MADELINE COX ARLEO, District Judge.
Plaintiffs are purchasers of Freshpet common stock between April 1, 2015 and November 11, 2015 (the "Class Period"). Am. Compl. ¶ 1. Plaintiffs allege that Defendants, a publicly traded company and several of its officers and directors, made misrepresentations in their statements to investors in violation of the Securities Act of 1933, 15 U.S.C. §§ 77k, 77l, 77o (the "Securities Act") and the Securities Exchange Act of 1934, 15 U.S.C. §§ 78j, 78t (the "Exchange Act").
Defendant Freshpet is a manufacturer and marketer of natural fresh foods, refrigerated meals, and treats for dogs and cats.
Plaintiffs allege that throughout the Class Period, Freshpet experienced issues with its largest customers and most popular products, which ultimately stunted the growth of its Fridges. Plaintiffs allege that despite being aware of these issues in early 2015, Defendants failed to disclose them until their November 2015 earnings report.
Freshpet made its initial public offering in November 2014, and subsequently filed its annual financial report on Form 10-K for the period ending December 31, 2014 on March 31, 2015.
Freshpet subsequently filed a registration statement in connection with its Secondary Offering (the "Registration Statement") on April 13, 2015.
Defendants reiterated this guidance in their August 11, 2015 earnings call.
On November 11, 2015, Freshpet issued a press release announcing its financial results for the third quarter of 2015, updating its previous guidance to note challenges to its business.
Plaintiffs allege that following the November 2015 disclosures, Freshpet was downgraded by several analysts.
Plaintiffs allege that Defendants "artificially inflated" the price of Freshpet common stock during the Class Period by publicly stating materially false and misleading statements throughout 2015 about its "manufacturing, operations, forecasts, and business prospects."
Plaintiffs specifically allege that Defendants misled investors about Freshpet's growth potential by failing to disclose material information with respect to: (1) Freshpet's ability to expand its Fridges in retail locations, including stores such as Target, BJ's, A&P, and Haggen; (2) difficulties producing Freshpet's baked product line at the forecasted profit margin stemming from a factory fire that halted production for two weeks; (3) and production problems with Freshpet's shredded product line stemming from the frequent break down of manufacturing equipment.
Plaintiffs seek damages for violations of the Securities Act Sections 11, 12(a)(2) and 15, and the Exchange Act Sections 10(b) and 20(a).
In considering a Rule 12(b)(6) motion to dismiss, the court accepts as true all of the facts in the complaint and draws all reasonable inferences in favor of the plaintiff.
In addition to the customary pleading requirements under Rule 8, plaintiffs must meet the heightened pleading requirements under Rule 9(b) and the Private Securities Litigation Reform Act ("PSLRA") for Exchange Act claims sounding in fraud.
In a securities fraud action, to state a claim under § 10(b) and Rule 10b-5, a plaintiff must allege "(1) a material misrepresentation or omission, (2) scienter, (3) a connection between the misrepresentation or omission and the purchase or sale of a security, (4) reliance upon the misrepresentation or omission, (5) economic loss, and (6) loss causation."
Here, Defendants assert that Plaintiffs have failed to show the first, second, and sixth elements of a 10-b(5) claim, namely (1) a material misrepresentation or omission by Defendants, (2) scienter, and (3) loss causation. The Court disagrees.
Defendants first argue that the allegedly misrepresentative statements all qualify for immunity under the PSLRA safe harbor for forward-looking statements.
The PSLRA's safe harbor provision, 15 U.S.C. § 77z-2, "immunizes from liability any forward-looking statement, provided that: the statement is identified as such and accompanied by meaningful cautionary language; or is immaterial; or the plaintiff fails to show the statement was made with actual knowledge of its falsehood." Avaya, 564 F.3d at 254. However, this safe harbor provision does not apply to a `"mixed present/future statement . . . with respect to the part of the statement that refers to the present.'"
Defendants are correct that many of the allegedly misleading statements are forwardlooking, because they predict future Fridge placement. But a number of these statements encompass representations of present fact, and those representations are not subject to the PSLRA safe harbor. These statements include: (1) "We expect continued demand for our Freshpet Fridges;" (2) "The store count is obviously growing;" (3) "We are also pleased with our initial test of Freshpet's new baked product;" and (4) "we have enhanced our strategic manufacturing infrastructure capabilities at our Freshpet Kitchens." These statements incorporate representations about current Fridge growth and Freshpet's current manufacturing capacity.
Similarly, Plaintiffs primarily allege that Defendants' statements are misleading by virtue of omission of existing facts. Plaintiffs claim that Defendants omitted facts about their Fridgeplacement and sales problems at major retailers, as well as manufacturing problems affecting the production of its shredded and baked products during their March and August 2015 earnings calls.
Reading Defendants' statements in context, and construing all inferences in Plaintiffs' favor, the Court finds that Plaintiffs have adequately alleged that Defendants made actionable misleading statements about their ability to grow Fridge placement across North American retailers in their March and August 2015 earnings calls. Plaintiffs have plausibly alleged that Defendants misled investors by suggesting that Freshpet was able to continue to place Fridges at the same rate of growth as it had experienced between 2011 and 2014, when Defendants knew by early 2015 that Freshpet was facing substantial obstacles that would impede the growth of its Fridges. Plaintiffs allege that Defendants were aware of Freshpet's problems with major retailers as early as March 2015 because: (1) "in the beginning of 2015," individual Defendants Kassar and Morris received production updates from Freshpet's Bethlehem facility reflecting the alleged manufacturing problems with Freshpet's shredded product; (2) throughout the Class Period, retailers PetSmart, BJ's, and Walmart had expressed concerns about the products; (3) A&P filed for bankruptcy in the first half of 2015 while Target closed all 133 Canadian stores in April 2015. Plaintiffs allege these issues with specificity. For example, the Amended Complaint details the origins of the manufacturing problems, alleging that Freshpet was using production equipment such as rotators that were not designed to manufacture shredded product. Am. Compl. ¶ 104. "As a result, Freshpet was replacing manufacturing equipment at a faster rate than anticipated."
Plaintiffs allege that the problems only continued throughout the year. By August 2015, Defendants had been presented with more evidence that it could not meet the 15,100 to 15,600 Fridge placement projection. With respect to Freshpet's baked product, they allege that due to manufacturing issues, including a fire at Freshpet's Baxter Springs facility on July 6, 2015, "the profit margin for the baked product was significantly lower than Freshpet's original expectations."
The omission of any information with respect to challenges with retailers and manufacturing problems was material and misleading because that omission led investors to believe that Freshpet was on track to meet its predicted Fridge growth for the year 2015 of 15,100 to 15,600. In fact, as Defendants later revealed, their Fridge placement for the year would fall several hundred below the original guideline range. Indeed, by November 2015, Freshpet had only placed a total of 14,670 Fridges. Am. Compl. ¶ 135.
The Court's reading of these statements is further bolstered by analysts' comments during the earnings calls, indicating that they understood Defendants' statements to reflect current growth. For instance, during the August 2015 call, an analyst asked, "you describe first quarter definitely ahead of your plan. Second quarter you said you were happy with the results. Is it fair to say that the first half of the year is ahead of plan as you originally had it be?"
Accordingly, Defendants' statements in the March and August 2015 earnings calls, taken in light of the overall context in which they were made, are not subject to the PSLRA safe harbor for forward-looking statements because they (1) incorporated misleading representations of present fact, and/or (2) were made misleading by material omissions.
Defendants next contend that even if the allegedly misrepresentative statements are not protected by the PSLRA Safe Harbor, they are still inactionable because Plaintiffs have failed to allege that they were made with a strong inference of scienter. The Court disagrees.
The Third Circuit has established that in an Exchange Act matter, plaintiffs may establish the requisite scienter in one of two ways. "They may either allege facts that establish that defendants had the motive and opportunity to commit fraud, or they may set forth facts that constitute circumstantial evidence of reckless or conscious misbehavior."
Here, Plaintiffs properly allege scienter based on Defendants' conscious decision to omit presently known facts. As discussed above, Plaintiffs have alleged that Defendants had extensive information about difficulties facing their largest customers, as well as challenges meeting demand due to manufacturing problems.
Plaintiffs have pled such knowledge with particularity. Especially compelling are their allegations that in the beginning of 2015, Defendants Kassar and Morris were presented with production updates from the Bethlehem production facility that reflected manufacturing problems with the shredded product. These manufacturing problems allegedly included the frequent breakdown of the equipment used to produce the shredded product. As discussed above, Plaintiffs allege that Defendants were also aware that the manufacturing issues affected their ability to expand their Fridges because customers such as Walmart and BJ's had reprimanded Freshpet in the first half of 2015 about its failure to keep their products sufficiently stocked in their stores. In addition, the Amended Complaint details countless examples of financial troubles at Freshpet's leading customers, including the closure of Target's Canadian stores, A&P's bankruptcy, and declining growth at Petco and PetSmart.
Plaintiffs have also pled Defendants' motive and opportunity to commit fraud. "Though it is not necessary to plead motive to establish that a defendant acted with scienter, its presence can be persuasive when conducting a holistic review of the evidence."
Defendants' arguments that Plaintiffs have not sufficiently alleged scienter are unavailing. In Tellabs, the Supreme Court instructed lower courts to "consider plausible, nonculpable explanations for the defendant's conduct, as well as inferences favoring the plaintiff." 551 U.S. at 323. But "the inference . . . need not be irrefutable, i.e. of the "smoking-gun" genre, or even the most plausible of competing inferences."
Defendants also contend that Plaintiffs have failed to allege that Defendants were aware of the materiality of any specific omitted fact on Freshpet's growth projections. Defs.' Opp'n at 20. But the proper inquiry is "whether all of the facts alleged, taken collectively, give rise to a strong inference of scienter." Avaya, 564 F.3d at 269 (quoting Tellabs, 127 S.Ct. at 2509)). Here, Plaintiffs have alleged that Plaintiffs were aware of manufacturing issues and retailer issues from the beginning of 2015, such that the inclusion of these facts would have presented a materially different outlook for the company's growth to a reasonable investor.
Finally, Defendants also dispute many of the allegations, denying Freshpet's strained relationship with BJ's, the stagnation of its growth at Petco and PetSmart, and the discovery of low profit margins for its baked product. Defs.' Opp'n at 20-21. But at the motion to dismiss stage, the Court is obliged to accept all factual allegations in the Complaint as true.
Accordingly, the Exchange Act claims cannot be dismissed at this time for failure to plead scienter.
Defendants also dispute whether Plaintiffs have sufficiently alleged loss causation. The PSLRA requires a plaintiff to allege that a defendant's act or omission "caused the loss" for which he seeks to recover. 15 U .S.C. § 78u-4(b)(4);
Here, the Amended Complaint sufficiently pleads loss causation with respect to the alleged omissions on the March and August earnings calls. Plaintiffs assert that on April 9, 2015, there was a 31% increase in Freshpet's stock price to $25.46 per share as a result of the company's announcement on March 31, 2015 predicting that Freshpet Fridges will be in 15,100 to 15,600 stores by year end. Am. Compl. ¶¶ 112-16. Plaintiffs allege that Freshpet's stock price was artificially inflated at that time because it was based on a "misleading picture of Freshpet's manufacturing, operations, forecasts, and business prospects."
Therefore, the Exchange Act claims cannot be dismissed for failure to plead loss causation. Because the Court finds that Plaintiffs have sufficiently pled Exchange Act claims, it cannot dismiss the derivative Section 20 claim against individual Defendants at this time.
Section 11 of the Securities Act permits recovery by purchasers of securities where "a registration statement, as of its effective date: (1) contained an untrue statement of material fact; (2) omitted to state a material fact required to be stated therein; or (3) omitted to state a material fact necessary to make the statements therein no misleading."
Plaintiffs allege that Defendants omitted information about Freshpet's sales and Fridge placement issues, as well as its manufacturing issues from its April 30, 2015 Registration Statement in violation of Item 303. Am. Compl. ¶¶ 32-57. Representative statements include: (1) "We have successfully expanded our network of Freshpet Fridges within leading blue-chip retail chains including Albertsons, BJ's, Kroger, Petco, PetSmart, Publix, Safeway, Target, Wal-Mart and Whole Foods;" (2) "we believe there is an opportunity to install a Freshpet Fridge in at least 35,000 stores across North America;" (3) "We believe there is a significant opportunity to continue to grow our network of Freshpet Fridges by expanding within the store base of existing and new customers;" and (4) "Over the next three years, we plan to install over 6,000 Freshpet Fridges in new retail locations."
Defendants first argue that several of the alleged statements
Next, Defendants argue that the Registration Statement is protected by the PSLRA Safe Harbor for forward-looking statements. The Court finds that for the reasons stated above (
Finally, Defendants contend that Plaintiffs failed to satisfy the pleading standard for claims based on a violation of Item 303. The Court disagrees. Item 303 requires registrants to "describe any known trends or uncertainties that have had or that the registrant reasonably expects will have a material favorable or unfavorable impact on net sales or revenues or income from continuing operations." 17 C.F.R. § 229.303. A registrant must "describe any unusual or infrequent events or transactions or any significant economic change that materially affected the amount of reported income from continuing operations." To bring a claim pursuant to the Securities Act based on an Item 303 violation, a plaintiff must allege that the defendant had actual knowledge of of the alleged undisclosed relevant rent or uncertainty.
Because the Court finds that Plaintiffs have sufficiently pled Securities Act claims, it cannot dismiss the derivative Section 15 claim against individual Defendants at this time.
For the reasons set forth above, Defendants Freshpet, Inc., Richard Thompson, Richardf Kassar, Scott Morris and Charles A. Norris' Motion to Dismiss, ECF No. 28, is