ORDER GRANTING MOTION TO DISMISS

Re: Dkt. No. 13

WILLIAM H. ORRICK, United States District Judge.

INTRODUCTION

Plaintiff Robert Frenzel brings this putative class action against defendant AliphCom dba Jawbone ("Jawbone"), alleging that he was fraudulently induced to purchase a Jawbone UP fitness-tracker wristband by misrepresentations regarding the product's battery life and general functionality. Jawbone moves to dismiss under Federal Rule of Civil Procedure 12(b)(6), arguing that Frenzel's claims are precluded by California's choice-of-law rules and, in addition, are not adequately alleged. I agree on both counts and will GRANT the motion.

BACKGROUND

I. FACTUAL BACKGROUND

The following facts are alleged in Frenzel's complaint and are presumed true for the purposes of this motion. Jawbone is a California corporation headquartered in San Francisco, California. Compl. ¶ 8 (Dkt. No. 1). It markets and sells Jawbone UP, a fitness-tracker wristband that contains an accelerometer designed to track the user's daily movements and sleep patterns. Users can connect, or "sync," their Jawbone UP device to a mobile application that helps them set personal exercise and diet goals, monitor their progress, and collaborate with other Jawbone UP users. Compl. ¶ 2. Jawbone advertises the device as a "wristband [plus] mobile app[lication] that tracks how you sleep, move and eat so you can know yourself better, make smarter choices and feel your best." Compl. ¶ 2. The Jawbone UP box states: "KNOW YOURSELF; LIVE BETTER," "WEAR, SYNC, ACT," and "[u]nderstand your sleep and wake up refreshed; [m]easure daily activity and calories burned; [l]earn which foods help you feel your best." Compl. ¶ 15-17. The box also states: "Battery life up to 10 days." Id. Jawbone UP is available in major retail stores across the country and online. Compl. ¶ 46. its retail price is approximately $80.00 to $150.00. Id. Jawbone has distributed three generations of the device: a first generation Jawbone UP released in 2011, a second generation Jawbone UP released in 2012, and a Jawbone UP24 released in 2013. Compl. ¶ 14.

Frenzel alleges that each generation of Jawbone UP has been "plagued with ... power problems," including "significant delay in charging, syncing problems, flashing lights indicating low charge ..., extremely short battery life ..., failure to charge at all, and other similar problems." Compl. ¶ 24. These problems render the device "effectively useless." Compl. ¶ 25.

In December 2011, Jawbone's CEO issued a letter acknowledging the power problems. The letter stated in relevant part:

Compl. ¶ 31. From December 9, 2011 through December 31, 2011, Jawbone offered a refund to purchasers of the first generation Jawbone UP. Compl. ¶ 32. Alternatively, purchasers could opt for a replacement device in the form of a second generation Jawbone UP. Compl. ¶ 32.

Frenzel alleges that when the second generation Jawbone UP was released in 2012, Jawbone represented that the power problems identified in the first generation had been fixed. Compl. ¶ 33. However, consumers continued to complain about the device's performance, and multiple articles appeared online describing the ongoing power problems. Compl. ¶ 34. Jawbone UP24's performance has also been lackluster. Like its predecessors, Jawbone UP24 suffers from "power problems that disrupt syncing, result in charging issues, and end in downright failure." Compl. ¶ 38.

Frenzel resides in Kansas City, Missouri and is a Missouri citizen. Compl. ¶ 7. In November 2012, Frenzel purchased a second generation Jawbone UP from an Apple store.1 Compl. ¶ 41. Before purchasing the device, Frenzel "reviewed [Jawbone's] marketing materials and representations." Id. "The representations included that Jawbone UP is a fitness and lifestyle tracker that monitors the purchaser's physical activity, sleep patterns, and eating habits, and the battery is expected to last for 10 days when fully charged." Id. Frenzel purchased the device based on these representations.2 Id.

Within a few months, Frenzel's Jawbone UP stopped maintaining its charge. Compl. ¶ 41. Frenzel contacted Jawbone and was issued a replacement second generation Jawbone UP.3 Id. The replacement also experienced power problems and ultimately "died" when it failed to turn on. Compl. ¶ 42. Frenzel again contacted Jawbone but was told that his only recourse was to purchase a new device. Id.

On the basis of these allegations, Frenzel seeks to represent a national class defined as all persons who purchased any of the three generations of Jawbone UP for personal use, excluding those who purchased the product for resale. Compl. ¶ 44.

II. PROCEDURAL BACKGROUND

Frenzel asserts six causes of action in the complaint: (i) violations of California's Consumer Legal Remedies Act ("CLRA"), Cal. Civ. Code § 1750, et seq.; (ii) violations of California's Unfair Competition Law ("UCL"), Cal. Bus. & Prof.Code § 17200, et seq.; (iii) violations of California's False Advertising Law ("FAL"), Cal. Bus. & Prof.Code § 17500, et seq.; (iv) breach of express warranty; (v) breach of the implied warranty of merchantability; and (vi) breach of the implied warranty of fitness for a particular purpose. Compl. ¶¶ 50-99. Frenzel seeks an order certifying a national class, compensatory and punitive damages, and injunctive relief. Compl. at 34. Jawbone filed this motion on September 29, 2014, Dkt. No. 13, and I heard argument from the parties on December 17, 2014.

LEGAL STANDARDS

I. RULE 12(b)(6): MOTION TO DISMISS FOR FAILURE TO STATE A CLAIM

A motion to dismiss for failure to state a claim under Federal Rule of Civil Procedure 12(b)(6) tests the legal sufficiency of a complaint. Navarro v. Block, 250 F.3d 729, 732 (9th Cir.2001). A complaint "must contain sufficient factual matter, accepted as true, to state a claim to relief that is plausible on its face." Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S.Ct. 1937, 173 L.Ed.2d 868 (2009) (internal quotation marks omitted). A claim is facially plausible when it "allows the court to draw the reasonable inference that the defendant is liable for the misconduct alleged." Id. In considering whether the complaint is sufficient to state a claim, the court accepts as true all factual allegations contained in the complaint. Id. However, the court need not accept as true "allegations that contradict matters properly subject to judicial notice." In re Gilead Scis. Sec. Litig., 536 F.3d 1049, 1055 (9th Cir.2008) (internal quotation marks omitted). "Nor is the court required to accept as true allegations that are merely conclusory, unwarranted deductions of fact, or unreasonable inferences." Id. "[I]t is within [the court's] wheelhouse to reject, as implausible, allegations that are too speculative to warrant further factual development." Dahlia v. Rodriguez, 735 F.3d 1060, 1076 (9th Cir. 2013).

II. RULE 9(b): HEIGHTENED PLEADING STANDARD FOR FRAUD OR MISTAKE

Claims sounding in fraud or mistake are subject to the heightened pleading standard of Federal Rule of Civil Procedure 9(b), which requires that such claims "state with particularity the circumstances constituting fraud or mistake." Fed. R. Civ. P. 9(b). To satisfy this standard, a plaintiff must identify "the time, place, and content of [the] alleged misrepresentation[s]," as well as the "circumstances indicating falseness" or "manner in which the representations at issue were false and misleading." In re GlenFed, Inc. Sec. Litig., 42 F.3d 1541, 1547-48 (9th Cir.1994) (internal quotation marks and modifications omitted). The allegations "must be specific enough to give defendants notice of the particular misconduct which is alleged to constitute the fraud charged so that they can defend against the charge and not just deny that they have done anything wrong." Swartz v. KPMG LLP, 476 F.3d 756, 764 (9th Cir. 2007).

III. RULE 12(f): MOTION TO STRIKE

Federal Rule of Civil Procedure 12(f) authorizes a court to "strike from a pleading an insufficient defense or any redundant, immaterial, impertinent, or scandalous matter." Fed. R. Civ. P. 12(f). The function of a motion to strike "is to avoid the expenditure of time and money that must arise from litigating spurious issues by dispensing with those issues prior to trial." Sidney-Vinstein v. A.H. Robins Co., 697 F.2d 880, 885 (9th Cir.1983). Motions to strike are generally disfavored and "should not be granted unless the matter to be stricken clearly could have no possible bearing on the subject of the litigation." Platte Anchor Bolt, Inc. v. IHI, Inc., 352 F.Supp.2d 1048, 1057 (N.D.Cal. 2004).

DISCUSSION

I. CHOICE OF LAW ANALYSIS

Jawbone contends that under Mazza v. Am. Honda Motor Co., 666 F.3d 581 (9th Cir.2012), Frenzel's claims should be governed by the law of the state in which he purchased his Jawbone UP, which Frenzel has not identified but has conceded is not California. Mot. 2 (Dkt. No. 13); Opp. 3-9 (Dkt. No. 18). Jawbone argues that Frenzel's claims under the CLRA, UCL, and FAL must therefore be dismissed, and to the extent that Frenzel's warranty claims are based on California law, those claims must be dismissed as well. Mot. 7 n.2, 9. Jawbone also makes the similar but separate argument that under Mazza, Frenzel cannot maintain a national class action that seeks to apply California law to nonresident class members who purchased their Jawbone UP devices in other states. Mot. 2.4

In Mazza, a putative class sued Honda for violations of the CLRA, UCL, and FAL. Honda was headquartered in California, and the alleged misrepresentations emanated from California, but the transaction that caused the alleged injury (i.e., the lease or purchase of a Honda automobile), had occurred in other states for the majority of class members. The Ninth Circuit reversed the district court's certification of a national class after concluding that, under California's choice of law rules, "each class member's consumer protection claim should be governed by the consumer protection laws of the jurisdiction in which the transaction took place." 666 F.3d at 594.

The Ninth Circuit reached this conclusion by applying California's governmental interest test. Id. at 589-90 ("A federal court sitting in diversity must look to the forum state's choice of law rules to determine the controlling substantive law.") (internal quotation marks omitted). That test requires a three-step analysis:

McCann v. Foster Wheeler LLC, 48 Cal.4th 68, 87-88, 105 Cal.Rptr.3d 378, 225 P.3d 516 (2010) (internal quotation marks and modifications omitted). The Ninth Circuit found that there were material differences between the consumer protection regimes of California and a number of other states, and that each state's interest in deciding for itself how to "balance[e] the range of products and prices offered to consumers with the legal protections afforded to them" outweighed California's attenuated interest "in applying its law to residents of foreign states." Id. at 590-94. Since Mazza, a number of courts have dismissed CLRA, UCL, and/or FAL claims asserted by named plaintiffs (or on behalf of unnamed class members) who did not purchase the defendant's product in California. See, e.g., Frezza v. Google Inc., No. 12-cv-00237-RMW, 2013 WL 1736788, at *5-6 (N.D.Cal. Apr. 22, 2013); Granfield v. NVIDIA Corp., No. 11-cv-05403-JW, 2012 WL 2847575, at *3 (N.D.Cal. July 11, 2012); Littlehale v. Hain Celestial Grp., Inc., No. 11-cv-06342-PJH, 2012 WL 5458400, at *1-2 (N.D.Cal. July 2, 2012).

Frenzel argues that application of Mazza at this juncture would be premature. Opp. 4-5. While some courts have dismissed California consumer protection claims under Mazza, many others have declined to apply choice of law analysis at the pleading phase, instead deferring the issue until class certification. See, e.g., Werdebaugh v. Blue Diamond Growers, No. 12-cv-02724-LHK, 2013 WL 5487236, at *15-16 (N.D.Cal. Oct. 2, 2013); Brazil v. Dole Food Co., Inc., No. 12-cv-01831-LHK, 2013 WL 5312418, at *11 (N.D.Cal. Sept. 23, 2013); Clancy v. The Bromley Tea Co., No. 12-cv-03003-JST, 2013 WL 4081632, at *7 (N.D.Cal. Aug. 9, 2013); In re iPhone 4S Consumer Litig., No. 12-cv-01127-CW, 2013 WL 3829653, at *8-9 (N.D.Cal. July 23, 2013); Forcellati, 876 F.Supp.2d at 1160-61. These courts have reasoned that Mazza was decided at class certification, and that choice of law analysis is a fact-specific inquiry which requires a more developed factual record than is generally available on a motion to dismiss.

Notwithstanding these decisions, I find that in the circumstances of this case, it is not appropriate to delay until class certification to consider the choice of law issue. First, although Mazza was decided at class certification, "the principle articulated in Mazza applies generally and is instructive even when addressing a motion to dismiss." Frezza, 2013 WL 1736788, at *6. In factually analogous cases, Mazza is "not only relevant but controlling," even at the pleading phase. Id. at *5. Second, while choice of law analysis is a fact-specific inquiry, this does not necessarily mean that it can never be conducted on a motion to dismiss. There are cases in which further development of the factual record is not reasonably likely to materially impact the choice of law determination. In such cases, it is not clear to me that deferring choice of law analysis until class certification is either warranted by the inquiry's fact-specific nature or beneficial to plaintiffs in any meaningful way.

Two recent cases from this district exemplify this point. In Werdebaugh v. Blue Diamond Growers, the court declined at the pleading phase to apply the governmental interest test to CLRA, UCL, and FAL claims asserted on behalf of a national class, concluding that application of the test would be premature. 2013 WL 5487236, at *15-16. At class certification, however, the court applied the test and concluded, with minimal fact-specific analysis, that a national class could not be certified in light of Mazza. 2014 WL 2191901, at *18-21. Likewise, in Brazil v. Dole Food Co., Inc., the court deferred until class certification to consider whether California state-law claims could be asserted on behalf of nonresident class members, but then held that Mazza precluded certification of a national class. 2014 WL 2466559, at *12-14. As in Blue Diamond, the court was able to reach this conclusion with minimal fact-specific analysis. See id.

Here, as in Blue Diamond and Dole, I find it highly unlikely that discovery will uncover information relevant to whether Frenzel may maintain a national class action asserting claims under California law. Moreover, this is a case, unlike many of those which have deferred the choice of law analysis until class certification, in which even the named plaintiff is a nonresident who did not purchase the defendant's product in California. The upshot is that Frenzel's individual claims, in addition to the claims he asserts on behalf of the putative national class, must undergo a choice of law analysis at some point during the course of this litigation. This circumstance provides further support for applying the governmental interest test at the pleading phase. Indeed, in each of the three cases cited above in which the court considered the choice of law issue on a motion to dismiss, the named plaintiff or plaintiffs were, like Frenzel, nonresidents who made their purchase in another state. See Littlehale, 2012 WL 5458400, at *1-2 (Pennsylvania named plaintiff); Granfield, 2012 WL 2847575, at *3 (Massachusetts named plaintiff); Frezza, 2013 WL 1736788, at *5-6 (North Carolina named plaintiffs).

Under California's choice of law rules, Frenzel's claims, both individual and class, must be dismissed. Frenzel's individual claims must be dismissed because he has not identified the state in which he purchased his Jawbone UP. The burden is on the party opposing the presumption that California law applies to show that foreign law should govern the case. See Mazza, 666 F.3d at 589-90; see also, Washington Mut. Bank, FA v. Superior Court, 24 Cal.4th 906, 919, 103 Cal.Rptr.2d 320, 15 P.3d 1071 (2001) ("Generally speaking the forum will apply its own rule of decision unless a party litigant timely invokes the law of a foreign state. In such event that party must demonstrate that the latter rule of decision will further the interest of the foreign state and therefore that it is an appropriate one for the forum to apply.") (internal quotation marks and modifications omitted). The first step in satisfying this burden is to demonstrate material differences in the relevant law of California and the other state or states with regard to the particular claims and facts of the case. See McCann, 48 Cal.4th at 87-88, 105 Cal.Rptr.3d 378, 225 P.3d 516. While Jawbone has the burden of making this showing, Frenzel may not preclude Jawbone from making it by obfuscating the state in which he purchased his product. Frenzel must plead the state in which he purchased his device. Because Frenzel has not done so, his CLRA, UCL, and FAL claims must be dismissed, as well as his warranty claims to the extent they seek to apply California law.

As to Frenzel's class claims, I find that given the current state of his pleadings, Jawbone has adequately demonstrated that this is a case, like Mazza, where "each class member's consumer protection claim[s] should be governed by the consumer protection laws of the jurisdiction in which the transaction took place." 666 F.3d at 594. The CLRA, UCL, and FAL claims on behalf of the putative class are subject to dismissal for this reason as well.

Frenzel's counterarguments are not persuasive. In addition to requesting that choice of law analysis be delayed until class certification, Frenzel contends that California law is properly applied here, irrespective of Mazza, because the terms of use for Jawbone's website include a choice of law provision selecting California law. Opp. 3. In his opposition brief, Frenzel excerpts the following portion of the terms of use:

Opp. 3-4. Frenzel argues that because of this provision, Mazza is inapplicable, and California law must govern his claims. Id.

This argument lacks merit. The complaint makes no reference to the terms of use. Frenzel does not allege that the terms of use exist, that he ever agreed to them, or that he at any point used Jawbone's website. The venue allegation in the complaint states that venue is proper in this district not because of the terms of use, but because Jawbone is headquartered here and because "the acts and occurrences that are the subject matter of plaintiff's ... claims ... have occurred in whole or in substantial part in this district." Compl. ¶ 12. "[I]t is axiomatic that the complaint may not be amended by the briefs in opposition to a motion to dismiss." Car Carriers, Inc. v. Ford Motor Co., 745 F.2d 1101, 1107 (7th Cir.1984); see also, Lee v. City of Los Angeles, 250 F.3d 668, 688 (9th Cir.2001) ("[W]hen the legal sufficiency of a complaint's allegations is tested by a motion under Rule 12(b)(6), review is limited to the complaint.") (internal quotation marks and modifications omitted). If Frenzel would like me to consider whether the choice of law provision in the terms of use controls the choice of law issue, Frenzel must include appropriate allegations in his complaint.

That said, even if Frenzel were to add allegations regarding the terms of use, it does not appear that they would support his position. The opening paragraph of the terms of use makes clear that the word "use" in "terms of use" refers to the use of Jawbone's website, while "the purchase of any product or service through the [website] is governed by the terms of sale," not the terms of use. Lateiner Decl. Ex. 1 (Dkt. No. 20-1).5 Given that Frenzel's claims are based on his alleged purchase of a Jawbone UP not from Jawbone's website, but from an Apple store, it is not clear how Frenzel's claims could possibly be construed as arising under or relating to the terms of use. Moreover, at least two district courts have already considered and rejected nearly identical arguments:

Nikolin v. Samsung Electronics Am., Inc., No. 10-cv-01456, 2010 WL 4116997, at *4 (D.N.J. Oct. 18, 2010); see also, In re Sony Gaming Networks & Customer Data Sec. Breach Litig., 903 F.Supp.2d 942, 964-65 (S.D.Cal.2012) (rejecting argument that plaintiffs' CLRA, UCL, and FAL claims were governed by the choice of law provision in defendants' terms of service contract, where "[b]y its own terms, ... the provision dictates only that California law applies to the construction and interpretation of the contract, and thus the provision does not apply to plaintiffs' non-contractual claims asserted under California's consumer protection statutes"). Like the plaintiffs in Nikolin and Sony Gaming Networks, Frenzel cannot rely on a choice of law provision in a terms of use that is not related to his claims.

Because Frenzel has conceded that he did not purchase his Jawbone UP in California but has not identified the state in which he did purchase it, Frenzel's individual CLRA, UCL, and FAL claims, as well as his individual warranty claims to the extent they seek to apply California law, must be dismissed. The CLRA, UCL, and FAL claims on behalf of the putative national class must also be dismissed, both because they are precluded under Mazza, and because the underlying individual claims are deficient. Because it is possible that an amended complaint can address the choice of law issues described above, these claims are DISMISSED WITH LEAVE TO AMEND.

Frenzel's individual claims are additionally subject to dismissal for the reasons described below.

II. FIRST, SECOND, AND THIRD CAUSES OF ACTION: VIOLATIONS OF THE CLRA, UCL, AND FAL

Frenzel's first, second, and third causes of action, for violations of the CLRA, UCL, and FAL, all sound in fraud and are thus governed by Rule 9(b)'s heightened pleading standard. See Kearns v. Ford Motor Co., 567 F.3d 1120, 1125 (9th Cir. 2009); Vess v. Ciba-Geigy Corp. USA, 317 F.3d 1097, 1103-04 (9th Cir.2003). Frenzel does not dispute that Rule 9(b) governs these claims but contends that he has alleged them with sufficient particularity. He has not. Nor has he shown that he has standing to seek injunctive relief, or that his CLRA notice is sufficient to support his CLRA damages claims.

A. Actionable Misrepresentation Under Rule 9(b)

Jawbone asserts that Frenzel's claims under the CLRA, UCL, and FAL are deficient because the complaint does not adequately allege an actionable misrepresentation by Jawbone. "The standard for all three statutes is the `reasonable consumer' test, which requires a plaintiff to show that members of the public are likely to be deceived by the business practice or advertising at issue." Elias v. Hewlett-Packard Co., 903 F.Supp.2d 843, 854 (N.D.Cal.2012). "A reasonable consumer is an ordinary consumer acting reasonably under the circumstances who is not versed in the art of inspecting and judging a product." Id. (internal quotation marks and modifications omitted).

Frenzel relies on three theories to show that Jawbone's conduct was likely to deceive reasonable consumers. First, Frenzel alleges that Jawbone represented that the power problems which plagued the first generation Jawbone UP had been fixed in the second generation, when in fact the second generation continued to exhibit the same or similar problems. Opp. 12; Compl. ¶ 30-33. Second, Frenzel points to the statements on the Jawbone UP box, "KNOW YOURSELF, LIVE BETTER," "WEAR, SYNC, ACT," and "[u]nderstand your sleep and wake up refreshed; [m]easure daily activity and calories burned; [l]earn which foods help you feel your best." Opp. 12; Compl. ¶ 15-17. Frenzel asserts that these statements constitute affirmative representations regarding Jawbone UP's reliability, and that Jawbone deceived the public by representing that the device would record a user's daily movements and sleep patterns when the power defects prevent the product from working at all. Opp. 12. Third, Frenzel relies on Jawbone's statement that a second generation Jawbone UP's battery lasts "up to 10 days." Opp. 12; Compl. ¶ 3. Frenzel alleges that this representation proved false in that, within a few months of purchasing his initial second generation Jawbone UP, the device's battery "stopped maintaining its charge," while his replacement device "could not retain a charge" and "ultimately died." Compl. ¶ 41-42.

As currently alleged, none of these theories is sufficient to support Frenzel's claims under the consumer protection statutes. The first theory is inadequate because Frenzel does not point to any specific representation by Jawbone that the power problems identified in the first generation Jawbone UP had been cured in the second generation Jawbone UP. As excerpted in the complaint, the December 2011 letter from Jawbone's CEO states that Jawbone had "found an issue with two specific capacitors in the power system," but the letter does not state that the issue had been corrected. See Compl. ¶ 31. Indeed, as excerpted, the letter does not reference the second generation Jawbone UP at all. See id. Frenzel alleges that when the second generation Jawbone UP was released, Jawbone "represented that the power defects were fixed." Compl. ¶ 33. But Frenzel offers only this vague, unsupported allegation and does not explain who made the representation, when and where it was made, or what specific information it conveyed. That is not enough to satisfy Rule 9(b). See Gross v. Symantec Corp., No. 12-cv-00154-CRB, 2012 WL 3116158, at *4-5 (N.D.Cal. July 31, 2012) (dismissing fraud claims against software maker where plaintiff failed to provide "direct quotations" from defendant's marketing materials or other "allegations indicating what [defendant] actually said regarding the functional capabilities of its software").

The second theory fails because it relies on the sort of vague statements about general functionality that are not actionable under California's consumer protection statutes. "Although misdescriptions of specific or absolute characteristics of a product are actionable, generalized, vague, and unspecified assertions constitute mere puffery upon which a reasonable consumer could not rely." McKinney v. Google, Inc., No. 10-cv-01177-EJD, 2011 WL 3862120, at *6 (N.D.Cal. Aug. 30, 2011) (internal quotation marks, citations, and modifications omitted). "[T]o be actionable as an affirmative misrepresentation, a statement must make a specific and measurable claim, capable of being proved false or of being reasonably interpreted as a statement of objective fact." Vitt v. Apple Computer, Inc., 469 Fed.Appx. 605, 607 (9th Cir.2012) (internal quotation marks omitted).

Morgan v. Harmonix Music Sys., Inc., No. 08-cv-05211-BZ, 2009 WL 2031765 (N.D.Cal. July 7, 2009), cited by Jawbone, is on point. In that case, the plaintiffs based their CLRA claim on allegations that drum pedals sold as part of defendant's "Rock Band" video game were defective in that they "broke within months of purchase." Id. at *1. The plaintiffs failed to identify "any affirmative representation by defendant that the drum pedals had a characteristic that they do not have, or are of a standard or quality of which they are not." Id. at *3. Rather, the plaintiffs asserted that they had been deceived because they were not able to play the game "as advertised." The court disagreed:

Id. at *3.

Here also, Frenzel's second theory amounts to the position that because his second generation Jawbone UP eventually "died," any statement by Jawbone regarding the device's functionality — regardless of whether the statement claimed the device "had a characteristic [it] do[es] not have, or [is] of a standard or quality of which [it is] not," id. — was deceptive to a reasonable consumer. This position is wrong as a matter of law. See In re MyFord Touch Consumer Litig., No. 13-cv-03072-EMC, 46 F.Supp.3d 936, 2014 WL 2451291 (N.D.Cal. May 30, 2014) (product manufacturer that does not make claims about "a product's quality or reliability" cannot be held liable on an affirmative misrepresentation theory where the product simply "do[es] not work"); Long v. Hewlett-Packard Co., No. 06-cv-02816-JW, 2007 WL 2994812, at *7 (N.D.Cal. July 27, 2007) ("Plaintiffs' contention that the word `notebook' is actionable is unavailing. The word `notebook' describes the type of product being sold; it does not constitute a representation regarding the quality of the computer's parts, nor a representation regarding the consistency or longevity of the computer's operation."). Frenzel's attempt to characterize the statements on the Jawbone UP box as affirmative representations regarding the product's reliability is not supported by what the statements actually say. See Compl. ¶¶ 15-17. A reasonable consumer would not understand the statement, "KNOW YOURSELF, LIVE BETTER," for example, to represent a guarantee regarding Jawbone UP's quality or reliability.

The third theory relies on Jawbone's statement that a second generation Jawbone UP's battery lasts "up to 10 days." Opp. 12; Compl. ¶ 3. Contrary to Jawbone's position, the phrase "up to" does not necessarily preclude the statement from providing the basis for a misrepresentation claim under California's consumer protection statutes. See Herron v. Best Buy Co. Inc., 924 F.Supp.2d 1161, 1171-73 (E.D.Cal.2013) (noting that "multiple courts have found that `up to' representations may materially mislead reasonable consumers") (citing cases); see also, Maloney v. Verizon Internet Servs., Inc., 413 Fed.Appx. 997, 999 (9th Cir.2011) ("A reasonable consumer would not have been deceived by defendants' statements, which included the qualifier `up to' ... and an explanation that each consumer's maximum speed would vary depending on several listed customer-specific factors, including factors that applied to plaintiff.") (emphasis added).

The theory still falls short, however, because Frenzel has not adequately alleged the manner in which the representation was false or misleading, as required under Rule 9(b). Frenzel alleges that "within a few months" of purchasing his initial Jawbone UP, the device's battery "stopped maintaining its charge." Compl. ¶ 41. Frenzel states that symptoms of this issue included the device "losing its clock, sync problems, and failure to maintain the indicated charge." Id. (internal quotation marks omitted). Regarding his replacement Jawbone UP, Frenzel similarly alleges that the device "experienced power problems," "could not retain a charge," and "ultimately died." Compl. ¶ 42.

These allegations leave much to be desired. Jawbone's alleged misrepresentation is not that the battery would always last up to 10 days. Rather, the Jawbone UP box depicted in the complaint states only, "Battery life up to 10 days." Compl. ¶ 15. Accordingly, Frenzel's allegations that his initial Jawbone UP "stopped maintaining its charge" after "a few months," and that his replacement Jawbone UP "could not retain a charge" and "died" at some unspecified point in time, are not enough to show that Jawbone's statement was false or misleading. Cf. Herron, 924 F.Supp.2d at 1171-73 (plaintiff stated claim under CLRA and UCL where defendants represented that laptop's battery life was "up to 3.32 hours" and plaintiff alleged that "he has never once achieved even close to the represented 3.32 hours of battery life") (emphasis added). Frenzel has not stated with any degree of specificity, e.g., (i) whether either device ever maintained a charge for ten days; (ii) how long after he acquired each device it began exhibiting power problems; (iii) for how long each device would maintain a charge after it began exhibiting power problems; or (iv) how much time passed between when his second generation Jawbone UP began exhibiting power problems and when it "died." Frenzel may not need to answer each of these questions to satisfy Rule 9(b) (and he may still fail to satisfy Rule 9(b) despite answering all of them). But Frenzel does need to provide sufficient information regarding the manner in which Jawbone's statements were allegedly false or misleading to give Jawbone notice of what it is charged with doing wrong. See Swartz, 476 F.3d at 764. As currently alleged, the third theory does not satisfy this requirement.6

B. Additional Rule 9(b) Problems

The CLRA, UCL, and FAL causes of action are further deficient under Rule 9(b) because Frenzel has not alleged with sufficient detail what representations he reviewed, when he first reviewed them, or which ones he relied on in deciding to purchase his Jawbone UP. In Kearns v. Ford Motor Co., 567 F.3d 1120 (9th Cir. 2009), the Ninth Circuit affirmed the district court's dismissal of the plaintiff's CLRA and UCL claims arising from alleged misrepresentations by Ford regarding its Certified Pre-Owned ("CPO") vehicles. The Ninth Circuit reasoned that dismissal was proper because the plaintiff had failed to allege the particular circumstances surrounding the alleged misrepresentations, including "what [they] specifically stated," "when he was exposed to them," or "which [ones] he relied upon in making his decision to buy a CPO vehicle." Id. at 1126. The plaintiff had thus "failed to articulate the who, what, when, where, and how of the misconduct alleged," as required to state a claim under Rule 9(b). Id. at 1126.

Like the plaintiff in Kearns, Frenzel does not identify what representations he reviewed and relied on in making his decision to purchase a Jawbone UP. While the complaint references a number of specific statements by Jawbone, it fails to specify which, if any, of these statements Frenzel personally reviewed and relied on. Instead, the complaint broadly alleges that Frenzel "reviewed [Jawbone's] marketing materials and representations," and that he purchased his second generation Jawbone UP "based on those representations." Compl. ¶ 41. As Jawbone points out, this amounts to the incredible claim that Frenzel reviewed all existing representations by Jawbone, and relied on all of them in deciding to purchase his Jawbone UP device. Frenzel provides slightly more detail when he alleges that the representations he reviewed "included that Jawbone UP is a fitness and lifestyle tracker that monitors the purchaser's physical activity, sleep patterns, and eating habits, and [that] the battery is expected to last for 10 days when fully charged." Compl. ¶ 41. This allegation still misses the mark, however, because it does not identify what the representations "specifically stated." Kearns, 567 F.3d at 1126; see also, Gross, 2012 WL 3116158, at *4-5 (a plaintiff alleging fraudulent misrepresentations must provide "direct quotations" or other "allegations indicating what [the defendant] actually said"). It is possible that the specific statements by Jawbone regarding Jawbone UP's general functionality and battery life recited elsewhere in the complaint are the ones that Frenzel personally reviewed. But Frenzel must draw this connection with more clarity to satisfy Rule 9(b). See In re iPhone 4S Consumer Litig., No. 12-cv-01127-CW, 2013 WL 3829653, at *11-12 (N.D.Cal. July 23, 2013) (dismissing fraud claims where plaintiffs alleged the specific contents of some of defendant's advertisements but failed to state "whether the [advertisements] that plaintiffs saw and relied on were those whose contents were alleged elsewhere in the [complaint]"); Wang v. OCZ Tech. Grp., Inc., 276 F.R.D. 618, 627-28 (N.D.Cal.2011) (dismissing fraud claims where plaintiff provided representative examples of defendant's allegedly deceptive statements but did not "specify the material that caused him to rely on [defendant's] representations"). Similarly, the claim that Frenzel read and relied on "the representations on the label," while relatively more specific, is insufficient because it does not identify which particular label representations Frenzel personally read and relied on. See Compl. at 36.

Also like the Kearns plaintiff, Frenzel fails to allege with sufficient particularity when he was exposed to the alleged misrepresentations. See Kearns, 567 F.3d at 1126. The allegation that he reviewed them before purchasing his Jawbone UP device is not enough, as there is no indication as to how long before the purchase his review occurred. See id. at 1125-26; Wang, 276 F.R.D. at 627 ("[Plaintiff] provides a time frame in which [defendant] allegedly engaged in deceptive conduct, but fails to allege when in that period he... read ... or otherwise came to rely upon [defendant's] representations.").

These deficiencies provide additional grounds for dismissing Frenzel's CLRA, UCL, and FAL claims with leave to amend for failure to satisfy Rule 9(b).

C. Injunctive Relief

Jawbone contends that Frenzel lacks standing to seek injunctive relief because he has not alleged that he is likely to purchase another Jawbone UP. Jawbone is correct, and Frenzel's request for injunctive relief will be dismissed.

A plaintiff seeking prospective injunctive relief in federal court must demonstrate not only that "he has suffered or is threatened with a concrete and particularized legal harm," but also that there is "a sufficient likelihood that he will again be wronged in a similar way." Bates v. United Parcel Serv., Inc., 511 F.3d 974, 985 (9th Cir.2007) (internal quotation marks and citations omitted). This requires the plaintiff to show a "real and immediate threat of repeated injury" that is "likely to be redressed by the prospective injunctive relief." Id. (internal quotation marks omitted). A plaintiff who is not himself entitled to seek injunctive relief may not represent a class that seeks such relief. Hodgers-Durgin v. de la Vina, 199 F.3d 1037, 1045 (9th Cir.1999). Thus, to demonstrate standing in a consumer protection class action such as this one, the named plaintiff "must allege that he intends to purchase the produc[t] at issue in the future." Rahman v. Mott's LLP, No. 13-cv-03482-SI, 2014 WL 325241, at *10 (N.D.Cal. Jan. 29, 2014). "Allegations that a defendant's continuing conduct subjects unnamed class members to the alleged harm is insufficient if the named plaintiffs are themselves unable to demonstrate a likelihood of future injury." Wang, 276 F.R.D. at 626.

The complaint does not allege that Frenzel is likely to purchase another Jawbone UP. Even if the complaint did include such an allegation, Frenzel cannot plausibly allege that he is likely to be fraudulently induced by the same representations he now claims he knows are false. See Ham v. Hain Celestial Grp., Inc., No. 14-cv-02044-WHO, 70 F.Supp.3d 1188, 1196, 2014 WL 4965959, at *6 (N.D.Cal. Oct. 3, 2014) ("Because [plaintiff] is now aware that [defendant's] products [are mislabeled], she cannot allege that she would be fraudulently induced to purchase the products in the future."). Frenzel's request for injunctive relief is DISMISSED WITHOUT LEAVE TO AMEND.

D. CLRA Notice

Jawbone argues that Frenzel's claims for damages under the CLRA must be dismissed insofar as they are based on representations regarding the first generation Jawbone UP and the Jawbone UP24, because Frenzel did not identify those products in his CLRA notice. Reply 13-14. The CLRA requires plaintiffs to notify defendants of alleged CLRA violations before bringing an action seeking damages. The Act provides:

Cal. Civ. Code § 1782(a). The purpose of this notice requirement "is to give the manufacturer or vendor sufficient notice of alleged defects to permit appropriate corrections or replacements." Outboard Marine Corp. v. Superior Court, 52 Cal.App.3d 30, 40, 124 Cal.Rptr. 852 (1975) (footnote omitted); see also, Stickrath v. Globalstar, Inc., 527 F.Supp.2d 992, 1001-02 (N.D.Cal.2007).

Frenzel's CLRA notice is attached as an exhibit to his complaint and states in relevant part:

Compl. Ex. A. As Jawbone points out, this language did not provide notice that Frenzel's claims extended to the first generation Jawbone UP or the Jawbone UP24. See Mot. 22. Throughout the notice, Frenzel uses the term "Jawbone UP" without distinguishing between the three generations of the device. Frenzel states that he "purchased Jawbone UP" and refers to "[h]is Jawbone UP and subsequent replacements,"7 but he does not provide additional specificity regarding which generations of the device his claims concern. Jawbone was thus given notice only of the device that Frenzel purchased and received as a replacement — i.e., the second generation Jawbone UP.

In response, Frenzel dedicates several pages of his opposition brief to arguing that the first generation Jawbone UP and the Jawbone UP24 are substantially similar to the second generation Jawbone UP. Opp. 22-24. Even assuming this is so, it does not cure the deficiency in Frenzel's CLRA notice. A plaintiff seeking damages under the CLRA must advise the defendant of "the particular alleged violations" of the statute. Cal. Civ. Code § 1782(a)(1). Courts in this circuit have accordingly held that a plaintiff must provide notice regarding each particular product on which his CLRA damages claims are based, even where the products qualify as substantially similar. See, e.g., Herron v. Best Buy Stores, L.P., No. 12-cv-02103, 2014 WL 2462969, at *2-3 (E.D.Cal. May 29, 2014) (dismissing plaintiff's CLRA damages claims arising from unpurchased laptops where "plaintiff's CLRA notice failed to notify defendant of the particular alleged violations of the CLRA concerning laptops other than the [one] plaintiff purchased") (internal modifications omitted); Ang v. Bimbo Bakeries USA, Inc., No. 13-cv-01196-WHO, 2013 WL 5407039, at *12 (N.D.Cal. Sept. 25, 2013) (dismissing plaintiff's CLRA damages claims "based on the Substantially Similar Products identified in the Amended Complaint, [which plaintiffs did not purchase themselves,] as plaintiffs failed to provide adequate notice under Cal. Civ. Code § 1782(a)"). Because Frenzel's CLRA notice does not comply with this rule, Frenzel's claims for damages under the statute, insofar as they are based on representations regarding the first generation Jawbone UP and the Jawbone UP24, must be dismissed.

Jawbone requests that I deny Frenzel leave to amend his CLRA damages claims to address the notice issue. Courts in this circuit are split on whether to allow leave to amend to address an insufficient CLRA notice. Compare, e.g., Waller v. Hewlett-Packard Co., No. 11-cv-00454, 2011 WL 6325972, at *5-6 (S.D.Cal. Dec. 16, 2011) (dismissing with prejudice) and Cattie v. Wal-Mart Stores, Inc., 504 F.Supp.2d 939, 949-50 (S.D.Cal.2007) (dismissing with prejudice) with Trabakoolas v. Watts Water Technologies, Inc., No. 12-cv-01172-YGR, 2012 WL 2792441, at *4-8 (N.D.Cal. July 9, 2012) (dismissing with leave to amend) and Deitz v. Comcast Corp., No. 06-cv-06352-WHA, 2006 WL 3782902, at *5-6 (N.D.Cal. Dec. 21, 2006) (dismissing with leave to amend). Notwithstanding the split, judges in this district, including myself, generally allow leave to amend. See, e.g., Ang v. Bimbo Bakeries USA, Inc., No. 13-cv-01196-WHO, 2013 WL 5407039, at *12 (N.D.Cal. Sept. 25, 2013); Trabakoolas, 2012 WL 2792441, at *4-8; Deitz, 2006 WL 3782902, at *5-6. Jawbone does not offer any persuasive reason for departing from this approach here. Accordingly, Frenzel's claims for damages arising from the first generation Jawbone UP and the Jawbone UP24 are DISMISSED WITH LEAVE TO AMEND.

III. FOURTH, FIFTH, AND SIXTH CAUSES OF ACTION: WARRANTY CLAIMS

The complaint does not identify under which state's law Frenzel seeks to assert his warranty claims. In his opposition brief, Frenzel treats the claims as if they are asserted under California law. Opp. 18-22. To the extent this is the case, the warranty claims must be dismissed because, as discussed above, Frenzel has conceded that he did not purchase his second generation Jawbone UP in California but has not identified the state in which he did purchase it. The warranty claims are also subject to dismissal for the following reasons.

A. Breach of Express Warranty

The factual basis for Frenzel's breach of express warranty claims is largely identical to the factual basis for his CLRA, UCL, and FAL claims. Frenzel alleges that Jawbone's statement that the second generation Jawbone UP has a "[b]attery life of up to 10 days," as well as various statements by Jawbone describing the device's general purpose and functionality,8 created express warranties which Jawbone breached because the device's power defects "make delivering these promises impossible." Opp. 19; Compl. ¶¶ 75-81.

Under California law, express warranties may be created either by an "affirmation of fact or promise made by the seller to the buyer which relates to the goods and becomes part of the basis of the bargain," or by a "description of the goods which is made part of the basis of the bargain." Keith v. Buchanan, 173 Cal.App.3d 13, 19, 220 Cal.Rptr. 392 (1985). "Formal words such as `warranty' or `guarantee' are not required." Id. However, to constitute an express warranty, the alleged statement must be "specific and unequivocal." Smith v. LG Electronics U.S.A., Inc., No. 13-cv-04361-PJH, 2014 WL 989742, at *4 (N.D.Cal. Mar. 11, 2014). "Vague statements" regarding "reliability," "safety," and "fitness for use" which "say nothing about the specific characteristics or components" of the product at issue are not actionable express warranties. Id. at *5-6. When analyzing a claim for breach of an express warranty, a court must consider three issues: (1) "whether the seller's statement constitutes an affirmation of fact or promise or description of the goods[,] or whether it is rather merely the seller's opinion or commendation of the goods;" (2) "whether the statement was part of the basis for the bargain;" and (3) "whether the warranty was breached." Keith, 173 Cal.App.3d at 20, 220 Cal.Rptr. 392.

Jawbone contends that Frenzel has not alleged facts sufficient to satisfy any of these elements. Reply 9-11. First, the statement regarding battery life is too equivocal to constitute an affirmation of fact or promise, and the statements describing the purpose and functionality of the second generation Jawbone UP amount to mere puffery. Second, even if Jawbone's statements did constitute express warranties, Frenzel has not alleged facts showing he was exposed to the statements before deciding to purchase the product. Third, because Frenzel admits that Jawbone replaced his initial device, and does not allege that his replacement device died within the applicable warranty period, Frenzel has not shown that Jawbone breached its obligations under any express warranty that did exist. Jawbone also argues that the limited warranty which governed Frenzel's device effectively disclaimed all express warranties. The limited warranty provides in relevant part:

Frenzel's express warranty claims must be dismissed because, whether or not the alleged express warranties in fact existed, Frenzel has not shown that Jawbone breached them. Under California law, "a plaintiff cannot maintain a breach of warranty claim ... for a product that is repaired within the warranty period and fails again months after the warranty has expired." Long v. Hewlett-Packard Co., No. 06-cv-02816-JW, 2007 WL 2994812, at *4 (N.D.Cal. July 27, 2007); see also, Bros. v. Hewlett-Packard Co., No. 06-cv-02254-RMW, 2006 WL 3093685, at *7 (N.D.Cal. Oct. 31, 2006) ("To the extent plaintiff contends that [defendant] failed to repair the defect while his [computer] was under warranty, it is undisputed that [defendant] replaced the motherboard at the time, which corrected the asserted ... problems. To the extent plaintiff alleges that [defendant] breached the warranty by failing to repair the computer when it again displayed problems, it is undisputed that the warranty had already expired."). The reason for this rule is simple: "an express warranty does not cover defects after the applicable warranty period has elapsed." Smith, 2014 WL 989742, at *6; see also, Daugherty v. Am. Honda Motor Co., 144 Cal.App.4th 824, 830-32, 51 Cal.Rptr.3d 118 (2006).

Frenzel's express warranty claims are barred under this rule. According to the complaint, when Frenzel's initial second generation Jawbone UP malfunctioned, Jawbone issued him a replacement device. Compl. ¶ 41. In doing so, Jawbone complied with its warranty obligations as described both in Frenzel's complaint and in the limited warranty submitted by Jawbone. See Compl. ¶ 14 ("Each Jawbone UP is accompanied by a one year warranty that provides for a replacement Jawbone UP, and each replacement Jawbone UP has a three month warranty."); RJN Ex. A ("Consumer's sole and exclusive remedy, and Jawbone's sole and exclusive responsibility under this warranty will be, at Jawbone's option, either to repair or replace the defective product during the [one year] warranty period."). When Frenzel's replacement device subsequently died, Jawbone refused to issue him an additional replacement. Compl. ¶ 41. But Frenzel has not alleged facts indicating that this occurred within the applicable warranty period. Absent such an allegation, Frenzel may not maintain his claims for breach of express warranty against Jawbone. Long, 2007 WL 2994812, at *4; Bros., 2006 WL 3093685, at *7.

Frenzel appears to argue that because the express warranty statements that he alleges are not contained within Jawbone's limited warranty, the limitations prescribed by that warranty — i.e., the one year warranty period and the restriction on remedies — do not apply to his claims. See Opp. 20. However, "[w]ords or conduct relevant to the creation of an express warranty and words or conduct tending to negate or limit warranty shall be construed wherever reasonable as consistent with each other." Cal. Com. Code § 2316; see also, Smith, 2014 WL 989742 at *6. The only reasonable and consistent reading of the alleged express warranty statements and the limited warranty is to read the limited warranty — including its one year warranty period and restriction on remedies — as applying to the statements. An alternative reading would mean that the statements created express warranties "of indefinite duration" — a "wholly untenable" construction that would leave Jawbone susceptible to a breach of express warranty claim anytime a second generation Jawbone UP experienced a power failure. Smith, 2014 WL 989742, at *6; Long, 2007 WL 2994812, at *6 n. 4. Frenzel's breach of express warranty claims are DISMISSED WITH LEAVE TO AMEND.

B. Breach of the Implied Warranty of Merchantability

Frenzel asserts that Jawbone breached the implied warranty of merchantability in violation of California Commercial Code section 2314.10 Opp. 20-22. Jawbone contends this cause of action must be dismissed because Jawbone's limited warranty effectively disclaimed the implied warranty of merchantability. Alternatively, Jawbone asserts that even if the limited warranty did not disclaim the implied warranty, it effectively restricted Frenzel's remedy in the event of breach to repair or replacement during the applicable warranty period. As stated above, Jawbone complied with this warranty obligation by replacing Frenzel's Jawbone UP when it malfunctioned. See Compl. ¶ 41. Jawbone also argues that the cause of action fails because Frenzel cannot show vertical privity or that any exception to the vertical privity requirement applies here. Mot. 18-21; Reply 11-13.

Frenzel's breach of the implied warranty of merchantability claims fail for the same reason as his breach of express warranty claims: Frenzel has not alleged that Jawbone refused to repair or replace his device during the applicable warranty period. Under California law, where a remedy "is expressly agreed to be exclusive,... it is the sole remedy." Cal. Com. Code § 2719. Jawbone's limited warranty states that a consumer's "sole and exclusive remedy" is the "repair or replace[ment]" of the defective product. RJN Ex. 1. This remedy was available for one year with respect to Frenzel's initial second generation Jawbone UP, and for three months with respect to his replacement device. See Compl. ¶ 14. These restrictions on Jawbone's warranty obligations extend to claims under the implied warranty of merchantability. See Galitski v. Samsung Telecommunications Am., LLC, No. 12-cv-04782, 2013 WL 6330645, at *9 (N.D.Tex. Dec. 5, 2013) (applying California law and holding that "because plaintiffs do not plausibly allege that.... Samsung failed to repair or replace their defective phones — the only remedies available under the terms of Samsung's [express] warranty — plaintiffs' UCC implied warranty claim is dismissed"); Hovsepian v. Apple, Inc., No. 08-cv-05788-JF, 2009 WL 2591445, at *8 (N.D.Cal. Aug. 21, 2009) (dismissing implied warranty of merchantability claim based on computer's malfunction approximately two years after sale where defendant's "express warranty clearly limits the duration of any implied warranty of merchantability to one year after ... sale").11 Thus, because Frenzel has not alleged that Jawbone's refusal to issue an additional replacement device occurred during the applicable warranty period, Frenzel has not stated a claim for breach of the implied warranty of merchantability. These claims are DISMISSED WITH LEAVE TO AMEND.

C. Breach of the Implied Warranty of Fitness for a Particular Purpose

"An implied warranty of fitness for a particular purpose arises only where (1) the purchaser at the time of contracting intends to use the goods for a particular purpose, (2) the seller at the time of contracting has reason to know of this particular purpose, (3) the buyer relies on the seller's skill or judgment to select or furnish goods suitable for the particular purpose, and (4) the seller at the time of contracting has reason to know that the buyer is relying on such skill and judgment." Keith, 173 Cal.App.3d at 25, 220 Cal.Rptr. 392.

"A particular purpose differs from the ordinary purpose for which the goods are used in that it envisages a specific use by the buyer which is peculiar to the nature of his business whereas the ordinary purposes for which goods are used are those envisaged in the concept of merchantability and go to uses which are customarily made of the goods in question." Am. Suzuki Motor Corp. v. Superior Court, 37 Cal.App.4th 1291, 1295 n. 2, 44 Cal.Rptr.2d 526 (1995) (internal quotation marks omitted). To state a claim for breach of the implied warranty of particular purpose, the plaintiff must identify a particular purpose for which he obtained the product at issue. See Smith, 2014 WL 989742, at *8 ([P]laintiff has identified no particular purpose for which she purchased the washing machine. She purchased it to wash her laundry, which is the ordinary purpose of a washing machine.") (internal quotation marks omitted); Kent v. Hewlett-Packard Co., No. 09-cv-05341-JF, 2010 WL 2681767, at *5 (N.D.Cal. July 6, 2010) ("Plaintiffs have not alleged that they used the computers ... for anything other than their ordinary purpose. Thus, plaintiffs have not stated a claim for breach of an implied warranty for a particular purpose.").

Frenzel alleges that he intended to use his second generation Jawbone UP for "its particular purpose of acting as a fitness and lifestyle tracker with a ... 10 day battery life." Compl. ¶ 94. This is not a particular purpose, as the term is used in this context, but rather the ordinary purpose for which a Jawbone UP device is customarily purchased. Accordingly, Frenzel's claims for breach of the implied warranty of fitness for a particular purpose are DISMISSED WITH LEAVE TO AMEND.

IV. MOTION TO STRIKE

Frenzel seeks to represent a national class defined as all persons who purchased any of the three generations of Jawbone UP for personal use, excluding those who purchased the product for resale. Compl. ¶ 44. Jawbone argues this class definition is "grossly overbroad" and should be struck. Mot. 22-24. Because I have dismissed all of Frenzel's claims, the motion to strike is DENIED WITHOUT PREJUDICE. Jawbone may renew the motion when Frenzel files an amended complaint.

CONCLUSION

For the foregoing reasons, the motion to dismiss is GRANTED as follows:

(i) The first, second, and third causes of action for violations of the CLRA, UCL, and FAL are DISMISSED WITH LEAVE TO AMEND.

(ii) The request for injunctive relief is DISMISSED WITHOUT LEAVE TO AMEND.

(iii) The claims for damages under the CLRA, insofar as they are based on representations regarding the first generation Jawbone UP and the Jawbone UP24, are DISMISSED WITH LEAVE TO AMEND.

(iv) The fourth cause of action for breach of express warranty, fifth cause of action for breach of the implied warranty of merchantability, and sixth cause of action for breach of the implied warranty of fitness for a particular purpose are DISMISSED WITH LEAVE TO AMEND.

(v) The motion to strike is DENIED WITHOUT PREJUDICE to renewal upon the filing of an amended complaint.

Frenzel shall file an amended complaint, if any, within 30 days of the date of this order.

IT IS SO ORDERED.