MEMORANDUM AND ORDER
CATHERINE D. PERRY, District Judge.
This lawsuit brings class-wide securities claims against Monsanto and several of its senior managers on behalf of persons who purchased or acquired the common stock and debt securities of Monsanto Company between January 7, 2009 and May 27, 2010. Lead plaintiff Arkansas Teacher Retirement System1 claims that defendants violated §§ 10(b) and 20(a) of the Securities Exchange Act of 19342 and Rule 10b-53 by knowingly or recklessly making false and misleading statements about Monsanto's glyphosate/Roundup business, its newest seeds and traits products, and its earning projections for fiscal years 2009 through 2012. Defendants move to dismiss the second amended complaint4 on the ground that the challenged statements are either not actionable or are protected by the safe harbor provision of the Private Securities Litigation Reform Act,5 which governs this case. Defendants also contend that plaintiff has failed to meet the heightened pleading standard required by the PSLRA. After thorough review of the massive record in this case, which includes plaintiff's pleadings (the operative complaint alone stands at 89 pages and 315 paragraphs), the parties' briefs (the current versions total 162 pages), and more than 65 supporting exhibits, I find that dismissal is required as plaintiff cannot state a claim for securities fraud against defendants.
Background
Monsanto makes agricultural products for farmers.6 The individual defendants named in this case are present and former officers of Monsanto.7 This case involves Monsanto's Roundup herbicide and other glyphosate-based products (called Agricultural Productivity), as well as seeds and traits for corn, soybeans, and other plants (called Seeds and Genomics).
From 2003 to 2007, the Seeds and Genomics business grew faster than Agricultural Productivity. For the fiscal year ended August 31, 2007, Monsanto had $3 billion gross profit from Seeds and Genomics and $1.2 billion from Agricultural Productivity, $854 million of which was from the sale of Roundup/glyphosate.
In November 2007, Monsanto announced a five-year plan to double gross profit by fiscal year 2012. It predicted this growth would come principally from Seeds and Genomics, which it forecasted to grow between $6.5 and $7 billion in 2012. Gross profit from Roundup/glyphosate was predicted to grow to $1.2 billion. Monsanto ultimately did not meet this goal, primarily because of competition from Chinese and other generic glyphosate competitors. Monsanto repeatedly lowered its Roundup/glyphosate gross-profit forecasts, and by May of 2010, Monsanto expected the Roundup/glyphosate business to generate $250-300 million per year on an ongoing basis.
In fiscal year 2008, however, Monsanto reported gross profits of $6.177 billion, which represented a 46% increase over 2007. Roundup/glyphosate had a 131% increase ($1.976 billion gross profit), while Seeds and Genomics grew 28% to $3.857 billion, the fifth year of 20%-plus growth for this area.
In October 2008, Monsanto predicted gross profits for fiscal year 2009 of $4.5 to $4.6 billion for Seeds and Genomics and $2.3 to $2.4 billion of Roundup/glyphosate. Defendant Terry Crews, then Monsanto's Chief Financial Officer, stated on an October 8, 2008 earnings call that Monsanto anticipated a "tough competitive environment" for Roundup/glyphosate as Chinese manufacturers, the principal competitors in this market, would supply increased amounts of generic product at a lower price. But Monsanto believed demand for Roundup would "remain strong" and that the business's profitability would increase in fiscal year 2009 because the Chinese cost of production was roughly one-third higher than Monsanto's.
Plaintiff claims that by the fiscal year ended August 31, 2008, defendants already knew or should have known that market conditions for Roundup/glyphosate had dramatically changed and the business would generate lower profit. Plaintiff alleges that Monsanto knew that its higher prices for Roundup were causing Monsanto's customers to purchase cheaper generic glyphosate, which was being sold by Monsanto's competitors below cost to gain market share from Monsanto's seeds and traits business. Plaintiff alleges that the decline in Roundup/glyphosate sales was also evidenced by a buildup of excess inventory as early as November of 2008. In further support of its pledge to double gross profits, Monsanto also announced the introduction of a new premium soybean seed, Roundup Ready 2 Yield, for the 2009 growing season, and a new Smart-Stax corn seed for 2010. Plaintiff alleges that, contrary to defendants' representations, there was little demand for these new seeds because they were too expensive and failed to produce improved crop yields. Plaintiff asserts that these material facts were known (or severely recklessly disregarded) at the beginning of the class period and not disclosed to investors, causing the price of Monsanto stock to decline from a high of over $93 per share to close at $50.27 per share at the end of the class period.
Legal Standards
Before discussing the standards that govern defendants' motion to dismiss, I will briefly set out what plaintiff must plead and prove to prevail on its claims. Plaintiff brings claims under § 10(b) of the Securities Exchange Act, Rule 10b-5 implementing that section of the Act, and § 20(a) of the Act. Section 10(b) and Rule 10b-5 prohibit fraudulent conduct in the sale and purchase of securities. Section 10(b) makes it unlawful "[t]o use or employ, in connection with the purchase or sale of any security ... any manipulative or deceptive device or contrivance in contravention of such rules and regulations as the [SEC] may prescribe as necessary or appropriate in the public interest or for the protection of investors." 15 U.S.C. § 78j(b). "Rule 10b-5 implements [§ 10(b)] by making it unlawful to, among other things, `make any untrue statement of a material fact or to omit to state a material fact necessary in order to make the statements made, in the light of the circumstances under which they were made, not misleading.'" Minneapolis Firefighters' Relief Ass'n v. MEMC Electronic Materials, Inc., 641 F.3d 1023, 1028 (8th Cir.2011) (quoting Matrixx Initiatives, Inc. v. Siracusano, ___ U.S. ___, 131 S.Ct. 1309, 1317, 179 L.Ed.2d 398 (2011)). As the Eighth Circuit Court of Appeals explained:
To prevail, a § 10(b)/Rule 10b-5 claimant ordinarily must show (1) a material misrepresentation or omission by the defendant; (2) scienter; (3) a connection between the misrepresentation or omission and the purchase or sale of a security; (4) reliance upon the misrepresentation or omission; (5) economic loss; and (6) loss causation.
MEMC Electronic Materials, Inc., 641 F.3d at 1028 (citing Stoneridge Inv. Partners, LLC v. Scientific-Atlanta, Inc., 552 U.S. 148, 157, 128 S.Ct. 761, 169 L.Ed.2d 627 (2008)).
"In order to satisfy the [PSLRA]'s falsity pleading standard, a complaint may not rest on mere allegations that fraud has occurred." In re Cerner Corp. Securities Litig., 425 F.3d 1079, 1083 (8th Cir.2005). "Instead, the complaint must indicate why the alleged misstatements would have been false or misleading at the several points in time in which it is alleged they were made. In other words, the complaint's facts must necessarily show that the defendants' statements were misleading." Id. (internal citations and quotation marks omitted). "[T]o fulfill the materiality requirement there must be a substantial likelihood that the disclosure of the omitted fact would have been viewed by the reasonable investor as having significantly altered the total mix of information made available." Detroit General Retirement System v. Medtronic, Inc., 621 F.3d 800, 805 (8th Cir.2010) (internal citation and quotation marks omitted).
Scienter "can be established in three ways: (1) from facts demonstrating a mental state embracing an intent to deceive, manipulate, or defraud; (2) from conduct which rises to the level of severe recklessness; or (3) from allegations of motive and opportunity." Id. at 808 (internal citation and quotation marks omitted). "The inquiry ... is whether all of the facts alleged, taken collectively, give rise to a strong inference of scienter, not whether any individual allegation, scrutinized in isolation, meets that standard." Tellabs, Inc. v. Makor Issues & Rights, Ltd., 551 U.S. 308, 322-23, 127 S.Ct. 2499, 168 L.Ed.2d 179 (2007). "[I]n determining whether the pleaded facts give rise to a strong inference of scienter, the court must take into account plausible opposing inferences." Id. at 323, 127 S.Ct. 2499. The Supreme Court explained:
The strength of an inference cannot be decided in a vacuum. The inquiry is inherently comparative: How likely is it that one conclusion, as compared to others, follows from the underlying facts? To determine whether the plaintiff has alleged facts that give rise to the requisite "strong inference" of scienter, a court must consider plausible nonculpable explanations for the defendant's conduct, as well as inferences favoring the plaintiff. The inference that the defendant acted with scienter need not be irrefutable, i.e., of the "smoking-gun" genre, or even the "most plausible of competing inferences." Recall in this regard that § 21D(b)'s pleading requirements are but one constraint among many the PSLRA installed to screen out frivolous suits, while allowing meritorious actions to move forward. Yet the inference of scienter must be more than merely "reasonable" or "permissible" — it must be cogent and compelling, thus strong in light of other explanations. A complaint will survive, we hold, only if a reasonable person would deem the inference of scienter cogent and at least as compelling as any opposing inference one could draw from the facts alleged.
Id. at 323-24, 127 S.Ct. 2499.
Section 20(a) of the Securities Exchange Act provides for a companion claim, establishing "liability of those who, subject to certain defenses, `directly or indirectly' control a primary violator of the federal securities laws." Lustgraaf v. Behrens, 619 F.3d 867, 873 (8th Cir.2010) (quoting 15 U.S.C. § 78t(a)). Section 20(a) has been interpreted "as requiring only some indirect means of discipline or influence short of actual direction to hold a `controlling person' liable." Id. at 873 (internal citation and quotation marks omitted).8 "The plain language of the control-person statute dictates that, absent a primary violation, a claim for control-person liability must fail." Id. at 874.
Safe-Harbor Provision
The Exchange Act provides a safe harbor for a forward-looking statement that is "identified as a forward-looking statement, and is accompanied by meaningful cautionary statements identifying important factors that could cause actual results to differ materially from those in the forward-looking statement," and also for a forward-looking statement that is "immaterial." 15 U.S.C. § 78u-5(c)(1)(A). 15 U.S.C. § 78u-5(i)(1) defines six exclusive categories of forward-looking statements:
(A) a statement containing a projection of revenues, income (including income loss), earnings (including earnings loss) per share, capital expenditures, dividends, capital structure, or other financial items;
(B) a statement of the plans and objectives of management for future operations, including plans or objectives relating to the products or services of the issuer;
(C) a statement of future economic performance, including any such statement contained in a discussion and analysis of financial condition by the management or in the results of operations included pursuant to the rules and regulations of the Commission;
(D) any statement of the assumptions underlying or relating to any statement described in subparagraph (A), (B), or (C).
(E) any report issued by an outside reviewer retained by an issuer, to the extent that the report assesses a forward-looking statement made by the issuer; or
(F) a statement containing a projection or estimate of such other items as may be specified by rule or regulation of the Commission.
"Courts applying this safe harbor have made clear that it only protects purely forward-looking statements — i.e., not those that also contain representations as to present or historical facts." Western Washington Laborers-Employers Pension Trust v. Panera Bread Co., 697 F.Supp.2d 1081, 1092-93 (E.D.Mo.2010); In re Stone & Webster, Inc., Securities Litig., 414 F.3d 187, 213 (1st Cir.2005) ("The safe harbor... is intended to apply only to allegations of falsehood as to the forward-looking aspects of the statement."). To decide whether a statement is truly forward-looking, "the determinative factor is not the tense of the statement; instead, the key is whether its `truth or falsity is discernible only after it is made.'" Panera Bread, 697 F.Supp.2d at 1093 (quoting Harris v. Ivax Corp., 182 F.3d 799, 805 (11th Cir. 1999)). The applicability of this safe harbor is a question of law. See 15 U.S.C. § 78u-5(e) ("On any motion to dismiss based upon [the safe harbor], the court shall consider any statement cited in the complaint and any cautionary statement accompanying the forward-looking statement, which are not subject to material dispute...."); Panera Bread, 697 F.Supp.2d at 1093. "[A] forward-looking statement is protected if it is immaterial or identified as forward-looking and accompanied by meaningful cautionary language, regardless of whether the speaker knows the statement is false." Id. at 1089.
The safe harbor provision of the Exchange Act requires courts to assess whether cautionary language accompanying a forward-looking statement is sufficiently meaningful. See 15 U.S.C. § 78u-5(c)(1)(A)(i) (safe harbor requires "meaningful cautionary statements identifying important factors that could cause actual results to differ materially from those in the forward-looking statement"). The cautionary language need not be a part of the forward-looking statement so long as the statement specifies where it can be located. See 15 U.S.C. § 78u-5(c)(2) (oral statements); Panera Bread, 697 F.Supp.2d at 1089-1090 (courts uniformly conclude that incorporation by reference for written forward-looking statements is permissible); Yellen v. Hake, 437 F.Supp.2d 941, 963-64 (S.D.Iowa 2006) (same and collecting cases).
Although courts have articulated the standard underlying the meaningfulness requirement differently, it requires more than mere boilerplate but less than disclosure of every potential risk. See, e.g., Panera Bread, 697 F.Supp.2d at 1090; Asher v. Baxter International Inc., 377 F.3d 727, 732-33 (7th Cir.2004) (applying § 78u-5(c)(1)(A) and identically-worded § 77z-2(c)(1)(A) safe harbors, and concluding that the cautionary language requirement cannot require disclosure of all potential risks); Southland Sec. Corp. v. INSpire Ins. Solutions, Inc., 365 F.3d 353, 372 (5th Cir. 2004) ("The requirement for `meaningful' cautions calls for `substantive' company-specific warnings based on a realistic description of the risks applicable to the particular circumstances, not merely a boilerplate litany of generally applicable risk factors."); Harris, 182 F.3d at 807 (to be meaningful, cautionary statements must warn of "risks of a significance similar to that actually realized...."). "[T]o determine whether cautionary language is adequate, courts should evaluate it in light of the allegedly undisclosed risk and determine if a reasonable investor would have concluded that the risk that eventually materialized never existed." Panera Bread, 697 F.Supp.2d at 1090 (citing In re Sierra Wireless, Inc. Securities Litig., 482 F.Supp.2d 365, 380 (S.D.N.Y.2007)).
Standards Governing Motion to Dismiss
Defendants move to dismiss these claims under Rules 12(b)(6) and 9(b) of the Federal Rules of Civil Procedure and the PSLRA. To survive a motion to dismiss for failure to state a claim under Rule 12(b)(6), a complaint must contain factual allegations sufficient "`to raise a right to relief above the speculative level.'" Parkhurst v. Tabor, 569 F.3d 861, 865 (8th Cir.2009) (quoting Bell Atlantic v. Twombly, 550 U.S. 544, 555, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007)). Stated another way, "the complaint must allege only enough facts to state a claim to relief that is plausible on its face." B & B Hardware, Inc. v. Hargis Industries, Inc., 569 F.3d 383, 387 (8th Cir.2009) (internal quotation marks and citation omitted). "The plausibility of a complaint turns on whether the facts alleged allow us to draw the reasonable inference that the defendant is liable for the misconduct alleged." Lustgraaf, 619 F.3d at 873 (internal citation and quotation marks omitted). The court must still "accept as true the plaintiff's well pleaded allegations," Parkhurst, 569 F.3d at 865, and "construe the complaint liberally in the light most favorable to the plaintiff." Eckert v. Titan Tire Corp., 514 F.3d 801, 806 (8th Cir.2008).
Although Rule 8(a) of the Federal Rules of Civil Procedure ordinarily requires only a "short and plain statement" of the claims, Rule 9(b) and the PSLRA apply to plaintiff's securities fraud claims. "Under Rule 9(b)'s heightened pleading standard, allegations of fraud, including fraudulent concealment for tolling purposes, [must] be pleaded with particularity." Summerhill v. Terminix, Inc., 637 F.3d 877, 880 (8th Cir.2011) (internal citation and quotation marks omitted). "In other words, Rule 9(b) requires plaintiffs to plead the who, what, when, where, and how: the first paragraph of any newspaper story." Id. As the Eighth Circuit Court of Appeals has explained, "The PSLRA goes beyond the ordinary pleading requirements described in Rules 8(a)(2) and 9(b) of the Federal Rules of Civil Procedure...." In re 2007 Novastar Financial Inc., Securities Litig., 579 F.3d 878, 882 (8th Cir.2009). "Claims governed by the PSLRA must specify each statement alleged to have been misleading, the reason or reasons why the statement is misleading (the falsity requirement), and state with particularity facts giving rise to a strong inference that the defendant acted with the required state of mind (the scienter requirement)." Lustgraaf, 619 F.3d at 873 (internal citations and quotation marks omitted); see also Medtronic, 621 F.3d at 805. "Where, as here, the "primary violation" is a § 10(b)/Rule 10b-5 securities fraud claim, the plaintiff's § 20(a) "control person" claims against the individual defendants, as well as the § 10(b)/Rule 10b-5 claim, must satisfy the PSLRA's heightened pleading requirements. Lustgraaf, 619 F.3d at 874.
Discussion-Allegations of Falsity9
A. First Quarter Fiscal Year 2009
Defendants' Statements
On January 7, 2009, Monsanto announced its first-quarter 2009 results and raised its ongoing earnings-per-share (EPS) guidance for the year from a range of $4.20 to $4.40 to a range of $4.40 to $4.50.10 Monsanto also projected gross profit in the Roundup/glyphosate business of $2.4 to $2.5 billion for the year, but predicted it would fall to $1.9 billion in 2012. Defendant Hugh Grant, Monsanto's Chairman, President and Chief Executive Officer, is quoted in the earnings press release as stating, "Our Latin American business once again displayed its strength and set the pace for a great fiscal 2009, giving us confidence to raise our earnings projections and helping us take another solid step toward fulfilling our 2012 gross profit commitments." Monsanto also reported that sales in the first quarter for its Agricultural Productivity segment grew 28 % ($337 million), largely from "higher net selling prices and higher sales volumes of the company's Roundup and other glyphosate-based herbicides in Brazil along with higher net selling prices in all major world areas." The January 7, 2009, earnings release includes the following language:
Certain statements contained in this release are `forward-looking statements,' such as statements concerning the company's anticipated financial results, ... future product performance, ... business and financial plans and other non-historical facts ... [S]ince these statements are based on factors that involve risks and uncertainties, the company's actual performance and results may differ materially from those described or implied by such forward-looking statements.
Factors that could cause or contribute to such differences include, among others: continued competition in seeds, traits, and agricultural chemicals; the company's exposure to various contingencies, including ... public acceptance of biotechnology products; the success of the company's research and development activities;... the accuracy of the company's estimates related to distribution inventory levels; ... the effect of weather conditions ... on the agricultural business or the company's facilities; and other risks and factors detailed in the company's most recent Form 10-K Report....
Monsanto's Form 10-K Report contains the following warnings of "some of the important reasons that actual results may be materially different from those that we anticipate":
— Competition in seeds and traits and agricultural chemicals has significantly affected, and will continue to affect, our sales ... Our competitors' success could render our existing products less competitive, resulting in reduced sales compared to our expectations or past results. We expect to see increasing competition from agricultural biotechnology firms and from major agrichemical, seed and food companies. We also expect to face continued competition for our Roundup herbicides ... The extent to which we can realize cash and gross profit from these products will depend on our ability to ... predict and respond effectively to competitor pricing and marketing; provide marketing programs meeting the needs of our customers and of the farmers who are our end users; maintain an efficient distribution system, and develop new products with features attractive to our end users.
— The successful development and commercialization of our pipeline products will be necessary for our growth. The processes of breeding, biotechnology trait discovery and development and trait integration are lengthy, and a very small percentage of the genes and germplasm we test is selected for commercialization ...
— Our ability to match our production to the level of product demanded by farmers or our licensed customers has a significant effect on our sales, costs, and growth potential. Farmers' decisions are affected by market, economic and weather conditions that are not known in advance ... However, product inventory levels at our distributors may reduce sales in future periods, as those distributor inventories are worked down. In addition, inadequate distributor liquidity could affect distributors' ability to pay for our products and, therefore, affect our sales....
On a January 7, 2009 conference call, defendant Terry Crews stated that Monsanto expected the "U.S. Roundup business to still be strong" and to see "solid growth in the U.S. seeds and traits business." He said, "I think we're up about $300 million of GP in the first quarter, largely driven by Brazil, ... We're talking about another 2 to $300 million in the rest of the year and that's largely going to be driven by our U.S. business...." In response to a participant's question about "what incentivizes the farmer to prepay [seed]," Crews responded that "one [reason] is orders improving and the pace of orders picking up in December and January and that's — that is largely driven by people wanting to lock in particular seed at that point. The prepay program is really more of financial management program for the growers...." In the same call, another Monsanto executive reminded participants that "this call will include statements concerning future events" and as such, "the Company's actual performance and results may vary in a material way from those expressed or implied in any forward-looking statements." Participants were directed to Monsanto's 10-K and press release for a "description of the factors that may cause such a variance."
The next day, Monsanto filed its 10-Q for first quarter fiscal 2009, which made similar statements, including for example, that Monsanto "expect[ed] to see increased gross profit as [its] higher-margin seeds and traits business grows and [it] realize[s] the full-year impact of improved average net selling prices in [its] Roundup business." Page 1 of the Form 10-Q contains the following cautionary language regarding forward-looking statements:
[W]e share our expectations for our company's future performance ... Since these statements are based on factors that involve risks and uncertainties, our company's actual performance and results may differ materially from those described or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, among others: continued competition in seeds, traits and agricultural chemicals; the company's exposure to various contingencies, including those relating to intellectual property protection, regulatory compliance and the speed with which approvals are received, and public acceptance of biotechnology products; the success of the company's research and development activities;... fluctuations in commodity prices;... the accuracy of the company's estimates related to distribution inventory levels; the company's ability to fund its short-term financing needs and to obtain payment for the products that it sells; the effect of weather conditions, natural disasters and accidents on the agriculture business or the company's facilities; and other risks and factors described or referenced in .... our Report on Form 10-K for the fiscal year ended Aug. 31, 2008.
The Outlook section of the Form 10-Q states in relevant part as follows:
In the Seeds and Genomics segment, our seeds and traits business is expected to expand. In the Agricultural Productivity segment, our glyphosate business grew through increases in our average net selling prices, and our selective chemistry business is expected to decline... In 2009, we also expect to see increased gross profit as our higher-margin seeds and traits business grows and we realize the full-year impact of improved average net selling prices in our Roundup business ... We believe that our seeds and traits businesses will have significant near-term growth opportunities through a combination of improved breeding and continued growth or stacked and second-generation biotech traits ... We believe our Roundup herbicide business will continue to generate a sustainable source of cash and gross profit. Prices of generic formulations of glyphosate herbicides will continue to generate a sustainable source of cash and gross profit. Prices of generic formulations of glyphosate herbicides increased during 2008. The generic and private-label pricing can be somewhat unstable during the short-term, but we believe both the short- and long-term trends will be favorable relative to the previous three-year period. We have experienced increased demand in recent years, and we are increasing production capacity at our Luling, Louisiana plant to meet the anticipated future demand for Roundup, as well as for our glyphosate supply business.
At a February 10, 2009 investor conference, Crews reaffirmed that Monsanto "still expect[ed]" to "more than doubl[e] the gross profit between 2007 and 2012" and was "comfortable that [it was] still staying on that trajectory."11 After reminding the participants that he would be making some "forward-looking statements," Crews stated:
And the Roundup business this year is reaching what will be its peak, I believe, in terms of gross profit — in terms of annual gross profit growth. What we've seen in the last few years, based on changes that we've made in Roundup a few years ago to lower our cost position, reduce our working capital investment in that portfolio, and to make sure that we're only resourcing our facilities to make sure we maintain a low-cost producer. And as a result of that we've seen improved profitability and gladly taking advantage of a situation where supply and demand was out of balance or increased supply over demand.
And as a result of that we think this year our gross profit in Roundup's going to be in the $2.4 billion to $2.5 billion range. And that gross profit growth is going to come from a combination of higher pricing — probably $20-plus in the brand — but probably lower volumes this year, particularly on the non-branded side of our business. But that combination is going to result in a gross profit this year in $2.4 billion to $2.5 billion.... I do believe that this year is the peak in Roundup, and I think we'll begin to see a decline in Roundup. So I'm comfortable to tell you that it will come down in price and will come down in GP and probably moving toward our $1.9 billion objective in 2012.
A week later defendant Carl Casale, Executive Vice President of Strategy and Operations, appeared at a separate investor conference and said that Monsanto was clearly "on track" to meet that projection and "expected that [its] Roundup franchise will be from approximately $2.4 billion, $2.5 billion of gross profit this year."12 Monsanto made similar statements at the Credit Suisse 14th Annual Global Ag Productivity Conference on March 10, 2009.13
Plaintiff's Allegations That Defendants' Statements Were False or Misleading
Plaintiff's second amended complaint alleges that Monsanto enjoyed increased profits when it materially increased the price of Roundup in 2008 due to a glyphosate supply shortage. Plaintiff alleges the shortage resulted, in part, "from a reduction in Chinese manufacturing due to higher fuel costs, stricter environmental guidelines imposed by the Chinese government in anticipation of the 2008 Olympic Games, and an earthquake in China that disrupted production of glyphosate." However, plaintiff alleges that Chinese manufacturers returned to the market in the fall of 2008, raising questions about whether Roundup would continue to generate the same high level of profits enjoyed in fiscal 2008.
Plaintiff alleges that the statements made by Monsanto in the first and second quarters of fiscal year 2009 were false and misleading because defendants had failed to disclose that: demand for Roundup had materially declined and the inventory was materially increasing due to Monsanto's "high prices;" competitive prices of glyphosate, "which defendants used to establish Monsanto's gross profitability targets, had dramatically declined;"14 and, Monsanto's competitors, Dow and Syngenta, were selling glyphosate at a material discount to gain market share, which "materially, negatively affected" the sales of Monsanto's seeds.15
Plaintiff cites Confidential Informant 3, a former inventory manager for Monsanto during the relevant time period, as the source for information about Monsanto's inventory. The second amended complaint alleges:
55. The dramatic change in market dynamics was also apparent in Monsanto's inventory that had materially increased prior to the Class Period. According to [Confidential Informant 3], at the beginning of Monsanto's 2009 fiscal year (September 1, 2008), inventory of glyphosate was very low. By early November 2008, glyphosate inventory had increased by approximately 500,000 Roundup Equivalent Gallons ("REGs") per week. The increase in inventory was discussed at weekly Product Availability ("PAV") and Supply Effectiveness Team ("SET") meetings. On a weekly basis, the inventory of glyphosate was monitored and the inventory levels would be reported in a chart in a Tactical Supply & Operations Planning memo for a monthly meeting.
56. According to CI 3, at the monthly TSOP meetings, the meeting participants "looked for places to put this stuff," referring to glyphosate, beginning in November 2008. Defendants materially increased both the terminal and rail storage space to store excess glyphosate inventory. For example, approximately 1.6 million gallons of storage space was added in Houston, Texas, Harrold, South Dakota and Brooton, Minnesota in February 2009. According to CI 3, Monsanto's lease of space in a storage facility in Houston, Texas was unprecedented because "nobody bought glyphosate in Houston." Further, Monsanto used a material portion of its leased-railcar fleet to store excess inventory in the Budweiser rail yard in St. Louis. Moreover, a material amount of 30 gallon drums of Roundup PowerMAX were stored in Fresno, California.
Plaintiff's second amended complaint further alleges that Monsanto's inventory build-up was accompanied by a decline in sales in late 2008. "According to CI 3, Amy Halleran, Senior Customer Operations Specialist, presented reports at the TSOP meetings that reflected a material and continuous decline in sales volume and, accordingly, forecasts for glyphosate sales were materially lowered." Plaintiff alleges that "CI 3 personally informed Defendant Begemann about the increase in glyphosate inventory." The second amended complaint cites another confidential informant, CI 4 (a former Monsanto employee that sold Roundup), as the source of its information that "throughout 2009[ ] there `was a lot of excess Roundup which sat in tanks ... due to lower demand.'"
According to Confidential Informant 5 (a marketing manager at a Monsanto subsidiary), "material damage was done to Monsanto's image and customer demand for Monsanto's soybean and corn seed products" because Monsanto "materially overpriced glyphosate." The amended complaint alleges that CI 5 heard "a lot of turbulent messages" from farmers about Roundup performance, relayed his frustration at Monsanto's sales expectations and "blatant disregard of the widespread negative sentiments" to Monsanto, and was told "that the sales problems were national and that Monsanto's corporate office was aware of the trend." CI 1 also allegedly observed farmers switching to generic glyphosate because the price of Roundup was too high.
The second amended complaint alleges that "alarm bells went off inside Monsanto" in March of 2009 because glyphosate inventory was so high (18 million REGs). Plaintiff cites Confidential Informant 6 (a former member of Monsanto's finance department) and Confidential Informant 7 (a former financial analyst who "supported" Monsanto) as the sources of its allegation that "starting in February and March 2009, the decline in glyphosate was so steep that Monsanto's finance department began to plan material cuts to certain expenses. CIs 6 and 7 understood that the material reduction in expenditures was needed for Monsanto to meet its projected earnings per share for fiscal 2009."
Analysis
Almost all of the statements being challenged by plaintiff in this case are forward-looking statements as defined by the Exchange Act because they include projections of revenues, income, earnings, statements of future economic performance, statements of plans and objectives of management for future operations, and the assumptions "underlying or relating to" such statements. The tense of the statement is not determinative; rather, "the key is whether its truth or falsity is discernible only after it is made." Panera Bread, 697 F.Supp.2d at 1093. Like the plaintiffs in Panera Bread, plaintiff here challenges as fraudulent all of defendants' projections about quarterly earnings per share and sales growth, and its projections about doubling gross profit by 2012. Plaintiff argues that defendants knew they could not meet these projections because they were aware that their growth strategy (through Roundup and the newest seeds and traits business) was failing. But defendants' forecasts of future sales and earnings and doubling gross profit are the "sorts of projections [that] are quintessential forward-looking statements." Id. This remains true regardless of the tense of some of these statements because they do not make any "specific, verifiable representation about the present state of affairs." Id. at 1094. Statements that Monsanto "was still staying on [the] trajectory" of doubling gross profit and was "on track" "while in the present tense, are inherently forward-looking." In re Federal-Mogul Corp. Securities Litig., 166 F.Supp.2d 559, 565 (E.D.Mich.2001). They are not, as plaintiff argues, factual statements of Monsanto's current performance. It is also clear that statements about Monsanto expecting to see increased gross profit as its seeds and traits business grows, when read in context, are also forward-looking as an assumption underlying defendants' projections about Monsanto's performance going forward, as well as statements of the plans and objectives for future operations. As such, these forward-looking statements are protected by the safe harbor provision of the Exchange Act if they are accompanied by meaningful cautionary statements.
The cautionary language accompanying the forward-looking statements is meaningful as a matter of law because it is substantive and addresses risks specific to Monsanto's business. Indeed, defendants repeatedly warned of the very risks that plaintiff alleges they failed to disclose, including: "competition in seeds and traits and agricultural chemicals has significantly affected, and will continue to affect, our sales;" "increasing competition from agricultural biotechnology firms and from major agrichemical, seed and food companies," specifically "continued competition for our Roundup herbicides;" and, "our ability to match our production to the level of product demanded by farmers or our licensed customers has a significant effect on our sales, costs, and growth potential." These are not generic, boilerplate risks that could apply to any business — they are specific warnings about the volatility in the glyphosate business, the competition faced by Roundup, and issues with respect to levels of production and demand affecting sales. These warnings were repeated by Crews in February, when he told investors that Roundup was "reaching its peak" in annual gross profit growth and that it would begin to decline in price and gross profit. Similarly detailed cautionary language accompanied each of defendants' statements at issue.
I am also not persuaded by plaintiff's argument that defendants' cautionary language is not meaningful simply because it "remained virtually unchanged" during the relevant time period. While some of the language used in Monsanto's public filings was similar, the warnings were specific to Monsanto's business and were indeed the very risks that, according to plaintiff, caused Monsanto to miss its targeted projections. Moreover, Monsanto's cautionary language included more than just those risk factors disclosed in public filings. During conference calls and other public statements, defendants continually warned investors of these specific risks, including competition in the glyphosate market and the challenges and setbacks associated with the launch of new products. The language is simply not the type of rote, boilerplate language found insufficient under the Act by other courts. While defendants may have underestimated the effect of these risks to its glyphosate business, they did not mislead investors or falsely deny that these risks existed.
In a last-ditch effort to avoid the safe harbor provision, plaintiff argues that it does not apply because the statements were false at the time they were made. I agree with Judge Webber's conclusion in Panera Bread that "a forward-looking statement is protected if it is immaterial or identified as forward-looking and accompanied by meaningful cautionary language, regardless of whether the speaker knows the statement is false." 697 F.Supp.2d at 1089; see also, W. Washington Laborers-Employers Pension Trust v. Panera Bread Co., 2009 WL 3756619, at *2-*3 (E.D.Mo. Nov. 6, 2009). Defendants' forward-looking statements were accompanied by meaningful cautionary language and are not actionable under the safe harbor provision of the Act.
To the extent plaintiff argues that Crews' January 7, 2009 statement about "orders improving and the pace of orders picking up in December and January" constitutes a present statement of verifiable fact, it completely misreads the context of this statement. Crews was responding to a question about what drives a hypothetical farmer to prepay for seed, and he responded that a farmer may want to lock in a particular seed in December or January. It is clear that Crews was speculating on the motives of a hypothetical farmer and not making any factual statements about Monsanto's seed business. For plaintiff to suggest otherwise grossly misstates the record in this case.
Statements about how a product is performing relative to expectations are, as a general matter, inactionable puffery under the Exchange Act. Panera Bread, 697 F.Supp.2d at 1094 n. 5; see Johnson v. Tellabs. Inc., 262 F.Supp.2d 937, 951 (N.D.Ill.2003) (statements such as "demand for that product is exceeding out expectations" and "we feel very, very good about the robust growth we're experiencing" are "nothing more than puffery and cannot be the basis of a cause of action."). Defendants' comments that Monsanto expected "solid growth" and the Roundup business to be "strong" do not contain any specific, concrete factual representations as to present facts. Instead, they are inactionable puffery about performance relative to expectations. See Parnes v. Gateway 2000, Inc., 122 F.3d 539, 547 (8th Cir.1997) ("[S]ome statements are so vague and such obvious hyperbole that no reasonable investor would rely upon them... soft, puffing statements generally lack materiality because the market price of a share is not inflated by vague statements predicting growth. No reasonable investor would rely on these statements ....") (internal quotation marks and citations omitted).
Plaintiff argues that defendants had a duty to disclose additional facts — such as the amount that Roundup inventory was increasing and that Dow and Syngenta were selling glyphosate at a material discount — so that their statements would not be rendered materially false or misleading. The Supreme Court in Matrixx wrote:
[I]t bears emphasis that § 10(b) and Rule 10(b)-5 do not create an affirmative duty to disclose any and all material information. Disclosure is required under these provisions only when necessary to make ... statements made, in the light of the circumstances under which they were made, not misleading. Even with respect to information that a reasonable investor might consider material, companies can control what they have to disclose under these provisions by controlling what they say to the market.
Matrixx, 131 S.Ct at 1321-22 (internal quotation marks and citations omitted); see also Basic Inc. v. Levinson, 485 U.S. 224, 239 n. 17, 108 S.Ct. 978, 99 L.Ed.2d 194 (1988) ("Silence, absent a duty to disclose, is not misleading under Rule 10b-5."). "A fact is material if it is substantially likely that the disclosure of the omitted fact would have been viewed by the reasonable investor as having significantly altered the total mix of information made available." In re K-tel International, Inc. Securities Litig., 300 F.3d 881, 897 (8th Cir.2002) (quoting Levinson, 485 U.S. at 231-32, 108 S.Ct. 978). "Materiality alone is not sufficient to place a company under a duty of disclosure ... the law requires an actor to provide complete and non-misleading information with respect to the subjects on which he undertakes to speak." K-tel, 300 F.3d at 898 (internal quotation marks and citations omitted). Here, plaintiff falls far short of demonstrating that disclosure of these additional facts was somehow required. As discussed above, defendants repeatedly disclosed continued competition in the glyphosate market, as well as expected lower sales volumes of Roundup, in the challenged statements. Plaintiff's position in this case seems to be that, by making any statements about the expected performance of Roundup, defendants were then obligated to disclose every bit of pricing, inventory, and marketing information underlying these predictions, right down to every comment allegedly made by "unidentified customers" to "confidential informants." But the securities laws impose no such duty, for such a requirement would undoubtedly drown the reasonable investor in a never-ending — and ultimately, meaningless — deluge of information. When defendants' statements are viewed as a whole, it is clear that no disclosure of additional facts is necessary to render them not misleading under Matrixx.16
Of course, even if these statements were not forward-looking or were otherwise actionable, plaintiff would still have to demonstrate their falsity to avoid dismissal. "In order to satisfy the Reform Act's falsity pleading standard, a complaint may not rest on mere allegations that fraud has occurred ... The complaint's facts must necessarily show that the defendants' statements were misleading." In re Hutchinson Technology, Inc. Securities Litig., 536 F.3d 952, 958-59 (8th Cir.2008) (internal quotation marks and citation omitted). With projections about future sales and earnings, this is very difficult because "corporate officials need not be clairvoyant." In re Navarre Corp. Securities Litig., 299 F.3d 735, 743 (8th Cir.2002) (internal quotation marks and citation omitted). Merely using hindsight to demonstrate a statement is false is insufficient to meet the heightened pleading standard of the PSLRA; "[i]nstead, the complaint must indicate why the alleged misstatements would have been false or misleading at the several points in time in which it is alleged they were made." In re Cerner Corp. Securities Litig., 425 F.3d 1079, 1083 (8th Cir.2005).
I agree with defendants that the Eighth Circuit's decision in Cerner is instructive on this issue. The complaint in Cerner alleged that the defendants' favorable statements regarding future earnings were materially false and misleading because the company was losing deals due to increased competition, dissatisfied customers, a general economic downturn, an inexperienced sales force, and a neglect of smaller deals. Affirming the district court's dismissal of the complaint, the Eighth Circuit held:
The complaint is devoid, however, of any indication that this alleged loss of deals, even if `material,' is necessarily inconsistent with Cerner's statements that its demand was `strong.' A company could conceivably lose a material number of deals it had pursued, and yet continue to see a strong demand for its products and substantial future opportunities. Furthermore, there is no indication on the face of the complaint that even a material loss of deals necessarily rendered Cerner unable to achieve its projected earnings. Finally, and perhaps most importantly, the complaint does not identify a single specific deal that was lost due to alleged changes in Cerner's corporate structure and strategies. Without any indication that an undefined loss of sales necessarily would affect the company's overall demand or its ability to meet its future earnings projections, these allegations cannot survive the Reform Act's falsity standard.
Id. at 1084. Like the challenged statements in Cerner, Monsanto's future projections and statements that Roundup would continue to generate "a sustainable source of cash and gross profit" are not necessarily inconsistent with alleged decreasing sales. Indeed, a reasonable investor (and the Court) could easily conclude that Roundup could continue to provide a "sustainable source of cash and gross profit" even with softening demand. Furthermore, there is no indication on the face of the complaint that even a material decline in sales necessarily rendered Monsanto unable to achieve its projected earnings.17 As defendants point out, the glyphosate market was extremely volatile so the price of generic glyphosate at any given point in January of 2009 would not necessarily render the forecasts for the entire fiscal year false, let alone the predictions for 2012. This is particularly true because the price of generic glyphosate was only one of the factors used to forecast the profitability of Roundup. Under these circumstances, these allegations cannot survive the PSLRA's falsity standard. In sum, I find no actionable statements for the first quarter of fiscal year 2009.
B. Second Quarter Fiscal Year 2009
Defendants' Statements
On April 2, 2009, Monsanto issued a press release announcing its second quarter-2009 results and reaffirming its EPS guidance in the range of $4.40 to $4.50. At the same time, Monsanto also announced that Roundup sales had decreased 21% compared with the prior year's second quarter, but it expected orders to shift back to previous selling patterns in the "third and fourth quarters."18 The press release states that the decrease was "largely a timing effect, as our customer's shipments were ahead of a pre-announced price increase ... additionally, results in the quarter were also affected by lower branded volumes of glyphosate due to the drought conditions in Latin America." Monsanto repeated these statements on a conference call held the same day.19 In this call, Crews also predicted that "Roundup gross profit for the full fiscal year will be approximately $2.4 billion. This is supported by the fact that we have reached the half-way mark of $1.2 billion in gross profit already." Crews warned that the "Roundup business is likely to become more competitive" as the Chinese "bring more volume online." Chief Executive Officer, defendant Grant, then spoke and reiterated the prediction that Roundup gross profit would peak in 2009 and decline to approximately $1.9 billion by fiscal 2012. He stated that he did not know whether Roundup gross profit would reach "steady state in 2010 or 2012, or if the path between them will be steep or rolling. They are all possible." Grant also reported strong sales in Seeds and Genomics and predicted "gross profit ... to top $7 billion."
Monsanto's Form 10-Q issued on April 3, 2009, contains the same cautionary language regarding forward-looking statements as the previous Form 10-Q. The form states Monsanto's belief that is "positioned to sustain earnings growth and strong cash flow" and that it "expects to see increased gross profit as [its] higher-margin seeds and traits business grows and [it] realizes the full-year impact of improved average net selling prices in our Roundup business." It also predicts that Roundup sales would "peak in 2009 and continue to generate a significant source of cash and gross profit thereafter." In the Outlook section, Monsanto reported in relevant part as follows:
In the Seeds and Genomics segment, our seeds and traits business is expected to expand.... We believe that our seeds and traits businesses will have significant near-term growth opportunities through a combination of improved breeding and continued growth of stacked and second-generation biotech traits ... We believe our Roundup herbicide business will peak in 2009 and continue to generate a significant source of cash and gross profit thereafter. Prices of generic formulations of glyphosate herbicides increased during 2008. Against a background of increased global capacity and softening raw material values, prices of generic formulations of glyphosate are now trending back towards prior level. We have experienced increased demand in recent years, and we are increasing production capacity at our Luling, Louisiana plant to meet the anticipated future demand for Roundup, as well as for our glyphosate supply business. We will continue to actively manage our inventory and other costs and offer production innovations, superior customer service and logistics and marketing programs to support or allow us to maintain premium prices commensurate with our brands' value. Further expansion of crops with our Roundup Ready traits may also incrementally increase sales of our Roundup products.
At a May 13, 2009 conference, Monsanto reaffirmed that it was "on track" to double gross profits from 2007 to 2012. On May 27, 2009, Monsanto issued a press release and held an investor conference. The press release states that Monsanto "is on track to meet the lower end of its previous ongoing earnings guidance for fiscal year 2009" of $4.40 per share. Monsanto also announced that its Roundup business would likely generate about $2 billion gross profit in fiscal year 2009, "down from its previous forecast of $2.4 billion." The release states that "application of [Roundup] is half that compared with product use at the end of May 2008" and notes that the "supply of glyphosate is now exceeding demand globally." The release cites weather and increased competition from generic glyphosate suppliers20 as among the reasons for the gross profit decline in Roundup, but predicts it will be offset by the "continued outstanding performance from [Monsanto's] seeds and traits business." The press release contains substantially the same cautionary language as appears in the Form 10-Q. During the conference, Grant acknowledged that the "cold, wet spring" and "large volume of Chinese generic material" in the marketplace contributed to the revised Roundup forecast. He then stated that Monsanto would "reassess the path forward with Roundup. There was an inevitability in this. It was always coming. We always said it was going to get smaller...." However, Grant predicted that "despite the decline of Roundup to that $2 billion dollar level in gross profit, we still see the overall opportunity in growing the business by about 20% even with that Roundup softness."21
Plaintiff's Allegations That Defendants' Statements Were False or Misleading
Plaintiff relies on the same facts discussed in connection with the first quarter fiscal year 2009 as evidence that defendants' statements in the second quarter were false and misleading. Plaintiff also alleges that these statements were false and misleading because "the launch of Monsanto's new Roundup Ready 2 Yield soybeans for the 2009 growing season was a failure because defendants could not sell the new seeds at premium prices. In fact, sales were so poor that Monsanto's retailers materially discounted the price of Roundup Ready 2 Yield to prices near those for Roundup Ready I seeds."
Analysis
I have already concluded that defendants' projections of revenues, income, and earnings, statements of plans and objectives for future operations, statements of future economic performance, and the assumptions "underlying or relating to" these statements are forward-looking statements subject to the safe harbor provision. This includes predictions of gross profit (including the prediction of an "overall opportunity in growing the business by about 20%"), Roundup gross profit, gross profit for Seeds and Genomics "topping $7 billion," increased profit for the seeds and traits business (and the underlying assumption that it would be caused by improved breeding and continued growth of stacked and second-generation biotech traits), as well as the predicted guidance numbers.
I also find that these forward-looking statements are accompanied by meaningful cautionary language for the reasons previously discussed. In addition to the specific, detailed risks set out in the press releases and the Form 10-Q, defendants' statements made during the April and May conferences also included appropriate cautionary language regarding forward-looking statements. Defendants also expanded on these risks in the statements themselves. For example, in the April conference call Grant warned participants that he did not know whether Roundup gross profit would reach "steady state in 2010 or 2012, or if the path between them will be steep or rolling. They are all possible." Crews echoed the warning, stating that the Roundup business "is likely to become more competitive" as the Chinese "bring more volume online." The May press release cites weather and increased competition from generic glyphosate suppliers as among the reasons for declining gross profit of Roundup and warns of excess supply and decreasing demand. Grant reiterated these same concerns during the May investor conference. He told them that "it [decreased Roundup profits] was always coming. We always said it was going to get smaller...." These identified risks were detailed and specific to Monsanto's business and the changing conditions of the marketplace. Under these facts, I find that defendants' forward-looking statements were accompanied by meaningful cautionary language and are not actionable under the safe harbor provision of the Exchange Act.
Plaintiff argues that the April 2, 2009 press release includes a present statement of verifiable fact that decreased Roundup sales were due to a pre-announced price increase. Again, plaintiff takes the statement out of context, which states that decreased sales were "largely" the result of that effect, but also of drought conditions in Latin America. Plaintiff presents no evidence that this statement, when read in its entirety, is false or misleading as is required to state a claim under the Act, particularly when considered as a whole with all of the available information about Roundup's declining sales. Plaintiff also fails to demonstrate that defendants' statements about its soybean and seeds and traits business are false and misleading. First, the statement about growers "buying our higher performing, higher value soybean products" does not even specifically address the Roundup Ready 2 Yield soybeans, much less the price or volume of Roundup Ready 2 Yield soybean purchases. I also agree with defendants that the statement about "growers steadily buying" products constitutes inactionable puffery. Second, as explained by Crews in the April 2 conference call, the launch of Roundup Ready 2 Yield in 2009 was a "pre-commercial introduction" limited to just 1.5 million acres. There is no evidence that this limited pre-launch was a "failure"22 or that its results somehow rendered defendants' statements regarding its seeds and traits business false or misleading.
Plaintiff also argues that Monsanto's statement in its Form 10-Q that the Company had "experienced increased [glyphosate] demand in recent years" is a misleading statement of verifiable fact. Although not a forward-looking statement, there is no evidence that it is either false or misleading. In fact, plaintiff's second amended complaint alleges that Monsanto had experienced increased glyphosate demand in the years preceding April of 2009. Because this statement accurately reported past historical fact and contains no representations of present or future demand, it is not actionable. My review of the record reveals no actionable statements for the second quarter of fiscal year 2009.
C. Third Quarter Fiscal Year 2009
Defendants' Statements
On June 24, 2009, Monsanto issued a press release announcing its third quarter results. In it, Grant stated that "[o]ur 2009 fiscal year represents a milestone for our business as our seeds and traits business alone will deliver more gross profit than all of Monsanto did in 2007, a remarkable achievement in just two short years." Grant also reiterated that Monsanto "remain[s] committed to doubling gross profit for the entire company from the 2007 base of $4.2 billion to roughly $8.6-to-8.8 billion in 2012."23 However, the press release acknowledges declining sales in the Agricultural Productivity segment, which it attributes to "increased pressure from generic glyphosate and other branded competitors who continue to aggressively move larger-than-expected volumes or lower-priced material into the marketplace and to a lesser extent by cold, wet weather in parts of the U.S. corn belt." Monsanto also reported "increased revenues from seed and traits products," "estimat[ing] that some 16,000-plus farmers [in the United States] are using the Genuity brand Roundup Ready 2 Yield trait on approximately 1.4 million to 1.5 million acres this season." The press release states that "Monsanto believes that customer demand for its branded corn seed products has contributed to an eighth consecutive year of share gains in the U.S. corn seed sales." Finally, the press release announces the creation of a separate division for Roundup, "to deliver optimal gross profit and a sustainable level of operating cash in the upcoming seasons."
In an earnings conference call held later that day,24 Grant repeated Monsanto's projection that, "[i]n 2009, Roundup should be flat at $2 billion in gross profit, and we now believe it will deliver something in the neighborhood of $1 billion longer-term." He also stated that "by 2012, the Seeds and Traits segment is forecast to deliver $7.3 billion to $7.5 billion in gross profit," although he acknowledged that "even [Monsanto's] amazing Seeds and Traits business cannot in one year offset a $1 billion decline in Roundup gross profit." Grant stated:
[By 2012], Roundup by then will be less than 15% of the Company's total gross profit generation. So even as we reset the financial bar for Roundup, we remain committed to doubling gross profit for the entire company from the 2007 base of $4.2 billion to roughly $8.6 billion in 2012 ... To be fair, we thought Roundup would level out at $1.9 billion in gross profit, we said then that we could more than double. But even with a lower benchmark for Roundup, the seeds and traits business is expected to grow at more than 2.5 times its 2007 base and allow us to cross this doubling milestone for the entire corporation.25
Grant also called the Roundup Ready 2 Yield soybeans one of the "four big drivers of our success in 2010," with "some 16,000 plus farmers [ ] experiencing the Roundup Ready 2 Yield trait on an estimated 1.4 million to 1.5 million acres. That penetration, we expect, accelerates the 7 million to 8 million acres in 2010, with a total market opportunity of 45 million to 55 million acres."
In the same call, Casale explained that the revised Roundup outlook could be explained by a more rapid "rate of decline in the pricing from the competition, ... and the sheer volume of competitive products sitting in the distribution channel," which he described as "unprecedented." Although "believ[ing] the demand for glyphosate globally will continue in the low single digits, with additional Roundup Ready acres and continued conversion to conservation tillage practices," Casale explained that Monsanto "[is] facing a changing supply environment, and what we need to determine is the price, volume, [and] share dynamic that will deliver the optimal gross profit and ultimately the optimal level of operating cash. This may entail stretched premiums and lower volumes, or at the other end of the spectrum, sub-historic premiums and a recapture of share and volume." Casale then announced that Monsanto would be creating a separate division for Roundup "to remove the distraction from the rest of the organization." Acknowledging that "today marks a clear reset in expected contribution from Roundup," Casale stated:
At the same time, we want to convey to you our confidence in our ability to deliver approximately $1 billion in gross profit in 2012, or roughly 15% of the estimated gross profit of the entire Company at that time. I've mentioned many things that have changed in the Roundup environment in recent months, but one thing has not — our low-cost manufacturing position. We remain confident in our ability to remain the low-cost producer, and in fact have identified further areas of improvement.
When asked to elaborate on the 2012 plan for Roundup, Casale responded as follows:
[W]hen we went through this cycle last time, the floor at that point was about $600 million of gross profit, and we are talking about $1 billion now. So there is basically two things that drive the incremental $400 million of GP. One is we continue to lower our all-in manufacturing cost base, so gross margin per unit will be higher today than it was previously. And the other one is we have the opportunity to sell more volume over this time period than we did last time. So it is a combination of those two that will yield the higher price. And again, that is an environment that anticipates $3.00 asset.
Crews summarized the conference call by stating that Monsanto "expect[s] 2009 to be another year with a 20% growth rate for ongoing EPS, to have a path to reduce the volatility associated with Roundup and still [have] a clear line of sight on exceptional growth from an unparalleled Seed and Trait franchise...." However, Crews warned that 2010 could see gross profit "below flat" if "Roundup falls" to the predicted levels. He stated:
But the math don't lie. If you lose $1 billion of GP, if that were to occur in Roundup, it would be difficult to offset that, even with the stellar performance in Seeds and Traits. And Seeds and Traits will be stellar. There is no question about that. We are still talking about an 18% growth curve between here and 2012 to achieve our 2012 numbers. So by any stretch of the imagination, that is great news for the Seeds and Traits business, but we are dealing with a real downside in Roundup.
In its third-quarter Form 10-Q, filed on June 26, 2009, Monsanto reported that "net sales of Roundup and other glyphosate-based herbicides decreased 47 percent, or $554 million, in the three-month comparison. In third quarter 2009, net sales of Roundup and other glyphosate-based herbicides decreased in all regions... sales volumes in the U.S. decreased primarily due to a softening of customer demand compared to third quarter 2008, driven by increased pressure from generic competition." Monsanto also stated its belief that "Roundup herbicide gross profit will peak in 2009 at levels similar to 2008, and going forward, will decline." However, it predicted that "our seeds and traits businesses will have significant near-term growth opportunities through a combination of improved breeding and continued growth of stacked and second-generation biotech traits." Monsanto stated:
[W]e believe the [Roundup] business will continue to generate a strong source of cash and gross profit. Prices of generic formulations of glyphosate herbicides increased during fiscal year 2008, but against a backdrop of increased global supply and softening raw material prices, generic prices are now trending quickly down. We have experienced increased demand in recent years, and we are increasing production capacity at our Luling, Louisiana plant to meet the anticipated future demand for Roundup. We will continue to actively manage our inventory and other costs.
Finally, Monsanto announced its plans to reduce costs and concentrate its resources on its seeds and traits business by creating a separate division for Roundup. Like the others, Monsanto's third-quarter Form 10-Q contains the following section entitled, "Caution Regarding Forward-Looking Statements":
[W]e share our expectations for our company's future performance ... Since these statements are based on factors that involve risks and uncertainties, our company's actual performance and results may differ materially from those described or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, among others: continued competition in seeds, traits and agricultural chemicals; the company's exposure to various contingencies, including those relating to intellectual property protection, regulatory compliance and the speed with which approvals are received, and public acceptance of biotechnology products; the success of the company's research and development activities;... fluctuations in commodity prices;... the accuracy of the company's estimates related to distribution inventory levels; the company's ability to fund its short-term financing needs and to obtain payment for the products that it sells; the effect of weather conditions, natural disasters and accidents on the agriculture business or the company's facilities; and other risks and factors described or referenced in .... our Report on Form 10-K for the fiscal year ended Aug. 31, 2008.
Monsanto's Form 10-Q also warns that "our forward-looking statements represent our estimates and expectations that are based on currently available information at the time that we make those statements, However, circumstances change constantly, often unpredictably, and many events beyond our control will determine whether the expectations encompassed in our forward-looking statements will be realized."
At an investor event held August 13-14, 2009, Grant reiterated that "Monsanto remains on track to more than double 2007 gross profit in 2012." Page one of the "Complete Logistics and Reference Guide" manual from the event contains a section entitled "Forward-Looking Statements," which states in relevant part as follows:
Certain statements in this presentation are `forward-looking statements,' such as statements concerning the company's anticipated financial results, business and financial plans and other non-historical facts ... since these statements are based on factors that involve risks and uncertainties, the company's actual performance and results may differ materially from those described or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, among others: continued competition in seeds, traits and agricultural chemicals; the company's exposure to various contingencies, including those relating to intellectual property protection, regulatory compliance and the speed with which approvals are received, and public acceptance of biotechnology products; the success of the company's research and development activities; ... fluctuations in commodity prices; ... the accuracy of the company's estimates related to distribution inventory levels; the company's ability to fund its short-term financing needs and to obtain payment for the products that it sells; the effect of weather conditions, natural disasters and accidents on the agriculture business or the company's facilities; and other risks and factors described in the company's most recent periodic report to the SEC. Undue reliance should not be placed on these forward-looking statements, which are current only as of the date of this presentation. The company disclaims any current intention or obligation to update any forward-looking statements or any of the factors that may affect actual results.
In September's press release, Monsanto reaffirmed "full-year 2009 ongoing earnings per share (EPS) at the low end of its previously-announced range of $4.40 to $4.50." The press release states that "[g]ross profit from Roundup and other glyphosate-based herbicides is expected to be lower than anticipated, offset by an expected slightly higher seeds and genomics gross profit, incremental selling, general and administrative savings, and a lower tax rate." For these reasons, "Monsanto expects ongoing EPS in the range of $3.10 to $3.30 for fiscal year 2010...." The press release also announces Casale's intention to "re-emphasize the company's commitment to more than doubling gross profit in fiscal year 2012 over its fiscal year 2007, with seeds and genomics making up 85 percent of the total gross profit mix by that time." However, gross profit from Roundup/glyphosate in 2010 was predicted only in the range of $650 million to $750 million. Monsanto projected net branded average selling price for Roundup/glyphosate of $10-$12 per gallon, down from over $20 in fiscal 2009. The press release contains the following statement from Casale:
We are now managing our way through a competitive spike in the supply of generic glyphosate. The financial effect for us has been that we are now targeting to optimize the gross profit from Roundup and other glyphosate-based products at $1 billion annually. While we can see a path to the $1 billion target in 2012, there are multiple headwinds causing us to forecast below that mark in the next two years ... In short, our growth as a company will not be driven by the 15 percent of the business that will be the agricultural productivity segment, but by that 85 percent that will be seeds and genomics ... Said another way, the 20 percent compound annual growth rate for seeds and genomics from 2007 to 2012 is tied to the most critical and sophisticated choice the growers make each year, and the one that they will value above any other input. Our growth is tied to the things we can control: the pace of innovation and the speed to market.
The release concludes with a warning regarding forward-looking statements that is substantially similar to those found in previous Monsanto press releases.
During the investor call held the same day, Casale26 explained how Monsanto intended to "optimize the gross profit from Roundup":
On the glyphosate side of the business, we had steady to rising demand, but we had a shortage of supply particularly from out largest competitor, which is the manufacturers in China, that causes prices to rise dramatically. That incented a tremendous amount of Chinese production, capacity expansion. Market got oversupplied. Price dropped dramatically to the point now where as we sit here today, there's probably about four times as much in the inventory of generic glyphosate in the United States as there was a year ago at this point in time. So given that we're in that business with Roundup, there is an issue that we had to deal with going forward.
And so what we're going to do and what we have done is we announced new pricing in the United States yesterday. We will throughout the rest of the world where we've repriced this business to be competitive with the generic offering longer term. And our view is that for 2010, the gross profit contribution from Roundup is going to be in the $650 million to $750 million range.
In addition to that, in net of that, we're going to offer on a one-time basis in the U.S. about 100 — well, worldwide, about $100 million, $150 million of price incentives to our customers to basically incent the purchase in 2010 of our product to reestablish our brand position.
As we move to 2011, that $100 million to $150 million will flow back into GP because we won't be offering it again. And in addition, we'll get that leverage from additional volume utilization. We have more capacity coming on stream. We've also identified about another $70 million to $100 million in raw material cost savings, product consolidation that will hit the COGS side of the equation as well.
So bottom line between now and 2012, we see a path where we're going to be in the order of $650 million to $750 million for Roundup to basically optimize to get in the billion dollar range by 2012.
Well the impact of that, as we go forward, is obviously we're coming off of the bubble that we forecasted that would happen. We're going to see obviously a decline in gross profit for next year ... So stated another way, the strategy that we've put in place in very simple, it's very transparent, designed to deliver $1 billion of gross profit is predicated entirely on things we control — capacity utilization; additional cost savings; and basically maintaining a 60% of our volume mix in our brand, 40% in third party supply. So in order to get there, it's just execution on our part in order to get there. We have no assumptions in terms of seeing a higher price environment is because of what competitive set looks like going forward ... So as we look at our overall business, while dealing with the challenges associated with the Roundup business, and as I said, we will, we are still on track to double our gross profit of this business by 2012, which we set out to do in 2007.
Casale concluded his presentation by stating that Monsanto was "very well poised as we sit here today to see a doubling of this business from a GP standpoint in 2012, which was our target off of our 2007 base." With respect to Monsanto's Roundup Ready 2 Yield soybeans, Casale stated:
We just had our first limited commercial release of our Roundup Ready 2 Yield soybeans in the U.S. in 2009. We'll begin to ramp those up in 2010.
It is literally a game changing technology. The reason why is our product concept is 7% to 11% more yield. It's a higher yielding soybean, and it's by virtue of how we constructed the gene construct in the product. Well the relevance of 7% to 11%, if you say the average yields were about 40 bushel per acre, that's four bushel. Average rate of historic gain through plant breeding has been about 0.4 of one bushel per year. Four divided by 0.4 is 10.
We will advance plant breeding by a decade through the launch of this product. This is a big, big deal. $10 a bushel of beans, 4 bushels, $40. Not coincidentally, we charge about $20 more for the product over our existing product. We got $20, farmer got $20; it's a pretty good deal, and allows us to have margin lift on our entire base as we ramp up. So by creating a more valuable product for farmers, we can in fact share with them.
In response to a participant's question about the price of glyphosate, Casale responded that Monsanto was "resetting prices as we speak. And on a global basis, as my slide showed, the long term being that $11 to $13 range, and that would correlate to a generic price right now on the order of, say, $10. So we've tested it aggressively, and basically at these price premiums, these modest price premiums, the brand is positioned very well."
At an investor conference held September 15, 2009, Grant reiterated that, "despite the correction or the reset in our guidance for 2010, ... [Monsanto] ha[s] the capacity to double gross profit in our overall business from 2007 to 2012." Grant made the following comments about Roundup:
As I mentioned in Roundup, in the longer term, by 2012, we are still targeting somewhere in the region of $1 billion and — next year or this year, this coming year, we think Roundup will do $650 million to $750 million.
And it really faces three large headwinds, which was the reason for dampening the near term. And the three headwinds are: one, enormous levels of competitive inventory, so competitive inventory, not ours, mainly Chinese generics, that has to be worked through. The second one is, we are not fully leveraging our cost of goods position as we bring on new capacity in the early part of calendar year 2010.
Grant concluded his presentation by stating that, "by 2012, we will have $7.33 billion to $7.5 billion of gross profit in our seeds franchise, and we get there by serving the grower worldwide ... and that's what makes us unique and that's what makes us confident in the future for this business."27
Plaintiff's Allegations That These Statements Were False and/or Misleading
Plaintiff alleges that by the third quarter of 2009, when Monsanto announced the creation of a separate division for the herbicide business, Monsanto was already "well aware of the negative trend in Monsanto's herbicide business, a fact [it] never disclosed." As evidence of this, plaintiff alleges that in June defendant Crews told CI 3 "that Monsanto's leadership had known about the Roundup inventory build-up and declining sales `for awhile.'" According to CI 3, Crews said that "we know and are doing everything we can to get things going again" and "Monsanto's leadership has been looking into it for a while." Plaintiff alleges that demand was so weak for glyphosate that defendants "began offering millions of dollars in incentives to Monsanto's customers to buy its glyphosate-based products during fiscal 2009." CI 3 allegedly attended a national sales meeting headed by several Monsanto executives of Monsanto where glyphosate sales representatives were told of "new sales incentives through which ... customers could purchase glyphosate and would not have to pay for it until as late as June 2010." According to CI 3, "Monsanto glyphosate sales representatives were told to capture customer tanks for fiscal 2010 business now so that Monsanto could book the sales in fiscal 2009."28 Plaintiff alleges that defendants falsely reported that the glyphosate sales incentives would only apply to fiscal year 2010, and that "out of the $100-150 million allocated for the incentive program for the full fiscal year 2010, up to 45% had already been used in the fourth quarter of 2009."29
Plaintiff also alleges that defendants knew that the 2010 targets for Roundup were "false and materially inflated" because Confidential Informant 8, an operations manager at Monsanto, claims that Monsanto executives were being "bombarded" with concerns from glyphosate sales representatives that its sales projections for glyphosate were "totally unrealistic."
Plaintiff also alleges that Monsanto's statements about its seeds and traits business during this quarter were false and misleading because "defendants failed to disclose that the launch of Monsanto's new Roundup Ready 2 Yield soybeans on the 1.4 to 1.5 million acres was a failure because defendants could not sell the new seeds at premium prices." According to the amended complaint, "[i]n fact, sales were so poor that Monsanto's retailers materially discounted the price Roundup Ready 2 Yield to prices near those for Roundup Ready 1 seeds." Plaintiff alleges that Monsanto's seeds and traits business was experiencing "serious hardships of its own" because Roundup Ready 2 Yield was offered only in limited varieties and its ability to improve yield was "unproven to farmers."30 Plaintiff alleges that Monsanto began to force customers to switch from Roundup Ready 1 seeds to Roundup Ready 2 Yield by refusing to renew licensing agreements for Roundup Ready 1 and bundling Roundup Ready 2 Yield with other seed treatments. According to the second amended complaint, bundling the seed treatments drove up the cost of Roundup Ready 2 Yield seeds, which were initially priced at $20 more than Roundup Ready 1 in 2009.31 Monsanto allegedly justified a price increase of more than 40 percent "due to purported added value with technological improvements to the seeds, higher yields and greater efficiencies." Yet plaintiff contends that "Roundup Ready 2 Yield was expensive, unproven and was limited to varieties that could only successfully be grown in certain limited parts of the country, materially limiting demand for the new seeds."32 Plaintiff alleges that "farmers were not willing to purchase a higher priced, untested seed and, as of late 2009, farmers continued to be hesitant about purchasing Roundup Ready 2 Yield." Plaintiff claims that it was for this reason that farmers bought only enough Roundup Ready 2 Yield soybeans to plant six million acres, instead of the eight to 10 million acres expected by Monsanto.
Plaintiff also alleges that the lack of demand in Roundup negatively affected sales of Monsanto's seeds. The second amended complaint alleges that "[a]ccording to CI 1 and CI 2 starting in early 2009, as Monsanto lost material market share in glyphosate to competitors like Dow and Syngenta, it also lost market share in the seeds and traits business." CI 5 claims that "customer demand for Monsanto's soybean and corn seed products `dramatically declined,' which, based on conversations with customers, CI 5 attributed to price increases for glyphosate that occurred in mid-2008." CI 5 allegedly relayed the farmers' concerns about "being burned" by Monsanto "to a Roundup Marketing Manager and a Marketing Lead" and was told that "the sales problems were national and that Monsanto's corporate office was aware of the trend." CI 5 claims that he heard "a lot of turbulent messages" from farmers about Roundup, "which made them now second-guess who they would be buying their seeds from." The second amended complaint also alleges that Monsanto lost seeds and traits business to Dow and Syngenta because those companies sold more products and varieties.33
Analysis
Once again, most of the statements plaintiff claims are false and misleading are actually forward-looking and protected by the safe harbor provision of the Exchange Act for the reasons discussed above. These statements include: predictions of gross profit (including predictions of doubling gross profit and being "on track" to do so),34 as well as gross profit for Roundup (including predictions that it "will continue to generate a strong source of cash and gross profit") and the seeds and traits business, along with the underlying assumption that seeds and traits would deliver higher-than-expected gross profit; predicted selling prices for Roundup, including the statement that "at these price premiums, the brand is positioned well;" predicted sales volume and market penetration for Roundup Ready 2 Yield soybeans, along with the underlying assumptions that these predictions would be reached because of expected yield increases and price premiums; predicted guidance numbers; and statements of plans and objectives for future operations, including the plans to introduce new pricing and incentives for the future growing seasons, along with the assumption that these pricing changes and incentives would generate increase sales.
As with the forward-looking statements in earlier quarters, these forward-looking statements were also accompanied by meaningful cautionary language. In addition to the specific, detailed risks set out in the press releases, the written materials accompanying investor conferences, and the Form 10-Q, the defendants warned of these same risks repeatedly. For example, the June 24 press release disclosed "increased pressure from generic glyphosate," which Casale explained meant that Monsanto "[is] facing a changing supply environment, and what we need to determine is the price, volume, [and] share dynamic that will deliver the optimal gross profit and ultimately the optimal level of operating cash. This may entail stretched premiums and lower volumes, or at the other end of the spectrum, sub-historic premiums and a recapture of share and volume." At the September 10 investor conference, Casale acknowledged that due to a "tremendous amount of Chinese production," there was "probably about four times as much in the inventory of generic glyphosate" in the U.S. market as compared to a year ago and that glyphosate prices had "dropped dramatically." He added that, in response to these market conditions, Monsanto announced new pricing and incentives to compete with generic glyphosate. Similarly, at a September 15 conference Grant cautioned that Roundup still faced "large headwinds," including "enormous levels of competitive inventory... mainly Chinese generics, that has to be worked through." As for Monsanto's prediction that the use of glyphosate sales incentives would generate additional revenue, Monsanto previously disclosed its practice of using incentive programs to drive sales and specifically and repeatedly warned investors that its ability to realize cash and gross profits would "depend on [its] ability to control ... marketing costs without adversely affecting sales ... and provide marketing programs meeting the needs of [its] customers." Because the identified risks were detailed and specific to Monsanto's business and the changing conditions of the marketplace, defendants' forward-looking statements were accompanied by meaningful cautionary language and protected by the safe harbor provision of the Act.
Moreover, there is no evidence of falsity with respect to the statements concerning glyphosate sales incentives because there are no allegations to suggest that at the time the statements were made, Monsanto was actually using those sales incentives to bolster 2009 sales or that defendants thought that the incentives might not work.35 The same is true with respect to the statements about Monsanto's seeds and traits business. Plaintiff has pleaded no specific facts to suggest that Monsanto would have been unable to achieve its forecasts for seeds and traits even if, as plaintiff alleges, Monsanto was experiencing setbacks with the launch of Roundup Ready 2 Yield. Indeed, gross profit for seeds and traits in the third quarter of 2009 was 17% higher than the third quarter 2008 gross profit, and soybean gross profit for the quarter was up 26% over the prior year's quarter on a 21% increase in sales.
Plaintiff also challenges the statement in the June 24 press release reporting "increased revenues from seeds and traits products," "estimat[ing] that some 16,000-plus farmers are using the Genuity brand Roundup Ready 2 Yield trait on approximately 1.4 million to 1.5 million acres this season." Yet plaintiff does not allege that these estimates were false or that customer demand did not contribute to share gains. Although plaintiff complains that the Roundup Ready 2 Yield was "a failure because defendants could not sell the new seeds at premium prices," there is no evidence of falsity because the challenged statements make no representations about price.36
Casale's statement that Roundup Ready 2 Yield is "literally a game changing technology" is not, as plaintiff argues, a present statement of verifiable fact. It is inactionable puffery, as are his statements about Roundup being "positioned very well." See In re NVE Corp. Securities Litig., 551 F.Supp.2d 871, 895-96 (D.Minn.2007) (statements calling technology "the Holy Grail of memory" and "the type of technology that occurs once in a lifetime are puffery"), aff'd, 527 F.3d 749 (8th Cir.2008); Hutchinson, 536 F.3d at 960 ("[w]e believe we are well-positioned on a number of new disk drive programs" is puffery). My review of the record reveals no actionable statements for the third quarter of fiscal year 2009.
D. Fourth Quarter Fiscal Year 2009
Defendants' Statements
On October 7, 2009, Monsanto reported ongoing EPS for fiscal 2009 of $4.41 and "affirmed its full-year ongoing 2010 EPS is in the range of $3.10 to $3.30." It also "reported net sales of $1.9 billion for the fourth quarter of fiscal year 2009, a slight decrease over the same period of fiscal year 2008 due in large part to a sales decrease for Monsanto's Roundup and other glyphosate-based herbicides as a result of pricing competition and a global glyphosate supply and demand imbalance." However, Monsanto also announced that "positive drivers for the quarter included higher sales of corn seeds and traits as well as sales of vegetable seeds," and "seeds and traits, which is targeted to account for 85 percent of Monsanto's business in 2012, is expected to cross the $5 billion gross profit mark for the first time in 2010 by creating new value for growers and increasing their profitability on farm." The press release reports quarterly net sales of Roundup at $778 million and states that "Monsanto delivered on its commitment to grow ongoing earnings per share (EPS), reporting at year-over-year increase of 21 percent to $4.41 per share (5 percent or $3.80 on an as-reported basis), driven by strong seeds and traits performance, the optimization of gross profit for Roundup and other glyphosate-based herbicides at $1.8 billion, and extraordinary cost reduction actions."37
During a conference call held the same day,38 Casale (who by this time had replaced Crews as CFO) announced that Monsanto intended to increase grower profitability by launching Roundup Ready 2 Yield and SmartStax "at levels unprecedented in our history and thus in our industry." Casale warned that these new launches came "with a cost" and "don't immediately translate into share shifts," so he anticipated a "break even or even [ ] a modest loss in the first quarter and a small loss in the fourth" as the Seeds and Genomics growth rate would drop in 2010 to 13 to 15 percent. During the same call, Grant said that "if [Monsanto] provide[s] the compelling returns that we believe these two technologies promise, we can see a path to servicing some 65% to 75% of the market opportunity with these traits in our brands, and our brands through our licensees in 2012." Grant concluded his presentation by stating that "we remain on track to deliver on our commitment to more than double the gross profit that we delivered in 2007." However, he acknowledged that this "was an aggressive commitment," especially "given the volatility on Roundup that's being managed across the life of this five-year plan." When asked how farmers have reacted to the price cut of Roundup, Casale responded that "it's being received well, but the season's just getting going." On the same call, another executive reaffirmed Monsanto's "clear path to optimizing Roundup gross profit at the $1 billion target by 2012...."
Monsanto filed its 10-K on October 27, 2009. The section entitled "Outlook" states in relevant part as follows:
We have achieved an industry-leading position in the areas in which we compete in both of our business segments. However, the outlook for each part of our business is quite different. In the Seeds and Genomics segment, our seeds and traits business is expected to expand. In the Agricultural Productivity segment, our glyphosate business has grown through increases in our average net selling prices in 2008 and 2009, however prices have declined in fiscal year 2010 and are expected to remain lower than in 2008 and 2009. In 2009, our glyphosate volumes declined due to share loss resulting from declining competitive prices and increasing competitive supply, as well as from the effect of the drought in South America. Our selective chemistry business is expected to decline. As a result, we are working to rebuild a competitive position in our chemistry business, while we strive to expand our business in seeds and traits via our investment in new products.
We believe that our company is positioned to deliver value added products to growers enabling us to double 2007 gross profit by 2012. In the short term, we expect volatility in the Roundup business as it moves to a sustainable level of earnings.
. . .
Our capabilities in plant breeding and biotechnology research are generating a rich and balanced product pipeline that we expect will drive long-term growth. We plan to continue to invest in the areas of seeds, genomics and biotechnology and to invest in technology arrangements that have the potential to increase the efficiency and effectiveness of our R & D efforts. We believe that our seeds and traits businesses will have significant near-term growth opportunities through a combination of improved breeding and continued growth of stacked and second-generation biotech traits.
. . .
We believe our Roundup herbicide gross profit peaked in 2008, and will decline in 2010 in light of our announced U.S. price reduction and global oversupply of low generic material. However, we believe the business will continue to generate a strong source of cash and gross profit. Prices of generic formulations of glyphosate herbicides increased during fiscal year 2008, but against a backdrop of increased global supply and softening raw material prices, generic prices are not at or near historical lows in many of our key markets. We have experienced fluctuating demand in recent years, and we are increasing production capacity at our Luling, Louisiana plant to meet the anticipated future demand for Roundup. We will continue to actively manage our inventory and other costs.
The Form 10-K also contains the following section entitled "Caution Regarding Forward-Looking Statements":
In this report, and from time to time throughout the year, we share our expectations for our company's future performance. These forward-looking statements include statements about our business plans; the potential development, regulatory approval, and public acceptance of our products; our expected financial performance, including sales performance, and the anticipated effect of our strategic actions; the anticipated benefits of recent acquisitions; the outcome of contingencies, such as litigation; domestic or international economic, political and market conditions; and other factors that could affect our future results or operations or financial position.... Any statements we make that are not matters of current reportage or historical fact should be considered forward-looking. Such statements often include words such as "believe," "expect," "anticipate," "intend," "plan," "estimate," "will," and similar expressions. By their nature, these types of statements are uncertain and are not guarantees of our future performance.
Our forward-looking statements represent our estimates and expectations at the time that we make them. However, circumstances change constantly, often unpredictably, and investors should not place undue reliance on these statements. Many events beyond our control will determine whether our expectations will be realized. We disclaim any current intention or obligation to revise or update any forward-looking statements, or the factors that may affect their realization, whether in light of new information, future events, or otherwise, and investors should not rely on us to do so. In the interests of our investors, and in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, Part I, Item 1A. Risk Factors below explains some of the important reasons that actual results may be materially different from those that we anticipate.
Item 1A. contains the following Risk Factors and accompanying explanations:
Competition in seeds and traits and agricultural chemicals has significantly affected, and will continue to affect, our sales.
Many companies engage in plant biotechnology and breeding research and agricultural chemicals, and speed in getting a new product to market can be a significant competitive advantage. Our competitors' success could render our existing products less competitive, resulting in reduced sales compared to our expectations or past results. We expect to see increasing competition from agricultural biotechnology firms and from major agrichemical, seed and food companies. We also expect to face continued competition for our Roundup herbicides and selective herbicides product lines. The extent to which we can realize cash and gross profit from these products will depend on our ability to: control manufacturing and marketing costs without adversely affecting sales; predict and respond effectively to competitor pricing and marketing; provide marketing programs meeting the needs of our customers and of the farmers who are our end users; maintain an efficient distribution system; and develop new products with features attractive to our end users.
. . .
Fluctuations in commodity prices can increase our costs and decrease our sales.
We contract production with multiple growers at fair value and retain the seed in inventory until it is sold. These purchases constitute a significant portion of the manufacturing costs for our seeds. Additionally, our chemical manufacturing operations use chemical intermediates and energy, which are subject to increases in price as the costs of oil and natural gas increase....
. . .
Our ability to match our production to the level of product demanded by farmers or our licensed customers has a significant effect on our sales, costs, and growth potential.
Farmers' decisions are affected by market, economic and weather conditions that are not known in advance. Failure to provide distributors with enough inventories of our products will reduce our current sales. However, product inventory levels at our distributors may reduce sales in future periods, as those distributor inventories are worked down. In addition, inadequate distributor liquidity could affect distributors' ability to pay for our products and, therefore, affect our sales or our ability to collect on our receivables. International glyphosate manufacturing capacity has increased in the past few years. The price of this glyphosate will impact the selling price and margin of Roundup brands and also on our third party sourcing business.
. . .
Weather, natural disasters, and accidents may significantly affect our results of operations and financial condition.
Weather conditions and natural disasters can affect the timing of planting and the acreage planted, as well as yields and commodity prices. In turn, the quality, cost and volumes of the seed that we are able to produce and sell will be affected, which will affect our sales and profitability. Natural disasters or industrial accidents could also affect our manufacturing facilities, or those of our major customers, which could affect our costs and our ability to meet supply. One of our major U.S. glyphosate manufacturing facilities is located in Luling, Louisiana, which is an area subject to risk from hurricanes. Hawaii, which is also subject to hurricanes, is a major seeds and traits location for our pipeline products.
After this case was filed, Monsanto disclosed that "the staff of the [SEC] is conducting an investigation regarding Monsanto's customer incentive programs relating to its glyphosate products in fiscal years 2009 and 2010, and Monsanto has received a subpoena for documents in connection therewith." On October 5, 2011, Monsanto filed a report with the SEC on Form 8-K that provided an update on the SEC's investigation and disclosed that it had undertaken its own internal review and audit of the situation. On November 14, 2011, Monsanto filed an amended Form 10-K, which the parties refer to as "the Restatement."39 The Restatement restates Monsanto's financial statements and disclosures for the fiscal year ended August 31, 2009. Monsanto determined that a restatement was necessary because its internal investigation revealed "communications with customers ... and other facts ... that impacted our determination of which revenue transactions resulted in progress by the customer toward earning the program incentive." Monsanto explained the need for the Restatement as follows:
Specifically, Monsanto implemented a program in the first quarter of fiscal year 2010 that was structured to provide payments to retailers who met sales volume targets and performed other marketing and sales activities in the fiscal year 2010 with the amount of the program incentive determined based on the amount of inventory maintained by the customer at August 31, 2009. We originally accrued the costs of this incentive program based on the retailers' fiscal year 2010 purchases as a percentage of aggregated agreed upon fiscal year 2010 sales volume targets. As a result of our internal review, Monsanto determined that, although the program was implemented in first quarter fiscal year 2010, Monsanto representatives communicated with retailers about the program in the fourth quarter of fiscal year 2009, including advising customers that purchasing product in the fourth quarter of 2009 was a qualification for participation in the program in fiscal year 2010. These communications were intended to induce customers to purchase branded glyphosate in the fourth quarter of fiscal year 2009. In light of these facts, Monsanto determined that purchases made by these retail customers to purchase branded glyphosate in the fourth quarter of fiscal year 2009 represented progress toward earning the program incentive. As such, it is appropriate to record a portion of the related incentive cost as a reduction in revenue in that quarter as well as in fiscal year 2010. As a result of our determination, approximately $24 million of customer incentive accruals associated with the program originally recorded as a reduction of revenue in third quarter fiscal year 2010 were recorded as a reduction of revenue in fiscal year 2009.
Additionally, Monsanto maintained an incentive program related to annual incentive agreements with distributors regarding their sales of branded glyphosate. At the end of fiscal year 2009, Monsanto determined not to make annual incentive payments under this program to seven of our distributors who had failed to meet their agreed upon sales targets for branded glyphosate and reversed incentive accruals previously recorded under this program for these customers. We then provided these distributors with an opportunity to earn back a substantial portion of these incentives in fiscal year 2010 by achieving volume targets for branded glyphosate and performing other marketing and sales activities in that fiscal year. Monsanto originally recorded the costs of this program over these distributors' fiscal year 2010 purchases as a percentage of aggregated agreed upon fiscal year 2010 sales volume targets. As a result of our internal review, we determined that, although this program was formally announced in the fist quarter of fiscal year 2010, Monsanto representatives communicated with distributors about the program in the fourth quarter of fiscal year 2009, and that the incentive opportunity ultimately provided to each distributor under this program in fiscal year 2010 was derived from each distributor's total sales of branded glyphosate in fiscal year 2009. In light of these facts, Monsanto determined that purchases made by these customers in fiscal years 2009 and 2010 represented progress toward earning the program incentive. As such, we determined that the appropriate method of recording the cost associated with this program is based upon each distributor's purchase volume over the period of fiscal years 2009 and 2010, with a reduction of revenue in fiscal year 2009 originally recorded as a reduction in revenue in fiscal year 2010. In addition, Monsanto's internal review revealed that, during the second quarter of fiscal year 2010, one of the seven distributors received written confirmation from Monsanto that it had fulfilled the requirements of this program. Accordingly, we determined that it was appropriate to record the full amount of this distributor's incentive under this program originally recorded as a reduction in revenue in third quarter fiscal year 2010 were recorded as a reduction of revenue in second quarter fiscal year 2010.
A similar earn back program was offered to two distributors in fiscal year 2011. At the end of the fiscal year 2010, Monsanto reversed customer incentive accruals for two distributors that failed to earn their fiscal year 2010 annual incentive payments because they did not meet their agreed upon sales targets. We then provided these distributors with an opportunity to earn back a substantial portion of this incentive in fiscal year 2011 by achieving agreed upon sales volume targets for branded glyphosate and performing other marketing and sales activities in fiscal year 2011. We originally accrued the costs of this incentive program over these distributors' fiscal year 2011 purchases as a percentage of agreed upon fiscal year 2011 sales volume targets. As a result of our internal review, Monsanto determined that purchases made by the customers in fiscal year 2010 represented progress toward earning the program incentive, and that it was appropriate to record the entire cost associated with this incentive program in fiscal year 2010 in view of several factors that made it more apparent that the two distributor customers had earned these incentives in fiscal year 2010. Such factors included the change in market dynamics following our May 2010 restructuring of our glyphosate business, the fact that both distributors received written confirmation from Monsanto in the second quarter of fiscal 2011 that they had fulfilled the requirements of this program prior to achieving sales volume targets and, with respect to the prepayment of program incentives to these customers in the first and second quarters of fiscal year 2011, the unlikelihood that Monsanto would have enforced its contractual right of offset against these distributors with respect to any unearned portion of their incentives. As a result of our determination, approximately $48 million of customer incentive accruals associated with this program originally recorded as a reduction in fiscal year 2011 were recorded as a reduction in revenue in fiscal year 2010.
Plaintiff alleges that, according to the Restatement, "defendants caused Monsanto to fail to record $44 million in costs relating to glyphosate sales incentives to its customers during the quarter ended August 31, 2009," which overstated Monsanto's actual ongoing EPS by $0.03 for the quarter and year ended August 31, 2009.40
In a press release dated November 10, 2009, Monsanto stated that it "expects total-company gross profit in 2012 in the range of $8.6 billion to $8.8 billion, with gross-profit contribution from its Seeds and Genomics platform representing $7.3 billion to $7.5 billion of the 2012 target." During a November 10 investor event,41 Monsanto again stated that it remained "on track" to double gross profits from 2007 to 2012. Grant acknowledged that the key to meeting this forecast was the seeds and traits business. He then stated that "the elephant in the room is can Monsanto deliver on 2010? Can Monsanto deliver on 2011? Can they really double by '12?" He answered these questions with a "yes." Grant also told investors that the key to doubling gross profits by 2012 "is [the] mix [of new technologies available to farmers]," which included making Roundup Ready 2 Yield soybean and SmartStax corn seeds readily available for sale a year earlier than expected. However, Grant also noted that Monsanto was still "in an early introductory year" with these traits, "so relative to the overall business it's still quite small...."
Defendant Brett Begemann, Executive Vice-President of Seeds and Traits, made the following comments about Monsanto's Roundup Ready 2 Yield soybeans:
Now, let's talk soybeans and Roundup Ready 2 Yield. I talked about the exciting news when ... they said, hey, you won't believe it, but I've got two pieces of good news for you. We are now confident that we can supply 8 million to 10 million acres of Roundup Ready 2 Yield this year versus our previous estimates. 8 million to 10 million acres of Roundup Ready 2 Yield is another opportunity for us to help our farmer customers increase their profitability and in turn buy more of our stuff.
Now ... there's lots of noise out there... there are some farmers out there that don't enjoy the experience that we would like for them to experience in the first year of launch ... We didn't have enough variety to get to everybody with multiple varieties on their farm ... There is no doubt in my mind that farmers are going to have a great experience with Roundup Ready 2 Yield. And that is not to minimize the unfortunate consequence of some of them not experiencing that this year. But that's normal when you're selling yields. And that's the difference with Roundup Ready 2 Yield. It's not bug and weed control. You don't get the yield results every year like you get bug and weed control results every year ... And yet even at $6.00 or $7.00 commodity prices, Roundup Ready 2 Yield makes sense. Does it meet what we're hoping our farmers will experience. Well, no. But it's still a positive return for farmers because of the significant yield increase.
There's no doubt in my mind, as we have farmers experienced with Roundup Ready 2 Yield, we will move to where we need to be with unconstrained supply by 2012, to deliver that piece from soybeans. And as I look at how our orders are going for our soybean business, as I commented on corn, I feel good. Our customers are having a rough year. It's not been good for harvest. But they're doing well and they're ordering their seeds and we feel good about where those orders stack up.
Begemann attributed the "rough year" to weather conditions — the "wettest fall in 120 years" and "the coldest July on record" — which delayed seed purchases for the next growing season. Begemann also echoed Grant's statements "that the total volumes of SmartStax and Roundup Ready 2 Yield are not huge," but he still believed Monsanto was "on pace" with "both of those new game-changing technologies."
Casale spoke to investors about Roundup. He stated:
And if you think back to 2007, when we actually set out on this plan, a couple of things strike me. First of all, in 2010, we would have predicted or modeled our EPS on the order of about $3.50 per share.
But embedded in that $3.50 was the expectation that Roundup would be delivering approximately $1.2 billion of gross profit. Our current expectations for 2010, our gross profit in the $650 million to $750 million. So we're essentially on track with out plan, with about half the contribution from our Roundup business, which tells me and signals me, just how strong our seeds and traits franchise is.
The second point that I'd like to make is the reinvestment of the Roundup windfall. At its peak, it was generating approximately over $1 billion more than what we anticipated this year, but what we did from 2007 into 2009 is took that money and invested it in higher margin seed businesses ...
. . .
Now, I want to focus on the future, but I also want to touch on 2010 as well. And the first thing I'd like to do is reconfirm our guidance in the $3.10 to $3.30 per share as well as free cash in the 900 million to $1 billion range for the year. There's a couple of other points I'd like to make about how the year is going to unfold. And the first is, it's just the sequence and timing of earnings throughout the year. With the Roundup reset, what we're going to see is, is more of a return to a historic pattern of earnings, which is basically break even to a slight loss in the first quarter, virtually 100% of our business done in the second and third quarters, roughly split to 50-50 to perhaps 60-40, second/third, and returning to a loss again in the fourth quarter.
. . .
So we don't see it as indicative of how the year is going to unfold, but the change is based upon three things. First of all, as you'll recall, last year in the first quarter we had a very strong Roundup quarter in Latin America, with the reset on Roundup and a lowering of our price, we're not going to have the operational benefit of that as we looked in 2010.
. . .
Now Roundup's not going to contribute to the gross profit increase in the business as we progress towards 2012, but given the significant changes that we've made in that business, I did want to touch on it a little bit in terms of how we're operationalizing the plan.
And really the plan is actually quite simple. It's decrease selling price, increase volume, take direct costs out of the business and run the business forward with discipline. And so the generation or the result of that is moving from 180 million gallons of volume in 2009 to approximately 250 million gallons in 2010, timed to reduce selling price, should generate on the order of $650 million to $750 million of gross profit.
And as we look from '10 to 2012, where we see the business stabilizing at approximately $1 billion of gross profit, then that plan or that increase is predicated on things that are in our control. We're making no assumption in terms of competitive price increase over that time horizon.
And the delta, or the bridge, between where we're at today in the $1 billion is a function of three things. Obviously, we're going to be selling more volume in 2012 as our additional capacity [of blowing] comes fully on stream. We're going to benefit from reduced costs, both at the cost of goods standpoint, because we're going to have additional raw material leverage, as well as the dilution effect that comes along with being able to sell more volume. And we're also going to recover about $150 million of one-time price incentives that we've offered to the marketplace in 2010 that will flow back to us in 2011.
So we have a plan that we believe is achievable. And again, we've focused the plan on events that are in our control. It's really early within the selling season, but the structural changes that we've implemented are basically all in place.
The only other point that I would make is from a customer standpoint, we're getting a strong, strong level of support from our customers. They buy into the strategy because they realize that, albeit at reduced selling prices, there is significant value that the Roundup brand can still bring to the marketplace to bring value to our ultimate customer, the farmer, but also creates additional profit opportunities for our distribution companies, who are our customers as well.
The second amended complaint alleges that on December 7, 2009, Monsanto filed its 2009 Proxy with the Securities & Exchange Commission on Form 14/A, which states that "we continue to focus on growing our seeds and traits business and our commitment to double our company's gross profit by fiscal 2012, from our fiscal 2007 base. We believe the successful launch of next generation products by our seeds and traits segment will be essential to meeting our growth commitment for 2012."
Begemann spoke again about Monsanto's goal of doubling gross profit at another investor conference held in December:42
Obviously today as I talk about our plans to 2012 and doubling of gross profit, I will be making some forward-looking statements, so please keep that in mind as I go forward today.
One of the things that we laid out at our [November] conference was a recommitment, if you will, of doubling our gross profit by 2012 as a Company. We have had challenges over the last couple of years with the glyphosate business, etc. and what's going on there, but wanted to be very clear that we still have significant confidence in doubling our gross profit by 2012 and feel very strongly that we can do that. The great news from my perspective when I look at the operational plan is the products necessary to do that are in our hands. And more importantly, the products that we need to do that are in the customers' hands and they are touching them, feeling them, and using them today. And it's all about that mix shift that's going to occur in corn and soybeans in the United States and the acceleration of our traits in South America that is going to allow us as a Company to double our gross profit by 2012.
And as you think about that bridge and as you think about how we get there, obviously a significant part of that comes from our seeds and traits business. Nearly $2.9 billion worth of that comes from our seeds and traits business and that is highly leveraged to corn, corn being the largest crop that we participate in as well as the most valuable crop for Monsanto. Nearly 75% of that incremental gross profit comes from corn.43
At an investor conference on December 8, 2009, Grant reiterated44 that there was "no change" to Monsanto's commitment to doubling gross profit by 2012 except that they now had "more data yield that provides an additional level of granularity against those milestones." He also reported that farmers were experiencing a "7% yield improvement on our Roundup Ready 2 Yield platform." In response to a question about "what risk factors are out there that wouldn't allow you to get to [the 2012] targets," Grant responded:
Real fast, the risk factors are executional; and that's why it's a long answer, but it deserves a long answer. The risk factors for us — and it's the milestones and doubling — that they position, launch, and switch these platforms in the time available.
And the other one would be regulatory. But I made this presentation a year ago, and we were talking about the anticipation of approval of SmartStax. I think that regulatory risk has reduced and the world has gotten bigger in the last 12 months. So I actually see the regulatory framework as more favorable than it's been in a while.
We just need to deliver on rolling these out and making sure the farmers get the yield results they anticipate.
Plaintiff's second amended complaint also alleges that Robb Fraley, Monsanto's Chief Technology Officer, made the following statements at a December 8, 2009, Yield Update Luncheon:45
[I]n a challenging weather year without much stress, both our SmartStax, our Roundup Ready 2 Yield products and our core genetics delivered great performance.... Roundup Ready 2 Yield meets our requirements, and has delivered exceptional performance, which will only be strengthened as we look at the broader germplasm in the Class of '10 and '11.
Monsanto reiterated its confidence in its ability to reach its 2012 financial targets in a December 8, 2009 press release.
Plaintiff's Allegations That These Statements Were False and/or Misleading
In addition to the facts previously discussed, plaintiff again alleges that defendants' statements about Roundup and gross profit were false and misleading because Monsanto was forced by poor sales to initiate an incentive program to sell glyphosate-based products and that Monsanto used the incentive program to "pull additional glyphosate sales into fiscal 2009... When defendants belatedly mentioned an incentive program on September 10, 2009, they represented that the program would only apply to fiscal year 2010 and failed to inform investors that out of $100-150 million allocated for the incentive program for the full fiscal year 2010, up to 45% had already been used in the fourth quarter of 2009." In other words, plaintiff claims that "defendants offered incentives to its distributors for fiscal 2010 to cause them to purchase glyphosate in fiscal 2009" and did not tell investors that Monsanto "used glyphosate sales incentives to pull additional glyphosate sales into fiscal 2009." Plaintiff alleges that as later revealed in the Restatement, "defendants caused Monsanto to fail to record $44 million in costs relating to glyphosate sales incentives to its customers during the quarter ended August 31, 2009, thereby materially overstating Monsanto's Roundup/glyphosate gross profit by 16% for the quarter ended August 31, 2009 and overstating Monsanto's actual ongoing EPS by $0.03 for the quarter ended August 31, 2009." According to plaintiff, this allowed "defendants to continue to hide the true condition of the company's glyphosate business."
Plaintiff alleges that defendants' statements about Roundup Ready 2 Yield soybeans continued to be false and misleading for the reasons discussed above, namely, that sales were materially below expectations because the new seeds were too expensive, sold in limited varieties, and did produce the predicted yields.
In the fourth quarter of 2009, Monsanto announced the launch of its SmartStax corn product. Yet plaintiff alleges that Monsanto experienced problems with its launch as well, and that demand for these seeds, like that for Roundup Ready 2 Yield, was far below expectations. The second amended complaint alleges that "on October 8, 2009, it was disclosed that the United States Justice Department was investigating whether Monsanto violated antitrust rules in trying to expand its dominance of the market for genetically engineered crops." Monsanto allegedly then "began retreating from its seeds and traits pricing strategy" in late October, and on October 26, 2009 it announced that it would be reducing pricing for its new corn seed product. Plaintiff claims that "there was further evidence that farmers were reluctant to pay the premium prices for Monsanto's new soybeans and corn seeds" by November of 2009.46 As further evidence that Roundup Ready 2 Yield soybeans were "materially below expectations," plaintiff also points to a research report published by OTR Global in late October that reportedly revealed that yields were lower than predicted.47
Plaintiff claims that "by late 2009, Monsanto abandoned its efforts to force farmers to buy Roundup Ready 2 Yield and seed treatments." CI 9 and CI 10 were allegedly told by Monsanto during this time period that it had decided to abandon the bundling of seed treatments to force the adoption of Roundup Ready 2 Yield and to allow farmers to continue to grow and sell Roundup Ready 1 soybeans (allegedly even after the technology patent expired and by permitting them to save seeds).
Analysis
As with prior quarters, most of the statements plaintiff claims are false and misleading are actually forward-looking and protected by the safe harbor provision of the Act for the same reasons discussed above. These statements include: predictions of gross profit (including predictions of doubling gross profit, having a "clear path" to optimizing gross profits, having "no change" to this commitment, and being "on track" to do so), as well as gross profit for Roundup and the seeds and traits business, along with the underlying assumption that seeds and traits would deliver higher-than-expected gross profit; predicted selling prices for Roundup; predicted sales volume and market penetration for Roundup Ready 2 Yield soybeans and SmartStax corn, along with the underlying assumptions that these predictions would be reached because of expected yield increases and price premiums; predicted guidance numbers; and statements of plans and objectives for future operations, including the plans to introduce new pricing and incentives for the future growing seasons, along with the assumption that these pricing changes and incentives would generate increase sales. As I have explained, this remains true "regardless of whether the speaker knows the statement is false." Panera Bread Co., 697 F.Supp.2d at 1089.
These forward-looking statements were also accompanied by meaningful cautionary language for the reasons previously discussed. In addition to the specific, detailed risks set out in the public filings, press releases, and the written materials accompanying investor conferences, defendants warned of these same risks repeatedly. For example, on October 7 Casale warned that the new launches of Roundup Ready 2 Yield and SmartStax would come "with a cost" and might not "immediately translate into share shifts," even predicting a drop in the seeds and genomics growth rate. At the November investor event, Grant further cautioned that Monsanto was still "in an early introductory year" with these new seed traits, "so relative to the overall business it's still quite small...." Begemann also discussed the problems that some farmers were experiencing with the early launch of Roundup Ready 2 Yield soybeans, including lower than expected yield results and lack of seed volume and variety, acknowledging that these setbacks were not "what we're hoping our farmers will experience." Begemann attributed the "rough year" experienced by farmers to weather conditions, which delayed seed purchases and echoed Grant's statements that "the total volumes of SmartStax and Roundup Ready 2 Yield are not huge." Casale then told investors that "Roundup's not going to contribute to the gross profit increase in the business as we progress towards 2012." Because the identified risks were detailed and specific to Monsanto's business and the changing conditions of the marketplace, defendants' forward-looking statements were accompanied by meaningful cautionary language and are not actionable under the safe harbor provision of the Act.
In addition, plaintiff cannot demonstrate the falsity of these statements. Plaintiff challenges defendants' predictions about Roundup as false and misleading because they did not disclose the glyphosate sales incentives or that the announced September price cut had not increased demand. As for the price cut, Casale specifically warned investors during the October 7 conference call that the growing season was "just getting going," so it was too early to determine the price cut's effect on sales. Moreover, there is no evidence that these statements were false or misleading as Monsanto was not necessarily unable to reach its predicted gross profit guidance for 2012 based upon Roundup sales in the fourth quarter of 2009. The same analysis applies to Monsanto's Form 10-K prediction that Roundup would "continue to generate a strong source of cash and gross profit." As I have previously explained, this statement (and others regarding future projections and statements about Roundup) is not necessarily inconsistent with alleged decreasing sales, and there is no indication that even a material decline in sales necessarily rendered Monsanto unable to achieve its projected earnings. See Cerner, 425 F.3d at 1084. The allegations regarding the glyphosate sales incentives are the same as those discussed in the last quarter, and they fail for the same reasons discussed above. Under these circumstances, these allegations cannot survive the Act's falsity standard.
Plaintiff also challenges defendants' predictions relating to seeds and traits as false because Monsanto failed to disclose problems with the launch of Roundup Ready 2 Yield and SmartStax. These allegations of falsity are not sufficient because plaintiff has not specifically alleged what the "expectations" were for the launch of these new products, so it is impossible to determine whether, as plaintiff alleges, sales were "materially below expectations." The opinions of CI 9 and CI 10 (two independent seed distributors who did not even work for Monsanto) are insufficient to demonstrate that Monsanto's predictions about its seeds and traits business were false and misleading. Just because these two distributors may have believed that farmers were hesitant to purchase the new seeds is not necessarily inconsistent with Monsanto's predictions about its seeds and traits business, and there is no indication that these alleged difficulties with Roundup Ready 2 Yield and SmartStax necessarily rendered Monsanto unable to achieve its projected earnings. Plaintiff's reliance on the OTR Global report is equally misplaced. This single study (which Monsanto disputed as flawed) does not demonstrate that Monsanto's predictions about its seeds and traits business, including the underlying assumptions of expected yield results, were false and misleading. This is especially true given defendants' repeated statements that the launch of these products was limited, included only limited varieties and volume, and did not provide expected yield results for some farmers.
Monsanto's December 8 statement that SmartStax and Roundup Ready 2 Yield products delivered "great" or "exceptional" performance and "me[t] our requirements" is not, as plaintiff claims, an actionable statement of present, verifiable fact. Instead, this vague statement of corporate optimism constitutes inactionable puffery "that no reasonable investor would rely upon." See Hutchinson, 536 F.3d at 960 (internal quotation marks and citation omitted). The same is true of defendants' statements about seeds and traits being "positive drivers" and "game-changing technologies," having "unprecedented levels" of grower profitability, "compelling returns," and a "strong level of support from our customers," as well as the previously discussed statements about "being on track" or "committed" to reaching the predicted goals of gross profitability and such similar "soft, puffing statements." Id. My review of the record reveals no actionable statements for the fourth quarter of fiscal year 2009.
E. First Quarter Fiscal Year 2010
Defendants' Statements
In a January 6, 2010 press release,48 Monsanto announced first-quarter fiscal 2010 results and confirmed ongoing EPS guidance of $3.10-$3.30. The press release affirms that Monsanto is "on track to meet its 2010 financial commitments" and includes the following statement from Grant:
Our first quarter is a small but important quarter as it sets the foundation for the year ahead, which we see as a critical year in propelling us to reach our 2011 and 2012 commitments ... We've delivered on our targets for the quarter and this year we are confident that we will achieve the milestones necessary to reach our financial commitment to our shareowners. Today we also take a closer look at our R & D pipeline and bring 11 new technologies that will deliver real value to farmers closer to the field. With our selling season well underway and the demand we see for Genuity SmartStax corn and Genuity Roundup Ready 2 Yield soybeans, we believe it will only get better from here. These winning products are the platform for many of the technologies in the early phases in our pipeline, and we're closer to demonstrating what those new technologies can do on the farm.
In the section entitled "Results of Operations," the press release states that net sales decreased $952 million, or 36 percent, in the three-month comparison "primarily as a result of decreased sales of glyphosate-based herbicide, primarily in Brazil and Europe." Monsanto also reported that "gross profit percentage for the total company decreased 15 percentage points to 44 percent in the first quarter, largely driven by pricing adjustments for Roundup and other glyphosate-based herbicides."
In Agricultural Productivity, Monsanto's sales in the first quarter declined 57 percent or $884 million compared with the same period in 2009, due to "the global supply-demand imbalance." The press release states that to address this problem Monsanto "continues to execute on its plan by resetting branded prices to bring premiums more in line with historical norms, increasing overall volumes and optimizing its low-cost production advantage." Finally, Monsanto reported that the Seeds and Genomics segment decreased six percent or $68 million compared to the first quarter of 2009. The press release announces the "launch of Genuity SmartStax corn, which is expected to be on more than 4 million acres. Given the early orders, the early-adopter uptake for Genuity SmartStax has been good and the company is on pace to meet the more than 4 million-acre target." However, Monsanto reported that soybean gross profit was down four percent "due to a timing effect." The release states that "[d]elays in harvesting last year's soybean crop have put the company's seed shipments slightly behind," but Monsanto still believed that its "sales to date" were "on pace" to meet the increased acres target of eight to million acres.
In a company earnings conference call held the same day,49 Casale stressed that Monsanto's "guidance is a commitment, not an aspiration ... I feel confident confirming our full year EPS and cash flow targets today." Casale discussed the progress Monsanto was making in the "plan to generate $650 million to $750 million in Roundup gross profit this year, on the way to a sustainable $1 billion in gross profit by 2012." He stated: "We're executing on our 2010 objectives to reduce Roundup prices to bring premiums more in line with historical norms, increase overall volumes and optimize our low cost production advantage." Casale reported that the U.S. growing season "is shaping up as we expected" with a good response to price reduction. Although he noted that "the clearing of generic inventory is still under way, keeping farm gate generic prices depressed," Casale believed that "our price moving incentives put us where we need to be at this point in the season." With respect to seeds and traits, Casale stated:
We remain on track for a $5.1 billion to $5.2 billion in absolute gross profit target for Seeds and Traits. Thus, the value of our crop portfolio approach allows upsides and down sides to offset each other. That brings me to the last element of our Seeds and Traits outlook, the order book. Given our expectation that 2010 sets the tone for SmartStax and Roundup Ready 2 Yield acceleration, the logical question becomes how are actual orders tracking in the order book for this year. Hugh [Grant] and I personally reviewed the order book at calendar end, so I'll give you both the data and our read on how the order book translates into our operational milestones.
First, by December 31, a good portion of the seed is on order, but not all. In a usual year, the selling season wraps up by mid-to late February, and that's still likely to be the case even in a late harvest. The significant portion of the selling season is still ahead, this represents an early look. Second, despite the early look, prepayment tracking year-over-year cash received from independent dealers are approximately 20% above the prepayment levels at the end of December last year. Cash in hand provides the best barometer of pace and reliability of orders, and the fact that we are seeing better prepaids in a later season is a signal of good overall order patterns.
Third, the order pace bodes well for introductory volume of SmartStax and Roundup Ready 2 Yield. At our November investor event, we increased our expectation for launch year SmartStax volume to more than 4 million acres as shown on slide eight. More than half of our SmartStax target was spoken for before farmers had the benefit of knowing the specific hybrids available. That's a function of late harvest, where hybrid qualification was later than usual, meaning we didn't have our lineup of commercial hybrids into the hands of our sales force until early December, But given those orders, early adopter uptake in the first year has been good and that gives us confidence we're on pace to reach our 4 million-acre target. Likewise, in Roundup Ready 2 Yield, our accelerated eight to 10 million-acre ramp is on pace. There's no denying that we had to cut through the chatter and sell the performance of our class of 2010 varieties, but like SmartStax, placement of our early adopter volume is happening and we're on pace to deliver on our 2010 commitment. For both Roundup Ready 2 Yield and SmartStax, our realized selling prices continue to be in the expected ranges we previously discussed.
As I view fiscal 2010, our task is execution. At the start of the fiscal year, we're executing against the plan on the critical areas that influence the quarter, particularly our Roundup strategy and the corn trait opportunity. And perhaps more importantly, the early signs are in place that give us confidence that we're meeting the milestones that drive our Seeds and Traits opportunity in the US.
In response to a question from a participant, Grant stated that the 4 million acre projected target for SmartStax is "being realized. It's a pretty small base this year, but it's being realized." Casale also affirmed that "the demand is strong and bear in mind, at 4 million acres, we're targeting the early adopters of the technology, so the price of orders that we see on SmartStax is very consistent ... with what our expectations are, so we feel very good about the 4 million acres for the year." When asked by another participant about expected selling prices for soy and corn, Grant responded that "[i]t's early" but "so far, so good," although he stressed that "competitive pricing pressure" is usually seen later in the planting season.
Two days later, Monsanto filed its 10-Q for the first quarter ended November 30, 2009. The Outlook Section states as follows:
We have achieved an industry-leading position in the areas in which we compete in both of our business segments. However, the outlook for each part of our business is quite different. In the Seeds and Genomics segment, our seeds and traits business is expected to expand. In the Agricultural Productivity segment, our glyphosate business has grown through increases in our average net selling prices in 2008 and 2009, however prices have declined in fiscal year 2010 and are expected to remain lower than in 2008 and 2009. In 2009, our glyphosate volumes declined due to share loss resulting from declining competitive prices and increasing competitive supply, as well as from the effects of the drought in South America. Our selective chemistry business is expected to decline. As a result, we are working to rebuild a competitive position in our chemistry business, while we strive to expand our business in seeds and traits via our investment in new products.
We believe our company is positioned to deliver value added products to growers enabling us to double 2007 gross profit by 2012. In the short term, we expect volatility in the our Roundup business as it moves to a sustainable level of earnings... In 2010, we also expect to see increased gross profit as our higher-margin seeds and traits business continues to grow.
. . .
Our capabilities in plant breeding and biotechnology research are generating a rich and balanced product pipeline that we expect will drive long-term growth. We plan to continue to invest in the areas of seeds, genomics and biotechnology arrangements that have the potential to increase the efficiency and effectiveness of our R & D efforts. We believe that our seeds and traits businesses will have significant near-term growth opportunities through a combination of improved breeding and continued growth of stacked and second-generation biotech traits.
. . .
We believe our Roundup herbicide gross profit peaked in 2008 and will decline in 2010 in light of our previously announced U.S. price reduction and a global oversupply or low priced generic material. However, we believe the business will continue to generate a strong source of cash and gross profit. Prices of generic formulations of glyphosate herbicides increased during fiscal year 2008, but against a background of increased global supply and softening raw material prices, generic prices are now at or near historical lows in many of our key markets. We have experienced fluctuating demand in recent years, and we are increasing production capacity at our Luling, Louisiana, plant to meet the anticipated future demand for Roundup. We will continue to actively manage our inventory and other costs.
The first section of the Form 10-Q contains the following section entitled "Caution Regarding Forward-Looking Statements:"
In the interests of our investors, and in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, this section of our report explains some of the important reasons that actual results may be materially different from those that we anticipate... [W]e share our expectations for our company's future performance ... Since these statements are based on factors that involve risks and uncertainties, our company's actual performance and results may differ materially from those described or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, among others: continued competition in seeds, traits and agricultural chemicals; the company's exposure to various contingencies, including those relating to intellectual property protection, regulatory compliance and the speed with which approvals are received, and public acceptance of biotechnology products; the success of the company's research and development activities;... fluctuations in commodity prices;... the accuracy of the company's estimates related to distribution inventory levels; the company's ability to fund its short-term financing needs and to obtain payment for the products that it sells; the effect of weather conditions, natural disasters and accidents on the agriculture business or the company's facilities; and other risks and factors described or referenced in [the Risk Factors section below] and .... our Report on Form 10-K for the fiscal year ended Aug. 31, 2009
The Risk Factors section of the 10-Q refers to the risk factors disclosed in the Form 10-K for the fiscal year ended August 31, 2009 and states that "there have been no material changes from the risk factors previously disclosed...."
On January 13, 2010, Monsanto hosted an R & D Pipeline Review telephone conference. Casale began his presentation with a reminder that "we will be making some forward-looking statements today."50 He then stated:
[W]e had our Q1 earnings call last week. And basically, what we did is we reaffirmed the guidance we'd given across key metrics basically back in November at our biannual investor day. We reconfirmed that our anticipated EPS is in the $3.10 to $3.30 range for the full year. Free cash we believe will be in the $900 million to $1 billion range for the year. Seeds and Genomics business anticipate will grow across $5 billion in GP for the time, basically 13% to 15% CAGR off of our previous year results.
Roundup Ready 2 Yield and SmartStax are the current focus for our business on our launch year this year. We provided some color on our order book last week. And basically, the order uptake or pace on both products is consistent with what our expectations were in order to achieve our objectives for the full year. So, we feel confident in the guidance we've provided.
Roundup: we did a reset on the business as you're all aware. We anticipate gross profit will be in the $650 million to $750 million range this year. The changes that we've made in terms of business model, getting the brand reestablished, setting more nominal premiums relative to generics — we see volume uptake being good. So again, we believe that we're on plan to deliver against our $650 million to $750 million for the year, on our path to $1 billion in gross profit by 2012.
On February 10, 2010, Begemann told the participants at the Goldman Sachs Agricultural Biotech Forum that Monsanto "was on path for our 2012, with 2010 being that year of execution, albeit 2010 is the challenging year that we said 2010 was going to be...."51
On February 25, 2010, Monsanto made a presentation at the Morgan Stanley Global Basic Materials conference. During the conference Casale stated:
I should talk a little bit about how do we see acres this year on Roundup Ready 2 Yield? A few weeks ago we said that — and I'll talk about SmartStax as well, we saw about 8 million acres of Roundup Ready 2 Yield and about 4 million acres of SmartStax. As I stand here today I think both of those numbers would be in the top end of the range. And if I were kind of calibrating meaningfully what is that range, I'd take both of those numbers and I'd take 20% off of those numbers and that's the range that I think we're probably going to land in.
So a couple of things about that. What are we seeing? What we're seeing is we're seeing the same number of farmers trying the product this year which is good because they've got to try to gain experience to gain the intensification that we have in our plan. But we had surplus production because we had a really good production year. They're buying what they believe is meaningful for trial, but they're not doubling down and trying more because we've got it available.
So I feel good about where we're at from both a customer trial standpoint and if you took the low end of those ranges both on SmartStax corn and Roundup Ready 2 Yield, even at the low end of those ranges we have more than adequate trajectory on both of those to achieve our 2012 milestones as well as in both products achieving 16 million to 18 million acres in each of those in 2011.
However, Casale warned that Monsanto's guidance for 2010 "includes some headwinds," such as "launch costs associated with the establishment of both Roundup Ready 2 Yield and SmartStax" and "about $100 million to $150 million of incremental price concessions or trade incentives that we have in our Roundup business to reestablish the Roundup brand within our distribution channels." Casale explained that the launch of the two products was "more about getting the product positioned to have the better trajectory to grow [in 2012] than it was the incremental gross profit contribution in 2010." As always, the materials provided by Monsanto during this conference included the standard safe harbor language.
Plaintiff's Allegations That These Statements Were False and/or Misleading
Plaintiff claims that Monsanto's statements during this time period about Roundup Ready 2 Yield and SmartStax were false and misleading because "demand for Monsanto's products was in free-fall and the Company's customers were in full-blown rebellion over high seed prices." Plaintiff claims it was knowledge about problems with Roundup Ready 2 Yield and SmartStax that prompted Grant and "his team" to "personally embark[ ] on a `listening tour' in which he visited with 1,200 farmers and heard complaints about Monsanto's prices" in the first quarter of 2010. Plaintiff alleges that Monsanto continued to experience material problems with its SmartStax product during this time period as well. Plaintiff alleges that Monsanto's statements during this time period were false and misleading because "[a]ccording to CI 5, there were material defects with certain of Monsanto's new corn seeds." As evidence of this allegation, plaintiff claims that "CI 5 sold, among other products, two SmartStax hybrids which had been tentatively approved by Monsanto Research & Development (R & D)." However, plaintiff alleges that CI 5 was told by R & D that these two hybrids did not "make it through the last (testing) hoop" about midway through the growing season, and that Monsanto ceased its sales of these two seeds. "According to CI 5, another seed replaced the defective seeds. Further, farmers who had already paid for these two respective hybrids experienced poor yields in 2010 and Monsanto had to provide financial incentives to farmers who experienced poor yields." Plaintiff also repeats its allegations that defendants' statements about Roundup Ready 2 Yield were false and misleading because defendants failed to disclose that, for the 2010 growing season, sales of Monsanto's Roundup Ready 2 Yield soybeans were "materially below expectations" because the seeds were too expensive, did not "materially improve crop yields," and were sold in limited varieties.
Plaintiff also alleges that defendants' statements were false and misleading because Monsanto failed to disclose that the price decrease of Roundup had not increased demand, which "severely, negatively" impacted Monsanto's gross profit, and that Monsanto's new Roundup Ready 2 Yield soybeans were "materially below expectations" because the new seeds were too expensive, offered in limited varieties, and did not materially improve crop yields, which negatively impacted the sales of new Roundup Ready 2 Yield seeds. Plaintiff claims that, "for these reasons, defendants knew that Monsanto could not double 2007 gross profits by 2012 or it was at least severely reckless for defendants to make this representation."
Analysis
Once again, most of defendants' statements are forward-looking and protected by the safe harbor provision of the Act for the same reasons discussed above. These statements include: predictions of gross profit (including predictions of doubling gross profit and being "confident," "committed," and "on track" to do so), as well as gross profit for Roundup and the seeds and traits business; predicted selling prices for Roundup; predicted sales volume and market penetration for Roundup Ready 2 Yield soybeans and SmartStax corn, along with the underlying assumptions that these predictions would be reached because of expected yield increases and price premiums; predicted guidance numbers; and statements of plans and objectives for future operations, including the plans to introduce new pricing and incentives for the future growing seasons, along with the assumption that these pricing changes and incentives would generate increase sales. As I have explained, the safe harbor provision protections exist "regardless of whether the speaker knows the statement is false." Panera Bread Co., 697 F.Supp.2d at 1089.
These forward-looking statements were accompanied by meaningful cautionary language for the reasons previously discussed. In addition to the specific, detailed risks set out in detail above and contained in public filings, press releases, and written materials accompanying investor conferences,52 defendants again warned of these same risks repeatedly. During the January 6, 2010 conference call, Casale reported that "the clearing of generic inventory [of glyphosate] is still under way, keeping farm gate generic prices depressed" so it was still too early to determine the effect of price reductions and incentives. As for the predictions about Roundup Ready 2 Yield and SmartStax, defendants made clear that they were talking about "introductory volumes," a "small base" for the projected volume targets, and that they were relying on "early adapters of the technology" to meet these goals. Casale warned investors on February 25 that Monsanto's 2010 guidance "includes some headwinds," such as launch costs associated with Roundup Ready 2 Yield and SmartStax and Roundup incentives. He also stated that previously announced acreage targets for Roundup Ready 2 Yield and SmartStax would be at the "top end of the range" (and likely 20% lower) because the launch of these products was really "more about getting the product positioned" to grow than about "gross profit contribution in 2010." Because the identified risks were detailed and specific to Monsanto's business and the changing conditions of the marketplace, defendants' forward-looking statements were accompanied by meaningful cautionary language and are not actionable under the safe harbor provision of the Act.
Plaintiff also cannot demonstrate the falsity of these statements. Plaintiff challenges defendants' predictions about Roundup as false and misleading because they did not disclose that the announced September price cut had not increased demand. This argument fails because Casale acknowledged on the January 6 conference call that the "clearing of generic inventory" was keeping prices depressed, and the Form 10-Q disclosed decreasing Roundup net sales and gross profit, despite price cuts, due to competitive pricing and supply issues. Moreover, there is no evidence that these statements were false or misleading as Monsanto was not necessarily unable to reach its predicted gross profit guidance for 2012 based upon Roundup sales in the first quarter of 2010. The same analysis applies to Monsanto's continued Form 10-Q prediction that Roundup would "continue to generate a strong source of cash and gross profit." As I have previously explained, this statement (and others regarding future projections and statements about Roundup) is not necessarily inconsistent with alleged decreasing sales, and there is no indication that even a material decline in sales necessarily rendered Monsanto unable to achieve its projected earnings. The allegations regarding the glyphosate sales incentives are the same as those discussed in the last two quarters, and they fail for the same reasons discussed above. Under these circumstances, these allegations cannot survive the PSLRA's falsity standard.
Plaintiff also alleges that defendants' predictions relating to the expected size of the launches of Roundup Ready 2 Yield and SmartStax were misleading. Yet there is no evidence that defendants made false or misleading predictions about these two products. On February 25, Casale stated that the predicted forecasts of 8 to 10 million acres of Roundup Ready 2 Yield and 4 million acres of SmartStax represented the "top end" of the range and that both launches would probably be about 20 % smaller. Defendants made clear that they were talking about "introductory volumes," a "small base" for the projected volume targets, and that they were relying on "early adapters of the technology" to meet these goals. Casale said "[i]t's early" but "so far, so good," although he stressed that "competitive pricing pressure" is usually seen later in the planting season.
Plaintiff continues to challenge defendants' predictions relating to seeds and traits as false because Monsanto failed to disclose problems with the launch of Roundup Ready 2 Yield and SmartStax. As with the similar allegations made in connection with the prior quarter, these allegations of falsity do not survive the Act. Again, plaintiff has not specifically alleged what the "expectations" were for the launch of these new products, so it is impossible to determine whether, as plaintiff alleges, sales were "materially below expectations." To support its allegation, plaintiff relies on a confidential informant who claims that he was advised that two hybrid varieties of SmartStax had "failed final testing," which required Monsanto to replace the defective seeds and "provide financial incentives to farmers who experienced poor yields." This allegation falls short of demonstrating falsity because it fails to explain the portion of Monsanto's overall SmartStax sales affected by the alleged defect, or the effect, if any, the alleged defect had on Monsanto's ability to meet its SmartStax acreage forecast. The alleged failure of two hybrid varieties of corn seeds is not necessarily inconsistent with Monsanto's predictions about its seeds and traits business, and there is no indication that these alleged difficulties with Roundup Ready 2 Yield and SmartStax necessarily rendered Monsanto unable to achieve its projected earnings or otherwise made defendants' statements false or misleading. This is especially true given defendants' repeated statements that the launch of these products was limited, still in the early stages, and included only limited varieties and volume.
Plaintiff challenges the statement in Monsanto's January 6, 2010 press release that "delays in harvesting last year's soybean crop have put the company's seed shipments slightly behind, with this volume expected to shift into the second quarter" as one of verifiable fact, not forward-looking. Yet plaintiff fails to allege facts that showing that this statement was false or misleading. Plaintiff has not alleged that there was no delay in harvesting soybeans in late 2009 after the "wettest fall in 120 years," or that this delay did not affect soybean sales, so it is not actionable under the Act. Plaintiff also makes much of Casale's statement that "Hugh [Grant] and I personally reviewed the order book at calendar end," but again has not alleged that Casale or Grant did not actually do so. Without any allegation or evidence of falsity, this statement is not actionable under the Act.
Statements that SmartStax and Roundup Ready 2 Yield are "winning products" are not actionable statements of present, verifiable fact. Instead, they are inactionable puffery. The same is true of the previously discussed statements about "being on track" or "committed" to reaching the predicted goals of sales and gross profitability and such similar "soft, puffing statements." Id. My review of the record reveals no actionable statements for the first quarter of fiscal year 2010.
F. Second Quarter Fiscal Year 2010
Defendants' Statements
On April 7, 2010, Monsanto announced its second-quarter results in a press release.53 Monsanto confirmed full-year 2010 ongoing EPS guidance in the range of $3.10 to $3.30, with full-year 2010 EPS on an as-reported basis in the low end of the range of $2.85 to $3.11. For the first time, Monsanto announced that "its goal of doubling 2007 gross profit by 2012 is unlikely." Citing "key trends that deviated from the core planning assumptions for Roundup," including "the continued presence of generic inventory and competitive pricing strategies," Monsanto also lowered its Roundup/glyphosate gross profit forecast to "plus-or-minus $600 million for the year." Grant issued the following statement:
Over the course of a five-year operational plan, the landscape can change. While there may be options to make an accelerated push for 2012, it's clear to me that achieving that objective would involve making short-term choices that are not in the long-range interests of the business. Still, nothing has changed in my fundamental view of the business. We have the best products, we have a commercial and technology lead and we have the experience to apply the lessons of 2010. Given that, I am confident that we're a growth company going forward.
In an earnings conference call later that day, Casale told participants that U.S. Roundup prices remained "slightly below" the previously projected $10-$12 per gallon range "as competitive generic inventory has moved out of the system slower than we would have anticipated, depressing farm gate prices below what we [would] expect." He also warned that "we're starting to see early evidence of competitors using [generic glyphosate] as a los[s] leader to sell other chemical products in the[ir] portfolios creating margin compression in the channel that threatens to keep farm gate prices from fully rebounding with seasonal refills." Casale predicted 3 million acres of SmartStax to be planted and about 6 million acres of Roundup Ready 2 Yield.
Grant also spoke, telling participants that "we recognize it's unlikely we will reach our goal of doubling our 2007 gross profit by 2012," and "[w]hile there may be options to make an accelerated push for 2012, it's clear that achieving that objective could involve making sharp choices that to me are not in a long range interest of this business." He then stated:
Firstly, we're committed to Roundup. We've already done the massive reengineering that scaled the business for more than a billion dollars that came off the gross profit peak, and even with the potential for structural changes in the industry, we still believe that this can be a sustainable cash generating business, but perhaps more importantly, Roundup's more than just a casual compliment to our seed business. It's a fundamental pillar that supports our expanding Roundup ready trait franchise, so whatever we do, having a secure supply of Roundup is key to our future trait opportunities. Our teams are working in ways that Roundup can be deployed more directly as part of our comprehensive weed control system that helps sell the value of our Roundup ready trait products. If you take a step back and you consider our treatment platform as an example, it's fundamentally a package of commodity ingredients, but it's delivered in a way that enhances the value of the seed that we sell, and this, I think, is a model for Roundup in the future, and an era where weed control systems and resistance Management strategies are relevant to the seed purchase decision of farmers, we see a real opportunity for Roundup taking a more prominent role in helping create a total quality package of value for our customers.
While answering questions from participants, Casale and Grant cautioned that the "competitive dynamics" within generic glyphosate "remain acute resulting in systemic price competition," which had "the potential to strain our full year Roundup performance and put pressure on our ability to meet our projected gross profit expectations," and that, if it persisted, Monsanto "might be looking at a lower level of [Roundup gross profit] ... for the long term for the business." Grant also said that, in response to farmer feedback, Monsanto would be focusing more on volume, offering a "broader range of product[s]," and "faster, earlier trial by growers" because "when you get told the same thing often enough, it becomes pretty compelling."54 The materials accompanying the conference call included the standard safe-harbor language.
On April 8, 2010, Monsanto filed its Form 10-Q for the period ended February 28, 2010. The Outlook section states:
In the Seeds and Genomics segment, our seeds and traits business is expected to expand. In the Agricultural Productivity segment, our glyphosate business has grown through increases in our average net selling prices in 2008 and 2009, however prices have declined in fiscal year 2010 and are expected to remain lower than in 2008 and 2009. In 2009, our glyphosate volumes declined due to share loss resulting from declining competitive prices and increasing competitive supply, as well as from the effect of the drought in South America. Our selective chemistry business is expected to decline. As a result, we are working to rebuild a competitive position in our chemistry business, while we strive to expand our business in seeds and traits via our investment in new products.
We believe that our company is positioned to deliver value added products to growers enabling us to grow our gross profit in the future. In the short term, we expect volatility in our Roundup business as it moves to a sustainable level of earnings. We expect to see strong cash flow as well over the period, and we remain committed to returning value to shareowners through vehicles such as investments that expand the business, dividends and share repurchases.
. . .
We believe our Roundup herbicide gross profit peaked in 2008 and will decline in 2010 in light of our previously announced U.S. price reduction and a global supply of low priced generic material. However, we believe the business will continue to generate a strong source of cash and gross profit. Prices of generic formulations of glyphosate herbicides increased during fiscal year 2008, but against a backdrop of increased global supply and softening raw material prices, generic prices are now at or near historical lows in many of our key markets. However, raw material prices have started to increase again. We have experienced fluctuating demand in recent years, and we recently successfully started-up new production capacity at our Luling, Louisiana, plant to meet the anticipated future demand for Roundup. We will continue to actively manage our inventory and other costs.
The first section of the Form 10-Q contains the following section entitled "Caution Regarding Forward-Looking Statements:"
In the interests of our investors, and in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, this section of our report explains some of the important reasons that actual results may be materially different from those that we anticipate... [W]e share our expectations for our company's future performance ... Since these statements are based on factors that involve risks and uncertainties, our company's actual performance and results may differ materially from those described or implied by such forward-looking statements. Factors that could cause or contribute to such differences include, among others: continued competition in seeds, traits and agricultural chemicals; the company's exposure to various contingencies, including those relating to intellectual property protection, regulatory compliance and the speed with which approvals are received, and public acceptance of biotechnology products; the success of the company's research and development activities;... fluctuations in commodity prices;... the accuracy of the company's estimates related to distribution inventory levels; the company's ability to fund its short-term financing needs and to obtain payment for the products that it sells; the effect of weather conditions, natural disasters and accidents on the agriculture business or the company's facilities; and other risks and factors described or referenced in [the Risk Factors section below] and .... our Report on Form 10-K for the fiscal year ended Aug. 31, 2009
The Risk Factors section of the 10-Q refers to the risk factors disclosed in the Form 10-K for the fiscal year ended August 31, 2009 and states that "there have been no material changes from the risk factors previously disclosed...."
On May 27, 2010, the last day of the class period, Monsanto issued a press release announcing that it was "repositioning its Roundup business in the face of fundamental structural changes that have caused upheaval in the glyphosate industry." These changes included "systemic margin compression in the distribution channel attributed to sustained oversupply of glyphosate," "the reality that Chinese glyphosate overcapacity is profoundly overbuilt," and "an abbreviated burn-down season in the United States that limited the opportunity for sales in the third quarter." Monsanto stated that to address these changes it was lowering prices on volume for the 2011 season, accelerating payment on certain distributor and retailer incentives, simplifying its product offerings, and moving to a "single-brand strategy" in key markets. Monsanto reported that it now expected fiscal-year 2010 earnings per share to be in the range of $2.40 to $2.60 on an ongoing basis and $2.15 to $2.41 on an as-reported basis, with the ongoing gross profit contribution of Roundup to be in the range of $50-$250 million for fiscal 2010 and $250 million to $300 million per year thereafter.55
In a conference call later that day, Grant justified the "dramatic reposition[ing] [of] our Roundup business" as follows:
This significant change in our approach addresses nearly two years of volatility and uncertainty by placing Roundup and weed management squarely where it needs to be, in strategic support of our core Seeds & Traits franchise. The scope is dramatic, and the net effect is real. But the certainty and clarity that we achieve by doing this now and doing this so aggressively will be what matters to our business long-term. I'd venture that some may have expected tweaks in the Roundup business, given the early U.S. indicators, but knowing what we know now, doing this halfway would only prolong the problem.
Grant explained that Monsanto had been tracking "adverse developments" indicating that the glyphosate industry was on the verge of a structural change, but that those developments actually accelerated in the early U.S. season. The adverse developments included the fact that glyphosate margins were at all-time lows, the "chronically oversupplied" glyphosate market, the fact that "China is profoundly overbuilt," and the need for "someone to step in and lead the industry to a simple weed management approach, given the evolution of weed resistance." Grant predicted that Monsanto's new strategy would "free Monsanto to grow to its core fundamentals...." Plaintiff's second amended complaint alleges that in June of 2010, Grant told investors that Monsanto had "left the chemical space" and "removed the anticipation of additional growth in the Roundup business."56
Plaintiff's Allegations That These Statements Were False and/or Misleading
Plaintiff alleges that defendants' profit and sales predictions were false and misleading because they knew of the "materially deteriorating conditions" of Monsanto's Roundup business. Plaintiff also claims that defendants' statements about Roundup continuing to be a "strong" or "sustainable" source of cash and gross profit were false and misleading because previous price decreases had not increased demand for Roundup.
Analysis
As with the previous quarters, defendants' forward-looking statements are protected by the safe harbor provision of the Act. These include statements predicting gross profit and gross profit for Roundup and the seeds and traits business in 2010 and beyond, as well as predicted guidance numbers and statements of plans and objectives for future operations, including the plans to introduce new pricing and sales strategies for Roundup (including lowering prices on volume for the 2011 season, accelerating payment on certain distributor and retailer incentives, simplifying its product offerings, and moving to a "single-brand strategy" in key markets), along with the assumption that these changes would generate increase sales. As I have explained, this protection remains "regardless of whether the speaker knows the statement is false." Panera Bread Co., 697 F.Supp.2d at 1089.
These forward-looking statements were also accompanied by meaningful cautionary language for the reasons previously discussed. In addition to the specific, detailed risks set out in detail above, defendants cautioned investors of factors that might result in even the lowered Roundup forecasts not being met. For example, the April 7 press release reported the "continued presence of generic inventory" and Monsanto's need to adopt "competitive pricing strategies." Later that day, Casale told investors that U.S. Roundup prices remained "slightly below" the previously projected range as generic glyphosate depressed prices below what was expected. He also warned that competitors were using glyphosate "as a loss leader to sell other chemical products," while Grant reiterated that competition from generic glyphosate "put pressure on our ability to meet our projected gross profit expectation" and could result in a lower level of Roundup gross profit "long term." Because the identified risks were detailed and specific to Monsanto's business and the changing conditions of the marketplace, defendants' forward-looking statements were accompanied by meaningful cautionary language and are not actionable under the safe harbor provision of the Act.
Monsanto's future projections and statements that Roundup would continue to generate a "sustainable" or "strong" source of cash and gross profit are not false and misleading because, as explained above, they are not necessarily inconsistent with alleged decreasing sales. They also constitute inactionable puffery for the same reasons previously discussed. My review of the record reveals no actionable statements for second quarter of fiscal year 2010.57
Discussion-Scienter
Even if plaintiff had alleged an actionable statement under the Act, it still failed to adequately plead scienter under the PSLRA's special heightened pleading standard. "The inquiry is whether all of the facts alleged, taken collectively, give rise to a strong inference of scienter...." Minneapolis Firefighters' Relief Assoc. v. MEMC Electronic Materials, Inc., 641 F.3d 1023, 1029 (8th Cir.2011) (quoting Tellabs, Inc. v. Makor Issues & Rights, Ltd., 551 U.S. 308, 322-23, 127 S.Ct. 2499, 168 L.Ed.2d 179 (2007)). As set out more fully in the beginning of this opinion, to meet the required "strong inference" of scienter "the inference must be more than merely plausible or reasonable — it must be cogent and compelling, thus strong in light of other explanations." Tellabs, 551 U.S. at 323-24, 127 S.Ct. 2499.
Here, plaintiff does not allege that defendants had any motive, such as insider trading, to make false or misleading statements. Instead, plaintiff alleges that defendants "knew or were severely reckless in disregarding that the public documents and statements issued or disseminated in the name of Monsanto were materially false and misleading." "Proof of severe reckless may establish the requisite scienter." Horizon Asset Management Inc. v. H & R Block, Inc., 580 F.3d 755, 766 (8th Cir.2009). "To demonstrate severe recklessness, a plaintiff must allege highly unreasonable omissions or misrepresentations amounting to an extreme departure from the standards of ordinary care, and that present a danger of misleading buyers or sellers which is either known to the defendant or is so obvious that the defendant must have been aware of it." Id. (internal quotation marks and citation omitted). "[W]ithout a showing of motive or opportunity other allegations tending to show scienter would have to be particularly strong in order to meet the Reform Act standard." In re K-tel Intern., Inc. Securities Litig., 300 F.3d 881, 894 (8th Cir. 2002).58
Here, plaintiff's generic allegations of "severe recklessness" are insufficient to allege scienter under the Reform Act. The second amended complaint does not plead any individual defendant's state of mind. Instead, it merely alleges "knowledge" as a group without any specific allegations about each defendant and each alleged misrepresentation, such as how and what each defendant allegedly knew that rendered the alleged misstatement actionable. This is plainly insufficient as plaintiff "must ... raise a strong inference of scienter for each defendant and with respect to each alleged misrepresentation." H & R Block, 580 F.3d at 761.
Statements from confidential informants claiming that Monsanto knew of excess glyphosate inventory and was worried about sales and production of glyphosate do not create the inference of scienter that is as compelling as the more innocent, simpler inference that the defendants thought that Monsanto was responding appropriately to deteriorating market conditions and were perhaps slow to appreciate the effect that these conditions would have on Monsanto's bottom line. Yet defendants warned investors repeatedly of these risks and continually revised their projections downward in an attempt to respond to these conditions. The same is true for the confidential informants' claims regarding Roundup Ready 2 Yield and SmartStax. The more compelling inference is that defendants were optimistic about the introduction of the new technologies, but as discussed above this optimism was continually tempered by warnings about the introductory nature of the products and the risks associated with bringing new products to market.59 "[M]isguided optimism is not a cause of action, and does not support an inference of fraud." In re Carter-Wallace, Inc. Securities Litig., 220 F.3d 36, 42 (2d Cir.2000) (internal quotation marks and citation omitted).60
Nor do plaintiff's newly added allegations regarding Monsanto's earnings restatement raise a strong inference of scienter. Plaintiff does not allege accounting fraud, and the Eighth Circuit has rejected the argument that accounting errors or restatements, in and of themselves, demonstrate scienter. "Allegations that accounting errors were discovered months and years later do not give rise to a strong inference that the certifications were knowingly false when made." In re Ceridian Corp. Securities Litig., 542 F.3d 240, 248 (8th Cir.2008). Plaintiff fails to plead any facts showing that defendants knew of or recklessly disregarded facts that established Monsanto's financial statements were false when issued. "[A] showing in hindsight that the statements were false does not demonstrate fraudulent intent." Id. (internal quotation marks and citation omitted). Here, as in Ceridian, "[w]ithout something more, the opposing inference of nonfraudulent intent — that there were mistakes by accounting personnel undetected because of faulty accounting controls — is simply more compelling." Id. at 246. When all the allegations are taken together, plaintiff has not met the "strong inference" requirement.
Conclusion
Because plaintiff does not sufficiently allege an actionable misrepresentation or omission or scienter, the second amended complaint must be dismissed. Having concluded that plaintiff's § 10(b) claims fail to meet the pleading requirements of the PSLRA and are barred by the safe harbor provision and the bespeaks caution doctrine, plaintiff's claims against the individual defendants under § 20(a) cannot proceed as a matter of law and must likewise be dismissed. See Navarre, 299 F.3d at 748 (finding that an actionable § 20(a) claim must be preceded by an actionable primary violation under § 10(b)).
Accordingly,
IT IS HEREBY ORDERED that defendants' motion to dismiss [# 81] is granted, and plaintiff's second amended complaint is dismissed with prejudice.
A separate Judgment in accordance with this Memorandum and Order is entered the same date.