OPINION

GOULD, Circuit Judge:

We consider whether Plaintiffs-Appellants have pleaded facts sufficient under Federal Rules of Civil Procedure 8(a) and 9(b) to support a plausible theory of Racketeering Influenced and Corrupt Organizations Act ("RICO") and RICO conspiracy violations against Defendants-Appellees.

We have jurisdiction under 28 U.S.C. § 1291, and we hold that Plaintiffs' complaint does not meet the pleading standards required by Bell Atlantic Corp. v. Twombly, 550 U.S. 544, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007); Ashcroft v. Iqbal, 556 U.S. 662, 129 S.Ct. 1937, 173 L.Ed.2d 868 (2009); Starr v. Baca, 652 F.3d 1202 (9th Cir.2011); and In re Century Aluminum Co. Securities Litigation, 729 F.3d 1104 (9th Cir.2013). The complaint does not contain adequate factual allegations to plausibly infer that Defendants specifically intended to defraud, and therefore does not show a plausible entitlement to relief.1 The district court did not err in dismissing Plaintiffs' complaint on the pleadings.

I

The scheme alleged by Plaintiffs began when defendants Paul Morabito and Jack Waelti purchased 22 commercial real estate properties in bulk for a total of about $20.3 million. Morabito, Waelti, and their related companies then added a commercial lease for a franchise on each property. Morabito and his related entities placed Jiffy Lube franchises on the properties he owned, while Waelti and his related entities placed Church's Chicken franchises on theirs.2 The Morabito and Waelti entities executed sale-leaseback transactions with Sovereign Investment Company or a related entity,3 becoming tenants on the real estate that they had purchased. According to Plaintiffs, the fair market value of the 22 commercial real estate properties was not $20.3 million, but $11.1 million.

Plaintiffs allege that the Morabito, Waelti, and Sovereign entities conspired to pay inflated rent payments so that the properties would appear far more valuable to third parties. Sovereign Investments then marketed the properties for sale to the public through the Marcus & Millichap Company ("M & M").4 Plaintiffs allege that the brokers used sham appraisals performed by defendant PGP Valuation, Inc., to support the inflated property values. Plaintiffs purchased all of the properties in a series of independent transactions for a combined $30.3 million in 2004, 2005, and 2006. The Morabito and Waelti entities at first performed on their leases, some for up to four years, making a total of about $8.1 million in rent payments to Plaintiffs. The franchisees began having problems making their rent payments in 2006 and 2007, and eventually each breached its lease, leaving more than $59 million in future rent payments unpaid. Plaintiffs tried to mitigate their losses, but could not find tenants at comparable rents.

Plaintiffs filed suit alleging that each of the defendants had violated RICO, 18 U.S.C. § 1962(c), and that Defendants had collectively violated 18 U.S.C. § 1962(d)'s prohibition on RICO conspiracies, along with related state common law and statutory claims. The district court dismissed the case under Federal Rule of Civil Procedure 12(b)(6), concluding that Plaintiffs had not met their burden under Rules 8(a) and 9(b) to plausibly allege that Defendants specifically intended to defraud Plaintiffs. Because the district court dismissed the individual RICO claims, it also dismissed the RICO conspiracy claim against all Defendants. Finally, after dismissing all of the federal claims, the district court declined to exercise supplemental jurisdiction over Plaintiffs' state law claims. Plaintiffs filed a timely notice of appeal.

II

We review de novo the district court's judgment granting a motion to dismiss for failure to state a claim under Rule 12(b)(6). Odom v. Microsoft Corp., 486 F.3d 541, 545 (9th Cir.2007). In reviewing an appeal from a motion to dismiss, all facts are taken from the complaint and construed in the light most favorable to the non-moving party. Id.

III

Rule 8 requires a complaint to include "a short and plain statement of the claim showing that the pleader is entitled to relief." Fed.R.Civ.P. 8(a)(2). To meet this requirement, the Supreme Court has held that an "entitlement to relief" requires "more than labels and conclusions.... Factual allegations must be enough to raise a right to relief above a speculative level." Twombly, 550 U.S. at 555, 127 S.Ct. 1955. Although "a well-pleaded complaint may proceed even if it strikes a savvy judge that actual proof is improbable," id. at 556, 127 S.Ct. 1955, plaintiffs must include sufficient "factual enhancement" to cross "the line between possibility and plausibility." Id. at 557, 127 S.Ct. 1955.5 This standard represents a balance between Rule 8's roots in relatively liberal notice pleading and the need to prevent "a plaintiff with a largely groundless claim" from "`tak[ing] up the time of a number of other people, with the right to do so representing an in terrorem increment of settlement value.'" Id. at 557-58, 127 S.Ct. 1955 (quoting Dura Pharmaceuticals, Inc. v. Broudo, 544 U.S. 336, 347, 125 S.Ct. 1627, 161 L.Ed.2d 577 (2005)).

Establishing the plausibility of a complaint's allegations is a two-step process that is "context-specific" and "requires the reviewing court to draw on its judicial experience and common sense." Iqbal, 556 U.S. at 679, 129 S.Ct. 1937. First, a court should "identif[y] pleadings that, because they are no more than conclusions, are not entitled to the assumption of truth." Id. Then, a court should "assume the[] veracity" of "well pleaded factual allegations" and "determine whether they plausibly give rise to an entitlement to relief." Id. "Where a complaint pleads facts that are merely consistent with a defendant's liability, it stops short of the line between possibility and plausibility of entitlement to relief." Id. at 678, 129 S.Ct. 1937 (citation omitted). When considering plausibility, courts must also consider an "obvious alternative explanation" for defendant's behavior. Id. at 682, 129 S.Ct. 1937 (quoting Twombly, 550 U.S. at 567, 127 S.Ct. 1955).

We have applied Twombly and Iqbal's plausibility standard in two recent cases. In Starr v. Baca, 652 F.3d 1202 (9th Cir. 2011), we analyzed the apparent shift in the Supreme Court's analysis of Rule 8 pleading standards, comparing the "more demanding" Twombly and Iqbal standard to the "more lenient" rule applied in Swierkiewicz v. Sorema, N.A., 534 U.S. 506, 122 S.Ct. 992, 152 L.Ed.2d 1 (2002) and Erickson v. Pardus, 551 U.S. 89, 127 S.Ct. 2197, 167 L.Ed.2d 1081 (2007) (per curiam). Starr, 652 F.3d at 1216. We noted that in Swierkiewicz, the Supreme Court held that "Rule 8(a) establishes a pleading standard without regard to whether a claim will succeed on the merits. Indeed, it may appear on the face of the pleadings that a recovery is very remote and unlikely but that is not the test." Starr, 652 F.3d at 1215 (quoting Swierkiewicz, 534 U.S. at 514-15, 122 S.Ct. 992). Similarly, we recognized that in Erickson, the Supreme Court reversed our sister circuit's determination that a complaint was overly conclusory and held that a relatively sparse complaint satisfied Rule 8(a)'s pleading standards. Starr, 652 F.3d at 1215 (citing Erickson, 551 U.S. at 94, 127 S.Ct. 2197). Despite a potential conflict between the two groups of cases, we concluded that the Supreme Court's precedents established the following principles:

Starr, 652 F.3d at 1216. We applied these principles to hold: "If there are two alternative explanations, one advanced by defendant and the other advanced by plaintiff, both of which are plausible, plaintiff's complaint survives a motion to dismiss under Rule 12(b)(6). Plaintiff's complaint may be dismissed only when defendant's plausible alternative explanation is so convincing that plaintiff's explanation is implausible." Id. (emphasis in original).

A more recent examination of Rule 8(a) confronted the application of the plausibility standard to a complaint with less factual support than that in Starr. In re Century Aluminum Co. Secs. Litig., 729 F.3d 1104 (9th Cir.2013). We affirmed the dismissal of the complaint in Century because, "[w]hen faced with two possible explanations, only one of which can be true and only one of which results in liability, plaintiffs cannot offer allegations that are merely consistent with their favored explanation but are also consistent with the alternative explanation. Something more is needed, such as facts tending to exclude the possibility that the alternative explanation is true, in order to render plaintiffs' allegations plausible." 729 F.3d at 1108 (internal quotation marks and citations omitted) (quoting Iqbal, 556 U.S. at 678, 129 S.Ct. 1937; citing Twombly, 550 U.S. at 554, 127 S.Ct. 1955). Unlike Starr, where the plaintiff's plausible complaint survived a motion to dismiss by offering facts that tended to exclude the defendant's innocuous alternative explanation, we held that the complaint in Century established only a "possible" entitlement to relief, and thus could not support further proceedings. Century, 729 F.3d at 1108.

IV

Applying Twombly, Iqbal, Starr, and Century to the complaint at issue in this appeal, we conclude that Plaintiffs have not made the kind of factual allegations that "nudg[e] their claims across the line from conceivable to plausible." Twombly, 550 U.S. at 570, 127 S.Ct. 1955.

A

We start with the elements a plaintiff must plead to state a RICO violation. See Iqbal, 556 U.S. at 675, 129 S.Ct. 1937. The RICO statute sets out four elements: a defendant must participate in (1) the conduct of (2) an enterprise that affects interstate commerce (3) through a pattern (4) of racketeering activity or collection of unlawful debt. 18 U.S.C. § 1962(c). In addition, the conduct must be (5) the proximate cause of harm to the victim. Sedima, S.P.R.L. v. Imrex Co., Inc., 473 U.S. 479, 496-97, 105 S.Ct. 3275, 87 L.Ed.2d 346 (1985). To show the existence of an enterprise under the second element, plaintiffs must plead that the enterprise has (A) a common purpose, (B) a structure or organization, and (C) longevity necessary to accomplish the purpose. Boyle v. United States, 556 U.S. 938, 946, 129 S.Ct. 2237, 173 L.Ed.2d 1265 (2009). Racketeering activity, the fourth element, requires predicate acts, which in this case are alleged to be mail and wire fraud under 18 U.S.C. §§ 1341 and 1343. The mail and wire fraud statutes are identical except for the particular method used to disseminate the fraud, and contain three elements: (A) the formation of a scheme to defraud, (B) the use of the mails or wires in furtherance of that scheme, and (C) the specific intent to defraud. Schreiber Distrib. Co. v. Serv-Well Furniture Co., Inc., 806 F.2d 1393, 1399 (9th Cir.1986). It is this final sub-element, the defendant's specific intent to defraud, that is at issue here.

"In order to prove a violation of 18 U.S.C. § 1341, there must be a showing of a specific intent to defraud. The intent to defraud may be inferred from a defendant's statements and conduct." United States v. Peters, 962 F.2d 1410, 1414 (9th Cir.1992). In the absence of direct evidence of intent, the party asserting fraud must first prove "the existence of a scheme which was reasonably calculated to deceive persons of ordinary prudence and comprehension," and then, "by examining the scheme itself" the court may infer a defendant's specific intent to defraud. United States v. Green, 745 F.2d 1205, 1207 (9th Cir.1984) (internal quotation marks omitted) (quoting United States v. Bohonus, 628 F.2d 1167, 1172 (9th Cir.1980)).

Plaintiffs' fraud theory requires them to show more than a business deal gone bad for economic and non-fraudulent reasons. They must establish that Defendants had the specific intent to defraud, and Plaintiffs may establish that intent by showing the existence of a plausible fraudulent scheme. "The level of factual specificity needed to satisfy this pleading requirement will vary depending on the context." Century, 729 F.3d at 1107 (citing Robbins v. Oklahoma, 519 F.3d 1242, 1248 (10th Cir.2008)). When companies engage in sale-leaseback transactions that are facially legitimate, pay rent and operate legitimate businesses for years thereafter, and otherwise act as routine participants in American commerce, a significant level of factual specificity is required to allow a court to infer reasonably that such conduct is plausibly part of a fraudulent scheme.

B

We proceed in our analysis by removing conclusory statements of law from the complaint. Iqbal, 556 U.S. at 679, 129 S.Ct. 1937. Trimmed of "legal conclusions" and "threadbare recitals of a cause of action," Id. at 678, 129 S.Ct. 1937, Plaintiffs' argument that the alleged scheme reflects an intent to defraud contains two prongs. First, Plaintiffs point to the rapid increase in the price of the properties from the alleged "true market value" at the time of the Morabito or Waelti entities' initial purchase to the prices at the time that the properties were sold to Plaintiffs, and the Plaintiffs' subsequent inability to sell the properties at those higher prices, or to lease the properties at rental rates reflecting those higher prices, after the leases were breached. Second, they argue that Defendants portrayed the real estate investments as "safe and secure," despite the fact that the tenants were not rated by credit agencies. We conclude that neither argument contains sufficient factual allegations to state a plausible entitlement to relief.

1

The key factual allegation that supports Plaintiffs' first argument is that Defendants sold property worth $11.1 million to Plaintiffs for $30.3 million while spending $8.1 million on rent to maintain the alleged scheme until all properties were sold. We conclude that this allegation does not create a plausible entitlement to relief for two reasons.

First, although the increase in price is consistent with Defendants' alleged fraudulent intent, it does not tend to exclude a plausible and innocuous alternative explanation. See Century, 729 F.3d at 1108. The alternative explanation in this case comes from Plaintiffs' own complaint: they allege that long-term commercial real estate leases typically support future property sales "at a multiple of the actual market value." Although the increase here appears large — nearly three times the alleged original true value — Plaintiffs plead no facts that would tend to show that this increase was not typical, appropriate, or the product of legitimate market forces. Further, relying on our "judicial experience and common sense," Iqbal, 556 U.S. at 679, 129 S.Ct. 1937, we note that real estate values can be variable, and that fluctuations in prices over a period of years are not necessarily unusual, nor are they conclusive proof of wrong-doing, as changes may reflect market conditions. This is particularly true when, as here, the culminating events that harmed Plaintiffs took place in the midst of a deep national recession that seriously affected the real estate market.6 All of the facts Plaintiffs have presented are consistent with both their theory of liability and this innocent alternative, that the recession decreased business viability and property values. Plaintiffs have not met their burden to do "[s]omething more" to "render [their] allegations plausible within the meaning of Iqbal and Twombly." Century, 729 F.3d at 1108.

Second, the complaint alleges no specific facts supporting its conclusion that the properties' "true fair market valu[e]" was just $11.1 million. The complaint does not cite any documents or sources for this value, nor does it explain the methodology by which this value was derived. Further, Plaintiffs' complaint alleges that Defendants had purchased the properties from independent third parties (not alleged to be a part of the conspiracy or named as defendants in this case) for about $20.3 million. Absent factual support showing that the true market value was $11.1 million, and taking into account the evidence in Plaintiffs' own complaint that undermines their allegation that the property was worth only $11.1 million, we decline to accept the conclusory assertions of property values as facts. See First Nationwide Bank v. Gelt Funding Corp., 27 F.3d 763, 770 (2d Cir.1994) (holding that allegations of a methodologically unreliable appraisal were not sufficient to establish property values as a fact in a RICO complaint).7 Removing this conclusory valuation allegation from our consideration of the complaint's factual allegations supports the Defendants' alternative explanation that the changing sale prices reflected not fraud but changing market conditions. Removal of this allegation shrinks the amount the property values were alleged to have changed over time and establishes that Defendants paid out most of their alleged gains to Plaintiffs in rental payments and other operating expenses required to run the fast food and auto maintenance businesses for up to four years. Far from establishing a plausible entitlement to relief, Plaintiffs' preferred reading of the complaint requires us to draw "implausible" inferences that Defendants had the specific intent to defraud Plaintiffs. Starr, 652 F.3d at 1216 (emphasis in original).8 The Plaintiffs' fraud theory is not plausible when considered in light of the innocent explanation that failure of franchise businesses in making rental payments, and their abandonment of leases, took place in the context of a deep national recession. We hold the Plaintiffs' fraud theory is not plausible, but we do not consider or make any statement about whether their theory is "probable" or dismiss their complaint because it does not meet a "probability requirement." Rule 8 does not impose such a requirement. Twombly, 550 U.S. at 556, 127 S.Ct. 1955; Starr, 652 F.3d at 1217.

2

Plaintiffs also contend that we can infer Defendants' specific intent to defraud from the fact that Defendants allegedly concealed the risky nature of the real estate investments. Plaintiffs contend that their argument that Defendants concealed the risks is supported by the allegation of three sets of facts: 1) that the tenants had not been rated by credit agencies, 2) that Defendants were aware of this, and 3) that Defendants described the investments as "safe and secure" or other similar assertions.

But these facts do not allow us to make the Plaintiffs' preferred inference that Defendants had the necessary specific intent to defraud Plaintiffs. First, the statements by Defendants about the relative security of the investments constitute "puffing" or related expressions of opinion that are common in sales and not actionable as fraud. See United States v. Gay, 967 F.2d 322, 328-29 (9th Cir.1992). Second, for this kind of behavior to support a claim of fraud, Plaintiffs must show "deceitful concealment of material facts," Bohonus, 628 F.2d at 1172 (9th Cir.1980), but the complaint does not allege deceit. There is no allegation that Plaintiffs requested properties with credit-rated tenants, or even requested information about whether the tenants on the properties they were being sold had been so rated. In short, Plaintiffs have not alleged facts sufficient to show "the existence of a scheme which was reasonably calculated to deceive persons of ordinary prudence and comprehension," Green, 745 F.2d at 1207 (9th Cir.1984), and without such a showing, we cannot properly infer fraudulent intent.

V

The complaint purported to allege intentional fraud in the inflation of property values on properties sold to Plaintiffs. However, the complaint's factual allegations do not support a plausible inference that Defendants had the required specific intent to defraud, nor do they tend to exclude the alternative explanation that the transactions were merely a group of business deals gone bad during a deep recession. Because we affirm the dismissal of Plaintiffs' RICO allegations, we also affirm the dismissal of Plaintiffs' allegations of RICO conspiracy. See Religious Tech. Ctr. v. Wollersheim, 971 F.2d 364, 368 n. 8 (9th Cir.1992). We affirm the district court's dismissal of this complaint.9

AFFIRMED.