So the name of First Islamic is going to come up, but plaintiff is
      cautioned it is only to come up in a business like, fair manner, because
      obviously with some people in the middle east we have had problems,
      but that doesn't mean that we do with all people. Matter of fact, we need
      their cooperation and support, and we have it in many instances, so I
      don't want the plaintiff to take any advantage of any ill feelings there
      might be, and I will be quick to sustained (sic) an objection and give a
      curative instruction on the spot if you do. So I want everybody to be
      aware of that.

Trial Tr. at 37-38.

      During voir dire, the district court told the venire panel:

      [T]here will be some evidence . . . an entity that has some financial
      relationship with the defendant is a foreign corporation, and it is a
      foreign corporation in the middle east, and of course they are entitled to
      the same treatment as anybody else is. . . . I want to find out if anybody
      here, just because some corporation that isn't even a party to this lawsuit,
      just has some relationship to the defendant, is a foreign corporation, is
      that going to make a difference to you . . . because we should talk about
      that and both sides are entitled to know that. Would that make a
      difference to anybody, because if so, please raise your hand and we will
      talk about it.



                                         -16-
Voir Dire Tr. at 19. No veniremember indicated they would treat a foreign
corporation differently. 

of the trial transcript – which exceeds 1,000 pages – shows DMI's
attorney referred to "First Islamic" four times during opening statement, twice during
examination of witnesses, and once during closing argument. First Islamic was also
referred to several times when both DMI and LeeBoy read into the record portions
of the deposition of Ed Underwood, Crescent Capital's executive director. The
district court reviewed Underwood's deposition and ruled on objections made therein
before it denied LeeBoy's pre-trial motion in limine. The district court concluded in
its post-judgment order "[t]he name was used in a business-like, fair manner [and]
LeeBoy has not shown that any references to First Islamic Bank appealed to any
claimed bias of the jury." Diesel 

.

       LeeBoy never objected at trial to the few references to First Islamic (and even
introduced its own evidence referring to First Islamic by name), thus failing to
preserve any claim of evidentiary error, except for plain error review. See Peerless
Corp. v. United States, 

, 925 (8th Cir. 1999) ("[W]hen a motion to
exclude evidence is made in limine and is overruled, if the evidence is thereafter
admitted at trial without objection, 'the error, if any, has not been preserved for
appeal.'") (quoting Huff v. Heckendorn Mfg. Co., Inc., 

, 466 (8th Cir.
1993) (in turn quoting Starr v. J. Hacker Co., Inc., 

, 81 (8th Cir. 1982)));
Doe ex rel. Doe v. B.P.S. Guard Servs., Inc., 

, 1427 n.3 (8th Cir. 1991)
(reviewing evidentiary issue for plain error where party failed to object at trial after
district court denied its motion in limine). We follow this rule because:

      Motions in limine are frequently made in the abstract and in anticipation
      of some hypothetical circumstance that may not develop at trial. . . .
      Thus, a party whose motion in limine has been overruled must object
      when the error he sought to prevent with his motion is about to occur at


                                         -17-
      trial. This will give the trial court an opportunity to reconsider the
      grounds of the motion in light of the actual – instead of the hypothetical
      – circumstances at trial.

(quoting Collins v. Wayne Corp., 

, 783 (5th Cir.
1980) (citations omitted)).

       "Plain error is a stringently limited standard of review, especially in the civil
context." Horstmyer v. Black & Decker, (U.S.), Inc., 

, 771 (8th Cir.
1998) (internal quotation and citation omitted). At a minimum, "an unpreserved error
in the civil context must meet . . . the Olano9 standard to warrant correction." Wiser
v. Wayne Farms, 

, 927 (8th Cir. 2005). LeeBoy's alleged claim of error
clearly does not satisfy Olano's stringent plain error standard. Olano requires a party
to show an obvious error affected its substantial rights and seriously affected the
fairness, integrity, or public reputation of judicial proceedings. 

There
is simply no evidence the jurors harbored a bias against First Islamic Bank, or that
DMI's attorney tried to appeal to any claimed bias against foreign interests.

       LeeBoy also claims DMI's attorney appealed to the jurors' claimed bias against
First Islamic during closing argument by asking the jurors a rhetorical question:
"[H]ow do you get a message from here all the way over to the powers that be?"
LeeBoy failed to object to this statement during argument, and thus our review is
limited to plain error review. Crump v. Versa Products, Inc., 

, 1109
(8th Cir. 2005). We see no plain error. LeeBoy only speculates this statement
referred to First Islamic rather than LeeBoy itself – an out-of-state corporation – and
we reiterate there is no evidence the jurors harbored a bias against First Islamic Bank.




      9
       United States v. Olano, 

(1993).

                                         -18-
             3. Present Value Discount Rate

       Next, LeeBoy contends the district court abused its discretion when it struck
from the record certain testimony offered by one of LeeBoy's expert witnesses, Bruce
Burton, on damages. When discussing the concept of reducing damages to their
present value, Burton used a present value discount rate of 17.5%. He arrived at
17.5% by using a two-step analysis. As the district court explained, "[f]irst he
determined the interest rate or return that DMI could reasonably be expected to
receive on an investment of the lump-sum payment. Next he increased that interest
[discount] rate by an amount he determined by considering the risks and uncertainties
associated with DMI's cash flow." Diesel 

. In other
words, Burton added the second step of discount to reflect the increased risk of re-
investing a lump sum award back into an ongoing business rather than into more
traditional investments.

       The district court initially allowed Burton's testimony, but subsequently struck
the second step analysis, concluding it conflicted with South Dakota law on present
value reduction. The district court noted South Dakota's pattern jury instruction on
reducing damages to present value requires the reduction to reflect "the interest rate
or return which such Plaintiff could reasonably be expected to receive on an
investment of the lump-sum," 

not require a business to invest a lump
sum obtained in a lawsuit back into the business, 

In addition, the district
court excluded the testimony on the grounds it would be confusing to the jury.

      LeeBoy contends Burton's opinion and discount rate calculations were proper
under South Dakota law, and the district court's exclusion of the evidence was doubly
damaging to it – by striking the testimony on the discount rate and issuing a
corrective instruction right in the middle of Burton's testimony, LeeBoy claims the




                                         -19-
district court essentially nullified Burton's testimony as a whole. DMI counters the
district court correctly held Burton's methodology conflicted with South Dakota law.

       The reduction of damages to present value is not governed by statute in South
Dakota, but by the common law. The leading South Dakota case on the issue is
Howard v. Sanborn, 

, 800-02 (S.D. 1992) which adopted a "virtually
risk-free investment" rate modeled after Minnesota, Iowa, and federal law. Howard
adopted a model instruction using a risk-free investment rate that would have "tables
or some other helpful means [for the jury] to reduce present value." 

LeeBoy contends, however, Howard provides two alternate methods of discounting
to present value – one using the model instruction, and the other "providing an expert
to reduce the damages for the jury." 

contends it could properly
offer Burton's opinion on present value for the jury's consideration, including his
discount to reflect reinvestment in a business. LeeBoy also argues Howard dealt with
future damages for an individual, and thus does not rule out using the methodology
Burton used in the case of future damages for a business.

       The district court did not abuse its discretion in striking the testimony. There
is a difference between discounting to present value damages awarded in a lawsuit,
and discounting to present value the value of a business based on a future stream of
lost profits. Although Burton's methodology is recognized as a sound way to
calculate the latter, that was not the issue here. Burton attempted to use the method
for a different purpose, that is, to explain to the jury how to discount to present value
damages it may award in its verdict. We agree South Dakota law does not require
DMI to reinvest its award back into its business. It was within the district court's
discretion to use the model instruction approach approved in Howard, rather than
allow an expert to reduce the damages for the jury. Because the district court chose
to give the model instruction, we agree the second step of Burton's analysis conflicted
with the instruction and would have been confusing to the jury


                                          -20-
             4. Lost Profits Testimony

      Next, LeeBoy claims the district court abused its discretion in allowing one of
DMI's owners, Dan Healy, to present testimony on lost profits. We disagree. A
business owner's testimony is sufficient to support an award of lost profits. See
Pullman v. Land O'Lakes, Inc., 

, 765 (8th Cir. 2000) (applying South
Dakota law); see also Olsen v. Aldren, 

, 895 (S.D. 1969).

        LeeBoy further attacks a number of specific items Healy testified to, such as
his estimate on DMI's growth rate, a ten-year projection of lost profits (based on
DMI's history of having at least ten-year relationships with other manufacturers), a
25% "Other Equipment" estimate (that is, how much money over and above the sale
of pavers DMI would realize from the sale of other LeeBoy equipment), and an
estimate of the amount DMI would realize from the sale of parts and service. We
reject LeeBoy's attacks. Healy's experience in the business provided the foundation
for all the specifics to which he testified. LeeBoy's objections to this testimony go
to its weight, which LeeBoy could vigorously attack during cross-examination, rather
than its admissibility. The district did not abuse its discretion by allowing the
testimony.

      E.     Punitive Damages

      LeeBoy contends the district court erred in submitting the issue of punitive
damages to the jury. We review the district court's decision to submit the issue of
punitive damages to the jury for an abuse of discretion. Hofer v. Mack Trucks, Inc.,

, 383 (8th Cir. 1992).10



      10
        The South Dakota courts review the decision for clear error. See Harter v.
Plains Ins. Co., Inc., 

, 634 (S.D. 1998).

                                        -21-
       Under South Dakota law, a trial court may submit punitive damages to the jury
when clear and convincing evidence shows a "reasonable basis" to believe there has
been willful, wanton, or malicious conduct. Isaac v. State Farm Mut. Auto. Ins. Co.,

, 761 (S.D. 1994). The reasonable basis standard establishes "a
preliminary, lower-order quantum of proof than must be established at trial." 

is required, it may be shown by either actual or presumed malice.

for punitive damages was predicated on a claim of presumed malice,
which "can be shown by demonstrating a disregard for the rights of others." Biegler
v. Am. Family Mut. Ins. Co., 

, 605 (S.D. 2001). An act "conceived
in the spirit of mischief or of criminal indifference to civil obligations" supports
punitive damages. Dahl v. Sittner, 

, 900 (S.D. 1991) (quoting
Hannahs v. Noah, 

, 682 (S.D. 1968)).

       DMI contends the evidence was sufficient to submit punitive damages to the
jury because it showed LeeBoy demonstrated a careless disregard for DMI's rights
under the SDDPA, an act which imposes both criminal and civil obligations. We
agree. The evidence showed LeeBoy was aware of the SDDPA's application before
terminating DMI's franchise, and chose to ignore its requirements. DMI had
specifically negotiated for the inclusion of language referring to South Dakota's laws
in the dealership agreement, and LeeBoy modified its standard contract to satisfy
DMI's request. John Knuths, LeeBoy's representative at trial and president of Rosco,
was intimately familiar with the requirements of the SDDPA, having testified about
proposed amendments to the SDDPA before the South Dakota legislature. Knuths
specifically provided Kelly Majeski, LeeBoy's vice president, with a copy of the
SDDPA before LeeBoy terminated DMI. Majeski merely glanced at the SDDPA
before putting it in a file, and admitted he did not seek any legal advice on the
lawfulness of terminating DMI's contract. Pat Labriola, LeeBoy's president and CEO,
admitted he was aware state laws provided protection to dealers like DMI, but seemed
unconcerned about the dealership agreement's incorporation of the SDDPA, and took
no steps to determine whether DMI's termination violated the law. Ed Underwood,

                                        -22-
a member of LeeBoy's board of directors, admitted South Dakota was not "big on
[his] map," creating the inference LeeBoy did not care whether it violated DMI's
contractual or statutory rights. Given these facts, the district court did not abuse its
discretion in submitting the issue of punitive damages to the jury.

       LeeBoy also contends the remitted punitive damage award of $2.66 million
violates its federal constitutional rights under the Due Process Clause, raising two
arguments. First, Leeboy argues the district court allowed evidence of its out-of-state
conduct (i.e., the termination of other dealers) without instructing the jury to avoid
using that evidence to determine the amount of punitive damages. See State Farm
Mut. Auto. Ins. Co. v. Campbell, 

, 422-23 (2003) (indicating out-of-state
conduct is relevant to show the deliberateness of a defendant's misconduct when that
conduct has a nexus to the specific harm suffered by the plaintiff, but the jury must
be instructed to limit its award of punitive damages to the harm actually suffered by
the individual plaintiff). LeeBoy did not object to the district court's punitive damage
instruction on this ground during trial, however, and thus our review is limited to
plain error review.

       Although the punitive damage instruction should have limited the jury's
consideration of LeeBoy's out-of-state conduct, LeeBoy has not shown that its
substantial rights were affected by the error, or that the error impugned the fairness,
integrity, or public reputation of the judicial proceedings. The termination of other
dealers was mentioned just once in closing argument, but not in the context of the
amount of punitive damages; DMI's counsel merely responded to LeeBoy's claim that
DMI unreasonably rejected its reinstatement offer by noting no other terminated
dealers were reinstated by LeeBoy. DMI's counsel never asked the jury to consider
LeeBoy's out-of-state conduct when determining the amount of punitive damages.
When addressing punitive damages, DMI's counsel referred only to the damage
LeeBoy caused DMI, and suggested the jury put South Dakota on LeeBoy's "map."
DMI's counsel suggested the jury award punitive damages equal to 5% of LeeBoy's

                                         -23-
overall net worth of $89 million. It appears the jury followed that suggestion,
awarding $4.335 million in punitive damages, and thus it is reasonable to assume the
jury also followed counsel's lead in focusing solely on the harm LeeBoy caused DMI
when assessing punitive damages. As the district court noted, it was clear DMI's
theme was that "the jury should award damages to recompense a small business in
South Dakota that was clearly wronged by LeeBoy's actions taken in disregard of the
law and DMI's rights." Diesel 

. Under these
circumstances, we find no plain error.

       Finally, LeeBoy contends its conduct was not sufficiently reprehensible to
warrant $2.6 million in punitive damages and the four-to-one ratio between the
punitive and compensatory awards exceeds constitutional limits. The Supreme Court
has set forth three "guideposts" to consider in determining whether a particular
punitive damage award is excessive in a constitutional sense. Those guideposts are:
the reprehensibility of the misconduct; the disparity between the plaintiff's actual or
potential harm and the punitive damage award; and the difference between the
amount of punitive damages and the civil (or criminal) penalties authorized or
imposed in comparable cases. 

(citing BMW of N. Am.,
Inc. v. Gore, 

, 575 (1996)). "The dominant consideration for assessing
the constitutionality of a punitive damages award is the reprehensibility of the
defendant's conduct." Williams v. ConAgra Poultry Co., 

, 796 (8th Cir.
2004) (citing 

).

       With respect to the first guidepost, reprehensibility, the courts are to consider
five factors: (1) whether the harm caused was physical as opposed to economic; (2)
whether the tortious conduct evinced an indifference to or a reckless disregard of the
health or safety of others; (3) whether the target of the conduct had financial
vulnerability; (4) whether the conduct involved repeated actions or was an isolated
incident; and (5) whether the harm was the result of intentional malice, trickery, or
deceit, or mere accident. 

.

                                         -24-
        Here, the first three reprehensibility factors weigh on LeeBoy's side. DMI's
harm was economic, not physical; the tortious conduct did not jeopardize personal
health or safety; and DMI was not financially vulnerable. The punitive damage award
is not doomed, however, simply because some factors weigh in the defendant's favor.
See, e.g., Eden Elec., Ltd. v. Amana Co., 

, 829 (8th Cir. 2004) (affirming
a punitive damage award approximately 4.5 times greater than the compensatory
damage award where only some of the reprehensibility factors weighed on the
plaintiff's side), cert. denied , 

(2005) . The last two reprehensibility
factors weigh on DMI's side. As the district court noted "LeeBoy demonstrated a
pattern of misconduct and the harm was intentional and not a mere accident or
negligence." Diesel 

. Reviewing de novo, we agree.

       LeeBoy terminated at least eighteen dealers nationwide as a result of the Rosco
acquisition. LeeBoy knew its conduct violated the dealers' contractual rights, and
went forward with the terminations despite its knowledge of, and decision to ignore,
state dealer protection laws. By forging ahead with its consolidation plans under
these circumstances, LeeBoy showed a callous disregard for the dealers' legal rights.
As one LeeBoy representative testified, consideration of the dealers who would be
terminated was "not on our list. . . . The discussion of dealer termination was very
limited. They were being consolidated, period." Our overall review of the record
satisfies us LeeBoy's conduct was sufficiently reprehensible to justify the punitive
damage award.

       The second "guidepost" requires us to compare the ratio between the punitive
and compensatory damages. Relying upon the Supreme Court's decision in
Campbell, LeeBoy contends a four-to-one ratio is unconstitutional, and that the
punitive damage award should be further remitted to a one-to-one ratio. See

("When compensatory damages are substantial, then a
lesser ratio [less than single digits], perhaps only equal to compensatory damages, can


                                         -25-
reach the outermost limits of the due process guarantee."). We disagree a four-to-one
ratio is per se unconstitutional.

       Subsequent to Campbell, we have noted "the Supreme Court has repeatedly
expressed its unwillingness to 'draw a mathematical bright line between the
constitutionally acceptable and the constitutionally unacceptable.'" Stogsdill v.
Healthmark Partners, L.L.C., 

, 833 (8th Cir. 2004) (quoting Pac. Mut.
Life Ins. Co. v. Haslip, 

, 18 (1991)). Stogsdill approved a $2 million
punitive damage award in a case involving $500,000 in compensatory damages,
stating "the four-to-one ratio approved . . . by the U.S. Supreme Court in Haslip [is
an] appropriate due process maximum."11 Id.; see also 

("[W]e
conclude that the ratio of slightly more than 4.5:1 does not offend due process[.]").

        The final "guidepost" requires us to compare the punitive damage award with
the civil or criminal penalties that could be imposed. The criminal penalty for
unfairly canceling a dealer's franchise is a misdemeanor punishable by up to one year
in jail and a $1,000 fine. See S.D. Codified Laws §§ 37-5-3 & 22-6-2(1). The civil
penalty can be substantial, however, because the dealer is entitled to "all damages
caused to such dealer by such violation." 

37-5-4.

       Having considered all three guideposts, we conclude the $2.6 million punitive
damage award comports with due process. The jury's original award of $4.335
million represented approximately 5% of LeeBoy's net worth which, as DMI's counsel
argued, was just enough to "get their attention." Cf. 

(approving punitive damage award almost four times the defendant's net worth). We
believe the remitted award, which we acknowledge is still substantial, is appropriate
to "further[] the state's twin goals of punishment and deterrence" without running


      11
       In Haslip, the Supreme Court approved a punitive damage award of $800,000,
which was about four times the amount of the compensatory 

.

                                        -26-
afoul of constitutional limits. 

(citing 

).

                                        III

      For the reasons stated, we affirm the judgment of the district court in all
respects.
                     ______________________________




                                       -27-