PER CURIAM.
Plaintiff Mitchell A. Pohl, D.D.S., appeals the district court's grant of summary judgment to Defendant MH Sub I LLC, d.b.a. Officite ("Officite") on his copyright infringement claim. Without permission, Defendant Officite used and published photographs that were taken from Plaintiff Dr. Pohl's website. The question on appeal is whether the record evidence created material issues of fact that preclude judgment for Defendant Officite at this summary judgment stage. After careful review of the record and the parties' briefs, we conclude that the record creates genuine issues of material fact as to whether Dr. Pohl's photographs were sufficiently original to warrant copyright protection. We thus reverse the judgment and remand the case to the district court for further proceedings consistent with this opinion.
We set forth the record facts in the light most favorable to Dr. Pohl, the non-movant.
In 2000, Dr. Pohl started taking "before and after" photographs of his patients to depict his dentistry services. With his patients' authorization, he uses the before and after photographs on his website to showcase his dentistry skills.
At issue in this litigation are the before and after photographs that Dr. Pohl took of his patient, Belinda, in 2004. Originally from Alaska, Belinda sought out Dr. Pohl's cosmetic dentistry services to fix her smile. The "before" photograph is a close-up of Belinda's teeth, lips, and a small area surrounding her mouth. Belinda appears to be somewhat smiling in the picture, revealing that her teeth were stained and crooked before Dr. Pohl corrected them.
The "after" photograph is another close-up of Belinda's mouth, showing her teeth, lips and a small area around her mouth. In the "after" photograph, Belinda's smile is more pronounced, displaying her bright white and uniformly shaped teeth. Upon seeing the results of Dr. Pohl's dental work, Belinda "couldn't stop looking in the mirror," and wrote him a letter of appreciation.
In taking these pictures, Dr. Pohl was solely responsible for choosing the camera, lighting, photo angle, and positioning of Belinda. In fact, Dr. Pohl always photographs his cosmetic dentistry patients himself because he is "anal retentive" and cosmetic cases are critical to him. He does, however, allow his assistants to take the before and after photographs in his orthodontic cases.
As to Belinda's photographs specifically, Dr. Pohl took the "before" picture with Belinda sitting in a dental chair and the "after" picture with her standing in front of a screen. Prior to taking the photographs, he instructed Belinda to "smile," "look at the camera," and possibly positioned her head in a certain manner. Each picture showcased Belinda's smile and teeth. In order to capture that shot, Dr. Pohl moved closer to Belinda and zoomed in with the camera lens. Dr. Pohl published Belinda's before and after photographs on his website in 2005.
In November 2005, Dr. Pohl personally prepared and applied for a copyright covering the photographs he posted on his website. As deposit materials, Dr. Pohl submitted a CD or DVD containing his entire "Boca Raton Cosmetic Dentist" website, www.bocaratoncosmeticdentist.com, as it was published on the internet in 2005. According to Dr. Pohl, the deposited materials included the 2004 before and after photographs of Belinda.
In his application, Dr. Pohl claimed a copyright in his practice's "Text and Photographs" and "Website" therein and stated that the website was completed in 2000 and first published on November 20, 2000. The United States Register of Copyrights registered Dr. Pohl's copyright in his website with an effective date of November 28, 2005.
In January 2014, Dr. Pohl, through an attorney, filed a supplementary registration because he realized that his claim to the "Text" on his website was incorrect. He had intended to copyright only the website's photographs. The Register of Copyrights issued a supplementary registration, which copyrighted the photographs on Dr. Pohl's website.
In April 2016, Dr. Pohl performed a Google reverse-image search of the before and after photographs of Belinda. The search revealed that Belinda's photographs were published on at least seven different dentists' websites without Dr. Pohl's permission. To record this, Dr. Pohl took contemporaneous screenshots of the websites. The seven websites were designed by Defendant Officite.
Dr. Pohl reported this unauthorized use to his attorney. The attorney also visited the same websites and documented that each website had published Belinda's before and after photographs. As a result, in May 2016, Dr. Pohl sent a letter to Defendant Officite demanding that it cease and desist using his photographs and compensate him for using them without his authorization. By June 2016, the photographs had been removed from the seven websites. Defendant Officite did not otherwise respond to Dr. Pohl's letter.
In April 2017, Dr. Pohl sued Officite for direct copyright infringement, under 17 U.S.C. § 501, alleging that Officite had created websites for its clients that reproduced and publicly displayed his copyrighted before and after photographs of Belinda without his permission. As relief, Dr. Pohl not only sought actual and statutory damages, but also asked the district court to permanently enjoin Officite from further acts of infringement.
After discovery, the parties filed cross-motions for summary judgment. Dr. Pohl moved for partial summary judgment with respect to Officite's liability for copyright infringement. Officite moved for summary judgment, arguing that: (1) based on his copyright application, Dr. Pohl's 2005 copyright covered only his website as it appeared in 2000, which did not include the 2004 photographs of Belinda; (2) his photographs of Belinda were not copyrightable because they lacked originality; (3) Belinda's photographs never appeared on the seven websites in question and Officite never possessed them; and (4) Dr. Pohl was not entitled to damages.
The district court granted summary judgment in favor of Officite. Taking Officite's arguments in turn, the district court first denied the motion as to Officite's claim that Belinda's photographs were not protected by Dr. Pohl's copyright, concluding that there was a fact issue as to whether the relevant pictures were among the materials Dr. Pohl deposited with his copyright application.
Second, the district court determined that Dr. Pohl's before and after photographs of Belinda were not copyrightable because no reasonable jury could find the photos were sufficiently creative or original to warrant copyright protection. Although Dr. Pohl had testified that he was responsible for selecting the camera, posing Belinda, and determining the lighting and photo angle before taking the photographs, the district court found that his described process for taking the pictures involved no "creative spark." In so ruling, the district court emphasized that (1) the pictures served the purely utilitarian purpose of advertising Dr. Pohl's services, (2) the actions Dr. Pohl took in taking the pictures involved "the most rudimentary and basic task[s] for photographers since the era of the daguerreotype," and (3) the entire photography process took only five minutes. The district court therefore concluded that "[t]here is nothing remotely creative about taking close-up photographs of teeth" and "no pair of eyes on a reasonable jury [could] find any modicum of creativity or originality in these photographs." Because the photographs did not warrant copyright protection, the district court determined that Dr. Pohl's copyright claim lacked merit. This is Dr. Pohl's appeal.
We review an order granting summary judgment
To establish a claim of copyright infringement, a plaintiff must show two elements: "(1) ownership of a valid copyright, and (2) copying of constituent elements of the work that are original."
In the instant lawsuit, Dr. Pohl claimed that Officite infringed on his copyright in the before and after photographs of Belinda. He produced a certificate of copyright registration granted in November 2005, covering the photographs posted on his website. Thus, he benefits from a rebuttable presumption that his copyright is valid.
To satisfy
The Supreme Court has cautioned that it is not difficult to satisfy the originality requirement for purposes of copyright protection.
This is true of photographs. "Federal courts have historically applied a generous standard of originality in evaluating photographic works for copyright protection."
As to rendition, elements of originality in a photograph may include "posing the subjects, lighting, angle, selection of film and camera, evoking the desired expression, and almost any other variant involved."
For example, this Court has noted that a photograph of a sculptural artwork—the Bird Girl statue in Savannah's Bonaventure Cemetery—was sufficiently original for copyright protection, as it involved minimal creativity in the "selection of lighting, shading, timing, angle, and film" for the picture.
And in
That said, "[t]he measure of originality becomes more difficult to gauge as one moves from sublime expression to simple reproduction."
With this legal background in mind and given the overall record, we conclude that the district court erred in granting summary judgment to Defendant Officite. In holding that Dr. Pohl's photographs were not sufficiently creative or original to receive copyright protection, the district court failed to view the evidence at summary judgment in the light most favorable to Dr. Pohl with respect to the facts of this case. By failing to credit evidence that contradicted some of its factual conclusions, the court improperly "weigh[ed] the evidence" and resolved disputed issues in favor of Defendant Officite.
First, the district court concluded that Dr. Pohl's process of taking the photographs of Belinda involved no "creative spark." The district court drew this assessment from Dr. Pohl's statements in his deposition that (1) he did not remember whether Belinda was sitting or standing when he photographed her or what type of camera he used, (2) he posed Belinda by telling her to look at the camera and smile, (3) the district court's own observation that there is no creativity in having sufficient lighting in a room where Dr. Pohl took his photographs, and (4) its conclusion that Dr. Pohl's selection of photo angle was basic and rudimentary.
In his deposition, however, Dr. Pohl testified that he took Belinda's "before" picture with her sitting in a dentist chair and her "after" picture with her standing in front of a photography screen. In his affidavit, Dr. Pohl also said that he was solely responsible for choosing what type of camera to use to take Belinda's pictures and for positioning her. In staging the picture, Dr. Pohl instructed Belinda to look directly at the camera, instead of an angled or profile perspective. He also chose to take the pictures close-up, instead of capturing Belinda's full face. And he chose to photograph Belinda smiling, instead of, for example, retracting her lips and photographing her teeth and gums only.
Although the district court believed Dr. Pohl's photo angle involved "the most rudimentary and basic task for photographers since the era of the daguerreotype," the Supreme Court has made plain that "[o]riginality does not signify novelty."
Furthermore, Dr. Pohl selected the timing and subject matter of the photographs—that is, he took the pictures before and after he completed his cosmetic dentistry procedure on Belinda. And in cosmetic dentistry cases, like Belinda's, Dr. Pohl always takes the patient photographs himself, instead of having his staff take them, because he is extremely picky and the cosmetic dentistry cases are critical to him. Viewed in the light most favorable to Dr. Pohl, it is reasonable to infer from this testimony that there was a precise manner in which Dr. Pohl wanted Belinda's before and after photographs to come out in order to showcase his dentistry skills. Dr. Pohl had something in mind when he took the pictures. That the photographs were intended solely for advertisement has no bearing on their protectability.
In short, the overall record evidence created genuine issues of material fact as to whether Dr. Pohl made sufficiently creative decisions in taking Belinda's photographs, "no matter how crude, humble or obvious" they may have been.
In holding otherwise, the district court primarily relied on
This case is not like
For the foregoing reasons, we must reverse the district court's grant of summary judgment in favor of Defendant Officite and remand for further proceedings consistent with this opinion.