MEMORANDUM AND ORDER

WILLIAM G. YOUNG, District Judge.

I. INTRODUCTION

The named Plaintiffs (the "Plaintiffs") are current and former franchisees of Coverall North America, Inc. ("Coverall"), a company that provides janitorial services through franchise agreements with individuals. See Third Am. Compl. ¶ 1, ECF No. 79. The Plaintiffs pled six causes of action on their own behalf and on behalf of all "similarly situated individuals," including breach of contract, deceptive trade practices, and violation of state wage and labor laws. See Third Am. Compl. 12-15.

The Supreme Judicial Court of Massachusetts having authoritatively determined that Coverall's Massachusetts "franchises" are in fact employers of Coverall, Awuah v. Coverall North America Inc., 460 Mass. 484, 952 N.E.2d 890 (2011), this Court, on September 22, 2011, certified a class of all individuals who have owned a Coverall franchise and performed work for Coverall customers in Massachusetts at any time since February 15, 2004, who have not signed an arbitration agreement or had their claims previously adjudicated. Tr. Status Conference (certifying the class) 2-3, ECF No. 365.

There is presently a dispute between the parties as to the scope of the class. Pls.' Mot. Ct. Ruling Scope Class & Mem. Supp. ("Pls.' Mot.") 1 n. 1, ECF No. 391. Particularly, the parties dispute whether thirty individuals who obtained Coverall franchise by signing consent to transfer agreements ("Consent to Transfer") belong to the certified class. Id. As a result, those individuals did not receive the class notice. Id. The Plaintiffs filed the current Motion for Court Ruling on Scope of Class and Memorandum in Support thereof asking the Court to determine that the individuals who have purchased their Coverall franchises through certain Consent to Transfer agreements are in the class. Id. at 2.

A. Background

Coverall franchises commercial janitorial cleaning businesses. The Coverall franchises can be obtained in two ways: first, by signing a so called Janitorial Franchise agreement with Coverall;1 the second way to obtain a franchise by way of transfer — by signing a Consent to Transfer agreement (persons obtaining franchise in this way are called the "Transferees"). The parties to the Consent to Transfer agreement are Coverall, the franchisee, and the Transferee. See Defs.' Resp. Pls.' Mot. Ct. Ruling Scope Class ("Coverall's Resp."), Ex. A, Tabs 1-30, Consent to Transfer agreements provided by Coverall, ECF No. 397-2 — 397-31. Pursuant to a typical Consent to Transfer agreement, the Transferee purchases a Coverall janitorial franchise from a current franchisee, the current franchisee agrees to sell the franchise, and Coverall consents to franchisee's sale of the franchise to the Transferee. Id.

The Consent to Transfer agreements do not contain an arbitration clause. The only reference therein to the underlying Janitorial Franchise Agreement, which does contain an arbitration clause, is the following: "Transferee ... shall succeed to all of Franchisee's rights and obligations under Franchisee's Janitorial Franchise Agreement."2 Id. The Plaintiffs argue that the Transferees are not bound by the arbitration clause contained in the Janitorial Franchise Agreement because Coverall "has produced no evidence that any of these Transferees themselves signed any document with an arbitration clause or were even shown any arbitration clause." Pls.' Mot. 2. Accordingly, the Plaintiffs contend that these individuals are within the class certified by the Court on September 22, 2011. Id.

Coverall argues that the language in the Consent to Transfer agreements is sufficient to bind the Transferees to all rights and obligations contained in the Janitorial Franchise agreement, including the arbitration clause. Coverall's Resp. 2. Further, Coverall explains that every Transferee signed a Guaranty to the Coverall Janitorial Franchise Agreement under which he guaranteed to Coverall "performance of all responsibilities, duties, indebtedness and obligations of the Franchisee under the Agreement ..." Id. Also, prior to executing their Consent to Transfer agreements, fifteen of the thirty Transferees received from Coverall a copy of its Franchise Offering Circular which included a complete exemplar of Coverall's Franchise Agreement. Id.

II. ANALYSIS

The issue before this Court is whether the Transferees who signed the Consent to Transfer agreements did manifest mutual intent to the arbitration clause contained in the Janitorial Franchise agreement. In other words, the issue concerns whether there is a binding arbitration agreement at all, e.g., are nonsignatories to the Janitorial Franchise Agreement bound by the arbitration clause contained in this agreement? If the answer is yes, these workers presently are outside the scope of the certified class because the certified class contains only the workers who have not signed an arbitration agreement.

A. Threshold Legal Matters

1. Choice of Law

The Consent to Transfer agreements do not contain a choice of law clause. Article 23 of the Janitorial Franchise Agreement states that "[a]greement shall be interpreted and governed by the laws of the state in which the Franchise granted herein is located." 10/13/11 Ex. & Witness List, Ex. 2, Janitorial Franchise Agreement (not submitted electronically). Because the class certified by this Court includes only those individuals who have owned a Coverall franchise and performed work for Coverall customers only in Massachusetts, Massachusetts law is applicable. In their briefs, the parties do not dispute the application of Massachusetts law.

2. Arbitrability

The Court first addresses the question presented by Coverall. Coverall argues that even were there a legal or factual basis for the Plaintiffs' motion, the issue of the validity or existence of the arbitration agreements between Coverall and the Transferees is one that must be decided by an arbitrator. Coverall's Resp. 10.

Arbitration is contractual by nature — "a party cannot be required to submit to arbitration any dispute which he has not agreed so to submit." United Steelworkers of America v. Warrior & Gulf Navigation Co., 363 U.S. 574, 582, 80 S.Ct. 1347, 4 L.Ed.2d 1409 (1960). Thus, while there is a strong and "liberal federal policy favoring arbitration agreements," Mitsubishi Motors Corp. v. Soler Chrysler-Plymouth, Inc., 473 U.S. 614, 625, 105 S.Ct. 3346, 87 L.Ed.2d 444 (1985) (quotations omitted), such agreements must not be so broadly construed as to encompass parties that were not intended to be bound by the original contract. See Green Tree Fin. Corp.-Ala. v. Randolph, 531 U.S. 79, 91, 121 S.Ct. 513, 148 L.Ed.2d 373 (2000) (holding that although the Federal Arbitration Act "directs courts to place arbitration agreements on equal footing with other contracts ... it does not require parties to arbitrate when they have not agreed to do so"); EEOC v. Waffle House, Inc., 534 U.S. 279, 294, 122 S.Ct. 754, 151 L.Ed.2d 755 (2002) ("[W]e do not override the clear intent of the parties, or reach a result inconsistent with the plain text of the contract, simply because the policy favoring arbitration is implicated") (citing Volt Info. Scis., Inc. v. Board of Trs. of Leland Stanford Junior Univ., 489 U.S. 468, 478, 109 S.Ct. 1248, 103 L.Ed.2d 488 (1989)); McDonnell Douglas Fin. Corp. v. Pennsylvania Power & Light Co., 858 F.2d 825, 831 (2d Cir.1988) ("Federal policy alone cannot be enough to extend the application of an arbitration clause far beyond its intended scope.") (citing Fuller v. Guthrie, 565 F.2d 259, 261 (2nd Cir.1977)).

A gateway dispute about whether the parties are bound by a given arbitration clause raises a question of "arbitrability." First Options v. Kaplan, 514 U.S. 938, 944, 115 S.Ct. 1920, 131 L.Ed.2d 985 (1995). The question of arbitrability is a decision for the court "[u]nless the parties clearly and unmistakably provide otherwise." Id. (holding that a court should decide whether the arbitration contract bound parties who did not sign the agreement); see John Wiley & Sons, Inc. v. Livingston, 376 U.S. 543, 546-547, 84 S.Ct. 909, 11 L.Ed.2d 898 (1964) (holding that a court should decide whether an arbitration agreement survived a corporate merger and bound the resulting corporation); Microchip Technology Inc. v. U.S. Philips Corp., 367 F.3d 1350 (Fed.Cir.2004) (holding that it is up to a court to determine whether a nonsignatory successor corporation was bound by an arbitration agreement signed by its predecessor); Fluehmann v. Associates Fin. Servs., No. CIV.A. 01-40076-NMG, 2002 WL 500564, at *5 (D.Mass. Mar. 29, 2002) (Gorton, J.) (holding that a court should decide whether a nonsignatory is bound to arbitrate).3

In First Options, 514 U.S. at 944, 115 S.Ct. 1920, the Supreme Court explained that "[c]ourts should not assume that the parties agreed to arbitrate arbitrability unless there is clear and unmistakable evidence that they did so" (internal quotation marks and alterations omitted). The issue before the court was whether Kaplan, the owner of a wholly owned investment company, was required to arbitrate a dispute over an agreement between his investment company and another firm. Id. at 941, 115 S.Ct. 1920. While it was undisputed that his investment company had agreed to arbitrate under the agreement, Kaplan asserted that because he had not personally signed the agreement, he was not obligated to arbitrate in an individual capacity. Id. Because this was a gateway question of "who should decide arbitrability," the Court cautioned that "silence or ambiguity" on the point ought not be interpreted to give the arbitrators the power to decide the issue. Id. at 945, 115 S.Ct. 1920. Since Kaplan had not clearly and unmistakably agreed to arbitrate the question of whether he himself was bound by the agreement, the Court held that this was a question for judicial resolution. Id. at 946, 115 S.Ct. 1920.

In this case, there is no "clear and unmistakable" evidence that the parties to the Consent to Transfer agreements — Coverall and the Transferees — agreed to arbitrate the disputes arising out of the Janitorial Franchise Agreement. In fact, the Consent to Transfer agreements are silent on the issue of arbitration. The existing ambiguity as to the scope of the Consent to Transfer agreement, thus ought not be interpreted to give arbitrators power to decide the issue.4 See Kaplan, 514 U.S. at 945, 115 S.Ct. 1920. Accordingly, since the parties to the Consent to Transfer agreements did not clearly and unmistakably provide in their agreement that the arbitrator decides the question of arbitrability, the Court decides the issue.

Coverall argues that Apollo Computer, Inc. v. Berg, 886 F.2d 469 (1st Cir.1989) is controlling in this case. The premise of Apollo is that the parties can contract for the arbitrator to decide challenges to his own authority. Accord Awuah v. Coverall North America, Inc., 554 F.3d 7, 11-12 (1st Cir.2009). In Apollo, however, the First Circuit concluded that the plaintiffs had "made the prima facie showing" of the existence of an agreement to arbitrate and, thus, ruled that the remaining issues were to be decided by an arbitrator, per the terms of the arbitration agreement. Apollo, 886 F.2d at 473. In this case, contrary to Apollo, the Court is deciding the threshold issue concerning whether the Transferees are bound by the arbitration clause in the first place, without addressing the question of validity of the arbitration clause. Here, this Court's analysis is limited to the disputed question regarding the scope of the class. This requires the Court to decide whether a prima facie agreement to arbitrate exist between Coverall and the Transferees.

Thus, because the Transferees "cannot be compelled to arbitrate if an arbitration clause does not bind [them]," John Wiley & Sons, Inc. v. Livingston, 376 U.S. 543, 547, 84 S.Ct. 909, 11 L.Ed.2d 898 (1964), "the question of whether the parties agreed to arbitrate is to be decided by the court, not the arbitrator." AT & T Technologies v. Communications Workers of America, 475 U.S. 643, 649, 106 S.Ct. 1415, 89 L.Ed.2d 648 (1986); see Howsam v. Dean Witter Reynolds, Inc., 537 U.S. 79, 83, 123 S.Ct. 588, 154 L.Ed.2d 491 (2002); First Options, 514 U.S. at 944, 115 S.Ct. 1920.

B. Application of Arbitration Clause to NonSignatories

Having determined that the court decides whether the Transferees are bound to arbitrate, the next step is to determine whether the workers' execution of the Consent to Transfer agreements subjects them to the arbitration clause contained in the Janitorial Franchise Agreement which they never signed. The First Circuit has recognized that under certain contract and agency principles "nonsignatories sometimes can be obligated by agreements signed by others, and these principles can apply to arbitration provisions." McCarthy v. Azure, 22 F.3d 351, 356 (1st Cir. 1994); see also 21 R. Lord, Williston on Contracts § 57:19, p. 183 (4th ed. 2001). The Second Circuit has identified five grounds for binding non-signatories to the arbitration agreements of others: "1) incorporation by reference; 2) assumption; 3) agency; 4) veil-piercing/alter ego; and 5) estoppel." Thomson-CSF, S.A. v. American Arbitration Ass'n, 64 F.3d 773, 776 (2d Cir.1995); accord Fluehmann, 2002 WL 500564, at *6. To that end, courts focus their inquiry on the relationship among the parties and, alternatively, the relationship between the claims and the contract containing the arbitration clause. Id.

The determination of whether the non-signatories are bound to arbitrate "is generally made on the basis of `ordinary state law principles that govern the formation of contracts.'" Fleetwood Enters., Inc. v. Gaskamp, 280 F.3d 1069, 1073 (1st Cir.2002) (quoting First Options, 514 U.S. at 944, 115 S.Ct. 1920). Thus, the question before the Court is one of contractual interpretation5 and, as discussed previously, Massachusetts law is applicable. See Bowlby v. Carter Mfg. Corp., 138 F.Supp.2d 182, 187 (D.Mass.2001) (Gorton, J.) (citing Rosenberg v. Merrill Lynch, Pierce, Fenner & Smith, Inc., 170 F.3d 1, 19 (1st Cir.1999) ("Whether an agreement to arbitrate exists is a question of state contract law")).

Under Massachusetts law, the interpretation of a contract is resolved by reading and construing the whole contract "in a reasonable and practical way, consistent with its language, background, and purpose." USM Corp. v. Arthur D. Little Sys., Inc., 28 Mass.App.Ct. 108, 116, 546 N.E.2d 888 (1989); see Royal-Globe Ins. Co. v. Craven, 411 Mass. 629, 632, 585 N.E.2d 315 (1992).

Fluehmann, 2002 WL 500564, at *5 (citing Chastain v. Robinson-Humphrey Co., 957 F.2d 851, 854 (11th Cir.1992)). Thus, the Plaintiffs, "seeking a judicial rather than an arbitral forum must not only unambiguously allege that the parties never consummated an agreement to arbitrate but also must offer `some evidence' to substantiate such a denial. Id. (citing T & R Enters. v. Continental Grain Co., 613 F.2d 1272, 1278 (5th Cir.1980)).

1. Incorporation By Reference

Contract law recognizes that incorporation by reference is generally effective to accomplish its intended purpose, and that arbitration agreements may be incorporated by reference. A non-signatory may compel arbitration against a party to an arbitration agreement when that party has entered into a separate contractual relationship with the nonsignatory which incorporates the existing arbitration clause. Thomson-CSF, 64 F.3d at 777. The issue before this Court is whether the Consent to Transfer agreements contain the requisite words of incorporation and, thus, "incorporate" the arbitration clause. In other words, whether the words of the Consent to Transfer agreement — "Transferee... shall succeed to all of Franchisee's right and obligations under Franchisee's Janitorial Franchise Agreement" — are sufficient to incorporate the arbitration clause.

The circuit courts are split on what is required for an effective incorporation. For example, the incorporation of the general obligations imposed on a party to another agreement may be enough in the Fourth and the Sixth Circuits. See Maxum Founds., Inc. v. Salus Corp., 779 F.2d 974, 978-81 (4th Cir.1985) (holding that the language "shall be bound by, and expressly assumes for the benefit of the Contractor, all obligations and liabilities" was enough to bind a subcontractor to an arbitration clause); Exchange Mut. Ins. Co. v. Haskell Co., 742 F.2d 274 (6th Cir.1984) (holding that a bonding company is bound to arbitrate based on bond incorporating terms of subcontract, which in turn incorporated terms of primary construction contract including arbitration clause). The Seventh Circuit, on the contrary, requires specific incorporation of the arbitration clause itself. See Grundstad v. Ritt, 106 F.3d 201, 204 (7th Cir.1997) ("[G]uarantors and sureties for the performance of a contract are bound by the arbitration clause in that contract only when they expressly agree to the obligation to arbitrate."). This Court is, however, mindful that the mentioned cases involved disputes between the sophisticated parties: the contractor and subcontractor relationship, and guarantor and surety relationship. In this case, as the First Circuit has stressed, "the plaintiffs in many cases are recent immigrants and persons with limited education." Awuah v. Coverall North America, Inc., 554 F.3d 7, 9 (1st Cir.2009).

Under Massachusetts law, it is axiomatic that "a contract requires a meeting of the minds." Ji v. Bose Corp., 578 F.Supp.2d 217, 220 (D.Mass.2008) (Gorton, J.), aff'd, 626 F.3d 116 (1st Cir.2010); see also Fluehmann, 2002 WL 500564, at *6 ("The issue `is not whether the parties, like the scrivener of old, followed some talismanic formula, but whether they manifested a mutual intent to arbitrate disputes arising out of the contracts ...'" (applying federal law) (citing Tepper Realty Co. v. Mosaic Tile Co., 259 F.Supp. 688, 691 (S.D.N.Y.1966))). The First Circuit has repeatedly held that an individual may not be bound to an arbitration clause if he does not have notice of it. See Campbell v. General Dynamics Gov't Sys. Corp., 407 F.3d 546, 555 (1st Cir.2005); Brennan v. King, 139 F.3d 258, 264 (1st Cir.1998); McCarthy v. Azure, 22 F.3d 351, 354 (1st Cir.1994).

Whether the parties validly here entered into an arbitration agreement depends on whether Coverall gave "some minimal level of notice to the employee that statutory claims are subject to arbitration." Ellerbee v. Gamestop, Inc., 604 F.Supp.2d 349, 354 (D.Mass.2009) (Ponsor, J.). Thus, at issue is whether the Transferees received adequate notice of the arbitration clause. "This is an objective test: `the sufficiency of the notice turns on whether, under the totality of the circumstances, the employer's communication would have provided a reasonably prudent employee notice of the waiver [of the right to proceed in a [judicial forum].'" Id. (citing Campbell, 407 F.3d at 555).

In Massachusetts, minimum notice of an arbitration clause contained in a manual setting forth the procedures to be followed in a dispute between the company and its employees has been found where an employee "manifested assent to it, or acknowledged understanding of its terms, or if the employer called special attention to the manual." Ellerbee, 604 F.Supp.2d at 355 (applying Massachusetts law). In Ellerbee, the agreement, containing a new dispute resolution policy (within the arbitration clause), was handed directly to the plaintiff, and the employer both notified him of its contents and called special attention to it by asking for confirmation. Id.

In this case, the Consent to Transfer agreements are unambiguous6 and state that "Transferee ... shall succeed to all of Franchisee's rights and obligations under Franchisee's Janitorial Franchise Agreement." Accordingly, Coverall argues that every Transferee was bound by the arbitration clause, even though the Consent to Transfer agreements fail even to mention the arbitration clause. Coverall's Resp. 2.

In this case, two groups of the Transferees ought be treated differently. First, the group of the Transferees who signed the Consent to Transfer Agreements and did not obtain a copy of Coverall's Franchise Offering Circular. Second, the Transferees who, prior to executing their Consent to Transfer Agreements, received from Coverall a copy of the Franchise Offering Circular. Id.

With respect to the first group, Coverall did not give the Transferees information sufficient to put a reasonably prudent employee on adequate notice of the agreement to arbitrate. These Transferees neither received the Franchise Offering Circular, nor did their Consent to Transfer Agreements contain an arbitration clause.7 The Guaranty agreements that the Franchisees have signed do not substitute the required notice because they do not call attention to the arbitration clause in any way. The language of the Guaranty — "Guarantor ... guaranties to Coverall performance of all responsibilities, duties, indebtedness and obligations of the Franchisee under the Agreement" does not call special attention to the arbitration clause. Indeed, the Guaranty singles out and calls attention to numerous other clauses of the Janitorial Franchise Agreement, except the arbitration clause. See Guaranty to Coverall Janitorial Franchise Agreement, Coverall's Resp. Ex. A, Tab 1. Accordingly, the Consent to Transfer agreements, without providing any notice whatsoever about the arbitration clause, did not incorporate the arbitration clause contained in the Janitorial Franchise agreement.

The second group of the Transferees have received the Franchise Offering Circular. The Plaintiffs argue that merely handling the Circular to a few Transferees is not equivalent to the minimal steps outlined in Ellerbee because nothing in the Circular called their attention to the contents of the Franchise Agreement itself. Pls.' Reply 4-5 n. 3. The Court does not agree with this reasoning. The Franchise Offering Circular states in the conspicuous language: "YOU MUST ALSO RECEIVE A FRANCHISE AGREEMENT CONTAINING ALL MATERIAL TERMS". Coverall's Resp. Ex. A, Tab 4, Coverall's Receipt. Further, as an exhibit to the Franchise Offering Circular, the Transferees received the Janitorial Franchise Agreement which does contain the arbitration clause. Id. The Franchise Offering Circular thus does contain language calling special attention to the terms of the Janitorial Franchise Agreements and calls them "MATERIAL". Moreover, the Franchise Offering Circular includes a complete exemplar of the Janitorial Franchise Agreement. In sum, these undisputed facts show that Coverall's actions would have put a reasonably prudent employee on notice of the arbitration clause as matter of law.

Consequently, the Court concludes that Coverall fulfilled its obligations to give at least minimum notice of the arbitration clause by handing fifteen out of thirty Transferees the Franchise Offering Circular calling special attention to the terms contained in the Janitorial Franchise Agreement and providing them with a copy of the Agreement. Thus, these Transferees are bound by the arbitration clause.8 Yet, Coverall has failed to fulfill its obligation with respect to the remaining fifteen Transferees who did not receive the Franchise Offering Circular. The mere expression "shall succeed in all rights and obligations" without minimum notice of the arbitration clause, is insufficient to bind the Transferees to the arbitration clause.9

III. CONCLUSION

Based on the foregoing, the Plaintiffs' Motion for Court Ruling on Scope of Class, ECF No. 391, is ALLOWED in part and DENIED in part. The Court rules that the individuals who signed Consent to Transfer Agreements, owned a Coverall franchise, and performed work for Coverall customers in Massachusetts at any time since February 15, 2004, who have not received Coverall's Franchise Offering Circular, are in the class certified by this Court on September 23, 2011.

SO ORDERED.