ZINTER, Justice.

[¶ 1.] John and Kimberly Nooney sued StubHub Inc. after tickets they purchased from StubHub for a concert were not honored at the event. In granting StubHub's motion to dismiss for failure to state a claim, the circuit court considered a document that was not attached to the complaint. On appeal, Nooneys argue that the court erred in considering the document without converting the motion to dismiss to a motion for summary judgment. Nooneys also argue that the court erred in dismissing the complaint on the merits. We affirm the court's consideration of the document because it was referenced in the complaint, but we reverse the court's dismissal on the merits.

Facts and Procedural History

[¶ 2.] In June 2014, Nooneys purchased tickets from StubHub for a concert in Colorado. The day of the concert, they traveled to the concert venue and presented their tickets. The tickets were invalid, and Nooneys were denied access to the concert. On October 21, 2014, they commenced this action for breach of contract and fraudulent inducement.

[¶ 3.] Nooneys' complaint alleged StubHub made representations that the tickets would allow access to the concert. In the event that the tickets were invalid, Nooneys pleaded that the StubHub "Fan Protect Guarantee" represented that StubHub would provide comparable replacement tickets. Nooneys pleaded that after being denied access to the event, StubHub informed them that StubHub would not honor the Fan Protect Guarantee.

[¶ 4.] StubHub moved to dismiss under SDCL 15-6-12(b)(5), arguing that Nooneys' complaint failed to state a claim upon which relief could be granted. In support of the motion, StubHub submitted an affidavit of a StubHub employee. The affidavit included four exhibits: (1) screen shots of a StubHub registration page and a user agreement link, (2) a copy of a 2010 user agreement that was in effect when John Nooney initially registered with StubHub, (3) a copy of a 2014 user agreement that was in effect when John Nooney purchased the tickets for the concert, and (4) a screen shot of the StubHub Fan Protect Guarantee.

[¶ 5.] Nooneys responded with an affidavit and brief. After a hearing, the circuit court granted the motion. The court's memorandum decision reflects that the court relied solely on the complaint and the StubHub Fan Protect Guarantee.

[¶ 6.] Nooneys' appeal presents two questions. First, a procedural question — whether the court erred in considering the Fan Protect Guarantee without treating the motion to dismiss as a motion for summary judgment. Second, a substantive question — whether Nooneys' complaint failed to state a claim upon which relief could be granted.

Decision

[¶ 7.] A court may not consider documents "outside" the pleadings when ruling on a motion to dismiss for failure to state a claim. SDCL 15-6-12(b)(5). If "matters outside the pleadings are presented to and not excluded by the court, the motion shall be treated as one for summary judgment." Id.

[¶ 8.] In this case, the Fan Protect Guarantee was not "outside" of the pleadings. Nooneys effectively incorporated the Fan Protect Guarantee in their complaint by referencing it twice and pleading that their claims were based on representations made in that guarantee. See Tellabs, Inc. v. Makor Issues & Rights, Ltd., 551 U.S. 308, 322, 127 S.Ct. 2499, 2509, 168 L.Ed.2d 179 (2007) (explaining that it is proper for a court to consider documents incorporated by reference in a motion to dismiss for failure to state a claim); 5B Wright & Miller § 1357 (3d ed. 2004 & Supp. 2007) (same).1 Because the Fan Protect Guarantee was not "outside" the pleadings, the court did not err in considering the Fan Protect Guarantee in deciding StubHub's motion to dismiss.

[¶ 9.] The second question — whether Nooneys' complaint failed to state a claim upon which relief could be granted — is a question of law we review de novo. See Wells Fargo Bank, N.A. v. Fonder, 2015 S.D. 66, ¶ 6, 868 N.W.2d 409, 412. A complaint need only contain a short plain statement of the claim showing the pleader is entitled to relief and a demand for judgment for the relief to which the pleader deems himself entitled. SDCL 15-6-8(a); Gruhlke v. Sioux Empire Fed. Credit Union, Inc., 2008 S.D. 89, ¶ 17, 756 N.W.2d 399, 409. Although a complaint need not have detailed factual allegations, it must contain more than labels and conclusions and a formulaic recitation of the elements of a cause of action. Gruhlke, 2008 S.D. 89, ¶ 17, 756 N.W.2d at 409. "The rules `contemplate a statement of circumstances, occurrences and events in support of the claim presented.'" Id. (quoting Sisney v. Best, 2008 S.D. 70, ¶ 7, 754 N.W.2d 804, 808).

[¶ 10.] The circuit court dismissed Nooneys' complaint based on the court's interpretation of the Fan Protect Guarantee. The court explained that the guarantee provided that in the event the tickets were invalid, StubHub would either find replacement tickets or offer a refund. Emphasizing that these representations were alternatives, the court dismissed the case because Nooneys failed to allege that StubHub both failed to find replacement tickets and failed to refund the ticket price.

[¶ 11.] In rendering its decision, the court relied on the Fan Protect Guarantee "summary," which indicated that ticket replacement and refunds were alternatives.2 The court, however, overlooked the actual language of the guarantee that followed the summary. The actual language expressly stated that in the event tickets were invalid, StubHub would first attempt to find replacement tickets, and if that was unsuccessful, it would then provide a refund. The guarantee provided:

(Emphasis added.)

[¶ 12.] Fairly read, Nooneys' complaint pleaded that StubHub skipped the first step — an "attempt to locate replacement tickets." As Nooneys' counsel specifically argued at the hearing, Nooneys pleaded that StubHub did not follow this first step:

[¶ 13.] Considering the actual language of the guarantee, Nooneys' pleaded facts constitute a statement of circumstances, occurrences and events that would support claims of breach of contract and fraudulent inducement. Nooneys pleaded that after they were denied access to the concert, StubHub informed them that StubHub would not honor the Fan Protect Guarantee, which required StubHub to attempt to find replacement tickets. As a result, Nooneys pleaded that they were denied access to the concert and suffered damages. The failure to make any attempt to find replacement tickets, if proven to be true, could constitute a breach of contract. See Gul v. Ctr. for Family Med., 2009 S.D. 12, ¶ 10, 762 N.W.2d 629, 633 (stating the "elements that must be met in a breach of contract claim are: (1) an enforceable promise; (2) a breach of the promise; and (3) resulting damage."). With respect to fraudulent inducement, Nooneys pleaded that StubHub knew the representations embodied in the Fan Protect Guarantee were untrue or recklessly made; that those representations were made to entice the Nooneys to purchase tickets; and that the representations enticed Nooneys into purchasing the tickets to their detriment. These pleaded facts, if found to be true, may support a claim for fraudulent inducement. See Law Capital, Inc. v. Kettering, 2013 S.D. 66, ¶ 15, 836 N.W.2d 642, 646 ("Fraudulent inducement entails willfully deceiving persons to act to their disadvantage."); see also SDCL 20-10-1 to -2(2) (defining deceit and the relevant acts constituting deceit).

[¶ 14.] We conclude that the circuit court properly considered the guarantee without treating the motion as a motion for summary judgment. We also conclude that the Nooneys' complaint states a claim upon which relief could be granted. The circuit court's contrary decision was not based on the actual language of the guarantee. We affirm in part and reverse in part.

[¶ 15.] GILBERTSON, Chief Justice, and SEVERSON, WILBUR, and KERN, Justices, concur.