ORDER DENYING PLAINTIFF'S MOTION FOR DEFAULT JUDGMENT

Re: Dkt. No. 18.

DONNA M. RYU, Magistrate Judge.

In this false advertisement action, Plaintiff Painaway Australia Pty Limited CAN 151 146 977 ("Painaway") moves the court pursuant to Federal Rule of Civil Procedure 55(b)(2) for entry of default judgment against Defendant Natures Investments Holding Pty Ltd., doing business as MaxRelief USA ("MaxRelief"). [Docket No. 18.] Plaintiff asks for a permanent injunction and an award of attorneys' fees and costs. For the reasons stated below, the court DENIES Plaintiff's motion for default judgment without prejudice.1

I. BACKGROUND

Plaintiff is an Australian company specializing in a number of arthritis and pain relief products including sprays, creams, and roll-on products sold under the brand name "Painaway." Compl. ¶¶ 1, 6. Plaintiff's products are manufactured and distributed throughout Australia, and are available in other countries including the United States. Compl. ¶ 6. Plaintiff alleges that it is Australia's market leader for these products and has been for a number of years. Compl. ¶ 6.

Plaintiff asserts that Defendant MaxRelief is also an Australian company that produces a pain relief spray and cream. Compl. ¶ 1. According to Plaintiff, Defendant sells its products in the United States, including New York and Pennsylvania. Compl. ¶¶ 1, 3. Plaintiff alleges that Defendant markets and advertises its MaxRelief products on its website, www.maxrelief.us/, which contains the statement that MaxRelief USA is "Australia's #1 Pain Relief Spray, now available in the USA!". Compl. ¶ 1, Ex. A.2 Plaintiff asserts that this advertising is false and misleading because MaxRelief is not sold in Australia. Compl. ¶¶ 1, 11. Plaintiff contends that it "will lose sales in the United States and elsewhere as a direct result of the false and misleading claim" made by Defendant about its product. Compl. ¶ 12.

On July 14, 2015, Plaintiff filed this lawsuit asserting a single claim for violation of section 43(a) of the Lanham Act, 15 U.S.C. § 1125, alleging that Defendant's false advertising claims constitute false and misleading descriptions of fact in interstate commercial advertising and promotion. Plaintiff seeks a permanent injunction preventing Defendant from advertising and promoting MaxRelief as Australia's #1 Pain Relief Spray, along with "financial compensation" for its injuries, and attorneys' fees and costs.

Plaintiff served Defendant with the summons and complaint by substitute service on July 20, 2015. [Docket No. 10.] Defendant did not file a responsive pleading or otherwise appear. Plaintiff requested entry of default on August 14, 2015 and August 18, 2015, which the clerk declined. [Docket Nos. 11-14.] On August 26, 2015, the clerk entered Defendant's default. [Docket No. 17.] Plaintiff filed the present motion for default judgment on September 11, 2015. The court subsequently ordered Plaintiff to submit supplemental briefing, which Plaintiff timely filed. [Docket Nos. 21, 23.] The court has determined that this matter is suitable for resolution without oral argument. See N.D. Cal. Civ. L.R. 7-1(b).

II. LEGAL STANDARDS

Federal Rule of Civil Procedure 55(b)(2) permits a court to enter a final judgment in a case following a defendant's default. Shanghai Automation Instrument Co. v. Kuei, 194 F.Supp.2d 995, 999 (N.D. Cal. 2001). Whether to enter a judgment lies within the court's discretion. Pepsico, Inc. v. Cal. Sec. Cans, 238 F.Supp.2d 1172, 1174 (C.D. Cal. 2002) (citing Draper v. Coombs, 792 F.2d 915, 924-25 (9th Cir. 1986)) ("A defendant's default does not automatically entitle the plaintiff to a court-ordered judgment.")

Before assessing the merits of a default judgment, a court must ensure the adequacy of service on the defendant, as well as confirm that it has subject matter jurisdiction over the case and personal jurisdiction over the parties. See In re Tuli, 172 F.3d 707, 712 (9th Cir. 1999). If the court finds these elements satisfied, it turns to the following factors ("the Eitel factors") to determine whether it should grant a default judgment:

Eitel v. McCool, 782 F.2d 1470, 1471-72 (9th Cir. 1986) (citation omitted). In this analysis, "the well-pleaded allegations of the complaint relating to a defendant's liability are taken as true." Pepsico, Inc., 238 F. Supp. 2d at 1175 (citing Televideo Sys., Inc. v. Heidenthal, 826 F.2d 915, 917-18 (9th Cir. 1987)). Nevertheless, default does not compensate for essential facts not within the pleadings and those legally insufficient to prove a claim. Cripps v. Life Ins. Co. of N. Am., 980 F.2d 1261, 1267 (9th Cir. 1992).

III. ANALYSIS

Plaintiff served Defendant with the summons and complaint by substitute service at The Postal Chase, 3053 Fillmore Street, San Francisco, CA, on July 20, 2015. [Docket No. 10.] According to Plaintiff, The Postal Chase is a private mail company that provides post office boxes to paying holders. Pl.'s Mot. at ¶ 2. This court must assess whether this constitutes effective service.

Under the Federal Rules of Civil Procedure, a domestic or foreign corporation must be served in a judicial district of the United States, and may be served in the manner prescribed for serving individuals under Rule 4(e)(1). Fed. R. Civ. P. 4(h)(1)(A). A defendant may be served by "following state law for serving a summons in an action brought in courts of general jurisdiction in the state where the district court is located or where service is made." Fed. R. Civ. P. 4(e)(1). In connection with its second revised request for entry of default, Plaintiff asserts that service of the summons and complaint on Defendant complied with California Code of Civil Procedure section 415.20(a), which provides that

Cal. Civ. Proc. Code § 415.20(a).

There is no indication that Plaintiff served Defendant "during usual office hours in [Defendant's] office." Therefore, Plaintiff appears to contend that the 3053 Fillmore Street address, which is the location of The Postal Chase, is Defendant's "usual mailing address" for purposes of satisfying section 415.20(a). Plaintiff asserts that it obtained this address from Defendant's website. O'Hara Decl., August 25, 2015 ("O'Hara Decl. I"), ¶ 4, Ex. 1. According to Plaintiff's counsel, the street address at issue appears on a page of Defendant's website that states the following:

See also O'Hara Decl., October 16, 2015 ("O'Hara Decl. II"), ¶ 15, Ex. 2.

Plaintiff does not describe any other attempts to locate Defendant's "usual mailing address." Plaintiff's agent left a copy of the summons and complaint with the store manager of The Postal Chase, (identified on the proof of service as "John Doe"), informed him of the contents, and mailed a copy of the documents to the same address. [Docket No. 10.]

Plaintiff cites Hearn v. Howard, 177 Cal.App.4th 1193 (2009), in support of its position that service was properly effectuated. In Hearn, a legal malpractice action, the plaintiffs attempted to personally serve one of the individual attorney defendants at an address listed on her business letterhead, which matched the address she reported to the California State Bar. Id. at 1198. During the first of three attempts at personal service, the process server discovered that a private post office box rental store was located at the address. On the third attempt, the process server left the summons and complaint with the mail clerk in charge and mailed a copy of the documents to the same address. Id. The court held that the attempts at personal service at the post office box rental store constituted reasonable diligence and that substitute service was valid pursuant to California Code of Civil Procedure section 415.20(b).4 Id. at 1202-03. Plaintiff argues that the facts of this case are analogous to those in Hearn, and cites other similar cases to argue that service was adequately effected here. See also Ellard v. Conway, 94 Cal.App.4th 540, 546-47 (2001) (holding "[t]he plain language of section 415.20, subdivision (b) authorizes substitute service at a defendant's usual mailing address, which includes a private/commercial post office box"; noting that defendants "leased the private/commercial post office box and notified the United States Postal Service it was their forwarding address, making it their `usual mailing address.'"); Sweeting v. Murat, 221 Cal.App.4th 507, 513 (2013) (holding that under section 415.20, "service at a private or commercial post office box is allowed" (citing Ellard, 94 Cal. App. 4th at 545-46)).

While Hearn and the other cases cited by Plaintiff stand for the principle that substitute service at a private post office box rental store may constitute sufficient service under section 415.20, Plaintiff cites no cases to support its position that the address it used to serve Defendant— an address to which customers may return unsatisfactory MaxRelief products—can reasonably be viewed as Defendant's "usual business address."5 California's Supreme Court has held that the state's service of process rules should be "liberally construed to effectuate service and uphold the jurisdiction of the court if actual notice has been received by the defendant." Pasadena Medi-Ctr. Assocs. v. Superior Court, 9 Cal.3d 773, 778 (1973). However, unlike Hearn, there are no facts that suggest that Defendant has actual knowledge of the lawsuit. The court concludes that a single attempt to serve Defendant at a private post office box address listed on a website for product return does not constitute effective service. Plaintiff's motion for default judgment must be denied on this basis.6

IV. CONCLUSION

For the foregoing reasons, the court concludes that Plaintiff has failed to establish that service of the summons and complaint on Defendant was properly effected. Accordingly, Plaintiff's motion for default judgment is denied.

IT IS SO ORDERED.