In August 1985 the Federal Communications Commission (FCC or Commission) assigned VHF TV channel 8 to Morehead City, North Carolina, over the objection of petitioner WITN-TV, Inc. (WITN), licensee of station WITN-TV, channel 7, Washington, North Carolina. Report and Order, 50 FED.REG. 33,546 (1985). WITN renewed its opposition to the assignment in a petition for reconsideration by the Policy and Rules Division and in a subsequent application for Commission review; both were denied. Memorandum Opinion and Order, MM Docket No. 84-790, RM-4801 (July 8, 1986); Memorandum Opinion and Order, 2 FCC Rcd 4146 (July 10, 1987). Roy H. Park Broadcasting, Inc. (Park), licensee of station WNCT-TV, channel 9, Greenville, North Carolina, also filed an application for FCC review. See 2 FCC Rcd at 4147.

WITN's petition for this court's review, in which it is joined by intervenor Park, urges that the assignment to Morehead City is not in the public interest because it would result in a "net loss" of "interference-free" television service. At a minimum, WITN contends, its objections constitute an application for waiver of the "go/no go" feature of the FCC's distance separation requirements. Under applicable "public interest" and "waiver" precedent, WITN maintains, its "net loss" allegations must be afforded a "hard look" by the FCC.

We hold that the FCC's assignment decision in this case properly adhered to the approach the Commission settled on in 1952 when it adopted the Table of Assignments method of allocating television channels. Sixth Report and Order, 41 F.C.C. 148 (1952) (Sixth Report ). The waiver concept does not serve in this context, for petitioner's plea, although ingeniously crafted, is in essence one for agency reconsideration of existing policy. Accordingly, the petition for review is denied.

In the Sixth Report the FCC concluded that a table of television channel assignments--a predetermined master plan for allocating channels--would best balance its statutory responsibilities to "make available ... to all the people of the United States" a nationwide radio service, 47 U.S.C. Sec. 151 (1982), and to effect "the distribution of radio facilities in such a manner that the result is fair, efficient and equitable and otherwise in the public interest from the standpoint of the listening and viewing public...." Sixth Report, 41 F.C.C. at 151 (citing 47 U.S.C. Secs. 303, 307(b)). The Commission chose the Table of Assignments in preference to the "demand" method of allocation1 for three principal reasons. The Table would make more efficient use of the limited frequencies available for television service, protect the interests of smaller communities and rural areas, and simplify allocation proceedings. Id. at 151-52. This court upheld the FCC's authority to utilize the Table of Assignments method in Peoples Broadcasting Co. v. United States, 209 F.2d 286 (D.C.Cir.1953), and Logansport Broadcasting Corp. v. United States, 210 F.2d 24 (D.C.Cir.1954).

Implementing the Table of Assignments concept required additional technical and policy decisions by the FCC. The Commission adopted a set of priorities in allocating channels:

Priority No. 1: To provide at least one television service to all parts of the United States.

Priority No. 2: To provide each community with at least one television broadcast station.

Priority No. 3: To provide a choice of at least two television services to all parts of the United States.

Priority No. 4: To provide each community with at least two television broadcast stations.

Priority No. 5: Any channels which remain unassigned under the foregoing priorities will be assigned to the various communities depending on the size of the population of each community, the geographical location of such community, and the number of television services available to such community from television stations located in other communities.

Sixth Report, 41 F.C.C. at 167. In addition, the FCC selected minimum separation distances, rather than "protected contours," as the check against objectionable interstation interference.2 The FCC adopted a set of cochannel and adjacent channel separation requirements, and announced that those separations would constitute the sole protection against inter-station interference. Sixth Report, 41 F.C.C. at 178-89, 197-98; see also 47 C.F.R. Sec. 3.612 (1953) ("[L]icensees of television broadcast stations are not protected from any interference which may be caused by the grant of a new station ... in accordance with the provisions of this subpart.").

In the instant case, WITN proffered for the FCC's consideration an engineering study which projected a net loss of "predicted interference-free" service if channel 8 were assigned to Morehead City.3 The WITN-commissioned study estimated that the total number of viewers now located within the Grade B service areas4 of WITN, WNCT, WXEX-TV, channel 8, Petersburg, Virginia, and WGHP-TV, channel 8, High Point, North Carolina whose service would be affected by new predicted interference, exceeds the total number of viewers located within the Morehead City station's Grade B service area, taking into account the interference effects of the same four stations on the Morehead City station's viewing area.5 WITN contends that licensing this "net loss" of service cannot be reconciled with the FCC's statutory responsibility to regulate in the public interest.6

The FCC, throughout this proceeding, has relied on and emphasized its adherence to the policies and technical requirements adopted in the Sixth Report. The public interest as a whole, the FCC contends, is well served by the Table of Assignments and the minimum spacing "go/no go" procedure for allocating channels. The Commission declined to reevaluate its firm, longstanding policy that "operators of television stations are only protected from interference to the extent of the minimum spacings and maximum power and antenna height requirements." 2 FCC Rcd at 4147, citing 47 C.F.R. Sec. 73.612(a) (1987); see also 47 C.F.R. Sec. 3.612 (1953).

FCC consideration of WITN's "public interest" argument effectively would require the Commission to reevaluate the policies and procedures adopted in the Sixth Report, as they apply in this case.7 However, it is a familiar principle of administrative law that "[a]n agency is not required to reconsider the merits of a rule each time it seeks to apply it." Meredith Corp. v. FCC, 809 F.2d 863, 873 (D.C.Cir.1987). In the Sixth Report the FCC struck a balance among a number of competing concerns, including the need to "maximize television service to the people of the United States," Brief of Petitioner at 20, as well as the interest of smaller communities in obtaining television stations of their own. See Sixth Report, 41 F.C.C. at 171-72. Similarly, the distance separation rules represent a balance between the need to make efficient use of the frequency spectrum and the goal of minimizing objectionable interference. See Third Notice of Further Proposed Rule Making, 16 FED.REG. 3072, 3077 (1951).

In accord with the FCC, we discern nothing in the present case that would mandate reassessment of the regime settled on in 1952. In particular, we disagree with WITN's claim that the type of "net loss" alleged here was not contemplated by the Sixth Report. The Commission explicitly considered and rejected a commenter's suggestion that "emphasis should be placed on locating the assignments, particularly VHF channels, so that the largest number of people will have television service but not necessarily that the largest number of communities should have one or more television stations of their own." Sixth Report, 41 F.C.C. at 171 (footnote omitted). The FCC's view that "as many communities as possible should have the opportunity of enjoying the advantages that derive from having local outlets that will be responsive to local needs," id. at 172, appears to us to leave no space for the principle advanced by WITN, that a projected "net loss" necessarily signals a public interest incompatibility.

WITN proposes that its opposition to the Morehead City assignment be construed as an application for waiver of the distance separation requirements.8 Citing WAIT Radio v. FCC, 418 F.2d 1153 (D.C.Cir.1969), WITN argues that the FCC must at a minimum take a "hard look" at the engineering data from which WITN infers that the assignment is not in the public interest. In the FCC's view, and ours, this line of argument does not alter or disguise the substance of WITN's challenge; at bottom WITN assails the firm policy choices embodied in the Sixth Report.

In WAIT this court remanded for FCC reconsideration an application for waiver of the FCC's "clear channel" rule. WAIT Radio contended that by using a directional antenna it could avoid the interference the clear channel rule was designed to prevent, and at the same time provide a unique AM service in the Chicago area. The court required the FCC to take a "hard look" at WAIT's allegations on the ground that "a general rule, deemed valid because its overall objectives are in the public interest, may not be in the 'public interest' if extended to an applicant who proposes a new service that will not undermine the policy, served by the rule, that has been adjudged in the public interest." WAIT, 418 F.2d at 1157 (emphasis added). Here, however, the "waiver" would directly conflict with the allocation policy the FCC "adjudged in the public interest" in the Sixth Report. This case, therefore, is encompassed within WAIT's recognition that "[a] general rule implies that a commission need not re-study the entire problem de novo and reconsider policy every time it receives an application for waiver of the rule." Id.; see 2 FCC Rcd at 4148 n. 9.

We conclude that the FCC properly identified WITN's "net loss" argument as an application for agency reexamination of the policy choices embodied in the Sixth Report, and we uphold the FCC's decision to reject WITN's plea. The petition for review is

Denied.