* Appellant WLIL, Inc. is, and has been for many years, the licensee of the only standard broadcast station located at Lenoir City, Tennessee. Arthur Wilkerson is the president and sole stockholder of WLIL and also is sole owner of radio stations located at Shelbyville and Newport, Tennessee. In the present actions, appellant seeks to set aside an order of the Federal Communications Commission dated February 18, 1965, which dismissed appellant's petition for reconsideration of an earlier Commission order granting, on October 21, 1964, a license to intervenor Alvin B. Corum, Jr. to operate a standard broadcast station at Lenoir City, Tennessee.

Briefly summarized, the record discloses the following chronology of events. On September 11, 1961, intervenor Corum filed an application with the appellee for a construction permit for a new standard broadcast station to operate at Lenoir City, Tennessee. This application was accepted by the Commission for filing on September 28, 1961-- the Commission then giving public notice of its action. Intervenor also gave public notice of the pendency of this application by newspaper publication in September 1961. Subsequently, Corum made amendments in his application with reference to frequency and site.

Thereafter, the Commission received two anonymous letters containing factual allegations relating to aspects of Corum's application, and the Commission investigated to its satisfaction these allegations. During this period, Arthur Wilkerson furnished certain deeds to the Commission's Atlanta, Georgia, Field Engineering Bureau. These deeds purported to establish that Corum did not accurately describe his ownership interest as of 1950 in a lumber company referred to in the body of his original application documents. At this time, however, Wilkerson indicated that he did not wish to file any formal or informal objection to the Corum application. The Commission requested Corum by letter to explain the apparent inconsistency in the lumber company ownership statement, and an attorney, on behalf of Corum, wrote the Commission explaining the situation in a manner found satisfactory by the Commission.

No petitions to deny, or other formal objections, were filed against the Corum application, and on October 21, 1964, the Commission granted the application without a hearing.

On November 20, 1964, more than 3 years after the original filing of the Corum application, appellant for the first time notified the Commission of its objections to the grant by filing under 405 of the Communications Act of 1934, 47 U.S.Code 405,1 and the Commission rules, a petition for reconsideration of the grant of October 21, 1964. In this petition, appellant asked that the Commission set aside the grant of the Corum application and designate the application for an evidentiary hearing on the issues enumerated in the petition. Generally stated, the issues specified related to alleged misrepresentations in intervenor's application with respect to site dimensions, ownership of the lumber company and dates of publication. Corum, in opposition pleading to appellant's petition, submitted a sworn statement detailing his versions of the issues and conclusions of the petition.

By opinion and order released on February 18, 1965, the appellee Commission dismissed the WLIL petition for reconsideration of the order of October 21, 1964, and dismissed appellant's petition for stay of the October order. In so doing, the Commission noted that the appellant had not filed pre-grant objections to the Corum application. The Commission concluded, upon the record as outlined briefly herein, that appellant had not demonstrated that the public interest required reconsideration of the Commission's order.2 In support of its action, the Commission enumerated appellant's allegations specifically and discussed them and intervenor's answers thereto in some detail. The objections raised by appellant were found to be without force, particularly in light of their late presentation. Some of the allegations had previously been considered and rejected by the Commission before the order granting Corum a license was issued.

We, then, have before us again an appeal from a Commission order in which we are asked to remand for additional agency proceedings a case that consumed several years in its progress through the Commission. Our appellant, possessed of knowledge of intervenor's application, waited more than three years before filing any objection to the application and, in fact at one point, indicated an unwillingness to file any objections. When the award was finally made to intervenor-- and not until then-- appellant filed a petition for reconsideration of the grant to intervenor. There has been no attempt on the part of WLIL to show that the facts alleged in its petition for reconsideration were ascertained or developed subsequent to the grant to intervenor, nor has appellant made any showing that reasonable diligence on its part would not have disclosed the facts, or alleged facts, during the 37-month period between application and grant.

Under not dissimilar circumstances, we said in Springfield Television Broadcasting Corporation v. Federal Communications Comm., 117 U.S.App.D.C. 214, 328 F.2d 186, 189 (1964):

'Sections 1.106(b) and (c) are valid exercises of the Commission's statutory authority to issue regulations. Thus the Commission, in denying appellant's petition for reconsideration here, was fully justified in considering appellant's failure to oppose the grant * * *.'

Quoting from Colorado Radio Corp. v. Federal Communications Comm., 73 App.D.C. 225, 227, 118 F.2d 24, 26 (1941), we said in Springfield, supra:

"We cannot allow the appellant to sit back and hope that a decision will be in its favor, and then, when it isn't, to parry with an offer of more evidence. No judging process in any branch of government could operate efficiently or accurately if such a procedure were allowed."

More recently, in ruling in Valley Telecasting Co. v. Federal Communications Comm., 118 U.S.App.D.C. 410, 336 F.2d 914, 917, 919 (1964), we said:

'Congress clearly recognized that sound regulation has procedural as well as substantive elements, and that 'the public interest, convenience, and necessity' comprehends both. Orderliness, expedition, and finality in the adjudicating process are appropriate weights in the scale, as reflecting a public policy which has authentic claims of its own. * * * '* * * We cannot say that these post-grant pleadings clearly require a hearing to avoid the possibility of a serious injury to the public.'

Upon consideration of the nature of the objections made and the dilatoriness in raising them, we cannot say that the Commission's action in dismissing the appellant's petition was arbitrary, or otherwise beyond the Commission's authority.

Before us, for the first time in these proceedings appellant contends that the Commission should have considered 'in the first instance' the economic effect of its grant of the Corum application upon the quality of radio program service available in Lenoir City if two stations were competing for the limited business in a community of less than 5,000 persons. The short answer to this argument is that in the circumstances of this case it comes too late.3

'A reviewing court usurps the agency's function when it sets aside the administrative determination upon a ground not theretofore presented and deprives the Commission of an opportunity to consider the matter, make its ruling, and state the reason for its action.' Unemployment Compensation Commission of Alaska v. Aragon, 329 U.S. 143, 155, 67 S. Ct. 245, 251, 91 L. Ed. 136 (1946).

In addition to being completely vulnerable to this principle, appellant on this point has failed to make an adequate showing that the economic impact of competition in this area would in any way affect the quality of the radio programs or otherwise be contrary to the public interest.

The Memorandum Opinion and Order appealed from are affirmed.