United States Court of Appeals
                             For the Eighth Circuit
                         ___________________________

                                 No. 18-2818
                         ___________________________

                          Adam and Eve Jonesboro, LLC

                        lllllllllllllllllllllPlaintiff - Appellant

                                            v.

Harold Perrin, In His Official Capacity as Mayor of the City of Jonesboro, Arkansas

                        lllllllllllllllllllllDefendant - Appellee

           Leslie Rutledge, Attorney General for the State of Arkansas

                              lllllllllllllllllllllIntervenor
                                      ____________

                    Appeal from United States District Court
                 for the Eastern District of Arkansas - Jonesboro
                                  ____________

                              Submitted: June 12, 2019
                               Filed: August 12, 2019
                                   ____________

Before GRUENDER, STRAS, and KOBES, Circuit Judges.
                          ____________

KOBES, Circuit Judge.
       Adam and Eve Jonesboro, LLC (Adam and Eve) appeals from the district
court’s1 judgment upholding the constitutionality of an Arkansas zoning law that
prevents adult-oriented businesses from opening within 1,000 feet of schools and
other places frequented by children. We hold that Adam and Eve has not engaged in
speech and therefore cannot state a claim under the First Amendment. We also hold
that the zoning law is not unconstitutionally vague and does not violate equal
protection. We affirm.

                                           I.

        Arkansas passed Act 387 of 2007 “to establish requirements governing the
location of adult-oriented businesses in order to protect the public health, safety, and
welfare and to prevent criminal activity.” Ark. Code Ann. § 14-1-301(a). The Act
prohibits those businesses from locating within 1,000 feet of a “child care facility,
park, place of worship, playground, public library, recreational area or facility,
residence, school, or walking trail.” 

The legislature acted “on evidence
of the adverse secondary effects of adult-oriented businesses and on findings
discussed in cases, including City of Los Angeles v. Alameda Books, Inc., 

(2002), Erie v. PAP’s A.M., 

(2000), City of Renton v. Playtime
Theatres, Inc., 

(1986), and Young v. American Mini Theatres, 

(1976).” 

These harmful secondary effects include property crime,
illicit drug use, prostitution, the potential spread of disease, and sexual assault. 

decided that these businesses “should be separated from . . . places
frequented by children to minimize the impact of the secondary effects.” 

applies to an “adult bookstore or video store,” which is defined as a
commercial establishment that “offers for sale or rent any of the following as one (1)
of its principal business purposes”:



      1
        The Honorable D. P. Marshall, Jr., United States District Judge for the Eastern
District of Arkansas.
    (A)     A book, magazine, periodical or other printed matter, photograph, film,
            motion picture, videocassette, reproduction, slide, or other visual
            representation that depicts or describes a specific sexual activity; or
    (B)     An instrument, a device, or paraphernalia that is designed for use in
            connection with a specific sexual activity.

A “specific sexual activity” is a “sex act, actual or simulated,” or
“[f]ondling or other erotic touching of a human genital, a pubic region, a buttock, an
anus, or a female breast.” 

       The Act grandfathers in stores that opened before July 31, 2007, and does not
apply when a protected site, like a school or daycare, subsequently locates within a
business’s buffer zone. 

307. Violations of the Act are punished as a
Class A misdemeanor. 

Localities may also pass ordinances that are “at
least as restrictive” as the Act. 

       More than a decade after the Act became law, Appellant wanted to open an
Adam and Eve franchise in Jonesboro. According to its website, the national retailer
promotes itself as the “#1 Adult Toy Superstore” and the “leading sex toy company
in the USA.”2 It advertises a wide variety of bondage gear, lingerie, movies, and
personal lubricants. 

Jonesboro franchise, however, would sell only
lingerie, adult toys, costumes, novelties, games, massage oils, and personal lubricants.

      In December 2017, Adam and Eve received a privilege license to do business
in Jonesboro. The privilege license application instructs potential entrepreneurs to
coordinate with city planners to ensure that their proposed locations and uses comply
with zoning laws. Adam and Eve did not do so, and on January 25, 2018, the
building inspector refused to issue a certificate of occupancy that is required to open
a business. The City Attorney explained that “the location chosen by the store
requires them to apply for and receive a conditional use permit, based upon its

      2
          ADAM & EVE, https://www.adameve.com/ (last visited Aug. 5, 2019).

                                          -3-
zoning.” JA 13. The permit could not issue because “it does not meet the distance
requirement from churches, daycares, and residential uses.” 

and Eve filed suit pursuant to 42 U.S.C. § 1983 alleging that the Act
violated its First, Fifth, and Fourteenth Amendment rights and similar Arkansas
rights. The complaint asserted that the Act violated the First Amendment because it
“restrains the plaintiff’s retail sale of merchandise, based on the content of the
merchandise.” JA 5. Adam and Eve highlighted it would not host on-site
entertainment such as “booths, stalls, or . . . rooms for the on-premises viewing of
movies” or “live adult entertainment or dancing of any sort.” JA 2.

      Arkansas intervened to defend the Act. The parties conducted limited
discovery and stipulated to these facts: (1) Adam and Eve could open a store in the
correct zoning area, (2) Adam and Eve would not sell pornographic DVDs, books,
and magazines, (3) other Jonesboro stores, such as Walmart, sell regulated items like
condoms, and (4) a nonparty retailer, Spencer’s, opened prior to 2007 and its
inventory contains less than 10% of such items. Adam and Eve also conceded that
more than 30% of its revenue derived from regulated items.

      After a full day of argument, the district court ruled from the bench. The court
concluded that intermediate scrutiny applied to Adam and Eve’s First Amendment
claim and held that, under Renton and Alameda Books, the Act passed muster.
Specifically, the court credited the legislature’s focus on the secondary effects caused
by adult businesses. Thus, it was “quite reasonable and rational for a legislator to
conclude that more of these kinds of [adult-oriented] businesses contribute or create
the potential for more of the bad secondary effects.” JA 181.

      Turning to the vagueness challenge, the court rejected Adam and Eve’s
arguments that the Act was unconstitutional because it “doesn’t contain percentages,
[and] it doesn’t contain definitions of what [] a principal business purpose is.”

                                          -4-
JA 139. According to Adam and Eve, the legislature must define it “by floor space,
gross revenue, net revenue, [or] amount in inventory.” JA 141. The district court,
however, interpreted the term’s plain meaning as “main or chief.” JA 181. Although
10% of gross revenue from regulated products is not enough to qualify as a principal
business purpose, the district court found that a business with “one-third of the gross
revenue [] derived from [these] various products that qualify” is sufficient. JA 184.

       The district court also rejected the claim that the Act violates equal protection
because it has not been applied to Walmart and Spencer’s, who also sell regulated
items. It held that “[t]here’s no other business similarly situated that’s been treated
differently or better.” JA 182–83. Although Spencer’s is similar to Adam and Eve,
it was not similarly-situated because the Act grandfathered in nonconforming
businesses. The court noted that the law “routinely draws lines involving dates.”
JA 183. As to other stores, the court explained that there was “no evidence that the
sale, offering for sale of these kind of materials at Walmart or Walgreen’s or CVS is
anything other than incidental.” 

Eve timely appealed. We review constitutional challenges and
questions of statutory interpretation de novo. Planned Parenthood Minnesota, N.
Dakota, S. Dakota v. Rounds, 

, 893 (8th Cir. 2012) (en banc).

                                          III.

        The First Amendment prohibits laws “abridging the freedom of speech.” U.S.
Const. amend. I. Its protection extends beyond verbal and written statements to
expressive conduct that is “sufficiently imbued with elements of communication.”
Texas v. Johnson, 

, 404 (1989). Such conduct includes “nude dancing,
burning the American flag, flying an upside-down American flag with a taped-on
peace sign, wearing a military uniform, wearing a black armband, conducting a silent
sit-in, refusing to salute the American flag, and flying a plain red flag.” Masterpiece
Cakeshop, Ltd. v. Colorado Civil Rights Comm’n, 

, 1741–42 & n.1


                                          -5-
(2018) (Thomas, J., concurring in part and in the judgment) (collecting cases). Even
sales of “video games qualify for First Amendment protection.” Brown v. Entm’t
Merchants Ass’n, 

, 790 (2011).

         Yet, not all conduct is “protected speech simply because the person engaging
in [it] intends thereby to express an idea.” Masterpiece 

.
A court “must first determine whether [the plaintiff’s action] constituted expressive
conduct.” 

. We ask “whether an intent to convey a
particularized message was present, and whether the likelihood was great that the
message would be understood by those who viewed it.” 

The party
“desiring to engage in assertedly expressive conduct [must] demonstrate that the First
Amendment even applies.” Clark v. Cmty. for Creative Non-Violence, 

,
293 n.5 (1984).

      Adam and Eve fails to make such a showing. It claims that “this is a restraint
of speech based purely on content, they don’t like what [Adam and Eve is] selling.”3
JA 131. But Adam and Eve has cited no authority that selling sexually-oriented
devices is speech. Moreover, it expressly and repeatedly rejects that it is an adult-
oriented business similar to those found in Alameda Books, Erie, City of Renton, or
Young—each of which, according to the Supreme Court, engaged in protected speech.

       Adam and Eve has jettisoned any claim to expressive conduct. The parties
stipulated that “Adam and Eve agrees not to sell pornographic DVDs, books, and
magazines.” JA 163. Counsel repeatedly stressed that the “store in Jonesboro has
not, does not, and will not sell DVDs, videos, books, literature, periodicals, posters
of any kind.” JA 128; see also JA 176 (“this isn’t an adult bookstore with respect to
      3
        At oral argument, Adam and Eve claimed that the speech interest in Simon &
Schuster, Inc. v. Members of New York State Crime Victims Bd., 

, 116
(1991), is at issue here. In that case, however, a New York statute stopped criminals
from profiting off their misdeeds in “a movie, book, magazine article, tape recording,
phonograph record, radio or television presentation, [or] live entertainment of any
kind.” 

(quoting N.Y. Exec. Law § 632-1). No such speech exists here.

                                         -6-
having viewing rooms or selling DVDs or selling pornographic material”). And
before us, Adam and Eve highlights that there are “no videos, there are no movie
booths, no movie screens, and no live entertainment at the Appellant’s store.”
Appellant’s Reply Br. 2.

        After disavowing any expressive conduct, we hold that Adam and Eve cannot
state a claim under the First Amendment.4 Because there is no speech to protect,
Adam and Eve’s claim that the district court applied the wrong standard of review to
its free speech claim misses the mark. Although the district court never considered
whether Adam and Eve engaged in expressive conduct, we may affirm a judgment on
any ground supported by the record. Ledergerber v. Stangler, 

, 1145
(8th Cir. 1997). We do so here.

                                          IV.

       Adam and Eve next asks us to find that the Act is impermissibly vague because
“[p]rincipal business purpose is undefined.” Appellant’s Br. 7.

       A statute is unconstitutionally vague if it “fails to provide a person of ordinary
intelligence fair notice of what is prohibited, or is so standardless that it authorizes
or encourages seriously discriminatory enforcement.” F.C.C. v. Fox Television
Stations, Inc., 

, 253 (2012). Legislatures are not required to define every
term in a statute. Phelps-Roper v. Koster, 

, 952 (8th Cir. 2013). In the
absence of a definition, words are given their ordinary meaning. Taniguchi v. Kan
Pac. Saipan, Ltd., 

, 566 (2012); Schumacher v. Cargill Meat Sols. Corp.,

, 871 (8th Cir. 2008). The Supreme Court has cautioned that “perfect
      4
         Counsel also argued that “if there’s no expressive speech, then the statute
does not apply” to Adam and Eve. This Section 1983 suit only asks if the Act
violates Adam and Eve’s constitutional rights—not whether its business is an “adult
bookstore” under Arkansas law. Our conclusion that Adam and Eve does not assert
a First Amendment right has no bearing on the Act’s statutory definitions.


                                          -7-
clarity and precise guidance have never been required even of regulations that restrict
expressive activity.” Holder v. Humanitarian Law Project, 

, 18–19 (2010).
Further, a “plaintiff who engages in some conduct that is clearly proscribed cannot
complain of the vagueness of the law as applied to the conduct of others.” 

Both considerations apply here.

      The Act applies to a store that sells or rents certain sexually-related items as
“one (1) of its principal business purposes.” Ark. Code Ann.§ 14-1-302 (emphasis
added). We find that the ordinary meaning of principal business purpose is not
vague. Adam and Eve concedes as much, agreeing that “principal means chief or
main.” Nor are we the first court to conclude that term is “sufficiently specific and
precise to provide people of ordinary intelligence a reasonable opportunity to
understand what conduct is prohibited.” MJJG Rest., LLC v. Horry Cty., S.C., 11 F.
Supp. 3d 541, 558 (D.S.C. 2014).

      Adam and Eve claims that the term lacks specificity because it does not declare
how an entity’s “principal business purpose” is quantified, e.g., floor space, gross
revenue, net revenue, or amount in inventory. We do not require such precision.

–19. Laws with “flexibility and reasonable breadth” are
permitted because “it is clear what the ordinance as a whole prohibits.” Grayned v.
City of Rockford, 

, 110 (1972); 

(approving law where “the
prohibited quantum of disturbance is not specified”). This is especially true here, as
the Act permits localities to address these concerns in their ordinances.

       Adam and Eve also argues that, to be a principal business purpose, the
prohibited activity must be “what they sell and nothing else, mainly” or, at minimum,
more than half of the items it sells. JA 167. The Act’s text rejects that meaning: the
preceding clause, “one (1) of its,” contemplates more than one principal business
purpose. In a similar context, the Sixth Circuit recognized the possibility of
“establishments with several ‘principal uses’ of equal importance.” Entm’t Prods.,
Inc. v. Shelby Cty., Tenn., 

, 382 (6th Cir. 2009). We see no reason that

                                         -8-
there cannot be more than one principal business purpose and agree with the district
court that an activity generating 30% of a store’s gross revenue is such a purpose.

        Our decision comports with similar cases involving adult-use zoning laws. For
example, the Fourth Circuit rejected a vagueness challenge to the words “substantial
or significant” because “it is clear that forty percent of retail space, amounts to a
‘substantial or significant proportion.’” Mom N Pops, Inc. v. City of Charlotte, N. C.,
No. 97-2359, 

, at *6 (4th Cir. 1998) (per curiam). And in response
to a First Amendment challenge, our court considered a “one-night adult performance
using more than 10% of [a store’s] floor space” a principal use. BZAPS, Inc. v. City
of Mankato, 

, 605 (8th Cir. 2001). As such, it is not surprising that
Adam and Eve’s business falls within the Act.

       It is undisputed that a substantial portion of Adam and Eve’s business involves
selling items the statute reaches. A vagueness challenge, however, does not permit
a plaintiff to “speculat[e] about possible vagueness in hypothetical situations not
before the Court.” Hill v. Colorado, 

, 733 (2000). A plaintiff whose
conduct “is clearly proscribed cannot raise a successful vagueness claim under the
Due Process Clause of the Fifth Amendment for lack of notice.” 

. On these facts, Adam and Eve’s vagueness challenge falls apart.

                                           V.

      Finally, Adam and Eve’s equal protection claim fails as it has not shown that
the Act treats it differently than similarly situated entities or lacks a rational basis.

       The Equal Protection Clause generally “requires the government to treat
similarly situated people alike.” In re Kemp, 

, 909 (8th Cir. 2018).
“[L]egislation is presumed to be valid and will be sustained if the classification drawn
by the statute is rationally related to a legitimate state interest.” City of Cleburne,
Tex. v. Cleburne Living Ctr., 

, 440 (1985). The Constitution does not
require every classification to be drawn with “precise mathematical nicety.” U. S.

                                          -9-
Dep’t of Agric. v. Moreno, 

, 538 (1973). The Supreme Court has
observed that laws failing this inquiry share “a common thread,” in that “the laws at
issue lack any purpose other than a ‘bare . . . desire to harm a politically unpopular
group.’” Trump v. Hawaii, 

, 2420 (2018).

       “[T]he first step in an equal protection case is determining whether the plaintiff
has demonstrated that she was treated differently than others who were similarly
situated to her.” 

. Absent this threshold showing, Adam and
Eve “does not have a viable equal protection claim.” 

well-established that
“[d]issimilar treatment of dissimilarly situated persons does not violate equal
protection.” Klinger v. Dep’t of Corr., 

, 731 (8th Cir. 1994).

       We agree with the district court that Adam and Eve did not make this showing.
A stipulation that “Spencer’s sells less than 10 percent of items prohibited by the
statute” is its only record evidence. JA 161. But Spencer’s is not similarly situated
because Adam and Eve did not open before 2007. Similarly, a stipulation that “other
stores in the city of Jonesboro [] sell condoms, lubricants, and one brand of personal
massager” is insufficient. JA 162. Adam and Eve’s comparisons to Walgreen’s,
Walmart, and CVS cite no facts showing that these entities are similarly situated. As
a result, there is no evidence that regulated items are staples of such general stores as
they are to a franchise of America’s leading sex toy company.

       Even had Adam and Eve met this threshold, it has not shown that the sole
purpose of this time, place, and manner restriction is to harm a politically unpopular
group. Courts have long recognized that adult-use zoning laws serve a substantial
government interest. City of 

; Holmberg v. City of Ramsey, 

, 143 (8th Cir. 1993). The plaintiff must show that the connection between
the classification and the asserted interest is arbitrary or irrational. City of 

. The Supreme Court has found it irrational to require a permit for a
mentally handicapped group home when the government’s justifications applied
equally to fraternal houses, nursing homes, and dormitories that did not need a permit.

                                          -10-


It has also struck down a Food Stamp program requirement that had
no practical effect and equally targeted fraudsters and “those persons who are []
desperately in need of aid.” U. S. Dep’t of Agric. v. Moreno, 

, 538
(1973). No similar animus can be shown here.

       The Act, as a whole, focuses on the harmful secondary effects associated with
adult-oriented businesses. Ark. Code Ann. § 14-1-301(2). It seeks to contain
externalities that are tied to these kinds of entities. See Alameda Books, 

; see also Hart Book Stores, Inc. v. Edmisten, 

, 830 (4th Cir.
1979). The Act does not ban Adam and Eve from operating in Jonesboro. And this
is an easier case than Holmberg, where we upheld a city ordinance that required
existing stores to close and 

. As a result, the Act does not
evince a desire to harm adult-oriented businesses, and we find no equal protection
violation.

                                        VI.

      The judgment of the district court is affirmed.

                       ______________________________




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