James F. Schaeffer, James L. Kacena, Memphis, Tenn., for plaintiff-appellant.

Henry H. Hancock, Farris, Hancock, Gilman, Branan & Lanier, Memphis, Tenn., for defendants-appellees.

Before PHILLIPS, Chief Judge, WEICK, Circuit Judge, and LAWRENCE, Senior District Judge.*

LAWRENCE, Senior District Judge.

This is an appeal by a filling station operator (Parrish) from a judgment of the District Court dismissing his action against a wholesale gasoline distributor (Cox) in which he alleged violations of the price discrimination provisions of the Robinson-Patman Act.1

We affirm on the basis that the findings and conclusions of the District Judge are not clearly erroneous and cannot be set aside on appeal under F.R.Civ.P. 52(a). Because no prior decision of this Court has considered a similar factual situation or the same legal issues, we add some comments and observations concerning the case.

Plaintiff did not demand a jury trial. The case was tried before the Honorable Bailey Brown, Chief Judge of the Western District of Tennessee. At the pre-trial conference, he limited the hearing initially to plaintiff's proof establishing a case of prima facie liability under the Act. If such liability were established, a subsequent hearing would be necessary at which the defendant would go forward with its evidence.2

In conspectus, the factual background of the case is as follows. Cox Oil Company was organized as a corporation in 1970. It was formed in order to become a distributor of Fina brand gasoline under a contract with American Petrofina Petroleum Company. Cox distributed gasoline to six Fina stations in Memphis. Among them was the Danny Thomas Boulevard Fina station which Parrish operated under an oral agreement. Plaintiff paid no rent. He obtained gasoline on consignment from Cox and paid for same periodically based on the number of gallons sold. The same agreement existed with the other Fina stations supplied by Cox. All of the retail operators were, at that time, independent dealers.

In September, 1973, the oral agreements, including that of Parrish, were reduced to writing. A lease agreement was executed on a thirty day basis with automatic renewal in the absence of ten days notice of termination by either party. A "Gasoline Consignment Agreement" was simultaneously executed. Under it, the consignee agreed to receive, store, handle, and sell gasoline or motor fuels delivered under the consignor's brand. Parrish was to pay all expenses of his business, including maintenance of facilities, taxes, and personnel. The method of payment provided in the Consignment Agreement committed the independent dealers to purchasing gasoline only from Cox.

The Arab oil embargo and the resultant gasoline shortage in this country during the fall of 1973 and the winter and early spring of 1974 produced dramatic increases in the price of gasoline. Retailers sold all of the supply they could obtain at the allowable maximum profit of eight cents per gallon. American Petrofina produced oil only domestically and had to import much from foreign sources. Its price to jobbers such as Cox remained higher after the emergency ended than prices prevailing generally in the gasoline market.

During this period, Cox found it difficult to keep and replace dealer-operators of its six stations. Two were abandoned by dealers in 1974. Two more were abandoned in 1975. In each instance, the four became company-managed stations. They are managed by salaried employees of Cox; they do not maintain independent books or accounts; there are no bookkeeping entries showing a sale or transfer of gasoline to the company-managed stations.

Parrish continued to do business as an independent dealer, maintaining high profit margins and concentrating on sales to trucks, some of which were operated by his in-laws. They parked their trucks there, piled used tires on the property, and used the facility as business offices. Cox threatened to cancel the lease unless the trucks and truckers were removed. Parrish promised to clean up the station.

Meanwhile, Parrish brought the present suit. In the complaint and in his testimony, he claims violations of the Robinson-Patman Act by defendant (a) in selling gasoline and other products to the company-managed stations cheaper than to plaintiff; (b) in economically coercing retail dealers so as to run them out of business and take over the retail service operations of Fina in Memphis; and (c) in discriminatorily selling to the company-managed outlets at the price defendant pays for the same products on a wholesale basis. Plaintiff charges, in short, that upon assuming the ownership and operation of retail service stations which were in competition with Parrish, Cox sold gasoline to the company-managed stations at a price considerably less than it charged him.3

Such, in brief compass, was the evidence before the trial judge which, although in dispute, was within the range of his fact-finding authority.

The issue on appeal, as framed by the appellees in their brief, is that no prima facie case of liability was established by Parrish in that there was a failure of proof under 15 U.S.C. § 13(a) which requires that there be two or more sales by the same seller and that these sales tend substantially to lessen competition.4

Following a two day evidentiary hearing, Chief Judge Brown handed down a "Memorandum Decision." He found that plaintiff had failed to establish prima facie liability under Robinson-Patman because (1) there was no lessening of competition since Parrish and the company-managed stations did not compete in the same relevant market area and (2) Parrish had not proven that there were two or more consummated sales of gasoline by the same seller.

The District Court stated that competition with the party favored by the price discrimination was necessary and that both parties must operate on the same functional level of competition within the same commercial market.5 It found that, according to Parrish's own testimony, his competitors were located in the same area of Memphis. None of those stations sold Fina gasoline. Parrish's former customers testified that when they quit doing business with him they went to other stations in the area, not to other Fina stations.

Judge Brown indicated that the determination of the relevant market area issue disposed of the case. He went on, however, to decide whether or not two sales were made at different prices: one between plaintiff and defendants; the other between defendants and its own retail outlets. In other words, within the meaning of the Act, did Cox sell gasoline to the company-managed stations?

Parrish contends that a sale between a parent corporation and a wholly-owned subsidiary may constitute a sale within the meaning of the Act. He cites Perkins v. Standard Oil Company of California, 395 U.S. 642, 89 S. Ct. 1871, 23 L. Ed. 2d 599 (1969); Mississippi Petroleum, Inc. v. Vermont Gas Systems, Inc., 1972 Trade Cases § 73,843 (S.D.Miss.1972); and Danko v. Shell Oil Company, 115 F. Supp. 886 (E.D.N.Y.1953).6

The District Court stated that even if the company-managed stations were deemed subsidiaries of defendant, they must be operated independently of dominion and control of defendant in order for there to be a sale between them. See Brewer v. Uniroyal, Inc., supra, 498 F.2d at 977 n.2. (6th Cir. 1974); Reines Distributors, Inc. v. Admiral Corporation, 256 F. Supp. 581 (S.D.N.Y.1966); 3 Von Kalinowski, Antitrust and Trade Regulation, § 24.04(2). The District Court correctly ruled that Cox exercised such control over the company-managed stations that there could be no sales between them within the meaning of the Act.7

Parrish also contends that the consignment agreement was a sham and that Cox actually sold gasoline to him.8 He relies on Simpson v. Union Oil Co. of California, 377 U.S. 13, 84 S. Ct. 1051, 12 L. Ed. 2d 98 (1964) and Standard Fashion Company v. Magrane-Houston Company, 258 U.S. 346, 42 S. Ct. 360, 66 L. Ed. 653 (1922). In Simpson, the Supreme Court held that "a consignment is not allowed to be used as a cloak to avoid § 3 of the Clayton Act." 377 U.S. at 18, 84 S.Ct. at 1055.

We agree that substance, not form, controls and that, in a proper case, the consignment device cannot hide the true nature of the transaction as a sale or determine who the competitors actually are. However, the District Court in this case found against the plaintiff as to his contentions in that respect. It indicated that control by Cox over Parrish's station was for maintaining quality rather than for avoiding the antitrust laws. See Pogue v. International Industries, Inc., 524 F.2d 342 (6th Cir. 1975).

The findings and conclusions of the District Court are supported by the evidence. They are not clearly erroneous; in fact, they are clearly not erroneous.

The judgment appealed from is affirmed.