Petitioner: DEPARTMENT OF FINANCIAL SERVICES
Respondent: ROWAN BERNARD CECIL
Judges: CHARLES C. ADAMS
Agency: Department of Financial Services
Locations: Tallahassee, Florida
Filed: Mar. 02, 2005
Status: Closed
Settled and/or Dismissed prior to entry of RO/FO on Wednesday, March 23, 2005.
Latest Update: Dec. 24, 2024
FLORIDA
DEPARTMENT OF
FINANCIAL SERVICES
GNavelat ori cen FILED
SEP 28 2004
IN THE MATTER OF: Dooketed by_
CASE NO.: 75698-04-AG
ROWAN BERNARD CECIL
OS O1S6h
ADMINISTRATIVE COMPLAINT
TO: ROWAN BERNARD CECIL
5 Camelia Street
Gulf Breeze, FL 32561
You, ROWAN B. CECIL, license 1.D. #4044027, are hereby notified that, pursuant to
Chapter 626, Florida Statutes, the Chief Financial Officer of the State of Florida has caused to be
made an investigation of your activities while licensed as an insurance agent in this state, as a
result of which it is alleged:
GENERAL ALLEGATIONS
1. Pursuant to Chapter 626, Florida Statutes, you, ROWAN B. CECIL, are currently
licensed in this state as a life (2-16) agent, and life & health (2-18) agent.
2. At all times pertinent to the dates and occurrences referred to herein, you,
ROWAN B. CECIL, were licensed in this state as an insurance agent.
3. The Business of Life Insurance is declared to be a public trust, in which all agents
of all companies have a common obligation to work together in serving the best interests of the
insuring public, by understanding and observing the laws governing Life Insurance by presenting
accurately and completely every fact essential to a client’s decision, and by being fair in all
relations with colleagues and competitors, always placing the policyholder’s interests first.
(Chapter 69B-215.210, Florida Administrative Code].
4. At all times pertinent to the dates and occurrences referred to herein, you,
ROWAN B. CECIL, were associated with and acted as a “sales representative” for a company
known as Universal Luxury Coaches, LLC. (“ULC”), located at 4441 Orange Blvd., Sanford, FL
32771. In that capacity, you, ROWAN B. CECIL, solicited and sold ULC’s Affinity Rental
Program, Option 4 (‘‘Option 4”), an unregistered security.
5. ULC’s Option 4 is an investment contract inasmuch as the plan involves an
investment of money in a common enterprise with the expectation of profits to be derived from
the managerial efforts of others. Investment contracts are statutorily defined as securities
pursuant to Section 517.021(20), Florida Statutes.
6. ULC’s Option 4 is a security, but it is not registered with the State of Florida,
Office of Financial Regulation. Section 517.07, Florida Statutes, requires that all securities sold
in or into Florida be registered with the Office or exempt from registration. ULC’s Option 4 is
not exempt from such registration requirements under the provisions of Sections 517.051 or
517.061, Florida Statutes.
7. ULC’s Option 4 is not a timeshare plan, and does not qualify for the exemption
set forth in section 721.23, Florida Statutes.
8. Pursuant to Chapter 626, Florida Statutes, the Florida Department of Financial
Services has jurisdiction over your insurance licenses and appointments.
COUNT I
9. The above General Allegations are hereby realleged and fully incorporated by
reference.
10. On or about March 7, 2003, you, ROWAN B. CECIL, visited M.H. (age 86) for
the purpose of soliciting investments in ULC’s Option 4. During this visit, you, ROWAN B.
CECIL, supplied M.H. with promotional materials regarding ULC’s Option 4. These
promotional materials represented that the Option 4 investment would provide a monthly return
of 10%.
11, Acting on your advice, M.H. purchased $10,000 worth of ULC’s Option 4. For
this sale, you, ROWAN B. CECIL, received a commission, or other benefit.
12. Inconclusion, you, ROWAN B. CECIL, used your position as an insurance agent
to knowingly mislead M.H. into purchasing $10,000.00 worth of an unregistered security.
IT IS THEREFORE CHARGED that you, ROWAN B. CECIL, have violated or are
accountable under the following provisions of the Florida Insurance Code and Rules of the
Department of Financial Services which constitutes grounds for the suspension or revocation of
your licenses and eligibility as an insurance agent:
(a) Demonstrated lack of fitness or trustworthiness to engage in the business of
insurance. [Section 626.611(7), Florida Statutes];
(b) Fraudulent or dishonest practices in the conduct of business under the license or
appointment. [Section 626.611(9), Florida Statutes};
(c) Sale of an unregistered security that was required to be registered, pursuant to
chapter 517. [Section 626.611(16), Florida Statutes];
(d) Asa life agent, a violation of the code of ethics. [Section 626.621(9), Florida
Statutes].
WHEREFORE, you, ROWAN B. CECIL, are hereby notified that the Chief Financial
Officer intends to enter an order suspending or revoking your license(s) and eligibility for
licensure as an insurance agent or to impose such lesser penalties as may be provided under the
provisions of Chapter 626, Florida Statutes, and under the other referenced Sections of the
Florida Statutes as set out in this Administrative Complaint. You are further notified that any
order entered in this case revoking or suspending any license or eligibility for licensure held by
you shall also apply to all other licenses and eligibility held by you under the Florida Insurance
Code.
NOTICE OF RIGHTS
You have the right to request a proceeding to contest this action by the Department
pursuant to Sections 120,569 and 120.57, Florida Statutes, and Rule 28-107, Florida
Administrative Code. The proceeding request must be in writing, signed by you, and must be
filed with the Department within twenty-one (21) days of your receipt of this notice. Completion
of the attached Election of Proceeding form and/or a petition for administrative hearing will
suffice as a written request. The request must be filed with the General Counsel as acting
Agency Clerk, at the Florida Department of Financial Services, 612 Larson Building, 200 East
Gaines Street, Tallahassee, Florida 32399-0333. Your written response must be received by the
Department no later than 5:00 p.m. on the twenty-first day after your receipt of this notice.
Mailing the response on the twenty-first day will not preserve your right to a hearing.
YOUR FAILURE TO RESPOND IN WRITING WITHIN
TWENTY-ONE (21) DAYS OF YOUR RECEIPT OF THIS
NOTICE WILL CONSTITUTE A WAIVER OF Y OUR RIGHT
TO REQUEST A PROCEEDING ON THE MATTERS
ALLEGED HEREIN AND AN ORDER OF REVOCATION
WILL BE ENTERED AGAINST YOU.
If you request a proceeding, you must provide information that complies with the
requirements of Rule 28-107.004, Florida Administrative Code. As noted above, completion of
the attached Election of Proceeding form conforms to these requirements. Specifically, your
response must contain:
(a) The name and address of the party making the request, for purpose of service;
(b) A statement that the party is requesting a hearing involving disputed issues of
material fact, or a hearing not involving disputed issues of material fact; and
(c) A reference to the notice, order to show cause, administrative complaint, or other
communication that the party has received from the agency.
If a hearing of any type is requested, you have the right to be represented by counsel or
other qualified representative at your expense, to present evidence and argument, to call and
cross-examine witnesses, and to compel the attendance of witnesses and the production of
documents by subpoena.
If a proceeding is requested and there is no dispute of material fact, the provisions of
Section 120.57(2), Florida Statutes, apply. In this regard, you may submit oral or written
evidence in opposition to the action taken by the Department or a written statement challenging
the grounds upon which the Department has relied. While a hearing is normally not required in
the absence of a dispute of fact, if you feel that a hearing is necessary, one will be conducted in
Tallahassee, Florida, or by telephonic conference call upon your request.
However, if you dispute material facts that are the basis for the Department’s action, you
must request an adversarial proceeding pursuant to Sections 120.569 and 120.57(1), Florida
Statutes. These proceedings are held before a State administrative law judge of the Division of
Administrative Hearings. Unless the majority of witnesses are located elsewhere, the
Department will request that the hearing be conducted in Tallahassee, Florida.
Failure to follow the procedure outlined with regard to your response to this notice may
result in the request being denied. All prior oral communication or correspondence in this matter
shall be considered freeform agency action, and no such oral communication or correspondence
shall operate as a valid request for an administrative proceeding. Any request for an
administrative proceeding received prior to the date of this notice shall be deemed abandoned
unless timely renewed in compliance with the guidelines as set out above.
Mediation of this matter pursuant to Section 120.573, Florida Statutes, is not available.
No Department attorney will discuss this matter with you until the response has been received by
the Department of Financial Services.
KAREN CHANDLER
Deputy Chief Financial Officer
CERTIFICATE OF SERVICE
I HEREBY CERTIFY that a true and correct copy of the foregoing ADMINISTRATIVE
COMPLAINT and ELECTION OF RIGHTS has been furnished to: Rowan B. Cecil, 5 Camelia
Street, Gulf Breeze, FL 32561, by Certified Mail this 2g day of dember 2004.
SD AL
DAVID BUSCH
Florida Bar Number 0140945
Division of Legal Services
612 Larson Building
200 East Gaines Street
Tallahassee, Florida 32399-0333
Phone: 850-413-4146
Docket for Case No: 05-000788PL