UNSEALED MEMORANDUM OPINION AND ORDER1

JAMES O. BROWNING, District Judge.

THIS MATTER comes before the Court on: (i) Defendant AmRest, LLC's Motion in Limine to Exclude Evidence of Applebee's Guest Contact Reports, filed March 3, 2014 (Doc. 159)("Guest Report Motion"); (ii) AmRest, LLC's Opposed Motion in Limine to Exclude References to and Evidence Regarding Prior Incidents and Prior Liquor Law Violations at Any AmRest Restaurant, filed March 5, 2014 (Doc. 162)("Prior Conduct Motion"); (iii) Defendant AmRest, LLC's Motion in Limine to Exclude Evidence of Subsequent Liquor Law Violations at Any AmRest Locations, filed February 26, 2014 (Doc. 144)("Subsequent Liquor Law Violations Motion"); (iv) Defendant AmRest, LLC's Motion in Limine to Exclude Evidence of its Post-Accident Conduct, filed March 10, 2014 (Doc. 196)("Post-Accident Conduct Motion"); and (v) Defendant AmRest, LLC's Motion in Limine to Exclude "Cumulative Conduct" Evidence of Alleged Wrongful Acts by AmRest That Did Not Cause, and Are Not Similar to Conduct That Caused, Plaintiffs' Injuries, filed March 10, 2014 (Doc. 200)("Cumulative Conduct Motion"). The Court held hearings on April 1, 2014, and April 2, 2014. The primary issues are: (i) whether the Court should exclude evidence of reports from guests at the Applebee's Neighborhood Grill and Bar in Santa Fe, New Mexico relating to alcohol service; (ii) whether the Court should exclude evidence about incidents and liquor law violations that occurred before the events of March 5, 2010, out of which this case arises; (iii) whether the Court should exclude evidence about liquor law violations that occurred after March 5, 2010; (iv) whether the Court should exclude evidence of AmRest, LLC's other conduct after March 5, 2010; and (v) whether the Court should exclude evidence of certain other wrongful acts by AmRest, LLC, both before and after the event, on the basis that they violate the Due Process Clause of the Fourteenth Amendment to the Constitution of the United States of America. The Court will grant in part and deny in part the Guest Report Motion, the Prior Conduct Motion, and the Cumulative Conduct Motion, and will deny the other motions. With respect to the Guest Report Motion and the Prior Conduct Motion, the Court will admit the first complaint — which involves a complaint of overservice in April, 2008 — the third complaint — in which an anonymous person alleges that a bartender had been suspended because she refused to serve intoxicated patrons — and the fourth complaint — about overservice on May 4, 2010 — to show that AmRest, LLC was on notice of problems with overservice. The Court will exclude the second complaint, which relates to the noise level in the Santa Fe Applebee's Neighborhood Grill & Bar, because it is irrelevant, and because it is hearsay not within any exception. In all other respects, the Court denies the Guest Report Motion and the Prior Conduct Motion. With respect to the Cumulative Conduct Motion, the Court will admit evidence of subsequent overservice within Debbie Passmore's and Jake Gandhi's area for the limited purpose of showing AmRest, LLC's state of mind on March 5, 2010; it will not admit evidence of violations and acts that do not relate to overservice. The Court will deny the other motions in full.

FACTUAL BACKGROUND

The Court takes its facts from the Plaintiffs' Third Amended Complaint for Wrongful Death, Personal Injuries, Loss of Consortium and Other Damages, filed in state court January 16, 2013, filed in federal court August 14, 2013 (Doc. 2-1)("Complaint"). Two restaurants in Santa Fe, New Mexico — Applebee's Neighborhood Grill and Bar, and the Blue Corn Café and Brewery — served alcohol to Defendants James Ruiz and Gilbert Mendoza, as well as non-party Veronica Castro, despite that it was reasonably apparent that they were drunk. See Complaint ¶¶ 26-29, at 4-5. Defendant AmRest, LLC is the franchisee responsible for the Applebee's Neighborhood Grill in Santa Fe; Defendant Applebee's International, Inc. is the franchisor responsible for that restaurant. See Complaint ¶ 17, at 3; id. ¶ 26, at 4. Ruiz, Mendoza, and Castro then got into Mendoza's car, with Ruiz driving — until he crashed into a vehicle that carried Plaintiffs David Peshlakai and Darlene Thomas, who lived together as common-law husband and wife, and their daughters DeShauna and Del Lynn Peshlakai. See Complaint ¶¶ 30-31, at 5; id. ¶¶ 81-84, at 16. The crash badly injured David and Darlene, and it killed Del Lynn and DeShauna, who were then nineteen and seventeen years old. See Complaint ¶¶ 1-2, at 1. Ruiz ran away without trying to help the family. See Complaint ¶¶ 32, at 2.

PROCEDURAL BACKGROUND

The Plaintiffs allege seven causes of action in their Complaint. Against AmRest, LLC and Applebee's International, they bring: (i) common-law and statutory dram-shop liability claims, see Complaint ¶¶ 33-48, at 8-9; and (ii) negligence claims related to alcohol marketing and distribution, see Complaint ¶¶ 49-58, at 9-12. Regarding the individual Defendants, the Plaintiffs bring: (i) negligence and negligence per se claims against Ruiz and Mendoza related to driving while intoxicated, see Complaint ¶¶ 59-68, at 12-14; and (ii) a negligent-entrustment claim against Mendoza for allowing Ruiz to drive Mendoza's vehicle while intoxicated, see Complaint ¶¶ 69-79, at 14-15. Against all Defendants, (i) David Peshlakai and Darlene Thomas bring a negligent infliction of emotional distress claim, see Complaint at ¶¶ 80-85, at 15-16; and (ii) all Plaintiffs bring a loss-of-consortium claim, see Complaint ¶¶ 86-89, at 16-17.

1. Guest Report Motion.

AmRest, LLC moves the Court to exclude "evidence that AmRest had complaints submitted through Applebee's Guest Services System regarding the service of alcohol at the" Santa Fe Applebee's Neighborhood Grill. Guest Report Motion at 1. After reviewing the case's facts, see Guest Contact Report Motion at 1-2, AmRest, LLC explains that discovery has revealed information about the following four guest contacts reports about that restaurant:

Guest Report Motion at 2-3 (emphasis in original) (citations omitted).

AmRest, LLC argues that the Court should exclude this evidence under rules 402 and 403 of the Federal Rules of Evidence. See Guest Report Motion at 4. It contends that this evidence is irrelevant, because their existence "does not make it any more or less probable that Defendants allegedly over served Ruiz and Mendoza." Guest Report Motion at 4. It notes that

Guest Report Motion at 4. What is more, in its view, even if the evidence is relevant, the Court should exclude it under rule 403, because it "would tend to mislead the jury into thinking that AmRest is a bad company," which would unfairly prejudice AmRest, and because it would require AmRest, LLC to explain unrelated conduct, which would distract the jury. Guest Report Motion at 5.

AmRest, LLC also asks the Court to exclude the evidence under rule 404(b) of the Federal Rules of Evidence, because the Plaintiffs could use it "to suggest to the jury that AmRest and its employees are bad actors who have been negligent before and therefore must have been negligent in their treatment of Ruiz and Mendoza." Guest Report Motion at 6. Accordingly, in its view, "evidence of any complaint in the Guest Contact Reports should be excluded from evidence at the trial of this matter." Guest Report Motion at 6.

AmRest, LLC also asks the Court to exclude this evidence, because it is hearsay. See Guest Report Motion at 6. It explains that it anticipates

Guest Report Motion at 7.

In the Plaintiffs' Response to AmRest, LLC's Motion in Limine to Exclude Evidence of Applebee's Guest Contact Reports, filed March 17, 2014 (Doc. 231)("Guest Report Response"), the Plaintiffs ask the Court to deny the Guest Report Motion. Guest Report Response at 1. The Plaintiffs contend that the evidence is relevant to AmRest, LLC's state of mind and for liability under the New Mexico Wrongful Death Act, N.M. Stat. Ann.1978, § 41-2-1 to -4.2 See Guest Report Response at 3. The Plaintiffs argue that "[i]t is also particularly relevant what AmRest may or may not have done with the subject complaints, including whether they did anything of substance. The evidence tends to show that AmRest had a routine practice of doing nothing with" such complaints, "showing that [responsible service of alcohol] was not taken seriously, which is relevant to the jury's aggravating circumstances analysis and for determining whether punitive damages are to be imposed, including in what amounts." Guest Report Response at 3 (citing Fed.R.Evid. 406). The Plaintiffs explain:

Guest Report Response at 4 (citations omitted).

The Plaintiffs contend that the evidence is admissible as a business record under rule 803(6) of the Federal Rules of Evidence. See Guest Report Response at 4.

Guest Report Response at 4 (citations omitted). The Plaintiffs also argue that, as they have explained, they are not offering this information to show that AmRest, LLC is "a bad company," but, rather, for other purposes; therefore, in its view, the evidence is not unduly prejudicial. Guest Report Response at 4.

In AmRest, LLC's Reply in Support of AmRest, LLC's Motion in Limine to Exclude Evidence of Applebee's Guest Contact Reports, filed March 31, 2014 (Doc. 293)("Guest Report Reply"), AmRest, LLC contends that "[l]ittle of what Plaintiffs argue is straightforward," and addresses the Plaintiffs' arguments that the evidence is admissible under rule 404(b) and rule 406. Guest Report Reply at 1.

Guest Report Reply at 1-2. It argues that, because the Plaintiffs have not demonstrated "that they are not seeking to introduce the Guest Contact Reports for an improper propensity purpose, Rule 404(b) does not provide an opening through which the reports can be admitted as evidence." Guest Report Reply at 2 (citing Bhandari v. VHA Sw. Cmty. Health Corp., 778 F.Supp.2d 1155, 1168 (D.N.M.2011) (Browning, J.)).

AmRest, LLC asserts that the evidence is not habit evidence under rule 406:

Guest Report Reply at 2-3.

AmRest, LLC contends that the Plaintiffs' arguments regarding the degree of culpability lack a sound basis. See Guest Report Reply at 2. AmRest, LLC states that, because the guest contact reports at issue do not discuss the facts of this case, they "do not provide an evidentiary foundation upon which the jury properly could compare fault." Guest Report Reply at 3. With respect to the punitive damages argument, AmRest, LLC asserts that State Farm Mutual Automobile Insurance Company v. Campbell, 538 U.S. 408, 123 S.Ct. 1513, 155 L.Ed.2d 585 (2003), requires that evidence about other incidents "be substantially similar to the one at issue," and argues that the Plaintiffs did not make that showing. See Guest Report Reply at 3-4. In its view, the evidence is not, therefore, admissible for a punitive damages award under the Wrongful Death Act or "to show a culpable mental state for punitive damages apart from the Wrongful Death Act." Guest Report Reply at 3-4.

With respect to compensatory damages, AmRest, LLC argues that "aggravating circumstances refers not to the alleged culpability of a defendant's conduct but rather to the damages suffered." Guest Report Reply at 4. It points to Beller v. United States, 296 F.Supp.2d 1277 (D.N.M.2003) (Johnson, J.), in which the Honorable William P. Johnson, United States District Judge for the District of New Mexico, held that the Supreme Court of New Mexico has "made clear that the degree of the defendant state's culpability or the nature of its conduct was not a factor to be considered in assessing `compensatory' damages under the wrongful death statute." Guest Report Reply at 4 (quoting Beller v. United States, 296 F Supp.2d at 1282). In its view, the Plaintiffs offer this evidence to prove a culpable mental state, and, therefore, "the incidents are irrelevant to aggravating circumstances analysis as it relates to compensatory damages under the Wrongful Death Act, making the evidence inadmissible." Guest Report Reply at 4.

Moreover, AmRest, LLC asserts that, even if the evidence is relevant, rule 403 bars its admission; it notes that the Plaintiffs did not respond to its rule 403 arguments and states that they have, therefore, "in effect conceded that the arguments are meritorious." Guest Report Rely at 4-5. Further, it points out that the Plaintiffs' argument under rule 406 does not allow them to evade its rule 403 arguments. See Guest Report Reply at 5.

With respect to the hearsay arguments, AmRest, LLC states that the "Plaintiffs try to get around the hearsay issue by simply declaring that the Guest Contact Reports fit within the hearsay exceptions for business records." Guest Report Reply at 5. AmRest, LLC states that this conclusory declaration does not demonstrate that the exception applies, putting out that, under Hertz v. Luzenac Am., Inc., 370 F.3d 1014 (10th Cir.2004), there must be a foundational showing for a document to be a business records to fit within the rule's meaning. See Guest Report Reply at 5. AmRest, LLC continues:

Guest Report Reply at 5-6 (citations omitted).

2. Prior Conduct Motion.

AmRest, LLC moves the Court to exclude "evidence and references to prior incidents of alleged over-service of alcohol and prior liquor law citations or violations at any AmRest restaurant." Prior Conduct Motion at 1. AmRest, LLC states that it is relevant "whether AmRest's employees served alcoholic beverages to James Ruiz while he was intoxicated, and whether AmRest's employees knew from the circumstances and from what was reasonably apparent that Mr. Ruiz was intoxicated," and acknowledges that the Plaintiffs seek punitive damages. Prior Conduct Motion ¶ 1, at 1-2. AmRest, LLC argues that certain evidence that the Plaintiffs seek to introduce

Prior Conduct Motion ¶ 2, at 2. AmRest, LLC urges that the prior incidents "have zero tendency to make any fact of consequence in this matter more or less probable." Prior Conduct Motion ¶ 4, at 2-3. It notes that these violations "include service to minors, sale without a service permit, failure to timely notify a commissioner of disciplinary action taken against an employee, and not having a liquor license posted," and argues that none of those violations "occurred at the Santa Fe Applebee's or involved the over-service of alcohol." Prior Conduct Motion ¶ 4, at 2. AmRest, LLC argues that "[t]he incident reports regarding over-service at the Santa Fe Applebee's, in addition to being inadmissible hearsay under Rule 801, are irrelevant." Prior Conduct Motion ¶ 5, at 3. It contends that the Plaintiffs seem to offer those statements for the truth of the matters asserted, and that rule 802 of the Federal Rules of Evidence, therefore, renders those statements inadmissible. See Prior Conduct Motion ¶ 5, at 3. AmRest, LLC also asserts that "[t]he prior incidents and violations have no bearing on whether AmRest violated the Dram Shop Liability Act or whether AmRest's conduct warrants punitive damages," and that, therefore, the "Court should exclude all evidence of or references to any alleged prior incidents and/or liquor law violations at the Santa Fe Applebee's and at any other AmRest restaurant." Prior Conduct Motion ¶ 6, at 3.

AmRest, LLC also contends that the Plaintiffs intend to submit this evidence as character evidence, and that rule 404(b), therefore, bars its admission. See Prior Conduct Motion ¶¶ 7-8, at 3-4. AmRest, LLC also argues that rule 403 bars this evidence as well, because the risks of unfair prejudice, of confusion of the issues, and of misleading the jury substantially outweigh the evidence's probative value. See Prior Conduct Motion ¶¶ 9-11, at 4-5. It contends that "[t]he jury should render its verdict based on AmRest's actions on March 5, 2010, not based on alleged prior incidents and prior liquor law violations at other restaurants." Prior Conduct Motion ¶ 11, at 5.

In the Plaintiffs' Response to AmRest, LLC's Motion in Limine to Exclude Prior References to and Evidence of Prior Incidences [sic] and Prior Liquor Law Violations at Any AmRest Restaurant, filed March 19, 2014 (Doc. 236)("Prior Conduct Response"), the Plaintiffs contend that the violations and incidents

Prior Conduct Response at 1-2.

First, the Plaintiffs detail their view of the evidence. The Plaintiffs note that Applebee's International has produced a series of four Guest Contact Reports, no date provided, filed March 19, 2014 (Doc. 236-1), "which are reports made to a wholly owned Applebee's subsidiary named Applebee's Services, Inc." Prior Conduct Response at 2.

Prior Conduct Response at 2-3.

According to the Plaintiffs, the second guest contact involved a call from a guest who left her name, address, and telephone number reporting her unhappiness that she and other guests, who had been drinking during happy hour, were asked to be quiet. See Prior Conduct Response at 3-4. The Plaintiffs note that this guest complained that the restaurant was known for its happy-hour crowd and for the regulars who attended at that time. See Prior Conduct Response at 3-4. "There is no record of follow up regarding this guest contact." Prior Conduct Response at 4.

The Plaintiffs contend that the third guest contact, which the Prior Conduct Motion addresses, occurred on February 10, 2010 — "less than one month before the incident that is the basis of this lawsuit." Prior Conduct Response at 4. The Plaintiffs note that this complaint, made anonymously, states as follows:

Prior Conduct Response at 4 (quoting Guest Contact Reports at APP00006). The Plaintiffs assert that they deposed that bartender, Andrea Beals, and that she had not known a guest had complained about how she had been treated. See Prior Conduct Response at 4. Beals noted that the complaint "`makes [her] feel good... [b]ecause somebody observed me doing my job.... Responsible service of alcohol is my job.'" Prior Conduct Response at 4 (quoting Deposition of Andrea Beals at 64:18-24, taken September 11, 2012, filed March 19, 2014 (Doc. 236-5)). Beals further remembered the names of the regulars — Charley and Andrew Catnach — stated that she was pulled off of bar service because of this incident, and that she "felt vindicated hearing this statement read to her, because she felt like she was suspended from the bar for doing her job." Prior Conduct Response at 4.

The Plaintiffs also note that the bar manager, Anthony Bonnefil,

Prior Conduct Response at 4-5 (citations omitted). The Plaintiffs contend that Gandhi also testified that he remembered getting an electronic mail transmission regarding this contact, but "did not remember if he heard about Beals cutting guests off, other than receiving this guest contact." Prior Conduct Response at 5. He also could not, during his deposition, remember which customers had complained. See Prior Conduct Response at 5. He stated that he had not spoken to Beals about the situation. See Prior Conduct Response at 5. He remembered that the general manager, Barry Jenkins, had "defended Beals and did not wish to pull her from the bar, but [stated] that he took her out of the bar anyway," Prior Conduct Response at 5, explaining: "`There is nothing doing. She is just — she is pissing guests off ... she needs to go.'" Prior Conduct Response at 5.3 The Plaintiffs note that there is no record, either from Applebee's International or from AmRest, LLC, of follow-up with respect to this complaint. See Prior Conduct Response at 5.

The Plaintiffs also note that, soon before AmRest, LLC pulled Beals from the bar, AmRest, LLC and Applebee's International rolled out a "Late Night" promotion "that doubled the happy hours at AmRest-operated Applebee's restaurants from 3 to 6 hours every[]day ... that was intended to `put the "bar" back into Applebee's Neighborhood Grill & Bar.'" Prior Conduct Response at 6(quoting Late Night Rollout Guide, no date provided, filed March 17, 2014 (Doc. 226-2)). The Plaintiffs stated that the Late Night "campaign successfully raised bar percentages in 2010, especially in New Mexico, where bar sales percentages at AmRest-operated Applebee's were already higher than the AmRest national average." Prior Conduct Response at 6. The Plaintiffs note that part of the Late Night promotion was "casting" the bar using "traffic driving bartenders" whom guests come to see. Prior Conduct Response at 6 (internal quotation marks omitted). The Plaintiffs also note that a fourth guest contact report is not relevant to the Prior Conduct Motion, because the report occurred after March 5, 2010. See Prior Conduct Response at 6.

The Plaintiffs note that, with respect to prior liquor law violations, AmRest, LLC's corporate representative has provided a list of "the number of times AmRest violated, or understood that it had violated as of January 31, 2013, liquor laws during its operation of Applebee's restaurants from mid-2008 until the end of 2010." Prior Conduct Response at 6. The Plaintiffs note that this list "shows a total of 14 liquor law violations occurring at AmRest-operated Applebee's restaurants from July 31, 2008 through October 29, 2010." Prior Conduct Response at 6. "AmRest claims it bought and assumed operations of 103 Applebee's restaurants in July 2008"; these "restaurants were located in eight states." Prior Conduct Response at 6. The Plaintiffs assert that AmRest, LLC "sold all but a few of its Applebee's restaurants on October 10, 2012." Prior Conduct Response at 6-7. The Plaintiffs note a steady uptick of liquor law violations during AmRest, LLC's ownership: there was only one violation in 2008; there were four in 2009; and there were nine in 2010 — the year of the accident underlying this lawsuit — five of which occurred in New Mexico. See Prior Conduct Response at 7. "Finally, the list shows that the only two violations involving the sale of liquor to an intoxicated person both occurred in New Mexico." Prior Conduct Response at 7.

According to the Plaintiffs, Muldoon, AmRest, LLC's Applebee's Neighborhood Grill brand president, testified that: (i) "he was unaware of the facts regarding the liquor law violations"; (ii) "he and other members of management did not give any thought to why the number of liquor law violations doubled from 2009 to 2010"; (iii) management did not consider "that a disproportionately high number of the violations were in New Mexico"; and (iv) AmRest, LLC-run Applebee's Neighborhood Grill restaurants "operating in New Mexico had a higher percentage of bar sales compared to AmRest[-]run Applebee's generally." Prior Conduct Response at 7. The Plaintiffs also note that AmRest, LLC

Prior Conduct Response at 7. The Plaintiffs state that area coach Gandhi and district coach Deborah Passmore, who oversaw the Santa Fe Applebee's Neighborhood Grill, also oversaw the Farmington Applebee's Neighborhood Grill. See Prior Conduct Response at 7-8. The Plaintiffs note that the Prior Conduct Motion does not discuss "that the July 8, 2009 incident also involved a warning for sale to an intoxicated person, just as [the Subsequent Conduct Motion omits] the March 6, 2010 Farmington Applebee's violation for sale to an intoxicated person." Prior Conduct Response at 8.

The Plaintiffs assert that this evidence is relevant. See Prior Conduct Response at 8. They note that Muldoon intends to testify at trial, and that they anticipate he and other AmRest, LLC representatives will tell the jury "that responsible service of alcohol was always in the forefront at AmRest," LLC, and that they "should be allowed to present the evidence that proves otherwise." Prior Conduct Response at 8. They note that the evidence at issue in the Prior Conduct Response

Prior Conduct Response at 8. After summarizing the evidence, see Prior Conduct Response at 9, the Plaintiffs argue that AmRest, LLC's liquor violations and acts demonstrate increased pressure to sell alcohol and diminished attention to safe alcohol service: the "pre-March 5, 2010 incidences and liquor law violations are relevant because the continuing violations make the fact of AmRest's liability for Plaintiffs' injuries more probable than it would be without the evidence of the subsequent violations." Prior Conduct Response at 9.

The Plaintiffs contend that Muldoon and Gandhi's responses to these violations show "that it was AmRest's routine practice to not concern itself with its repeated liquor law violations"; in their view, the evidence shows "that AmRest deliberately turned a blind eye to the fact that it was not safely serving alcohol and that the over-service on March 5, 2010 was not simply an accident and mistake." Prior Conduct Response at 10. The Plaintiffs continue:

Prior Conduct Response at 10.

The Plaintiffs assert that this evidence shows AmRest, LLC's "routine practice to hype alcohol sales figures and turn a blind eye to its problems regarding the safe service of alcohol." Prior Conduct Response at 11. The Plaintiffs contend that the evidence demonstrates management's dismissive and oblivious attitude towards complaints about alcohol service. See Prior Conduct Response at 11. They submit that "the continuing violations show that Amrest [sic] and its employees' conduct on March 5, 2010 was in conformity with its routine practices both before the events in this case and subsequent to them." Prior Conduct Response at 11 (citing Fed. R.Evid. 406). The Plaintiffs also contend that AmRest, LLC's acts are also relevant "to the lost evidence in this case."4 Prior Conduct Response at 11. They explain:

Prior Conduct Response at 11.

The Plaintiffs also contend that this evidence is admissible under rule 404(b)(2). See Prior Conduct Response at 12. In their view, this evidence shows that AmRest, LLC knew of "substantial problems within the organization regarding safe service of alcohol to customers," because the liquor law violations are like the overservice of Ruiz and Mendoza. Prior Conduct Response at 12. They also note that these events — "especially the violation in Roswell, New Mexico on July 8, 2009, the violation in Clovis[,] New Mexico on February 5, 2010, and the demotion from the bar of Andrea Beals" — occurred very near March 5, 2010. Prior Conduct Response at 12. The Plaintiffs submit that the Prior Conduct Motion "is designed to prevent the jury from hearing the extent of AmRest's knowledge of deficiencies in its service of alcohol" and that, "from the very outset of its launch of `Late Night' and other programs to increase bar sales, throughout 2010 and beyond, there were obvious signs that AmRest was putting the public at danger, yet AmRest chose not to heed those warnings." Prior Conduct Response at 12.

The Plaintiffs also argue that AmRest, LLC's prior acts "show that the events at issue in this trial were not simply a mistake or accident." Prior Conduct Response at 13. The Plaintiffs further submit that the prior acts, taken together with its subsequent violations, "show AmRest's motive was to profit from alcohol sales at the expense of safe service of alcohol." Prior Conduct Response at 13.

The Plaintiffs note that, if the Court allows the jury to consider whether to award punitive damages, "the jury will be asked to decide whether the conduct of AmRest and its employees was willful, reckless, or wanton." Prior Conduct Response at 13. The Plaintiffs contend that the prior violations "will allow the jury to infer that it was AmRest's routine practice to reward every increase in alcohol sales and to consistently diminish the importance of safe service." Prior Conduct Response at 13. In their view, this evidence also "will allow the jury to infer that AmRest was on notice that it had system-wide problems with safe service of alcohol, that AmRest's actions on March 5, 2010 were not simply an accident or mistake, [and] that AmRest purposely diminished safe service because its paramount motivation was more alcohol profits." Prior Conduct Response at 14. The Plaintiffs contend that "[t]hese inferences will aid the jury in its determination about whether AmRest possessed the requisite culpable state of mind on March 5, 2010 to justify an award for punitive damages." Prior Conduct Response at 14. The Plaintiffs also contend that the same inferences will help the jury "consider the aggravating circumstances attending the wrongful acts that gave rise to Plaintiffs['] injuries" for purposes of liability under the Wrongful Death Act. Prior Conduct Response at 14.

The Plaintiffs finally argue that the rule against hearsay does not bar this evidence:

Prior Conduct Response at 14-15. The Plaintiffs also contend that, "even if the guest contacts themselves [were] hearsay as presented against AmRest, they fall within the exception to hearsay under Federal Rule of Evidence 803(6), because they are a record of a regularly conducted activity." Prior Conduct Response at 15.

The Plaintiffs submit that AmRest, LLC's hearsay argument — which it did not develop in the Prior Conduct Motion — probably "relates to the statements made by guests contained within the guest contacts." Prior Conduct Response at 15. The Plaintiffs argue that the objection lacks a sound basis. See Prior Conduct Response at 15. As to the first and third complaints, the Plaintiffs would offer them to demonstrate that AmRest, LLC and Applebee's International did not investigate alcohol-service issues. See Prior Conduct Response at 15. They continue:

Prior Conduct Response at 15. As to the second complaint, in which a "guest states that the Santa Fe Applebee's is `... known for the happy hour crowd ...' and... known for their "regulars" at happy hour," the Plaintiffs concede that it is hearsay, but argue that it falls under the exception in rule 803(21) of the Federal Rules of Evidence5 as reputation concerning its character. Prior Conduct Response at 14 (ellipses in original)(quotations unattributed). The Plaintiffs also submit that rule 807 of the Federal Rules of Evidence — commonly called the residual exception — renders the evidence admissible. See Prior Conduct Response at 16. They explain:

Prior Conduct Response at 16.

The Plaintiffs also contend that the evidence, although prejudicial, "is only duly prejudicial." Prior Conduct Response at 17 (emphasis in original). They explain:

Prior Conduct Response at 17 (citations omitted).

AmRest, LLC did not file a reply.

3. Subsequent Liquor Law Violations Motion.

AmRest, LLC moves the Court "to exclude evidence of any liquor law violations at any AmRest location occurring after March 5, 2010, the date of the accident." Motion at 1. After reviewing the case's facts, see Subsequent Liquor Law Violations Motion at 1-2, AmRest, LLC asserts that the number of beers that Ruiz and Mendoza consumed at the Applebee's Grill is disputed, and that, after Ruiz and Mendoza left, they went to Blue Corn, where they consumed at least six additional drinks each. See Subsequent Liquor Law Violations Motion at 2. "It was after Ruiz and Mendoza left Blue Corn Café and Brewery that they caused the accident. AmRest was never issued a citation for its service of Ruiz and Mendoza earlier that day." Subsequent Liquor Law Violations Motion at 2.

AmRest, LLC asserts that it was the franchisee of, among other Applebee's Neighborhood Grill restaurants, locations

Subsequent Liquor Law Violations Motion at 2-3 (citations omitted). It first argues that the evidence is irrelevant under rule 401: that is, "[a]ny subsequent liquor law violations at the Santa Fe Applebee's or at any other AmRest location could not have caused Plaintiffs' injuries, and evidence of such violations has no tendency to make any material fact more or less probable." Subsequent Liquor Law Violations Motion at 3. AmRest, LLC contends that the Plaintiffs do not allege that "AmRest served alcohol to a minor, failed to have copies of server cards on file, or had expired cards on file," and any evidence of those violations does not satisfy rule 401. Subsequent Liquor Law Violations Motion at 3. "Accordingly," in its view, "evidence of any subsequent liquor violations at the Santa Fe AmRest location, much less any other AmRest location, is not relevant and should not be admitted for any purpose at trial." Subsequent Liquor Law Violations Motion at 3.

AmRest, LLC also asserts that the Court should exclude the evidence under rule 403, because the evidence "would tend to mislead the jury into concluding that the restaurant AmRest operated in Santa Fe received, or should have received, a citation or violation for its service of Ruiz and Mendoza earlier in the day on March 5, 2010." Subsequent Liquor Law Violations Motion at 5. It points out that it did not receive such a citation and that "all of the violations that were issued after March 5, 2010 were issued at other AmRest locations." Subsequent Liquor Law Violations Motion at 5 (emphasis in original). Moreover, it argues that this evidence would confuse the issues and unduly prejudice AmRest, LLC, "because the company would be forced to defend against those claims at the trial of this matter," which "would essentially create a trial within a trial by presenting the jury with violations having nothing to do with Plaintiffs' claims." Subsequent Liquor Law Violations Motion at 5. In AmRest, LLC's view, "[a]ny one of these dangers, and certainly all of them combined, far outweigh any negligible probative value of evidence regarding subsequent violations at other AmRest locations." Subsequent Liquor Law Violations Motion at 5.

In the Plaintiffs' Response to AmRest, LLC's Motion in Limine to Exclude Evidence of Subsequent Liquor Law Violations at Any AmRest Locations, filed March 17, 2014 (Doc. 226)("Subsequent Liquor Law Violations Response"), the Plaintiffs contend that

Subsequent Liquor Law Violations Response at 1. The Plaintiffs lay out more specifically the information they want to admit: a list of liquor law violations in AmRest, LLC's Applebee's Neighborhood Grill restaurants from mid-2008 until the end of 2010, which AmRest, LLC provided in response to a document request that the Plaintiffs made before the deposition of AmRest, LLC's rule 30(b)(6) corporate representative, Muldoon. See Subsequent Liquor Law Violations Response at 2. They continue:

Subsequent Liquor Law Violations Response at 2. The Plaintiffs notes that, during 2008, when AmRest, LLC took over the restaurant, there was only one violation, and that the number increased to four in 2009 and nine in 2010, the year of the accident underlying this case. See Subsequent Liquor Law Violations Response at 2. The Plaintiffs note that five of the four-teen listed violations occurred within New Mexico, and "that the only two violations involving the sale of liquor to an intoxicated person both occurred in New Mexico." Subsequent Liquor Law Violations Response at 2-3. Muldoon testified that he did not know about the facts of the individual liquor law violations; "that he and other members of management did not give any thought to why the number of liquor law violations doubled from 2009 to 2010"; "that management did not give any consideration to the fact that a disproportionately high number of the violations were in New Mexico"; and "that AmRest run Applebee's operating in New Mexico had a higher percentage of bar sales compared to AmRest run Applebee's generally." Subsequent Liquor Law Violations Response at 3.

The Plaintiffs also point out that AmRest, LLC created a "Late Night" program to increase alcohol sales by "doubl[ing] the happy hours at AmRest-operated Applebee's restaurants from 3 to 6 hours everyday ... that was intended to `put the "bar" back into Applebee's Neighborhood Grill & Bar.'" Subsequent Liquor Law Violations Response at 3 (quoting Late Night Rollout Guide). The Plaintiffs note that the Late Night campaign increased AmRest, LLC's bar sales in 2010 — particularly in New Mexico, "where bar sales percentages at AmRest-operated Applebee's were already higher than the AmRest national average." Subsequent Liquor Law Violations Response at 3-4. The Plaintiffs also note that AmRest, LLC sold liquor to an intoxicated person, thereby violating relevant liquor regulations, "on March 6, 2010, one day after the event that is the basis of this lawsuit, at an Applebee's in Farmington, New Mexico." Subsequent Liquor Law Violations Response at 4. The Plaintiffs state that area coach Gandhi and district coach Passmore — who oversaw the Santa Fe Applebee's Neighborhood Grill — also oversaw the Farmington restaurant. See Subsequent Liquor Law Violations Response at 4. The Plaintiffs note that AmRest, LLC does not mention that event, or that another "liquor law citation [was] issued to AmRest, LLC arising out of sales to an intoxicated person by Santa Fe, [sic] Applebee's bartender Brooke Mitchell," which occurred shortly after "Mitchell signed the AmRest Meal and Alcohol Policy (a policy Plaintiffs' [sic] will show was counter productive to responsible service of alcohol training, and that was in use March 5, 2010)." Subsequent Liquor Law Violations Response at 4.

The Plaintiffs note that subsequent violations "are relevant because the existence of those continuing violations make the fact of AmRest's liability for Plaintiffs' injury more probable than it would be without the evidence of the subsequent violations." Subsequent Liquor Law Violations Response at 4. The Plaintiffs argue:

Subsequent Liquor Law Violations Response at 5-6.

With respect to the "routine practice" argument, the Plaintiffs contend that the "subsequent liquor law violations show that it was this defendant's routine practice to hype alcohol sales figures and turn a blind eye to its problems regarding the safe service of alcohol," and "show that Amrest's [sic] and its employees' conduct on Ma[r]ch 5, 2010 was in conformity with its routine practices both before the events in this case and subsequent to them." Subsequent Liquor Law Violations Response at 6 (citing Fed.R.Evid. 406). The Plaintiffs assert that it was AmRest, LLC's routine practice to serve alcohol without management oversight, and that it "made a habit of celebrating increases in liquor sales and praising the managers of every restaurant that achieved certain sales levels." Subsequent Liquor Law Violations Response at 6. The Plaintiffs contend that AmRest, LLC "also made a habit of consistently diminishing the importance of safe service of alcohol through its lack of training, lack of management oversight, and even disciplining employees that attempted to safely serve alcohol at the expense of AmRest's bottom line." Subsequent Liquor Law Violations Response at 6. Accordingly, they argue that "[e]vidence that these habits and routine practices continued after the events in this case will help the jury infer that AmRest acted in accordance with its routine on March 5, 2010 and that inference will assist the jury in ultimately deciding AmRest's liability." Subsequent Liquor Law Violations Response at 6-7.

The Plaintiffs also contend that the evidence is admissible under rule 404(b)(2). See Subsequent Liquor Law Violations Response at 7. The Plaintiffs argue that the violations demonstrate that AmRest, LLC knew "of substantial problems within the organization regarding safe service of alcohol to customers." Subsequent Liquor Law Violations Response at 7. The Plaintiffs state that the subsequent violations "are similar to the event at issue in this case because they all occurred under the campaign to increase Applebee's alcohol sales." Subsequent Liquor Law Violations Response at 7. The Plaintiffs argue that these acts — particularly the Farmington violation — "are very close in time to the events of March 5, 2010." Subsequent Liquor Law Violations Response at 7. The Plaintiffs assert that the Subsequent Liquor Law Violations Motion's purpose is to keep the jury from understanding that AmRest, LCL knew of flaws in its alcohol service practices, and from hearing that, as soon as it launched the Late Night program and other programs to increase its bar revenue, "throughout 2010 and beyond, there were obvious signs that AmRest was putting the public at danger, yet AmRest chose not to heed those warnings." Subsequent Liquor Law Violations Response at 7-8.

The Plaintiffs also contend that the violations show that AmRest, LLC's overservice was not a mistake or an accident: "that AmRest continued to fail to properly train employees regarding safe service and continued to fail to discipline employees for violations, [sic] shows that the events of this case were not an aberration." Subsequent Liquor Law Violations Response at 8. The Plaintiffs also contend that the violations "show AmRest's motive was to profit from alcohol sales at the expense of safe service of alcohol." Subsequent Liquor Law Violations Response at 8. The Plaintiffs contend that these events demonstrate AmRest, LLC's "state of mind by putting dollars before people both in perpetrating the events of this case and in continuing to violate safe liquor service procedures." Subsequent Liquor Law Violations Response at 8 (citing United States v. Courtney, No. CR 11-2860 JB, 2013 WL 4782148 (D.N.M. Sept. 3, 2013)(Browning, J.)). The Plaintiffs also argue that this evidence demonstrates that AmRest, LLC's conduct was willful, reckless, or wanton for purposes of punitive damages, and that its acts are relevant "aggravating circumstances attending the wrongful acts that gave rise to Plaintiffs['] injuries." Subsequent Liquor Law Violations Response at 9.

Using language identical to that from the close of their Prior Conduct Response, the Plaintiffs also argue that this evidence, although prejudicial, "is only duly prejudicial," and that rule 403 does not, therefore, bar its admission. Subsequent Liquor Law Violations Response at 9-10 (emphasis in original).

AmRest, LLC did not file a reply.

4. Post-Accident Conduct Motion.

AmRest, LLC moves the Court "to exclude evidence of AmRest's post-accident conduct," because it "is irrelevant and unduly prejudicial, and its introduction would constitute improper use of evidence of remedial measures." Post-Accident Conduct Motion at 1. AmRest, LLC asserts that the Court should not allow the Plaintiffs to bring in "evidence of AmRest's post-accident actions regarding reprimands, counseling, `coaching' of any of its employees, or any lack of discipline." Post-Accident Conduct Motion at 1. After reviewing the facts of the underlying accident, see Post-Accident Conduct Motion at 1-2, AmRest, LLC asserts that its former employee, David Kirby, served Ruiz and Mendoza. See Post-Accident Conduct Motion at 2. AmRest, LLC notes that Kirby's manager "discussed the incident with him but did not formally reprimand him"; moreover, "AmRest's management used the accident as a means to further reinforce company policies through additional training." Post-Accident Conduct Motion at 2. AmRest, LLC argues that the Court should exclude this evidence. See Post-Accident Conduct Motion at 2.

After reviewing the familiar standards for relevance, see Post-Accident Conduct Motion at 2-3, AmRest, LLC argues that evidence about its post-accident investigation is irrelevant, because reprimand or lack thereof, or any decision to reinforce its policies, "does not make it any more or less probable that AmRest negligently over served [sic] Ruiz and Mendoza," Post-Accident Conduct Motion at 3. AmRest, LLC also argues that rule 403 bars the evidence's admission. See Post-Accident Conduct Motion at 3. AmRest, LLC asserts that "[i]t appears Plaintiffs intend to offer such evidence in order to paint AmRest as negligent or a bad company and confuse the issues before the jury." Post-Accident Conduct Motion at 3. In its view, the Court should exclude evidence regarding the reprimand or the failure to reprimand Kirby, "because the limited probative value of such evidence is out-weighed by the unfair prejudice it creates." Post-Accident Conduct Motion at 3. According to AmRest, LLC, this evidence would confuse the issues, "because AmRest would be compelled to put forth evidence of all the steps the company took after the accident." Post-Accident Conduct Motion at 4. Accordingly, in its view, rule 403 requires the Court to exclude the evidence. See Post-Accident Conduct Motion at 4.

AmRest, LLC states that the "Plaintiffs intend to introduce evidence that Mr. Kirby was not disciplined for failing to comply with [its] three-drink notification policy," which "is the subject of" Defendant AmRest, LLC's Motion in Limine to Exclude Evidence Relating to its Three-Drink Notification Policy, filed March 13, 2014 (Doc. 211). Post-Accident Conduct Motion at 4. It states that this house policy requires servers "to notify their manager once a patron orders or is served their third drink to enable the manager to observe the patron to check for signs of intoxication." Post-Accident Conduct Motion at 4. It asserts that, as it explains more thoroughly in its other motion, the Court should exclude this evidence, because it is irrelevant, and "because it is uncontested that the policy exceeds industry standards for the responsible service of alcohol and therefore cannot be evidence of AmRest's adherence or alleged failure to adhere to the relevant standard of care." Post-Accident Conduct Motion at 4. AmRest, LLC argues that Kirby's policy violation did not affect the events in the case, because "no witness has testified that Ruiz displayed any signs of intoxication." Post-Accident Conduct Motion at 4. AmRest, LLC submits that the Court should also exclude this evidence because it would "mislead the jury into concluding that Mr. Kirby's violation of the three-drink notification policy amounts to a violation of the standard of care for responsible service of alcohol, contrary to the law and the opinions of all experts in this case." Post-Accident Conduct Motion at 4. It maintains that this conclusion is impermissible, and that rule 403 would bar its admission. See Post-Accident Conduct Motion at 4. It notes that its other motion asks the Court to exclude the policy under rule 403 and contends that, if the Court grants that motion, it should also exclude the evidence at issue in this motion. See Post-Accident Conduct Motion at 5. AmRest, LLC states that allowing the Plaintiffs to introduce this evidence would admit through a back door evidence of the policy, which would unduly prejudice AmRest, LLC. See Post-Accident Conduct Motion at 5.

AmRest, LLC also argues that the Court should exclude the evidence under rule 407, asserting that "the post-accident actions of an employer, including the reprimand of an employee, constitute inadmissible evidence of remedial measures." Post-Accident Conduct Motion at 5. It points to Wanke v. Lynn's Transportation Co., 836 F.Supp. 587 (N.D.Ind.1993), in which the Honorable Robert L. Miller, Jr., United States District Judge for the Northern District of Indiana, excluded evidence that the defendant company fired a truck driver whom had been involved in a car accident, holding that "Rule 407 encompassed such post-event discipline." Post-Accident Conduct Motion at 5-6. AmRest, LLC argues that its actions, like those of the company in Wanke v. Lynn's Transportation Co., "are considered remedial measures and cannot be admitted to try and prove negligence on" its part. Post-Accident Conduct Motion at 6. Moreover, in its view, its "use of the accident at issue in training is further evidence of a remedial measure and cannot be used to prove negligence on" its part. Post-Accident Conduct Motion at 7. Accordingly, "[b]ecause Plaintiffs can show no reason to submit such evidence to the jury other than to attempt to find such negligence," AmRest, LLC asks the Court to exclude the evidence. Post-Accident Conduct Motion at 7.

In the Plaintiffs' Response to AmRest, LLC's Motion in Limine to Exclude Evidence of its Post-Accident Conduct, filed March 31, 2014 (Doc. 284)("Post-Accident Conduct Response"), the Plaintiffs ask the Court to deny the Post-Accident Conduct Motion. Post-Accident Conduct Response at 1. As the Plaintiffs frame the issue, AmRest, LLC asks the Court "to exclude evidence that an AmRest manager discussed the incident with Kirby but did not reprimand or terminate him for unsafely serving alcohol or for violating" the house policy. See Post-Accident Conduct Response at 1. They also assert that AmRest, LLC asks the Court "to exclude evidence that it did not train staff regarding this incident aside from one AmRest manager's practice — whenever AmRest staff state that this incident is a reason to safely serve alcohol — of agreeing that this incident is exactly why staff should follow the Three Drink Notification Policy." Post-Accident Conduct Response at 1 & n. 1 (citing Deposition of Anthony Bonnefil at 41:15-20, taken April 14, 2011, filed March 10, 2014 (Doc. 196-1)).

The Plaintiffs assert that this evidence is relevant, because AmRest, LLC's "indifference to the March 5, 2010 incident makes the fact of AmRest's liability for Plaintiffs' injuries more probable than it would be without the evidence of these subsequent actions." Post-Accident Conduct Response at 2. In their view, AmRest, LLC's reaction demonstrates its "lack of concern regarding safe service of alcohol on March 5, 2010." Post-Accident Conduct Response at 2. They underscore that this evidence "shows that it was AmRest's routine practice not to concern itself with safe service of alcohol," but that it instead "deliberately turned a blind eye to the fact that it was not safely serving alcohol and that the over-service on March 5, 2010 was not simply an accident and mistake." Post-Accident Conduct Response at 2. They contend that the failure to discipline Kirby and to better train other staff demonstrates "that AmRest was primarily motivated to increase its alcohol sales and not to safely serve its customers." Post-Accident Conduct Response at 2. Moreover, they state that this evidence "will provide the jury with the basis for making these inferences and that will lead the jury to decide that AmRest is liable." Post-Accident Conduct Response at 2. They also contend that the evidence will help the jury decide the appropriate compensatory damages under the Wrongful Death Act and AmRest, LLC's state of mind with respect to punitive damages. See Post-Accident Conduct Response at 3.

The Plaintiffs concede that they

Post-Accident Conduct Response at 3-4.

The Plaintiffs suggest that this evidence will not "serve as a back-door to purportedly inadmissible evidence regarding the Three-Drink Notification Policy," first, because AmRest, LLC failed to reprimand Kirby not only for violating that policy, but also because he overserved Ruiz and Mendoza; "[t]hus, evidence regarding the failure to reprimand Kirby can be submitted exclusive of the Three-Drink Notification Policy." Post-Accident Conduct Response at 4. The Plaintiffs also argue, echoing the Plaintiffs' Response to AmRest LLC's Motion in Limine to Exclude Evidence Relating to its Three-Drink Notification Policy, filed March 27, 2014 (Doc. 277), that evidence regarding the policy is admissible, because the number of drinks served to a patron is circumstantial evidence that may be sufficient to establish whether it was reasonably apparent or in fact known that the patron was intoxicated. See Post-Accident Conduct Response at 4-5 (citing Estate of Gutierrez ex rel. Jaramillo v. Meteor Monument, L.L.C., 2012-NMSC-004, ___ N.M. ___, 274 P.3d 97). They note that the Defendants' "experts agree that liquor sellers can violate the standard of care based purely on the number of drinks without observing clinical or physical signs of intoxication." Post-Accident Conduct Response at 5. Moreover, they assert that

Post-Accident Conduct Response at 5. Accordingly, in their view, drink-counting is relevant to the standard of care, and evidence regarding the policy and AmRest, LLC's failure to reprimand Kirby for departing from it will not confuse the jury. See Post-Accident Conduct Response at 5. They also observe that AmRest, LLC's contention that it would need to provide evidence of the steps it took after the accident to rebut the evidence at issue lacks authority and that, accordingly, "[i]t is difficult to respond to this unsubstantiated argument without knowing what steps AmRest is referring to." Post-Accident Conduct Response at 5-6. In their view, "if Plaintiffs submit evidence of AmRest's state of mind via its failure to reprimand Kirby and failure to train regarding the incident, AmRest's counter-evidence seems unlikely to confuse the jury." Post-Accident Conduct Response at 6.

The Plaintiffs also contend that "[i]t is bold of AmRest to describe the post-incident discussion that a manager had with David Kirby as a `subsequent remedial measure,'" and that "it is specious to describe as `training' Anthony Bonnefil's habit of responding to staff that spoke about the Peshlakai girls with `That's exactly why [we count drinks].'" Post-Accident Conduct Response at 6. They assert that Bonnefil's testimony "that he did not acknowledge the girls during training unless a staff member spoke about them first" underscores this speciousness. Post-Accident Conduct Response at 6. They note that rule 407 excludes evidence if it would "have made an earlier injury or harm less likely to occur," Fed.R.Evid. 407, and argue that AmRest, LLC "has not explained how the post-incident conduct that it seeks to exclude ... would have made Plaintiffs' injuries less likely." Post-Accident Conduct Response at 6. They assert "that AmRest's indifferent reaction to the incident in this case is evidence of the very motive and state of mind that helped cause Plaintiffs' injuries in the first place." Post-Accident Conduct Response at 6. The Plaintiffs point out that the authority that AmRest, LLC cites "is inapposite because, unlike in this case, those rulings were regarding evidence that an employee was actually dismissed or reprimanded," and "there is no such evidence here." Post-Accident Conduct Response at 6-7.

The Plaintiffs maintain that these matters are more appropriately described as subsequent bad acts, which is admissible under rule 404(b)(2):

Post-Accident Conduct Response at 7 (internal quotation marks and citations omitted). The Plaintiffs, therefore, ask the Court to deny the Post-Accident Conduct Motion. See Post-Accident Conduct Response at 8.

5. Cumulative Conduct Motion.

AmRest, LLC moves the Court "to exclude from trial evidence of alleged wrongful acts which did not cause, and are not similar to conduct that caused, Plaintiffs' injuries." Cumulative Conduct Motion at 1. It "anticipates that the Plaintiffs will seek to introduce at trial evidence of alleged negligent conduct by AmRest which is entirely unrelated to Plaintiffs' injuries." Cumulative Conduct Motion at 1. It notes that, in their briefing, the Plaintiffs have indicated "that they will attempt to adduce [sic] evidence that AmRest's Santa Fe location was `understaffed,' that it maintained `a high turnover rate,' that it ignored `its own testing standards,' and that it `failed to discipline [s]erver David Kirby' after the automobile accident that caused Plaintiffs' injuries." Cumulative Conduct Motion at 1 (quoting Response to Defendant AmRest's Motion for Partial Summary Judgment on Punitive Damages at 3, filed April 8, 2013 (Doc. 41-5)). AmRest, LLC acknowledges that the Plaintiffs may have other evidence that it "fell below a standard of care or otherwise acted wrongfully." Cumulative Conduct Motion at 1-2. It asserts that the Court should not allow the Plaintiffs "to present evidence of allegedly wrongful acts by AmRest that did not cause Plaintiffs' injuries and are dissimilar to any such causal acts. Allowing evidence of this sort to be presented to the jury would introduce constitutional error into any determination of punitive damages arising from direct negligence." Cumulative Conduct Motion at 2.

AmRest, LLC notes that the Supreme Court of the United States has limited plaintiffs' use "of a defendant's general, allegedly wrongful conduct in support of a claim for punitive damages." Cumulative Conduct Motion at 2. It contends that, in State Farm Mutual Automobile Insurance Co. v. Campbell, the Supreme Court extended its decision holding in BMW of North America, Inc. v. Gore, 517 U.S. 559, 116 S.Ct. 1589, 134 L.Ed.2d 809 (1996), "clarif[ying] that the wrongful acts upon which punitive damages are predicated must bear some relation to a plaintiff's harm. `A defendant's dissimilar acts, independent from the acts upon which liability was premised, may not serve as the basis for punitive damages.'" Cumulative Conduct Motion at 2 (quoting in State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 422-23, 123 S.Ct. 1513). It explains that, in State Farm Mutual Automobile Insurance Co. v. Campbell, the plaintiffs convinced the trial court to allow an exceedingly broad range of evidence in an effort "`to rebuke [the defendant] for its nationwide activities.'" Cumulative Conduct Motion at 2 (quoting State Farm Mutual Automobile Insurance Co. v. Campbell, 538 U.S. at 420-21, 123 S.Ct. 1513). AmRest, LLC explains that

Cumulative Conduct Motion at 3. In their view, if the Court allows the Plaintiffs to introduce "evidence of other alleged wrongdoing by AmRest that neither caused Plaintiffs' injuries nor is substantially similar to any such causative conduct, any punitive damages awarded by the juries will rest on a constitutionally infirm basis." Cumulative Conduct Motion at 3 (citing Stogsdill v. Healthmark Partners, L.L.C., 377 F.3d 827 (8th Cir.2004)).

AmRest, LLC asserts that the "Plaintiffs' attorneys already have indicated that they intend to argue that evidence of alleged general AmRest wrongdoing in support of punitive damages is admissible under a `cumulative conduct' theory, on the basis of" Clay v. Ferrellgas, Inc., 1994-NMSC-080, 118 N.M. 266, 881 P.2d 11, and Grassie v. Roswell Hospital Corp., 2011-NMCA-024, 150 N.M. 283, 258 P.3d 1075. Cumulative Conduct Motion at 4. AmRest, LLC notes that those cases could not "make admissible under state law evidence that [State Farm Automobile Insurance Co. v.] Campbell holds is barred from consideration by the Constitution." Cumulative Conduct Motion at 4. Moreover, AmRest, LLC contends that neither case would admit this evidence: "Under New Mexico as well as federal law, cumulative conduct that may be considered for punitive damages purposes is limited to conduct that caused the harm in question or is closely similar to such conduct." Cumulative Conduct Motion at 4. In AmRest, LLC's telling, in Clay v. Ferrellgas,

Cumulative Conduct Motion at 4-5 (citations omitted). In AmRest, LLC's view, the Supreme Court of New Mexico in Clay v. Ferrellgas allowed plaintiffs to introduce evidence that the defendant had failed to file a particular report, "which played a direct causative role in the plaintiff's injuries, and evidence of similar failures on other work from which the jury could infer that the corporation's `policy (or lack thereof)' reflected a culpable mental state." Cumulative Conduct Motion at 5 (quoting Clay v. Ferrellgas, 881 P.2d at 16). It argues that, "[i]n later decisions, the Supreme Court [of New Mexico] has applied Clay[ v. Ferrellgas] only to evidence of cumulative conduct that is causally connected to the injury in question or is indistinguishable from that conduct." Cumulative Conduct Motion at 5 n. 1.

AmRest, LLC also points to Grassie v. Roswell Hospital Corp., in which "a hospital patient's death was attributed to an emergency physician's negligence and to a general failure of communication between the physician and nurses in the emergency room who had knowledge of the patient's `scary high' blood pressure readings." Cumulative Conduct Motion at 5 (quoting Grassie v. Roswell Hosp. Corp., 2011-NMCA-024, ¶¶ 6-27). The New Mexico Court of Appeals, applying Clay v. Ferrellgas, "held that the negligence of the nurses," which the jury had found did not proximately cause a patient's death, "could be cumulated with the physician's negligence to establish a culpable mental state." Cumulative Conduct Motion at 5-6. In AmRest, LLC's view, the nurses' conduct was both similar to the physician's conduct, and both failures "contributed to the emergency room dysfunctions that was broad enough in its sources to support finding a capable mental state on the part of the hospital." Cumulative Conduct Motion at 6 (internal quotation marks and alterations omitted).

AmRest, LLC asserts that, unlike in those cases, certain evidence the Plaintiffs seek to admit lacks causal or temporal connection to, or similarity with, "the alleged overservice that caused [their] injuries." Cumulative Conduct Motion at 6. It asserts that the Plaintiffs believe the following conduct supports a punitive damages award:

Cumulative Conduct Motion at 6-7 (internal quotation marks and citations omitted).

In AmRest, LLC's view, this conduct is not similar "to the alleged overservice of alcohol that caused Plaintiffs' injuries and would form the basis for liability, and none could be deemed causally related to the operative conduct." Cumulative Conduct Motion at 7. In AmRest, LLC's view, "[t]here is no evidence that anyone upsold the Brewtus beer to Ruiz, not that there is anything wrong with such conduct to begin with. Similarly, making money from bar sales is not wrongful conduct and cannot be causally linked to Plaintiffs' injuries." Cumulative Conduct Motion at 7. With respect to the customer complaints, AmRest, LLC cites the Court's decision in Pedroza v. Lomas Auto Mall, Inc., No. CIV 07-0591 JB/RHS, 2009 WL 1300944, at *5 (D.N.M. Apr. 2, 2009), in which the Court excluded evidence of other lawsuits as evidence of punitive damages; in AmRest, LLC's view, "[t]he anonymous complaints here are, likewise, no more than a set of allegations and have even less probative value than a complaint filed in court." Cumulative Conduct Motion at 7.

With respect to the alleged staffing issues, AmRest, LLC asserts that the Plaintiffs have not shown that those issues caused their injuries. See Cumulative Conduct Motion at 7. Moreover, in their view, the Plaintiffs have not shown that the inconsistencies in the test results or that "the alleged suspension of a different bartender contributed to the alleged overservice of Ruiz." Cumulative Conduct Motion at 7. "And conduct that occurred after the alleged overservice, including the supposed failure to discipline Kirby, by definition could not have played any role in causing the incident." Cumulative Conduct Motion at 7 (emphasis in original). They note that, in Pedroza v. Independent Auto Dealers Service Corp., the Court held that "recidivist behavior may properly be considered when determining reprehensibility [for purposes of punitive damages], but later conduct is not evidence that earlier conduct is recidivist. Later conduct does not amount to prior transactions." Cumulative Conduct Motion at 7 (quoting Pedroza v. Lomas Auto Mall, Inc., 2009 WL 1300944, at *5 (quoting State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 423, 123 S.Ct. 1513)).

AmRest, LLC also argues that, under the law of the United States Court of Appeals for the Tenth Circuit and New Mexico, its "alleged, after-the-fact misconduct in discovery is not admissible on the issue of punitive damages." Cumulative Conduct Motion at 8 (citing Farm Bureau Life Ins. Co. v. Am. Nat'l Prop. & Cas. Co., 408 Fed.Appx. 162 (10th Cir.2011); Chavarria v. Fleetwood Retail Corp. of N.M., 2005-NMCA-082, 137 N.M. 783, 115 P.3d 799, overruled on other grounds by 2006-NMSC-046, 140 N.M. 478, 143 P.3d 717). In its view,

Cumulative Conduct Motion at 8. AmRest, LLC argues that there is no basis for punitive damages against it, but that a punitive damages award based on the evidence to which it addresses the Cumulative Conduct Motion would be "doubly" erroneous. Cumulative Conduct Motion at 8. It argues that the Court should, therefore, exclude evidence of AmRest, LLC's actions and inactions that did not directly injure the plaintiffs and acts that were not similar to those that injured them; in its view, "[e]vidence of cumulative allegedly wrongful conduct is constitutionally inadmissible unless the conduct caused Plaintiff's injury or bears a substantial similarity to any such causal acts." Cumulative Conduct Motion at 8-9.

In the Plaintiffs' Response to AmRest, LLC's Motion in Limine to Exclude "Cumulative Conduct" Evidence of Alleged Wrongful Acts by AmRest That Did Not Cause, and Are Not Similar to Conduct That Caused, Plaintiffs' Injuries, filed March 24, 2014 (Doc. 256) ("Cumulative Conduct Response"), the Plaintiffs ask the Court to deny the Cumulative Conduct Motion. Cumulative Conduct Response at 1. They argue that the evidence that the Cumulative Conduct Motion would exclude is relevant, even separate from the cumulative conduct theory for punitive damages. See Cumulative Conduct Response at 1-2. The Plaintiffs state that AmRest, LLC's "argument is based on AmRest's myopic view that the prior and subsequent bad acts listed above are unrelated to Plaintiff's injuries. This is simply incorrect." Cumulative Conduct Response at 2.6 The Plaintiffs reiterate their arguments from the responses discussed above: all of the events at issue are relevant under rule 404(b)(2), under rule 406, for purposes of a spoliation charge, and for compensatory and punitive damages, separate from the cumulative-conduct theory. See Cumulative Conduct Response at 3-4.

With respect to AmRest, LLC's argument under State Farm Mutual Automobile Insurance Co. v. Campbell, the Plaintiffs submit that "the prior and subsequent bad acts are precisely the type of evidence that courts have allowed juries to consider when determining `if the defendant's culpability, after having paid compensatory damages, is so reprehensible as to warrant the imposition of further sanctions to achieve punishment or deterrence.'" Cumulative Conduct Response at 4 (quoting State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 419, 123 S.Ct. 1513). In their view, these acts "are limited regarding time and location and are similar to AmRest's acts on March 5, 2010." Cumulative Conduct Response at 4-5. They argue that, unlike in State Farm Mutual Automobile Insurance Co. v. Campbell, the evidence that they would submit does not expose to criticism AmRest, LLC's operations throughout the United States: "[E]ach of the prior and subsequent acts that AmRest seeks to exclude occurred at the very Santa Fe Applebee's restaurant where the events in this case took place." Cumulative Conduct Response at 5. Moreover, they point out that these acts occurred within two years before and after March 5, 2010 — and not, as in State Farm Mutual Auto. Insurance Co. v. Campbell, a twenty-year period. See Cumulative Conduct Response at 5. They also assert, without elaboration, that these acts "are very similar to the acts that gave rise to Plaintiffs' injuries." Cumulative Conduct Response at 5.

Against this backdrop, the Plaintiffs assert that this evidence "is admissible to show the cumulative conduct of AmRest's employees," because "all of the prior and subsequent bad acts at issue in this motion show AmRest's state of mind." Cumulative Conduct Response at 5 (citing Clay v. Ferrellgas, Inc.). Further, in their view,

Cumulative Conduct Response at 6. The Plaintiffs also respond to AmRest, LLC's argument that its "purportedly lawful conduct of generating 69% of its sales at the Santa Fe Applebee's from bar sales during happy hour is too dissimilar from the events of this case to be relevant" is misplaced, because it is relevant background evidence: "When the bar sales evidence is considered in combination with all of the acts that AmRest seeks to exclude it shows that AmRest's state of mind was craven for profit and indifferent to public endangerment and that punitive damages are appropriate." Cumulative Conduct Response at 6-7.

The Plaintiffs continue:

Cumulative Conduct Response at 7.

The Plaintiffs also argue that Chavarria v. Fleetwood Retail Corp. of New Mexico, 137 N.M. 783, 115 P.3d 799, aff'd in part, rev'd in part sub nom. 140 N.M. 478, 143 P.3d 717, does not support AmRest's argument. See Cumulative Conduct Response at 7. In their view, that case stands for the proposition "that a corporation's decision to defend a lawsuit is not evidence that it ratified the bad conduct of its employees and thus could not be used to prove up punitive damages," and that it does not speak to "spoliation of evidence or other bad acts during discovery." Cumulative Conduct Response at 7-8.

In AmRest, LLC's Reply in Support of AmRest, LLC's Motion in Limine to Exclude "Cumulaive [sic] Conduct" Evidence of Alleged Wrongful Acts by AmRest That Did Not Cause, and Are Not Similar To Conduct that Caused, Plaintiffs' Injuries, filed March 31, 2014 (Doc. 282)("Cumulative Conduct Reply"), AmRest, LLC substantially reiterates the arguments from its Cumulative Conduct Motion. See Cumulative Conduct Reply at 1. In its view, the Plaintiffs' arguments that they may present this evidence to show AmRest, LLC's state of mind to enhance its culpability puts the evidence "squarely within the scope of [State Farm Mutual Automobile Insurance Co. v.] Campbell." Cumulative Conduct Reply at 2. AmRest, LLC contends that the evidence is not admissible to show aggravating or mitigating circumstances under the Wrongful Death Act, "because when used in the compensatory damages context `aggravating circumstances' refer[s] to circumstances that might affect the amount of damages needed to compensate for the decedent's injury and death, not to circumstances relating to the wrongful conduct itself." Cumulative Conduct Reply at 2-3 (citing Beller v. United States, 296 F.Supp.2d 1277 (D.N.M.2003)(Johnson, J.)). Moreover, it argues that the Plaintiffs have not satisfied their burden under State Farm Mutual Automobile Insurance Co. v. Campbell to show that the evidence of these acts is similar to the acts that harmed the Plaintiffs. See Cumulative Conduct Reply at 4. AmRest, LLC also contends that neither Clay v. Ferrellgas, Inc. nor Grassie v. Roswell Hospital Corp. "supports the admission of evidence of dissimilar acts under the rubric of cumulative conduct," and points out that neither case addresses the constitutional concerns. Cumulative Conduct Reply at 4. It also notes that, under New Mexico law, the Plaintiffs' spoliation allegation cannot support punitive damages, because "[l]itigation misconduct occurring subsequent to the acts giving rise to the plaintiff's injury, even if proved, is not a basis for punitive damages." Cumulative Conduct Reply at 4. Accordingly, it argues, State Farm Mutual Automobile Insurance Co. v. Campbell "bars evidence of dissimilar acts offered to prove the culpable mental state of the defendant for the purpose of assessing punitive damages," and the Court should, therefore, grant the Cumulative Conduct Motion. Cumulative Conduct Reply at 4-5.

6. Hearing on the Motions.

The Court held hearings on April 1, 2014 and April 2, 2014. See Transcript of Hearing, taken April 1, 2014 ("Apr. 1 Tr."). The Court first gave its inclination with respect to the Subsequent Liquor Law Violations Motion: in its view, the evidence implicated neither a rule 401 nor a rule 403 problem. See Apr. 1 Tr. at 173:7-10 (Court). The Court stated rule 404(b) might present a problem, and that no permissible purpose came to mind:

Apr. 1 Tr. at 173:21-174:14 (Court).

AmRest, LLC reiterated its argument that State Farm Mutual Automobile Insurance Co. v. Campbell precludes this evidence and that, if any of this evidence should come in for punitive damages purposes, it should be evidence of overselling, because that activity directly harmed the Plaintiffs. See Apr. 1 Tr. at 175:15-176:5(Ray). AmRest, LLC submitted that the other matters — for example, whether server cards were valid or whether it checked a minor's identification — were the sort of cumulative information that State Farm Mutual Automobile Insurance Co. v. Campbell prohibits the Court from admitting. See Apr. 1 Tr. at 176:6-13(Ray). AmRest, LLC argued that State Farm Mutual Automobile Insurance Co. v. Campbell also prohibits the use of subsequent conduct. See Apr. 1 Tr. at 176:14-177:3(Ray). The Court asked AmRest, LLC if courts have understood that sentence to refer to conduct that occurs before the event at issue, or, rather, to conduct that occurs before trial; AmRest, LLC asserted that it has identified no case that would allow the Court to admit evidence of acts occurring after the act that harmed the Plaintiff. See Apr. 1 Tr. at 177:4-24 (Court, Ray). In its view, the only evidence that should come in to evidence is evidence of overservice. See Apr. 1 Tr. at 177:25-178:2 (Court, Ray). AmRest, LLC argued that State Farm Mutual Automobile Insurance Co. v. Campbell limits the evidence in another way:

Apr. 1 Tr. at 178:8-24(Ray). The Court indicated that it would deal with other objections regarding the guest complaints separately. See Apr. 1 Tr. at 178:25-179:9 (Court). AmRest, LLC summarized its view that the Court should limit evidence to overservice within the state of New Mexico. See Apr. 1 Tr. at 179:10-16(Ray).

The Court continued argument on this motion on April 2, 2014. See Transcript of Hearing, taken April 2, 2014 ("Apr. 2 Tr."). AmRest, LLC argued that State Farm Mutual Automobile Insurance Co. v. Campbell, Pedroza v. Lomas Auto Mall, Inc., and Behrens v. Gateway Court, LLC, 2013-NMCA-097, ___ N.M. ___, 311 P.3d 822, together hold that conduct's reprehensibility should be based upon recidivism — "[i]n other words, a repetition of prior conduct." Apr. 2 Tr. at 182:15-183:10(Ray). AmRest, LLC argued that no case in this jurisdiction "addresses recidivist conduct as being after the direct harm to the Plaintiff" and that, "to have reprehensibility of specific conduct based on recidivist nature, it is obviously before the harm to plaintiff occurs." Apr. 2 Tr. at 183:11-17(Ray).

The Plaintiffs reframed the issue: noting that AmRest, LLC "trains its employees in responsible service of alcohol," and that what is at issue is AmRest, LLC's enforcement of that training, evidence of service of minors and evidence of overservice are both relevant to this issue. Apr. 2 Tr. at 185:7-185:21 (Lyons). The Plaintiffs contended that the "divide and conquer strategy" was obscuring the broader picture of "similar conduct, which is the failure to enforce policies on responsible service of alcohol, which would include service to minors and service to intoxicated people, and failing to count drinks." Apr. 2 Tr. at 185:22-185:11 (Lyons). The Plaintiffs pointed out that AmRest, LLC's operations manual covers a number of responsible service of alcohol topics. See Apr. 2 Tr. at 185:12-186:4 (Lyons). The Plaintiffs argued that, of the fourteen violations that AmRest, LLC produced, five had occurred in New Mexico; two before the incident, and three beginning the day after the incident. See Apr. 2 Tr. at 186: Tr. at 186:5-15 (Lyons). They underscored that, "in a company that ran 103 restaurants in eight different states across the country, out of their 14 liquor law violations, five of them were in New Mexico." Apr. 2 Tr. at 186:16-19 (Lyons). They also noted that AmRest, LLC's corporate offices had intended to roll out the Late Night program and to reinforce responsible service of alcohol, which did not happen in New Mexico. See Apr. 2 Tr. at 186:20-24 (Lyons). The Plaintiffs argued that they had addressed the liquor law violation on March 6, 2014, in another motion; in that motion, they ask that Teilani Telford, the bartender who overserved on March 6, 2014, be allowed "to testify that they didn't have any reinforcement of responsible service of alcohol training before that rollout." Apr. 2 Tr. at 186:25-187:7 (Lyons). Moreover, they assert that Telford will testify that, whenever bartenders informed the managers that an individual had had too much to drink, "the managers there would say, `Well, give them one more,' which shows that something endemic was happening here in New Mexico." Apr. 2 Tr. at 187:7-11 (Lyons). The Plaintiffs argued that "those restaurants, the Farmington restaurant and the Santa Fe restaurant were under the supervision of Jake Ghandi." Apr. 2 Tr. at 187:11-14 (Lyons).

Apr. 2 Tr. at 187:5-188:3 (Lyons). The Plaintiffs also noted that Muldoon testified that he did not know that two of the fourteen overservice violations occurred in New Mexico and that five of the fourteen violations occurred in New Mexico. See Apr. 2 Tr. at 188:4-17 (Lyons). The Plaintiffs stated that multiple lawsuits have arisen out of the restaurant in Taos, New Mexico, and stated that another overservice violation occurred at the Santa Fe restaurant in 2011:

Apr. 2 Tr. at 188:18-189:8 (Lyons). In sum, the Plaintiffs believe that the conduct that relates to failure to enforce the responsible service of alcohol is sufficiently similar to be admitted. See Apr. 2 Tr. at 189:9-19 (Lyons).

After reviewing the familiar standards under rule 404(b) and rule 403, see Apr. 2 Tr. at 189:25-190:13 (Lyons), the Plaintiffs stated that Kirby's failure to count drinks and his overservice of Ruiz contradicted his state training, and argued that Am-Rest, LLC encouraged its waiters to sell alcohol without training them properly. See Apr. 2 Tr. at 190:14-191:6 (Lyons). The Plaintiffs asserted that they were unaware of cases that disallow evidence of subsequent bad acts and argued that cases speak of prior bad acts because rule 404(b) uses similar language; in their view, it is illogical to say that the Court may not, therefore, admit evidence of subsequent acts. See Apr. 2 Tr. at 191:7-19 (Lyons).

The Plaintiffs argued that the evidence is relevant, that it is admissible under rule 403, and that it is admissible under rule 404, because it "provide[s] the insight into the motive and the intent and the absence of mistake and the absence or the lack of an accident. It shows that this is actually a pattern ... [that] continued. That's recidivism... in a nutshell." Apr. 2 Tr. at 191:25-192:8 (Lyons). The Plaintiffs noted that Ghandi had been the "area coach" — a manager — for three of the five New Mexico restaurants. Apr. 2 Tr. at 192:9-25 (Court, Lyons). The Plaintiffs asserted that, in addition to the issues in Taos and Santa Fe, the Gallup restaurant violated unspecified food cleanliness rules, and stated that "there are certainly mentions of... personnel issues ... in Gallup that Jake Ghandi was failing to get on top of properly that may be relevant." Apr. 2 Tr. at 193:1-18 (Lyons). In short, the Plaintiffs stated, "the general theme is that this was a poorly directed area of AmRest's business. And that never, never became so crystalized until we learned that there was this plan to roll out the Late Night, with responsible service of alcohol in mind, and it never got executed here." Apr. 2 Tr. at 193:19-24 (Lyons).

AmRest, LLC argued that the plaintiffs' lawyers in State Farm Mutual Auto. Insurance Co. v. Campbell used the same arguments and that the Supreme Court had excluded them; moreover, they stated that the Plaintiffs were "trying to get this in for punitive damages to show just bad acts or bad character or somebody is not doing their job properly." Apr. 2 Tr. at 194:6-19(Ray). In its view, this case is about whether AmRest, LLC overserved Ruiz; AmRest, LLC contended that service to a minor is not relevant. See Apr. 2 Tr. at 194:20-195:1(Ray). AmRest, LLC argued:

Apr. 2 Tr. at 195:2-19(Ray).

AmRest, LLC suggested that, if the Plaintiffs had evidence about Kirby's training, that evidence would call for a different analysis, but State Farm Mutual Automobile Insurance Co. v. Campbell bars evidence of broad issues about service of alcohol. See Apr. 2 Tr. at 195:24-196:16(Ray). AmRest, LLC contended that such evidence must address specific prior transgressions, and that it must address "the existence and frequency of similar past conduct." Apr. 2 Tr. at 196:15-18(Ray). AmRest, LLC argued that "[p]rior transgressions of these Applebee's stores within the State of New Mexico, and under the coaching of Ghandi ... would be relevant." Apr. 2 Tr. at 195:8-10(Ray). AmRest, LLC stated that there is no such thing as "post-accident recidivist activity" and that,

Apr. 2 Tr. at 197:15-22(Ray).

The Court stated that the following as the tentative ruling:

Apr. 2 Tr. at 198:7-199:7 (Court). The Court stated that it was inclined to allow the Plaintiffs to admit evidence of AmRest, LLC's subsequent overservice violations within Ghandi's area. See Apr. 2 Tr. at 198:8-17 (Court). The Court stated that the Plaintiffs could say that there were seven violations against AmRest, LLC for overservice and that five happened within Ghandi's area. See Apr. 2 Tr. at 199:20-23 (Court). The Plaintiffs said that there were only two violations for overservice and that

Apr. 2 Tr. at 199:24-200:11 (Lyons, Court). The Plaintiffs asked how they could communicate to the jury that New Mexico had a particular problem in this area; the Court stated that it would allow the Plaintiffs

Apr. 2 Tr. at 200:19-201:3 (Lyons, Court). The Plaintiffs reiterated their arguments that the responsible service of alcohol evidence that they would seek to admit is limited enough that State Farm Mutual Auto. Insurance Co. v. Campbell does not prohibit it; they asked the Court to reconsider its inclinations. See Apr. 2 Tr. at 201:5-202:10 (Lyons). The Court stated that it would look at that case again. See Apr. 2 Tr. at 202:12-15 (Court).

AmRest, LLC asked the Court to review Behrens v. Gateway Court, LLC., in which the Court of Appeals of New Mexico stated: "The Plaintiff's compensatory damages claim is based solely on defendant's liability of causing the fire, which destroyed plaintiff's home and worldly possessions.... The compensatory damages element, therefore, cannot support a punitive damages award for any type of post fire conduct" Apr. 2 Tr. at 202:21-203:9(Ray). The Court stated that, although AmRest, LLC might be correct, the proposition that subsequent evidence is irrelevant struck it as wrong. See Apr. 2 Tr. at 203:16-23 (Court). The Court stated that it understood the policies behind, for example, the bar against evidence of remedial efforts, but asserted that,

Apr. 2 Tr. at 204:3-11 (Court).

The Court offered the following thoughts on the Guest Report Motion:

Apr. 2 Tr. at 269:20-272:3 (Court).

AmRest, LLC agreed that evidence about the rude bartender "is fair game" and that the Plaintiffs could ask a witness about that event directly. Apr. 2 Tr. at 272:4-8 (Mowery). AmRest, LLC stated that the reports are inadmissible for the reasons that the Court had explained and that it did not object to any aspect of the Court's inclination. See Apr. 2 Tr.; at 272:9-15 (Mowery).

The Plaintiffs began by recognizing that "it's hard to avoid the idea that we want to introduce these things for the truth of the matter." Apr. 2 Tr. at 272:18-20 (Lyons). The Plaintiffs began their argument focusing on the third complaint:

Apr. 2 Tr. at 272:20-273:2 (Lyons). The Plaintiffs contend that these complaints are admissible to prove that AmRest, LLC was on notice, was expected to respond to them, and that they had done nothing except for the last one: "Ms. Passmore has some e-mails where she asked Barry Jenkins, `Are we serving alcohol safely down there?' And he says, `Yes, ma'am.'" Apr. 2 Tr. at 273:3-17 (Lyons)(source of quotation not identified).

With respect to the first complaint, the Plaintiffs argued that they

Apr. 2 Tr. at 273:18-274:21 (Lyons).

With respect to the second complaint, the Plaintiffs contended that this evidence is reputation evidence, an exception to the hearsay rule, and stated that they want to admit it to show that the place is known for its happy-hour crowd, as contextual evidence about the loud environment at the restaurant. See Apr. 2 Tr. at 275:8-276 (Lyons).

With respect to the third complaint, the Plaintiffs argued:

Apr. 2 Tr. at 276:7-277:23 (Lyons, Court).

With respect to the fourth, anonymous complaint, the Plaintiffs explained:

Apr. 2 Tr. at 278:6-25 (Lyons). The Court asked for what non-hearsay purpose the Plaintiffs could introduce this evidence; the Plaintiffs suggested it was a routine habit, and the Court said that there were not enough incidents to go to habit, and asked the Plaintiffs for another basis. See Apr. 2 Tr. at 279:1-13 (Court, Lyons). The Plaintiffs complained that they were victim of a divide-and-conquer strategy; the Court reiterated its request that the parties provide, not a permissible purpose under rule 404(b), but a permissible non-hearsay purpose that would be relevant to the jury. See Apr. 2 Tr. at 279:14-280:18 (Lyons, Court). The Plaintiffs stated that they would offer it to show AmRest, LLC's reckless state of mind; the Plaintiffs argued that this purpose does not assume the complaints' truth, but shows that Am-Rest, LLC did not investigate the complaints. See Apr. 2 Tr. at 280:19-281:2 (Lyons, Court).

The Court continued:

* * * *

Apr. 2 Tr. at 281:3-284:1 (Court, Lyons). Moreover, in the Plaintiffs' view, they should use this evidence to lay the predicate for evidence under rule 803(7) of the absence of a record that AmRest, LLC responded to these complaints. See Apr. 2 Tr. at 284:4-14 (Lyons).

The Court stated that it was leaning towards admitting the first, third, and fourth complaints, with a limiting instruction stating that AmRest, LLC was on notice of these complaints and did not respond. See Apr. 2 Tr. at 284:17-285 (Court). AmRest, LLC returned the Court's attention to the first complaint — specifically to its argument that it did not own the restaurant at the time; the Court stated that it was inclined to allow the parties to fight out the ownership issue in front of the jury. See Apr. 2 Tr. at 285:10-16 (Mowery, Court). AmRest, LLC continued:

Apr. 2 Tr. at 285:17-287:14 (Mowery, Court).

The Court clarified that it did not see the second complaint coming into evidence. See Apr. 2 Tr. at 287:18 (Court). The Court stated that it was inclined to allow the third and fourth complaints into evidence to show that AmRest, LLC was on notice of overservice. See Apr. 2 Tr. at 287:18-21 (Court). AmRest, LLC asserted that the anonymous report lacks foundation, that there was no evidence of their motivations, and that there is no opportunity to cross-examine or confront the anonymous complainant regarding potential biases against AmRest, LLC or against Applebee's International. See Apr. 2 Tr. at 287:22-288:4 (Mowery). AmRest, LLC asserted that the evidence has not been corroborated; it stated that it had not clearly established to whom Beals had denied service, and, moreover, that those individuals had not been deposed and would not testify at trial. See Apr. 2 Tr. at 288:5-10 (Mowery). Accordingly, it stated that "to represent baldly that we know all these facts are true and have been corroborated, is just not the case. You would have seen exhibits to that effect attached to the Plaintiffs' response." Apr. 2 Tr. at 288:11-14 (Mowery). AmRest, LLC continued:

Apr. 2 Tr. at 288:15-23 (Mowery).

AmRest, LLC turned to the hearsay exceptions that the Plaintiffs had cited — the business-record exception, the absence-of-a-record exception under rule 803(7), and the exception for reputation under rule 803(21):

Apr. 2 Tr. at 289:2-290:22 (Mowery, Court).

The Court stated that the evidence would not come in for its truth or under rule 406, but only for the non-hearsay purpose that AmRest, LLC was on notice and for the resulting argument that it did nothing about it. See Apr. 2 Tr. at 290:23-291:5 (Court). The Court acknowledged that this argument puts AmRest, LLC in a difficult position with respect to the anonymous complaint, but stated that it did not think that it could solve the prejudice to AmRest, LLC. See Apr. 2 Tr. at 291:6-16 (Court). The Court stated that it would admit the first complaint, "because AmRest is in the chain, but also they came in an ownership position so quickly thereafter that arguably they should have still been investigating." Apr. 2 Tr. at 291:18-21 (Court). The Court stated that it would admit the third complaint — noting that the parties would discuss that issue before the jury — and the fourth complaint for the limited purpose of notice, assuming that it would "stay with the guidelines that [it had laid out] allowing complaints and incidents and those sort of things after the date of March 5," 2010. Apr. 2 Tr. at 291:23-292:5 (Court). AmRest, LLC stated for the record that allowing the fourth complaint, in particular, was gravely prejudicial:

Apr. 2 Tr. at 292:13-294:2 (Mowery, Court, Lyons).

The parties agreed that the Court's discussion of other motions also disposed of the Prior Conduct Motion. See Apr. 2 Tr. at 294:2-17 (Court, Edwards, Lyons).

With respect to the Post-Accident Motion, AmRest, LLC substantially reiterated its arguments from its briefs: that AmRest, LLC's house policy is not a legal requirement, but an internal policy — one that the Plaintiffs' expert has described as meaningless and that is, therefore, irrelevant. See Apr. 2 Tr. at 461:22-462:23 (Mowery). AmRest, LLC also reiterated its argument under rule 407. See Apr. 2 Tr. at 462:24-463:6 (Mowery). The Court stated that it did not think that rule 407 prohibited inaction; AmRest, LLC stated that the Plaintiffs criticize its discipline of Kirby, because it was not severe enough, and argued that the issue became a problem under rule 403, because it would mislead the jury and confuse the issues. See Apr. 2. Tr. at 463:7-24 (Court, Mowery). In their view, the Plaintiffs' response was telling:

Apr. 2 Tr. at 463:25-464:12 (Mowery). AmRest, LLC underscored its argument that the conduct must be similar to overservice, and that the failure to notify a manager "can't be used to assess compensatory damages. It's not admissible under punitive damages. So for all of those reasons, this should be excluded." Apr. 2 Tr. at 464:13-21 (Mowery).

The Plaintiffs asserted that they had discussed this issue with respect to other motions and stated that this action "can be best described as acquiescence or ratification after the fact, which is proof of state of mind for the organization." Apr. 2 Tr. at 464:25-465:4 (Lyons). The Plaintiffs contended that he violated the three-drink notification policy both when he failed to notify the manager when he served Ruiz a third Brewtus and a fourth Brewtus, and submitted that this evidence demonstrated that AmRest, LLC was not, therefore, enforcing the drink-counting policy. See Apr. 2 Tr. at 465:7-22 (Lyons). The Plaintiffs submitted that AmRest, LLC's defense to the Plaintiffs' argument from another document showing that Ruiz' and Mendoza's seats had each been served four Brewtus beers would be that people shift seats while being served. See Apr. 2 Tr. at 465:23-466:2 (Lyons). They argued that this other document called into question Kirby's statement that he served three Brewtus beers each to Ruiz and Mendoza. See Apr. 2 Tr. at 466:2-6 (Lyons). They contended that the fact that he was not "paying any attention whatsoever to the three drink notification policy goes to the credibility of his statement on that." Apr. 2 Tr. at 466:6-9 (Lyons). The Plaintiffs stated that the fact that Kirby did not comply with the notification policy, and that AmRest, LLC did not take his failure to do so seriously by counseling him and putting into his file the document, reinforced this conclusion. See Apr. 2 Tr. at 466:14 (Lyons). They asserted that Kirby's personnel file lacked any record of discipline regarding the March 5, 2010, incident, and argued that this attitude towards the notification policy will help the jury "understand the liability question of facts, what actually happened in our case, and it will help them understand the state of mind of AmRest when it comes to determining punitive damages." Apr. 2 Tr. at 466:22-467:4 (Lyons).

AmRest, LLC first underscored its view that the records regarding how many beers it served Ruiz conflict, saying: "It's not undisputed that he was served four beers"; it noted that the seating-chart document to which the Plaintiffs referred does not have names associated with the seats. Apr. 2 Tr. at 467:8-15 (Mowery). AmRest, LLC asserted that the Plaintiffs have offered this evidence as character evidence and argued that "they cannot rely upon something that's disparate from the actual overservice." Apr. 2 Tr. at 467:16-22 (Mowery). According to AmRest, LLC, Kirby's "failure to notify a manager does not inform the decision as to whether or not it's more likely than not that these gentlemen were served while they were intoxicated." Apr. 2 Tr. at 467:23-468:1 (Mowery). It emphasized that "[a]ll of the individuals who were at that table, who have been identified and deposed ..., have confirmed showing no signs of intoxication." Apr. 2 Tr. at 468:1-4 (Mowery). According to AmRest, LLC, the policy's purpose

Apr. 2 Tr. at 468:6-19 (Mowery).

The Court stated that it did not think this evidence presents a rule 403 issue and that it doubted that rule 407 would bar the evidence; in its view, that AmRest, LLC did not reprimand Kirby was "a fair game area." Apr. 2 Tr. at 469:22-469:9 (Court). It noted some hesitation about its opinion in Pedroza v. Lomas Auto Mall, Inc., but stated that this evidence is relevant evidence about how AmRest, LLC responds to violations. See Apr. 2 Tr. at 469:10-18 (Court). The Court stated that the evidence is closely related enough to overservice, and that it is relevant to the Plaintiffs' argument that AmRest, LLC did not enforce or document violations of its policies. See Apr. 2 Tr. at 469:19-470:5 (Court). The Court stated that it might look at rule 407, but that it was not inclined to exclude the evidence under rules 401 or 403. See Apr. 2 Tr. at 470:6-11 (Court). AmRest, LLC asserted that, under rule 407, the Court should consider counseling a subsequent remedial measure, and submitted that, if the Court admits this evidence, the jury would hear about AmRest, LLC's subsequent remedial measures within rule 407's meaning. See Apr. 2 Tr. at 470:14-21 (Mowery). The Court asked whether AmRest, LLC had a case other than Wanke v. Lynn's Transportation Co.; AmRest, LLC said it did not have another case. See Apr. 2 Tr. at 470:22-24 (Court, Mowery). The Court stated that it thought that this area was fair game, alluding to admission of similar evidence in employment discrimination cases, but stated that it would give the issue thought. See Apr. 2 Tr. at 470:25-7 (Court).

The Court then turned to the Cumulative Conduct Motion and asked AmRest, LLC if any matters remained. See Apr. 2 Tr. at 471:9-18 (Court). AmRest, LLC stated that the Court had covered everything and that it had "specifically talked about the one area, about the understaffing issue, that you were going to allow in, but beyond that, nothing else." Apr. 2 Tr. at 471:19-23(Ray). AmRest, LLC underscored its argument under State Farm Mutual Automobile Insurance Co. v. Campbell and stated that the Court had addressed the issue in ruling on other motions. See Apr. 2 Tr. at 472:5-22(Ray). The Plaintiffs asserted that, of the categories that it had laid out in its Cumulative Conduct Response, the Court had not yet given the Plaintiffs guidance with respect to the high employee turnover rate; they stated that they would not comment that, because AmRest, LLC had a high turnover rate, the manager was "a bad boss." Apr. 2 Tr. at 473:18:-474:21 (Lyons, Court, Ray). The Plaintiffs clarified that the high turnover rate is not, in itself, a "bad act" fact, but a neutral fact; it might, however, be relevant to training. Apr. 2 Tr. at 474:18-475:9 (Lyons).

The Plaintiffs also stated that "[t]he fact that there were no changes in responsible service of alcohol policies after the accident" is "just a fact" and that, although, in their view, the policies were "counterproductive," the evidence is relevant. Apr. 2 Tr. at 475:12-17 (Lyons). The Court pointed out that AmRest, LLC would argue that the policies were good, so they did not need to change. See Apr. 2 Tr. at 475:18-476:3 (Court). The Plaintiffs stated that, under the Court's disposition of an earlier motion, an expert could testify that the policies are counterproductive and that AmRest, LLC kept this policy in place was relevant. See Apr. 2 Tr. at 476:4-10 (Lyons).

With respect to discovery disputes, the Plaintiffs stated that they would discuss the spoliation issues that they have raised, but not general discovery disputes. See Apr. 2 Tr. at 476:12-24 (Lyons, Court). The Court continued:

Apr. 2 Tr. at 476:25-478:20 (Court, Lyons). The Plaintiffs asserted that they would not argue that AmRest, LLC had been obstructive in discovery, but only wished to preserve their spoliation argument. See Apr. 2 T. at 478:22-479:2 (Lyons). The Court asked what, in light of the volume produced in this case, the Plaintiffs would do if Bonnefil stated that he did not know if a particular piece of paper had been produced. See Apr. 2 Tr. at 476:3-11 (Court, Lyons) The Plaintiffs responded that Bonnefil might be "a perfect example," because he produced many documents to the Santa Fe Police Department, "which didn't include the check from David Kirby, even though he testified that David Kirby told him he was the one who served those folks that night. The reason we've got thousands of pages of documents is because we're not getting the thing we asked for." Apr. 2 Tr. at 476:12-20 (Lyons). The Court stated that the Plaintiffs must be careful not to draw discovery fights in front of the jury; the Plaintiffs agreed. See Apr. 2 Tr. at 479:21-480:3 (Court, Lyons).

The Court stated that none of the categories listed troubled the Court, but invited AmRest, LLC to explain its position. See Apr. 2 Tr. at 480:14-17 (Court). Am-Rest, LLC substantially reiterated its argument under State Farm Mutual Auto. Insurance Co. v. Campbell. See Apr. 2 Tr. at 480:18-41:9(Ray). AmRest, LLC stated that, before the Plaintiffs speak about spoliation charges in their opening statement, they should approach the evidence. See Apr. 2 Tr. at 481:16-22 (Lyons). The Court asked the Plaintiffs if they intended to discuss missing documents in their opening statement; the Plaintiffs stated that they intended to discuss the materials subject to the search warrant, as well as the beer inventory and proof that "the glasses were switched out." Apr. 2 Tr. at 481:23-482:9 (Court, Lyons). The Plaintiffs asserted that a similar issue arose in connection the Plaintiffs' Motion for Sanctions Against Defendant AmRest, LLC (Doc. 36-6), and asserted that AmRest, LLC had not provided the affidavits that the Court had requested during the hearing on that motion,7 see Apr. 2 Tr. at 482:9-14 (Lyons). The Plaintiffs clarified that AmRest, LLC had provided Bonnefil's affidavit. See Apr. 2 Tr. at 482:14-15 (Lyons). The Plaintiffs argued that the spoliation issue was a matter for the jury to infer and stated that they wanted to discuss that issue in their opening statement. See Apr. 2 Tr. at 482:16-22 (Lyons).

AmRest, LLC stated that the parties had not briefed the spoliation issue and argued that a party must prove up elements for a spoliation charge, and that "it's not a matter to argue in opening statement." Apr. 2 Tr. at 482:24-6 (Mowery). In its view, if the plaintiffs do not lay the proper foundation, they do not get the benefit of the spoliation charge. See Apr. 2 Tr. at 483:6-8 (Mowery). It continued:

And the evidence on this is from the witnesses who had control of the documents.

Apr. 2 Tr. at 483:11-484:4 (Mowery).

The Plaintiffs asserted that they had been clear that they intended to seek the inference charge and not pursue a claim for spoliation of evidence. See Apr. 2 Tr. at 484:5-5 (Lyons). They stated that they would not argue the issue in opening, but stated that "there are facts pertaining to this that we would like to discuss in opening statement." Apr. 2 Tr. at 484:16-20 (Lyons).

AmRest, LLC stated that there is no spoliation claim in the case and argued that "there is an abundance of case law that establishes when you're entitled to" the spoliation instruction. Apr. 2 Tr. at 484:22-485:6 (Mowery, Court). AmRest, LLC asserted that for the Plaintiffs "to even suggest during opening that the elements of a spoliation claim allegation have been established already in this case is improper." Apr. 2 Tr. at 485:6-9 (Mowery). The Court clarified that the Plaintiffs would only speak about facts that the jury would hear and not speak to instructions that the Court would give or use the word spoliation. See Apr. 2 Tr. at 485:10-23 (Court). The Plaintiffs confirmed that they would not talk about instructions and elaborated:

Apr. 2 Tr. at 485:24-486:10 (Lyons).

The Court provided the following summary:

Apr. 2 Tr. at 486:21-487:5 (Court).

7. Supplemental Memorandum.

In AmRest, LLC's Supplemental Memorandum Regarding Evidence of Post-Accident Liquor Law Violations and Customer Comment, filed April 7, 2014 (Doc. 304)("Supplemental Memo."), AmRest, LLC urges the Court not to admit "an anonymous customer comment relating to an alleged instance of overservice occurring at the Santa Fe franchise on May 29, 2010," and "evidence relating to events that occurred after the date of the accident." Supplemental Memo. 1. In its view, this evidence is hearsay, and it does not fall within an exception to rule 404(b). See Supplemental Memo. at 1. It argues that this evidence's sole purpose is to advance the Plaintiffs' punitive damages claim, "[b]ut to do so it must be probative of AmRest's mental state at the time AmRest allegedly overserved Ruiz," and that this evidence "reflects, if anything, AmRest's mental state at a later time." Supplemental Memo. at 2. It contends that "the evidence is irrelevant and its admission would confuse the jury and unfairly prejudice AmRest." Supplemental Memo. at 2.

AmRest, LLC underscores its arguments under State Farm Mutual Automobile Insurance Co. v. Campbell and Pedroza v. Lomas Auto Mall, Inc. that "[t]he evidentiary focus must be on similar past conduct." Supplemental Memo. at 2. AmRest, LLC asserts that, under Tenth Circuit law, "evidence of a defendant's conduct after an injury-causing event, if it is to have any bearing on punitive damages, `must be probative of the defendant's state of mind at the time of the transaction.'" Supplemental Memo. at 2 (quoting O'Gilvie v. Int'l Playtex, Inc., 821 F.2d 1438, 1449 (10th Cir.1987)(internal quotation marks and citations omitted)). It contends that the post-accident liquor law violations would not "show that AmRest's alleged conduct of the accident was recidivist. Only evidence of AmRest's conduct prior to the accident could establish that contention." Supplemental Memo. at 2-3. AmRest, LLC argues that later evidence could show "that AmRest's conduct at the time of the later violation was more reprehensible because it was a repetition of a previous transgression," which "would matter if a claim were to arise out of the subsequent violation, but it is irrelevant to the question that is material here: AmRest's state of mind in serving James Ruiz." Supplemental Memo. at 3. AmRest, LLC contends that, "[t]o state the proposition another way, if a defendant commits a wrong, and, before a claim based on that wrong goes to trial, the defendant commits a second, similar wrong, the second wrong is more reprehensible, but it does not make the first wrong more reprehensible." Supplemental Memo. at 3.

AmRest, LLC also contends that this evidence is not only irrelevant, but also highly prejudicial: "Evidence that at a later time a defendant had a more culpable mental state is likely to confuse the jury and lead it to punish the defendant for its later and more culpable conduct, not for the conduct that injured the plaintiff. That is impermissible." Supplemental Memo. at 3. AmRest, LLC suggests that allowing the jury to consider this evidence would make possible multiple punitive damages awards for the same conduct, because it would allow the Plaintiffs to recover "punitive damages that a subsequent plaintiff also could recover." Supplemental Memo. at 3. Accordingly, AmRest, LLC argues that the Court should exclude this evidence under rules 401 and 403. See Supplemental Memo. at 4.

With respect to the customer comment, AmRest, LLC asserts that "evidence that AmRest received and did not sufficiently respond to one comment after the accident could prove its mental state only at that time." Supplemental Memo. at 4. It contends that, "[a]s with other allegations of recidivist conduct, the jury could find that AmRest's state of mind was more culpable when it failed to respond to a later report of potential service than it was in failing to respond to earlier ones." Supplemental Memo. at 4. AmRest, LLC argues that this evidence is inadmissible, because it does not prove AmRest, LLC's state of mind on March 5, 2010, and because it is likely to confuse the jury, "lead[ing] it to assess punitive damages for a level of culpability that existed only at a later date." Supplemental Memo. at 4. Moreover, it argues, that the customer comment refers to the accident underlying this case heightens its prejudicial effect. See Supplemental Memo. at 4. It also argues that "[t]he anonymous nature of the comment undermines its reliability." Supplemental Memo. at 4. Accordingly, AmRest, LLC argues, the Court should exclude this evidence under rules 401 and 403. See Supplemental Memo. at 4.

In the Plaintiffs' Response to AmRest, LLC's Supplemental Memorandum Regarding Evidence of Post-Accident Liquor Law Violations and Customer Complaint, filed April 11, 2014 (Doc. 324)("Supplemental Response"), the Plaintiffs argue that the evidence is admissible for punitive damages purposes. Supplemental Response at 1.9 The Plaintiffs contend that the evidence of the post-accident citation for overservice and of the post-accident anonymous complaint "is admissible for reasons unconnected to recidivism: to show that AmRest's state of mind regarding safe service of alcohol on March 5, 2010 was wanton, willful, and reckless and to show the cumulative conduct of Am-Rest's employees as that aggregate picture shows AmRest's state of mind." Supplemental Response at 2-3 (footnote omitted). The Plaintiffs note that the law does not require them to demonstrate that AmRest, LLC is a recidivist; they point to the following factors that State Farm Mutual Automobile Insurance Co. v. Campbell states are relevant to reprehensibility:

Supplemental Response at 2-3 (quoting State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 419, 123 S.Ct. 1513).

They argue that, of these factors, they intend to prove AmRest's reprehensibility by showing the following: (1) Plaintiffs suffered extreme physical harm, (2) AmRest was indifferent to and recklessly disregarded the health and safety of Plaintiffs and others, and (3) AmRest's conduct was repeated and recidivist. Plaintiffs intend to rely on the evidence of post-accident over-service to show only the second factor: AmRest's state of mind. Plaintiffs intend to rely on AmRest's prior liquor law violations to show the third factor: AmRest's recidivism.

Supplemental Response at 3.

The Plaintiffs contend that State Farm Mutual Automobile Ins. Co. v. Campbell does not speak to subsequent acts; in their view, nothing in the Supreme Court's opinion in State Farm Mutual Automobile Ins. Co. v. Campbell or in the lower courts' opinions demonstrates that the jury considered the defendant's subsequent acts. See Supplemental Response at 3-4. The Plaintiffs contend that the evidence is admissible, "because AmRest's subsequent conduct has a close `nexus to the specific harm suffered by the plaintiff[s].'" Supplemental Response at 4 (quoting State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 422, 123 S.Ct. 1513). The Plaintiffs argue that it shows that AmRest, LLC acted deliberately and culpably. See Supplemental Response at 4.

The Plaintiffs turned to the Court's decision in Pedroza v. Lomas Auto Mall, Inc., and noted that the "Court did not `decide whether all allegations of misconduct that occurred after the conduct at issue in a case, rather than evidence of past conduct, also runs afoul of the due-process limitations on punitive damages.'" Supplemental Response at 4 (quoting Pedroza v. Lomas Auto Mall, Inc., 2009 WL 1300944, at *4). They argue that "[t]he evidence at issue here is not, for instance, regarding misconduct in another state," unlike evidence in Pedroza v. Lomas Auto Mall, Inc. Supplemental Response at 3-4. They point out that "the subsequent customer complaint is regarding over-service at the very same AmRest restaurant as the one in this case." Supplemental Response at 5. Moreover, they argue that this report is more credible than the unverified petition at issue in Pedroza v. Lomas Auto Mall, Inc. "given the probable cause standard to write a citation and the higher beyond a reasonable doubt standard for a fine to attach." Supplemental Response at 5.

The Plaintiffs contend that "[t]here is no unconditional rule against using subsequent conduct to show the need for — or the proper measure of — punitive damages." Supplemental Response at 5. Citing numerous cases both within and outside the Tenth Circuit, the "Plaintiffs respectfully disagree with the Court's statement in Pedroza that the decisions discussing punitive damages invariably refer to prior acts." Supplemental Response at 5-6.

The Plaintiffs also clarify that they "will not ask or imply that the jury should punish AmRest for the subsequent instances of over-service," but will, instead, ask the jury to consider that those instances "are evidence of AmRest's mental state on March 5, 2010 and it is that deeply troubling mental state that should be punished and deterred." Supplemental Response at 6. They point to the following provision from the following Uniform Jury Instruction that incorporates the Supreme Court's decision in Philip Morris USA v. Williams, 549 U.S. 346, 127 S.Ct. 1057, 166 L.Ed.2d 940 (2007):

Supplemental Response at 5-6 (quoting NMRA Civ. UJI 13-1827A). The Plaintiffs contend that this instruction's purpose "is to instruct the jury `that it can consider evidence of injury or harm to others in determining the reprehensibility of the conduct that injured the plaintiff, but that it may not punish the defendant for causing harm to others who are not parties to the litigation.'" Supplemental Response at 7 (quoting NMRA CIV. UJI 13-1327A, Committee Commentary).

LAW REGARDING THE RELEVANCY OF EVIDENCE

"The rules of evidence contemplate the admission of relevant evidence, and the exclusion of irrelevant and potentially prejudicial evidence." Train v. City of Albuquerque, 629 F.Supp.2d 1243, 1247 (D.N.M.2009)(Browning, J.)(citing Fed. R.Evid. 401, 402, 403). "Relevant evidence is evidence that has a tendency to make the existence of any fact that is of consequence to the determination of the action more probable or less probable than it would be without the evidence." United States v. Gutierrez-Castro, No. CR 10-2072 JB, 2011 WL 3503321, at *3 (D.N.M. Aug. 6, 2011)(Browning, J.)(citing Fed. R.Evid. 401 ("Evidence is relevant if: (a) it has any tendency to make a fact more or less probable than it would be without the evidence; and (b) the fact is of consequence in determining the action.")). "Rule 401 contains a low threshold for relevance, because `[a]ny more stringent requirement is unworkable and unrealistic.'" United States v. Goxcon-Chagal, 885 F.Supp.2d 1118, 1162 (D.N.M.2012)(Browning, J.)(quoting Fed. R.Evid. 401 advisory committee's note). Irrelevant evidence, or that evidence which does not make a fact of consequence more or less probable, however, is inadmissible. See Fed.R.Evid. 402 ("Irrelevant evidence is not admissible.").

LAW REGARDING RULE 403

Rule 403 provides: "The court may exclude relevant evidence if its probative value is substantially outweighed by a danger of one or more of the following: unfair prejudice, confusing the issues, misleading the jury, undue delay, wasting time, or needlessly presenting cumulative evidence." Fed.R.Evid. 403. Under rule 403, the trial court must weigh the proffered evidence's probative value against its potential for unfair prejudice. See United States v. Record, 873 F.2d 1363, 1375 (10th Cir.1989). "[I]t is only unfair prejudice, substantially outweighing probative value, which permits exclusion of relevant matter [under rule 403]." United States v. Pettigrew, 468 F.3d 626, 638 (10th Cir.2006)(quoting United States v. Sides, 944 F.2d 1554, 1563 (10th Cir.1991))(internal quotation marks omitted). "In performing the 403 balancing, the court should give the evidence its maximum reasonable probative force and its minimum reasonable prejudicial value." Deters v. Equifax Credit Info. Servs., Inc., 202 F.3d 1262, 1274 (10th Cir.2000). The "exclusion of evidence under Rule 403 that is otherwise admissible under the other rules is an extraordinary remedy and should be used sparingly." United States v. Smalls, 605 F.3d 765, 787 (10th Cir.2010).

The decision to admit or exclude evidence pursuant to rule 403 is within the trial court's discretion, see United States v. Lugo, 170 F.3d 996, 1005 (10th Cir.1999), and the trial court's discretion to balance possible unfair prejudice against probative value is broad, see United States v. Bice-Bey, 701 F.2d 1086, 1089 (4th Cir.1983); United States v. Masters, 622 F.2d 83, 87-88 (4th Cir.1980). As the Supreme Court of the United States has noted:

Sprint/United Mgmt. Co. v. Mendelsohn, 552 U.S. 379, 384, 128 S.Ct. 1140, 170 L.Ed.2d 1 (2008)(citation omitted).

Evidence is unfairly prejudicial if it makes a conviction more likely because it provokes an emotional response from the jury, or if the evidence otherwise tends to adversely affect the jury's attitude toward the defendant wholly apart from its judgment as to his guilt or innocence of the crime charged. See United States v. Rodriguez, 192 F.3d 946, 951 (10th Cir. 1999). "Evidence is not unfairly prejudicial simply because it is damaging to an opponent's case." United States v. Caraway, 534 F.3d 1290, 1301 (10th Cir.2008)(quoting United States v. Curtis, 344 F.3d 1057, 1067 (10th Cir.2003)). Rather, "[t]o be unfairly prejudicial, the evidence must have `an undue tendency to suggest decision on an improper basis, commonly, though not necessarily, an emotional one.'" United States v. Caraway, 534 F.3d at 1301 (quoting Fed.R.Evid. 403 advisory committee note)(emphasis in original).

LAW REGARDING RULE 404(b)

Under rule 404(b), evidence of other crimes, wrongs, or acts is not admissible to prove the character of a person to show action in conformity therewith. See Fed. R.Evid. 404(b). Rule 404(b) provides:

Fed.R.Evid. 404(b). "In other words, one cannot present evidence the relevance of which is based on the forbidden inference: the person did X in the past, therefore he probably has a propensity for doing X, and therefore he probably did X this time, too." Wilson v. Jara, No. 10-0797, 2011 WL 6739166, at *5 (D.N.M. Nov. 1, 2011) (Browning, J.). "The rule, however, has a number of `exceptions' — purposes for which such evidence will be admissible." Wilson v. Jara, 2011 WL 6739166, at *5. Those purposes include proving motive, opportunity, intent, preparation, plan, knowledge, identity, or absence of mistake or accident. See Fed.R.Evid. 404(b). The Supreme Court of the United States has enunciated a four-part process to determine whether evidence is admissible under rule 404(b). See Huddleston v. United States, 485 U.S. 681, 691-92, 108 S.Ct. 1496, 99 L.Ed.2d 771 (1988). The Tenth Circuit has consistently applied that test:

United States v. Zamora, 222 F.3d 756, 762 (10th Cir.2000) (citing United States v. Roberts, 185 F.3d 1125 (10th Cir.1999)). See United States v. Higgins, 282 F.3d 1261, 1274 (10th Cir.2002); United States v. Hardwell, 80 F.3d 1471, 1488 (10th Cir.1996)(citing Huddleston v. United States, 485 U.S. 681, 691-92, 108 S.Ct. 1496, 99 L.Ed.2d 771 (1988)).

Rule 404(b)'s prohibition finds its source in the common-law protection of the criminal defendant from risking conviction on the basis of evidence of his character. See U.S. v. Lucas, 357 F.3d 599, 611 (6th Cir. 2004) (Boggs, J.)(citing United States v. Dudek, 560 F.2d 1288 (6th Cir.1977)); 22 C. Wright & K. Graham, Federal Practice and Procedure: Evidence § 5239, at 428, 436-37, 439 (1991). In United States v. Phillips, 599 F.2d 134 (6th Cir.1979), the United States Court of Appeals for the Sixth Circuit noted, in addressing rule 404(b)'s limitations and requirements, that the rule addresses two main policy concerns: (i) that the jury may convict a "bad man" who deserves to be punished, not because he is guilty of the crime charged, but because of his prior or subsequent misdeeds; and (ii) that the jury will infer that, because the accused committed other crimes, he probably committed the crime charged. United States v. Phillips, 599 F.2d at 136.

When bad act evidence is both relevant and admissible for a proper purpose, "the proponent must clearly articulate how that evidence fits into a chain of logical inferences, no link of which may be the inference that the defendant has the propensity to commit the bad act." United States v. Morley, 199 F.3d 129, 133 (3d Cir.1999) (alterations omitted). The Tenth Circuit has also stated that district courts must "identify specifically the permissible purpose for which such evidence is offered and the inferences to be drawn therefrom." United States v. Youts, 229 F.3d 1312, 1317 (10th Cir.2000) (citing United States v. Kendall, 766 F.2d 1426, 1436 (10th Cir.1985)). "[A] broad statement merely invoking or restating Rule 404(b) will not suffice." United States v. Youts, 229 F.3d at 1317. Rules 401-403 and the conditional relevancy rules in rule 104(b) govern the applicable burden the government must meet to successfully offer evidence under rule 404(b). See Huddleston v. United States, 485 U.S. at 686-691, 108 S.Ct. 1496.

The Tenth Circuit has recognized the probative value of uncharged, unrelated acts to show motive, intent and knowledge, whether the acts involved previous conduct or conduct subsequent to the charged offense if the uncharged acts are similar to the charged crime and sufficiently close in time. See United States v. Olivo, 80 F.3d 1466, 1468-69 (10th Cir.1996) (finding the district court did not abuse its discretion when it admitted evidence about an event over one year after a defendant's arrest); United States v. Bonnett, 877 F.2d 1450, 1461 (10th Cir.1989) (holding that evidence about events over a year after the charged conduct was not "too remote in time and unrelated to the transactions with which he was charged"). This similarity may be shown through "physical similarity of the acts or through the `defendant's indulging himself in the same state of mind in the perpetration of both the extrinsic offense and charged offenses.'" United States v. Queen, 132 F.3d 991, 996 (4th Cir.1997) (quoting United States v. Beechum, 582 F.2d 898, 911 (5th Cir.1978)). See United States v. Bonnett, 877 F.2d at 1461 ("The closeness in time and the similarity in conduct [are] matters left to the trial court, and [its] decision will not be reversed absent a showing of abuse of discretion."). The more similar the act or state of mind, the more relevant the evidence becomes. See United States v. Queen, 132 F.3d at 996. Moreover, when establishing identity, although the uncharged crime must be similar to the charged offense if it is unrelated to the charged offense, it need not be identical. See United States v. Gutierrez, 696 F.2d 753, 755 (10th Cir.1982).

LAW REGARDING RULE 406 EVIDENCE

Under rule 406, a party may present evidence of a person's "habit" for the purpose of proving that the person or organization acted in conformity with that habit. See Fed.R.Evid. 406. While evidence of past wrongs or acts is inadmissible to establish a trait of character and "show action in conformity therewith," Fed.R.Evid. 404(b), but that same evidence may be admissible pursuant to rule 406 if it tends to establish a "habit" and is used "to prove that the conduct of the person or organization on a particular occasion was in conformity with the habit or routine practice," Fed.R.Evid. 406. This distinction is not, however, merely terminological. "Habit `describes one's regular response to a repeated specific situation.'" Guidance Endodontics, LLC v. Dentsply Int'l, Inc., 705 F.Supp.2d 1265, 1269 (D.N.M.2010) (Browning, J.)(quoting E. Cleary, McCormick on Evidence § 162, at 340 (6th ed.)). Examples of habits include "going down a particular stairway two stairs at a time, or ... giving the hand-signal for a left turn, or ... alighting from railway cars while they are moving." E. Cleary, McCormick on Evidence § 162, at 340. "The doing of the habitual acts may become semi-automatic." Guidance Endodontics, LLC v. Dentsply Int'l, Inc., 705 F.Supp.2d at 1269. See Perrin v. Anderson, 784 F.2d 1040, 1046 (10th Cir.1986) (defining habit as "a regular practice of meeting a particular kind of situation with a certain type of conduct, or a reflex behavior in a specific set of circumstances.") (citing Frase v. Henry, 444 F.2d 1228, 1232 (10th Cir. 1971)).

LAW REGARDING HEARSAY

"Hearsay testimony is generally inadmissible." Skyline Potato Co., Inc. v. Hi-Land Potato Co., Inc., No. CIV 10-0698 JB/RHS, 2013 WL 311846, at *13 (D.N.M. Jan. 18, 2013) (Browning, J.) (citing Fed.R.Evid. 802). Under rule 801(c) of the Federal Rules of Evidence, "`[h]earsay' means a statement that: (1) the declarant does not make while testifying at the current trial or hearing; and (2) a party offers in evidence to prove the truth of the matter asserted in the statement." Fed.R.Evid. 801(c). Hearsay bars a party from presenting its own statements, such as "a defendant ... attempt[ing] to introduce an exculpatory statement made at the time of his arrest without subjecting himself to cross-examination." United States v. Cunningham, 194 F.3d 1186, 1199 (11th Cir.1999). A statement that is otherwise hearsay, however, may be offered for a permissible purpose other than to prove the truth of the matter asserted, including to impeach a witness. See United States v. Caraway, 534 F.3d 1290, 1299 (10th Cir.2008) ("We have already explained why the content of the statement, if used substantively, would be inadmissible hearsay. If admitted for impeachment purposes, however, it is not hearsay.").

LAW REGARDING PUNITIVE DAMAGES

A chronology of the Supreme Court's and the United States Court of Appeals for the Tenth Circuit's caselaw on the constitutional limitations on punitive damages reveals an increasingly restrictive view of punitive damages awards that greatly exceed compensatory damages. The Court cannot, as a district court that must faithfully follow controlling constitutional cases, say that the Supreme Court has replaced the guideposts in BMW of North America, Inc. v. Gore, 517 U.S. 559, 116 S.Ct. 1589, 134 L.Ed.2d 809 (1996), for constitutional analysis with the bright-line test in Exxon Shipping Co. v. Baker, 554 U.S. 471, 128 S.Ct. 2605, 171 L.Ed.2d 570 (2008), which is now used in maritime cases, but even the Supreme Court's opinion in State Farm Mutual Automobile Insurance Co. v. Campbell states that "[w]hen compensatory damages are substantial, then a lesser ratio [of punitive to compensatory], perhaps only equal to compensatory damages, can reach the outermost limit of the due process guarantee." 538 U.S. at 425, 123 S.Ct. 1513 (emphasis added). Coupled with the analysis of Exxon Shipping Co. v. Baker, which remains instructive, even if not controlling in constitutional cases, it may be difficult to justify under the Due Process Clause more than a one to one ratio in cases involving substantial compensatory, purely economic damages.

1. The Case Law from the Supreme Court and the Tenth Circuit Concerning Punitive Damages.

In Browning-Ferris Industries of Vermont, Inc. v. Kelco Disposal, Inc., 492 U.S. 257, 262, 109 S.Ct. 2909, 106 L.Ed.2d 219 (1989), the Supreme Court held that the Excessive Fines Clause of the Eighth Amendment to the Constitution of the United States of America does not apply to a punitive damages award in a civil case between private parties. See 492 U.S. at 262, 109 S.Ct. 2909 (noting that "our cases long have understood [the Eighth Amendment] to apply primarily, and perhaps exclusively, to criminal prosecutions and punishments."). The Supreme Court held that,

492 U.S. at 275, 109 S.Ct. 2909. Although it ultimately declined to review the punitive damages award in Browning-Ferris Industries of Vermont, Inc. v. Kelco Disposal, Inc. under the Due Process Clause of the Fourteenth Amendment because the petitioners had not previously raised that argument before the District Court or the Court of Appeals, and had made no mention of the argument in their petition for certiorari, the Supreme Court nonetheless noted: "There is some authority in our opinions for the view that the Due Process Clause places outer limits on the size of a civil damages award made pursuant to a statutory scheme." Browning-Ferris Indus. of Vt., Inc. v. Kelco Disposal, Inc., 492 U.S. at 277, 109 S.Ct. 2909. Although only five justices joined in all parts of the majority opinion in Browning-Ferris Industries of Vermont, Inc. v. Kelco Disposal, Inc., all nine justices concurred that the Due Process Clause might be used in future cases to limit punitive damages awards. See Browning-Ferris Indus. of Vt., Inc. v. Kelco Disposal, Inc., 492 U.S. at 280-282, 109 S.Ct. 2909 (Brennan, J., concurring in part, joined by Marshall, J.)("I join the Court's opinion on the understanding that it leaves the door open for a holding that the Due Process Clause constrains the imposition of punitive damages in civil cases brought by private parties."); Browning-Ferris Indus. of Vt., Inc. v. Kelco Disposal, Inc., 492 U.S. at 282-283, 109 S.Ct. 2909 (O'Connor, J., concurring in part, joined by Stevens, J.) ("[N]othing in the Court's opinion forecloses a due process challenge to awards of punitive damages or the method by which they are imposed ....").

In Pacific Mutual Life Insurance Co. v. Haslip, 499 U.S. 1, 111 S.Ct. 1032, 113 L.Ed.2d 1 (1991), the Supreme Court confronted the questions whether and to what extent the Due Process Clause might limit punitive damages awards in civil cases between private litigants. See 499 U.S. at 15, 111 S.Ct. 1032. The Supreme Court held:

499 U.S. at 18-19, 111 S.Ct. 1032 (internal citations omitted). The underlying facts of Pacific Mut. Ins. Co. v. Haslip involved a life insurance agent for Pacific Mutual Insurance Company who sold life insurance to a number of employees of an Alabama municipality. See 499 U.S. at 4, 111 S.Ct. 1032. Although the insureds' employer paid the insureds' premiums to the insurance agent, he misappropriated most of the funds and failed to forward notices of lapsed coverage to the insureds. See Pacific Mut. Ins. Co. v. Haslip, 499 U.S. at 5, 111 S.Ct. 1032. The insureds sued both the insurance agent and Pacific Mutual Insurance Company, and the jury awarded $1,040,000.00 in total damages to plaintiff Cleopatra Haslip, including $4,000.00 in out-of-pocket expenditures and compensatory damages of $200,000.00. See id. at 6 n. 2, 111 S.Ct. 1032. Recognizing that the district court had adequately instructed the jury and that the appellate courts had properly analyzed the verdict for excessiveness, the Supreme Court ultimately held that the punitive damages award was constitutional. See Pacific Mut. Ins. Co. v. Haslip, 499 U.S. at 19-23, 111 S.Ct. 1032. Specifically, the Supreme Court found:

499 U.S. at 23-24, 111 S.Ct. 1032.

The Supreme Court affirmed a punitive damage award of ten million dollars in its next punitive damages case. See TXO Prod. Corp. v. Alliance Res. Corp., 509 U.S. 443, 446, 113 S.Ct. 2711, 125 L.Ed.2d 366 (1993). The jury in TXO Production Corp. v. Alliance Resources Corp. awarded compensatory damages of only $19,000.00. See TXO Prod. Corp. v. Alliance Res. Corp., 509 U.S. at 446, 113 S.Ct. 2711. In the plurality opinion, Justice Stevens, joined by Chief Justice Rehnquist and Justice Blackmun, emphasized that the potential harm from the defendant's conduct went beyond the damage that actually occurred: "It is appropriate to consider the magnitude of the potential harm that the defendant's conduct would have caused to its intended victim if the wrongful plan had succeeded, as well as the possible harm to the other victims that might have resulted if similar future behavior were not deterred." TXO Prod. Corp. v. Alliance Res. Corp., 509 U.S. at 460-61, 113 S.Ct. 2711 (emphasis original). The defendant, TXO Production Corp., was a large oil and gas company conducting business in twenty-five states, whereas the plaintiff, Alliance Resource Corp., was a smaller company that owned mineral rights in a tract of land that TXO Production considered potentially profitable. See 509 U.S. at 447, 113 S.Ct. 2711. TXO Production made a deal with Alliance Resource to acquire its interest, subject to a provision that Alliance Resource would return the consideration TXO Production paid if TXO Production's attorneys found that Alliance Resource's title had failed. See 509 U.S. at 447-48, 113 S.Ct. 2711. Knowing that Alliance Resource's title was valid, TXO Production attempted to induce a third party to sign an affidavit stating otherwise, according to the Alliance Resources, so that TXO Production would not have to pay royalties on the oil-and-gas revenues generated on the property, pursuant to the parties' agreement. See 509 U.S. at 449, 113 S.Ct. 2711. The jury was ultimately persuaded to agree with Alliance Resource, given its award.

Acknowledging "the shocking disparity between the punitive damage award and the compensatory award," Justice Stevens wrote:

509 U.S. at 462, 113 S.Ct. 2711 (quoting Pacific Mut. Life Ins. Co. v. Haslip, 499 U.S. at 18, 111 S.Ct. 1032). Noting Justice O'Connor's dissenting opinion, in which Justice White and Justice Souter joined, wherein she asserted the "plausible argument" that the sizeable punitive damage award "is explained by the jury's raw, redistributionist impulses stemming from antipathy to a wealthy, out-of-state, corporate defendant," TXO Prod. Corp. v. Alliance Res. Corp., 509 U.S. at 468, 113 S.Ct. 2711 (Kennedy, J., concurring), Justice Kennedy wrote:

TXO Prod. Corp. v. Alliance Res. Corp., 509 U.S. at 468-69, 113 S.Ct. 2711 (Kennedy, J., concurring).

a. BMW of North America, Inc. v. Gore.

In BMW of North America, Inc. v. Gore, the Supreme Court found for the first time that a punitive damages award was unconstitutionally excessive and in violation of the Due Process Clause's substantive component. See BMW of N. Am., Inc. v. Gore, 517 U.S. at 585-86, 116 S.Ct. 1589. Noting that "[e]lementary notions of fairness enshrined in our constitutional jurisprudence dictate that a person receive fair notice not only of the conduct that will subject him to punishment, but also of the severity of the penalty that a State may impose," the Supreme Court set forth three guideposts for lower courts to consider when determining the constitutionality of a punitive damages award. See BMW of N. Am., Inc. v. Gore, 517 U.S. at 574-75, 116 S.Ct. 1589. The BMW of North America, Inc. v. Gore guideposts are: (i) the reprehensibility of the defendant's conduct; (ii) "the disparity between the harm or potential harm suffered by [the plaintiff] and his punitive damages award;" and (iii) "the difference between this remedy and the civil penalties authorized or imposed in comparable cases." 517 U.S. at 575, 116 S.Ct. 1589.

The plaintiff in BMW of North America, Inc. v. Gore purchased a BMW automobile and later learned that the vehicle had been repainted after it was damaged before its delivery to the plaintiff. See 517 U.S. at 562, 116 S.Ct. 1589. The manufacturer admitted it was company policy not to disclose such damage to new cars when the cost of repair was less than three percent of the car's suggested retail price. See 517 U.S. at 562, 116 S.Ct. 1589. In addition to compensatory damages in the amount of four-thousand dollars, the jury awarded punitive damages in the amount of four-million dollars. See 517 U.S. at 565, 116 S.Ct. 1589. On appeal, the Supreme Court of Alabama remitted the punitive damages award to two-million dollars. See 517 U.S. at 567, 116 S.Ct. 1589.

With regard to the first guidepost, the reprehensibility of the defendant's conduct, the Supreme Court held that "BMW's conduct was not sufficiently reprehensible to warrant imposition of a $2 million exemplary damages award." 517 U.S. at 580, 116 S.Ct. 1589. Noting that "[t]he $2 million punitive damages awarded to Dr. Gore by the Alabama Supreme Court is 500 times the amount of his actual harm as determined by the jury," 517 U.S. at 582, 116 S.Ct. 1589, the Supreme Court found the relationship between punitive and compensatory damages to be "breathtaking" and held that it "must surely `raise a suspicious judicial eyebrow,'" 517 U.S. at 583, 116 S.Ct. 1589. With regard to the third guidepost, the Supreme Court held that "the $2 million economic sanction imposed on BMW is substantially greater than the statutory fines available in Alabama and elsewhere for similar malfeasance." 517 U.S. at 584, 116 S.Ct. 1589. Thus, the Supreme Court reversed and remanded the Supreme Court of Alabama's remitted amount. See 517 U.S. at 586, 116 S.Ct. 1589.

In the first punitive damages case the Tenth Circuit considered after BMW of North America, Inc. v. Gore, the Tenth Circuit remitted a punitive damages award to an amount "approximately six times the actual and potential damages plaintiffs suffered." Cont'l Trend Res., Inc. v. OXY USA Inc., 101 F.3d 634, 643 (10th Cir. 1996) (reversing district court's denial of remittitur and reducing punitive damages award of $30 million to $6 million). A number of punitive damages decisions thereafter used the six to one ratio. See United Phosphorus, Ltd. v. Midland Fumigant, Inc., 205 F.3d 1219, 1231 (10th Cir.2000) (affirming as constitutional a punitive damages award of $653,217.00 where compensatory damages were $67,694.00, after noting that adding the plaintiff's lost profits to the compensatory damages would "bring[ ] the punitive to harm ratio down to less than 6:1"); Fed. Deposit Ins. Corp. v. Hamilton, 122 F.3d 854, 862 (10th Cir.1997) ("[W]e reverse the $1,200,000.00 punitive damage award entered by the district court, and order a remittitur to $264,000.00, an amount representing six times the actual damages suffered by the Hamiltons.").

On the other hand, also after BMW of North America, Inc. v. Gore, case law from the Tenth Circuit suggested that it would allow punitive to compensatory damages ratios of greater than ten to one. See United Phosphorus, Ltd. v. Midland Fumigant, Inc., 205 F.3d at 1230 (10th Cir. 2000) (noting that "the 10:1 ratio is not a sacred line in the sand, across which no punitive award may venture without feeling the wrath of an appellate court's constitutional sword"). Indeed, in some cases, the Tenth Circuit permitted punitive to compensatory ratios greater than ten to one. See Deters v. Equifax Credit Info. Servs., Inc., 202 F.3d 1262, 1272-73 (10th Cir.2000) (holding that punitive damages award of $295,000.00 was not constitutionally excessive despite compensatory damages of only $5,000.00, because "both the Supreme Court and this court acknowledge that low awards of compensatory damages may support a higher ratio if a particularly egregious act has resulted in a small amount of economic damages"); Bielicki v. Terminix Int'l Co., 225 F.3d 1159, 1165 (10th Cir.2000) (affirming as constitutional the district court's award of punitive damages where "[t]he ratio between the punitive damages and compensatory damages awarded by the jury is 12 to 1").

b. State Farm Mutual Automobile Insurance Co. v. Campbell.

The Supreme Court returned to the question of the constitutional limits on punitive damages in State Farm Mutual Automobile Insurance Co. v. Campbell, where the Supreme Court considered a bad-faith failure to settle claim brought by an insured against its insurer. The jury at the district-court level awarded one million dollars in compensatory damages and $145 million in punitive damages. See 538 U.S. at 412, 123 S.Ct. 1513. The Supreme Court found the question whether punitive damages were excessive to be "neither close nor difficult." 538 U.S. at 418, 123 S.Ct. 1513. Although it found that "State Farm's handling of the claims against the Campbells merits no praise," 538 U.S. at 419, 123 S.Ct. 1513, the Supreme Court found that the punitive damages award — or at least the analysis of the first guidepost, reprehensibility — was based more on State Farm's "nationwide policies than for the conduct directed toward the Campbells," 538 U.S. at 420, 123 S.Ct. 1513. The Supreme Court declined to impose any bright-line ratio of punitive to compensatory damages under the second guidepost, but held that "in practice, few awards exceeding a single-digit ratio between punitive and compensatory damages, to a significant degree, will satisfy due process." 538 U.S. at 425, 123 S.Ct. 1513. With regard to the third guidepost, the Supreme Court found: "The most relevant civil sanction under Utah state law for the wrong done to the Campbells appears to be a $10,000 fine for an act of fraud, an amount dwarfed by the $145 million punitive damages award." 538 U.S. at 428, 123 S.Ct. 1513 (internal citation omitted). The Supreme Court noted that, "[w]hen compensatory damages are substantial, then a lesser ratio, perhaps only equal to compensatory damages, can reach the outermost limit of the due process guarantee." 538 U.S. at 425, 123 S.Ct. 1513. All in all, the Supreme Court held in State Farm Mutual Automobile Insurance Co. v. Campbell:

538 U.S. at 429, 123 S.Ct. 1513.

After the Supreme Court's holding in State Farm Mutual Automobile Insurance Co. v. Campbell, the Tenth Circuit affirmed an award with a ratio of twenty to one. See Haberman v. The Hartford Ins. Group, 443 F.3d 1257, 1263 (10th Cir.2006) (considering a $100,000.00 punitive damage award with actual damages of $5,000.00). Noting the Supreme Court's admonition in State Farm Mutual Automobile Insurance Co. v. Campbell that "few awards exceeding a single-digit ratio between punitive and compensatory damages, to a significant degree, will satisfy due process," the Tenth Circuit nonetheless affirmed the twenty to one ratio. Haberman v. The Hartford Ins. Group, 443 F.3d at 1272. The Tenth Circuit found it persuasive, with the reprehensibility of the defendant's conduct, that the compensatory damages were relatively low. See 443 F.3d at 1272 ("We are not convinced that the low award of compensatory damages in this case cannot support the more than single digit ratio.").

c. Exxon Shipping Co. v. Baker, 554 U.S. 471 (2008).

Although the binding precedential value of the Supreme Court's most recent punitive damages decision in Exxon Shipping Co. v. Baker, 554 U.S. 471, 128 S.Ct. 2605, 171 L.Ed.2d 570 (2008), is limited to maritime cases, see Exxon Shipping Co. v. Baker, 554 U.S. at 513, 128 S.Ct. 2605, some commentators view the decision as signaling an intention to adopt a bright-line punitive to compensatory damages ratio of one to one in all cases, see, e.g., Joni Hersch & W. Kip Viscusi, Punitive Damages by Numbers: Exxon Shipping Co. v. Baker, 18 Sup.Ct. Econ. Rev. 259, 260 (2010)(stating that, "[g]iven the earlier statements by the Court in State Farm v. Campbell," and "the Court's reliance in Exxon Shipping Co. v. Baker on statistical analyses of punitive damages that are not specific to maritime cases, there is considerable likelihood that the 1:1 ceiling ultimately will have ramifications beyond maritime cases."); Michael L. Brooks, Uncharted Waters: The Supreme Court Plots the Course to a Constitutional Bright-Line Restriction on Punitive Awards in Exxon Shipping Co. v. Baker, 62 Okla. L.Rev. 497, 517-18 (Spring 2010)("[A]lthough the precise holding in Exxon may be narrow, the case is likely to have a substantial impact on the constitutional dimension of punitive damages."). But see Erwin Chemerinsky, A Narrow Ruling on Punitive Damages, Trial, Sept. 2008, at 62, 63 ("[T]he Court was clear that it was dealing only with punitive damages in maritime cases. At most, its reasoning can be applied to other areas of federal common law where punitive damages are allowed.").

Exxon Shipping Co. v. Baker was a lawsuit that commercial fishermen and native Alaskans brought for economic damages arising from the grounding of the supertanker Exxon Valdez on a reef off the Alaskan coast, which caused millions of gallons of crude oil to spill into Prince William Sound. See 554 U.S. at 476, 128 S.Ct. 2605. After the United States Court of Appeals for the Ninth Circuit remitted the matter twice, the punitive damages award on appeal to the Supreme Court was $2.5 billion. See Exxon Shipping Co. v. Baker, 554 U.S. at 481, 128 S.Ct. 2605. Total compensatory damages in the case were $507.5 million. See 554 U.S. at 515, 128 S.Ct. 2605. The Supreme Court held that punitive damages in maritime cases should be limited to a one to one ratio. See 554 U.S. at 513, 128 S.Ct. 2605. Although it did not decide Exxon Shipping Co. v. Baker on constitutional grounds, but rather pursuant to maritime law, the Supreme Court held: "In State Farm, we said that a single-digit maximum is appropriate in all but the most exceptional of cases, and `[w]hen compensatory damages are substantial, then a lesser ratio, perhaps only equal to compensatory damages, can reach the outermost limit of the due process guarantee.'" Exxon Shipping Co. v. Baker, 554 U.S. at 514-15, 128 S.Ct. 2605.

Justice Ginsburg appears to be among those who view Exxon Shipping Co. v. Baker as a sign of things to come in the Supreme Court's due-process jurisprudence. In her dissent, she wrote:

554 U.S. at 524, 128 S.Ct. 2605 (Ginsburg, J., dissenting).

As constitutional scholar Erwin Chemerinsky has noted, the Supreme Court's "reasoning was less about maritime law and more about the need for predictable and consistent rules for punitive damages awards." Chemerinsky, supra at 62. Along these lines, the Supreme Court expressly rejected the "verbal" approach to judicial review of punitive damages — the approach taken in the Supreme Court's prior punitive damages jurisprudence — in Exxon Shipping Co. v. Baker. Exxon Shipping Co. v. Baker, 554 U.S. at 503-504, 128 S.Ct. 2605. After reviewing examples of state-law jury instructions on punitive damages, the Supreme Court noted:

554 U.S. at 504, 128 S.Ct. 2605. The Supreme Court found that, rather than imposing caps on punitive damages, "the more promising alternative is to leave the effects of inflation to the jury or judge who assesses the value of actual loss, by pegging punitive to compensatory damages using a ratio or maximum multiple." 554 U.S. at 506, 128 S.Ct. 2605. The Tenth Circuit has not expounded upon Exxon Shipping Co. v. Baker.

2. Determining the Constitutional Limits on Punitive Damages Awards.

Even in the context of a constitutional due-process analysis, the Supreme Court has recognized the value of "pegging punitive to compensatory damages using a ratio." Exxon Shipping Co. v. Baker, 554 U.S. at 506, 128 S.Ct. 2605. See Pacific Mut. Life Ins. Co. v. Haslip, 499 U.S. at 23, 111 S.Ct. 1032 (holding that, while "the punitive damages award in this case is more than 4 times the amount of compensatory damages" and "may be close to the line," the award "does not cross the line into the area of constitutional impropriety"); BMW of N. Am., Inc. v. Gore, 517 U.S. at 580-81, 116 S.Ct. 1589 (adopting as a "guidepost" the requirement that "exemplary damages must bear a `reasonable relationship' to compensatory damages"). Indeed, the Supreme Court has held: "Our jurisprudence and the principles it has now established demonstrate, however, that, in practice, few awards exceeding a single-digit ratio between punitive and compensatory damages, to a significant degree, will satisfy due process." State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 425, 123 S.Ct. 1513. "When compensatory damages are substantial, then a lesser ratio, perhaps only equal to compensatory damages, can reach the outermost limit of the due process guarantee." State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 425, 123 S.Ct. 1513. Because the Supreme Court's reasoning in Exxon Shipping Co. v. Baker applies in cases outside the realm of maritime law, the Court will consider the reasoning, along with the guideposts identified in BMW of N. Am., Inc. v. Gore, mindful that the BMW of N. Am., Inc. v. Gore constitutional analysis controls the Court's analysis in non-maritime cases. Cf. Agostini v. Felton, 521 U.S. 203, 237, 117 S.Ct. 1997, 138 L.Ed.2d 391 (1997)("[I]f a precedent of this Court has direct application in a case, yet appears to rest on reasons rejected in some other line of decisions, the Court of Appeals should follow the case which directly controls, leaving to this Court the prerogative of overruling its own decisions." (citation omitted)).

a. The First BMW of N. Am., Inc. v. Gore Guidepost: "Some Wrongs Are More Blameworthy Than Others."

The reprehensibility of the Defendant's conduct is "[p]erhaps the most important indicium of the reasonableness of a punitive damages award." BMW of N. Am., Inc. v. Gore, 517 U.S. at 575, 116 S.Ct. 1589. The Supreme Court has set forth five characteristics of conduct that may be relevant to the reprehensibility guidepost: (i) whether the harm was physical versus economic; (ii) whether the conduct evidences "an indifference to or reckless disregard of the health and safety of others"; (iii) the financial vulnerability of the target of the conduct; (iv) whether the conduct involved repeated action versus an isolated incident; and (v) whether "the harm was the result of intentional malice, trickery, or deceit, or mere accident." State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 419, 123 S.Ct. 1513.

Under these factors, more reprehensible conduct, such as violence or the threat of violence, and "trickery and deceit," is considered more deserving of substantial punitive damage awards. BMW of N. Am., Inc. v. Gore, 517 U.S. at 575, 116 S.Ct. 1589. Where a plaintiff experiences purely economic harm, on the other hand, a substantial punitive damage award is less justified. See BMW of N. Am., Inc. v. Gore, 517 U.S. at 575, 116 S.Ct. 1589. The Supreme Court has also noted, however, that "the infliction of economic injury, especially when done intentionally through affirmative acts of misconduct, or when the target is financially vulnerable, can warrant a substantial penalty." BMW of N. Am., Inc. v. Gore, 517 U.S. at 577, 116 S.Ct. 1589. See Exxon Shipping Co. v. Baker, 554 U.S. at 494, 128 S.Ct. 2605 (internal citations and quotations omitted)(recognizing that "[a]ction taken or omitted in order to augment profit represents an enhanced degree of punishable culpability"). Likewise, "heavier punitive awards have been thought to be justifiable when wrongdoing is hard to detect (increasing chances of getting away with it), or when the value of the injury and the corresponding compensatory award are small (providing low incentives to sue)." Exxon Shipping Co. v. Baker, 554 U.S. at 494, 128 S.Ct. 2605.

b. The Second BMW of N. Am., Inc. v. Gore Guidepost: Punitive Damages Must Bear a Reasonable Relationship to Compensatory Damages.

"The second and perhaps most commonly cited indicium of an unreasonable or excessive punitive damages award is its ratio to the actual harm inflicted on the plaintiff." BMW of N. Am., Inc. v. Gore, 517 U.S. at 580, 116 S.Ct. 1589. In the constitutional context — as opposed to the maritime context — the Supreme Court has eschewed a mathematical formula. See BMW of N. Am., Inc. v. Gore, 517 U.S. at 582, 116 S.Ct. 1589 ("Of course, we have consistently rejected the notion that the constitutional line is marked by a simple mathematical formula"). A punitive damages award of more than 500 times the compensatory damages, however, may be too great to pass constitutional muster. See BMW of N. Am., Inc. v. Gore, 517 U.S. at 583, 116 S.Ct. 1589 ("In most cases, the ratio will be within a constitutionally acceptable range, and remittitur will not be justified on this basis. When the ratio is a breathtaking 500 to 1, however, the award must surely `raise a suspicious judicial eyebrow.'" (internal citation omitted)). Even before Exxon Shipping Co. v. Baker, absent exceptional circumstances, a ratio of greater than ten to one was likely to be deemed constitutionally excessive. See BMW of N. Am., Inc. v. Gore, 517 U.S. at 581, 116 S.Ct. 1589 (noting that the difference between punitive and actual damages in TXO Prod. Corp. v. Alliance Res. Corp. "suggested that the relevant ratio was not more than 10 to 1"). Indeed, in most cases, the maximum ratio of punitive to compensatory damages permitted by the Due Process Clause appears to be nine to one. See State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 425, 123 S.Ct. 1513 ("Our jurisprudence and the principles it has now established demonstrate, however, that, in practice, few awards exceeding a single-digit ratio between punitive and compensatory damages, to a significant degree, will satisfy due process."). At the same time as it appeared to uphold a nine to one ratio of punitive to compensatory damages generally, the Supreme Court in State Farm Mutual Automobile Insurance Co. v. Campbell also noted that: "When compensatory damages are substantial, then a lesser ratio, perhaps only equal to compensatory damages, can reach the outermost limit of the due process guarantee." State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 425, 123 S.Ct. 1513. Previously, the Supreme Court had affirmed a punitive damages award of "more than 4 times the amount of compensatory damages," although it noted that this award "may be close to the line." Pacific Mut. Life Ins. Co. v. Haslip, 499 U.S. at 23-24, 111 S.Ct. 1032.

The Supreme Court noted several studies of punitive damage awards in Exxon Shipping Co. v. Baker, expressing its concern with "the stark unpredictability of punitive awards":

554 U.S. at 499-500, 128 S.Ct. 2605 (citations omitted). Relying on empirical studies of punitive damages awards, the Supreme Court determined that the median ratio for all types of cases — ranging from those with the least blameworthy conduct triggering punitive damages to those featuring malice — is less than one to one. See 554 U.S. at 512, 128 S.Ct. 2605 ("These studies cover cases of the most as well as the least blameworthy conduct triggering punitive liability, from malice and avarice, down to recklessness, and even gross negligence in some jurisdictions. The data put the median ratio for the entire gamut of circumstances at less than 1:1 ....").

c. The Third BMW of N. Am., Inc. v. Gore Guidepost: Civil or Criminal Penalties in Comparable Cases Can Provide Notice of Potentially Significant Punitive Damages.

"Comparing the punitive damages award and the civil or criminal penalties that could be imposed for comparable misconduct provides a third indicium of excessiveness." BMW of N. Am., Inc. v. Gore, 517 U.S. at 583, 116 S.Ct. 1589. While "[t]he existence of a criminal penalty does have bearing on the seriousness with which a State views the wrongful action," the Supreme Court has cautioned that "[p]unitive damages are not a substitute for the criminal process, and the remote possibility of a criminal sanction does not automatically sustain a punitive damages award." Nonetheless, courts should "accord `substantial deference' to legislative judgments concerning appropriate sanctions for the conduct at issue." Browning-Ferris Indus. of Vt., Inc. v. Kelco Disposal, Inc., 492 U.S. 257, 301, 109 S.Ct. 2909, 106 L.Ed.2d 219 (1989)(O'Connor, J., concurring in part and dissenting in part).

d. All Three BMW of N. Am., Inc. Guideposts Need Not Be In Agreement.

Tenth Circuit decisions suggest that all three BMW of North America, Inc. v. Gore guideposts need not be in agreement to support a finding that a punitive damages award is constitutionally excessive. For example, in both Continental Trend Resources, Inc. v. OXY USA Inc., 101 F.3d at 641 and United Phosphorus, Ltd. v. Midland Fumigant, Inc., 205 F.3d at 1231, the Tenth Circuit found that, while the reprehensibility and ratio guideposts both supported their ultimate decision, the facts in those cases "d[id] not lend themselves to comparison with statutory penalties." Cont'l Trend Res., Inc. v. OXY USA Inc., 101 F.3d at 641. See United Phosphorus, Ltd. v. Midland Fumigant, Inc., 205 F.3d at 1231 ("A finding of common law fraud does not lend itself to comparison with statutory penalties.").

e. The Defendant's Wealth is Relevant to the Determination of Punitive Damages.

Beyond the BMW of North America, Inc. v. Gore factors, the Tenth Circuit also permits consideration of the defendant's wealth when determining whether the punitive damages awarded comport with the Due Process Clause. See Cont'l Trend Res., Inc. v. OXY USA Inc., 101 F.3d at 641. On the one hand, the Tenth Circuit acknowledged that "the Supreme Court in BMW downplayed the defendant's wealth as a justification for increasing punitive damages." 101 F.3d at 641. On the other hand, however, the Tenth Circuit found that the Supreme Court "places in the constitutional calculus the question of the minimum level of penalty necessary to achieve the state's goal of deterrence." Cont'l Trend Res., Inc. v. OXY USA Inc., 101 F.3d at 641.10

In Federal Deposit Insurance Corp. v. Hamilton, 122 F.3d 854 (10th Cir.1997), the Tenth Circuit found that the wealth of the defendant in that case, NationsBank, "cut[ ] the other way," contrasted with the BMW of North America, Inc. v. Gore guideposts. 122 F.3d at 862. The defendant's conduct was not significantly reprehensible given that the injury was economic and that "it arises out of a contractual relationship where the parties can and should contractually protect themselves by providing for explicit remedies in the event of breach." Fed. Deposit Ins. Corp. v. Hamilton, 122 F.3d at 862 (noting that, under these circumstances, "the permissible ratio of punitive damages to actual damages should be relatively modest"). Also, the Tenth Circuit found that there were not "any civil or criminal penalties applicable to the conduct engaged in by NationsBank," suggesting that "Nations-Bank was not on notice that its conduct could give rise to substantial non-compensatory liability." Fed. Deposit Ins. Corp. v. Hamilton, 122 F.3d at 862. Still, a punitive to compensatory ratio of six to one was permitted after remittitur, based, in part, on the Tenth Circuit's consideration of the defendant's wealth:

Fed. Deposit Ins. Corp. v. Hamilton, 122 F.3d at 862. In Deters v. Equifax Credit Info. Servs., Inc., the Tenth Circuit stated:

202 F.3d at 1273.

f. Litigation Costs, Including Attorney's Fees, Are Appropriately Considered When Evaluating Constitutionality of Punitive Damages Awards.

The Tenth Circuit has also noted that "the costs of litigation in order to vindicate rights is an appropriate element to consider in justifying a punitive damages award." Cont'l Trend Res., Inc. v. OXY USA Inc., 101 F.3d at 642 (citing O'Gilvie v. Int'l Playtex, Inc., 821 F.2d 1438, 1447 (10th Cir.1987), cert. denied, 486 U.S. 1032, 108 S.Ct. 2014, 100 L.Ed.2d 601 (1988)). Thus, because there was evidence in Continental Trend Resources, Inc. v. OXY USA Inc. that "OXY thought it could impose its corporate will on plaintiffs," and because the plaintiffs had to endure a three-week trial, a lengthy appellate process, and significant post-trial litigation, the Tenth Circuit felt it was appropriate to consider the likely legal costs in addition to the compensatory damages when evaluating whether the punitive damages award was excessive. 101 F.3d at 642 ("Nothing in BMW would appear to prohibit consideration of the cost of those legal proceedings in determining the constitutionally permissible limits on the punitive damages award.").

ANALYSIS

The Court will grant the Guest Report Motion and the Prior Conduct Motion in part and deny them in part. With the exception of the second customer complaint, the evidence is relevant, and Am-Rest, LLC has not presented a sound basis for which to exclude the evidence. The Court will deny the Post-Accident Conduct Motion and the Subsequent Conduct Motion, because the evidence is relevant, and because AmRest, LLC has not presented a sound basis for which to exclude the evidence. The Court will grant in part and deny the part the Cumulative Conduct Motion, because although some of the evidence is too dissimilar to the conduct that harmed the Plaintiffs, the evidence of overservice is sufficiently similar to the conduct that harmed the Plaintiffs, and the Court will, therefore, admit it.

I. THE COURT WILL GRANT THE GUEST REPORT MOTION AND THE PRIOR CONDUCT MOTION IN PART AND DENY THEM IN PART.

The Court will grant the Guest Report Motion and the Prior Conduct Motion in part and deny them in part. The Court will exclude evidence of the second customer complaint, because it is irrelevant and because it is hearsay. The Court will admit evidence of the first, third, and fourth complaints; but only for the limited purpose of showing that AmRest, LLC knew of the complaints and took no action on them. With respect to evidence of the other prior incidents and liquor law violations, the Court concludes that it is relevant, and that AmRest, LLC has not set forth a sound basis for the Court to exclude it.

A. THE COURT WILL GRANT THE GUEST REPORT MOTION IN PART AND DENY IT IN PART.

The Court will grant the Guest Report Motion in part and deny it in part. The Court concludes that the second customer complaint is irrelevant and that is hearsay; accordingly, the Court will exclude evidence of it. As to the first, third, and fourth complaints, the Court concludes that the evidence is relevant, and that no sound basis exists to exclude it.

The second complaint is irrelevant. Although relevance under the Federal Rules of Evidence is a low bar — the evidence must only tend to show that a fact of consequence is any more or less likely than the fact would be in its absence, see Fed.R.Evid. 401 — the Court concludes that evidence that, on some other occasion, the bar had been loud and that the Santa Fe Applebee's Neighborhood Grill was known for its bar is not relevant to any material issue. Moreover, to the extent that the statement about the Santa Fe Applebee's Grill being known for its bar depends on its truth for its value, the evidence is hearsay not within any exception. See Fed.R.Evid. 801. Accordingly, the Court will grant the Guest Report Motion as to this complaint.

Evidence of the other three complaints is relevant. Evidence need only make a fact of consequence any more or less likely than the fact would be in its absence to be admissible. See Fed.R.Evid. 401. All three complaints satisfy this standard. As to the first complaint, the Court recognizes that AmRest, LLC did not own the Santa Fe Applebee's Grill at that point. AmRest, LLC took over the restaurant soon thereafter, however, and it failed to follow up on a complaint about overservice is relevant, because it tends to make more likely AmRest, LLC's culpable mental state on March 5, 2010. In other words, the evidence tends to show that overservice was not seen as a problem worthy of a response. As to the third and fourth complaints, AmRest, LLC suspended a bartender for refusing to serve drinks to two intoxicated patrons, and that it overserved patrons but two months after the accident tends to make more likely its culpable mental state on March 5, 2010.

The Court also concludes that rule 404(b) does not exclude this evidence. The Tenth Circuit has consistently applied the following test:

The Plaintiffs do not seek to admit the other three complaints for the conduct-in-conformity inference that rule 404(b) prohibits. While much evidence has the potential for a conduct-in-conformity inference, with respect to the first, third, and fourth complaints, which preceded March 5, 2010, the evidence tends to show that AmRest, LLC was on notice that it had a problem with overservice, and that it did not act to address that problem — which is relevant to show AmRest, LLC's culpable mental state. The evidence is, as the Court has explained, relevant, and, as the Court will explain below, the risk of unfair prejudice does not substantially outweigh the complaints' probative value. The Court will, upon request, issue an appropriate limiting instruction. Accordingly, the Court concludes that rule 404(b) does not require the Court to exclude this evidence.

The Court concludes that rule 403 does not require the Court to exclude the evidence of the guest reports. Although allowing evidence of the guest reports presents certain risks, the Court believes that it can control those risks using limiting instructions. Moreover, the Court concludes that those risks do not substantially outweigh the guest reports' probative value regarding whether AmRest, LLC had notice of these events and did not act on that knowledge.

The Court concludes that the rule against hearsay does not require the Court to exclude this evidence. Although the evidence would be hearsay if the Court allowed the jury to consider the evidence for its truth, see Fed.R.Evid. 801, the Court concludes that it may allow the jury to consider the evidence for the purpose of notice only and not for its truth. The Court will, upon request, issue a limiting instruction to that effect.

AmRest, LLC presented its argument under State Farm Mutual Automobile Insurance v. Campbell only briefly in its Guest Report Reply, and more fully developed it in its Cumulative Conduct Motion. The Court will, therefore, dispose of this argument in its discussion of the Cumulative Conduct Motion.11

B. THE COURT WILL GRANT IN PART AND DENY IN PART THE PRIOR CONDUCT MOTION.

The Court will grant in part and deny in part the Prior Conduct Motion. With the exception of the second complaint, as detailed above, the Court concludes that the evidence is relevant. Moreover, the Court concludes that AmRest, LLC has not presented a sound basis for the Court to exclude it.

The evidence of this prior conduct — with the exception of the second complaint, as detailed above — is relevant. As the Court has explained, evidence regarding most of the guest complaints is relevant. With respect to prior incidents of overservice of alcohol and other incidents, the evidence is relevant to show that AmRest, LLC was on notice of a problem with liquor service and failed to act.12 Accordingly, rule 402 does not require the Court to exclude this evidence.

Rule 404(b) does not require the Court to exclude this evidence. The Plaintiffs do not seek to admit the prior-conduct evidence for the conduct-in-conformity inference that rule 404(b) prohibits, but to demonstrate that AmRest, LLC was on notice of a problem with its liquor service and failed to act accordingly. The evidence is, as the Court has explained, relevant, and, as the Court will explain, the risk of unfair prejudice does not substantially outweigh the evidence's probative value. Accordingly, the Court concludes that rule 404(b) does not require the Court to exclude this evidence. The Court will, upon request, issue an appropriate limiting instruction.

Rule 403 does not require the Court to exclude the evidence of these prior incidents. Although allowing evidence of the prior incidents does present certain risks, the Court can control those risks using limiting instructions. Moreover, the Court concludes that those risks do not substantially outweigh the prior incidents' probative value regarding whether AmRest, LLC had notice of these events and did not act on that knowledge. Accordingly, the Court concludes that rule 403 does not prohibit the evidence.

Finally, the rule against hearsay does not require the Court to exclude the evidence about the complaints. Although the evidence about the complaints would be hearsay, if the Court allowed the jury to consider the evidence for its truth, see Fed.R.Evid. 801, the Court concludes that it may allow the jury to consider the evidence for the purpose of notice. The Court will, upon request, issue an appropriate limiting instruction.

II. THE COURT WILL DENY THE SUBSEQUENT LIQUOR LAW VIOLATIONS MOTION.

The Court will deny the Subsequent Liquor Law Violations Motion. The evidence is relevant, and no risk listed in rule 403 substantially outweighs its probative value. Moreover, the evidence is relevant as to state of mind, a permissible purpose under rule 404(b). Accordingly, the Court will deny the motion.

The evidence of subsequent liquor law violations is relevant. Relevancy under rule 401 is a low bar: if the evidence makes any fact of consequence more or less likely than the fact would be in the evidence's absence, it is relevant. See Fed.R.Evid. 401. The evidence of these subsequent liquor violations tends to make more likely that AmRest, LLC had the wanton, willful, and reckless state of mind that the law requires for the Plaintiffs to establish their punitive damages claim. See O'Gilvie v. Int'l Playtex, Inc., 821 F.2d 1438, 1449 (10th Cir.1987) (allowing evidence of subsequent bad acts if and only if the evidence is "probative of the defendant's state of mind at the time of the transaction"). AmRest, LLC had notice of the accident at issue here and continued to have overservice violations. Accordingly, the evidence is relevant.

Moreover, rule 403 does not require the Court to exclude this evidence. Although admitting the evidence of subsequent liquor law violations runs a risk that the jury will confuse the issues and seek to punish AmRest, LLC for acts that did not harm the Plaintiffs, the Court concludes that it can control those risks, if necessary, using limiting instructions, and that those risks do not substantially outweigh the evidence's probative value. Accordingly, the Court will not exclude the evidence under rule 403.

For similar reasons, rule 404(b) does not require the Court to exclude this evidence. The Plaintiffs do not offer the evidence for the conduct-in-conformity inference that the rule prohibits, but instead offer it for the permissible purpose of showing AmRest, LLC's state of mind for punitive damages. Put differently, the Plaintiffs do not offer evidence of subsequent overservice to show this chain of reasoning: (i) AmRest, LLC overserved patrons after the event; (ii) AmRest, LLC is, therefore, the sort of entity that regularly overserves patrons; and (iii) AmRest, LLC. therefore, probably overserved Ruiz and Mendoza. Rule 404(b) prohibits that inference. Instead, the Plaintiffs offer this evidence to show this chain of reasoning: (i) AmRest, LLC overserved patrons after the event; (ii) AmRest, LLC, therefore, had a malicious, willful, reckless, or wanton state of mind with respect to service of alcohol shortly after it overserved Ruiz and Mendoza; and (iii) AmRest, LLC, therefore, probably had a malicious, willful, reckless, or wanton state of mind with respect to service of alcohol when it overserved Ruiz and Mendoza. Although the line between impermissible character inferences and permissible state-of-mind inferences may be finely drawn, see 1 Stephen A. Saltzburg, Michael M. Martin & Daniel J. Capra, Federal Rules of Evidence Manual § 404.02[10], at 404-20 (10th ed. 2011)("It is obviously not an easy task to distinguish between acts offered to prove propensity and acts offered for another purpose."), the Court believes that there is a permissible purpose here and that it can control the risk that the jury will use the evidence for an improper purpose using limiting instructions. The Court has already determined that the evidence is relevant and that rule 403 does not bar its admission, because it does not believe that the risk that the evidence will confuse the jury or that jury will use the evidence for an impermissible purpose substantially outweighs the evidence's probative value. The Court will, upon request, instruct the jury to consider this evidence only for proper purposes.

III. THE COURT WILL DENY THE POST-ACCIDENT CONDUCT MOTION.

The Court will deny the Post-Accident Conduct Motion. The evidence of AmRest, LLC's treatment of Kirby is relevant, rule 403 does not require its exclusion, the Plaintiffs offer it for a proper purpose under rule 404, and the acts are not properly understood as subsequent remedial measures. Accordingly, the Court will exclude the evidence.

The evidence is relevant, because it shows AmRest, LLC's state of mind for purposes of punitive damages, and because it shows that the events of March 5, 2010, were not merely an accident. Moreover, rule 403 does not require its exclusion: the evidence's unfair prejudicial effect does not substantially out-weigh its probative value. Further, those risks do not substantially outweigh the evidence's probative value. Accordingly, the evidence is relevant, and rule 403 does not require the Court to exclude it. Moreover, because, as the Court has explained, the Plaintiffs do not offer the evidence for the impermissible conduct-in-conformity inference, but to show AmRest, LLC's state of mind for punitive damages purposes, rule 404 does not require the Court to exclude the evidence. The Court will, upon request, give an appropriate limiting instruction.

Rule 407 also does not require the Court to exclude this evidence. Rule 407 provides:

Fed.R.Evid. 407. The rule's language does not prohibit a plaintiff from showing evidence that a defendant took no subsequent remedial measures — or took ineffective measures — and arguing that the jury could, from those facts, infer that the defendant had culpable state of mind at the time the defendant acted.

Wanke v. Lynn's Transportation Co. is not to the contrary. The case sprung from a collision between a truck that Lynn's Transportation Co. owned and a vehicle that the decedent, Dwight Wanke, drove. See 836 F.Supp. at 591. Wanke sought to admit evidence that Lynn's Transportation had fired the truck driver after the accident. See 836 F.Supp. at 595. Judge Miller noted:

836 F.Supp. at 595. Wanke argued that the evidence was, nonetheless, admissible to demonstrate that it was feasible to fire the driver before the accident. See 836 F.Supp. at 595. The court noted that Lynn's Transportation had not contested that it was feasible and held that, "without such a contention, Rule 407 prohibits the evidence." 836 F.Supp. at 595. Wanke v. Lynn's Transportation Co. is, therefore, distinct from this case: the Plaintiffs do not offer information that AmRest, LLC did not more severely discipline Kirby to show that it was feasible to discipline him more severely, and AmRest, LLC does not argue that it was not feasible to discipline him more severely. The case correctly applies rule 407, but is, otherwise, largely beside the point.

The rule's purpose also does not require the Court to exclude the evidence. The rule exists because the alternative rule would deter defendants from taking subsequent remedial measures, thereby endangering the public. See Herndon v. Seven Bar Flying Service, Inc., 716 F.2d 1322, 1327 (10th Cir.1983) (stating that "Rule 407's underlying purpose" is to "encourag[e] tort[]feasors to take steps to remedy a hazardous condition under their control"). That the jury will hear of AmRest, LLC's failure to discipline Kirby will not discourage it from disciplining its employees — far from it, admitting the evidence will encourage AmRest, LLC to discipline its employees. Accordingly, AmRest, LLC's invocation of rule 407 is inapposite.

IV. THE COURT WILL GRANT IN PART AND DENY IN PART THE CUMULATIVE CONDUCT MOTION.

The Court will grant the Cumulative Conduct Motion in part and deny it in part. State Farm Mutual Auto. Insurance Co. v. Campbell limits the evidence that the Plaintiffs may use, but does not exclude it entirely. It also does not create a bright-line rule that later acts are inadmissible.

State Farm Mutual Auto. Insurance Co. v. Campbell trims the evidence that the Plaintiffs wish to use, but does not exclude it entirely. The Plaintiffs view all of these violations as part of a single category — failure to responsibly serve alcohol — but this category sweeps in too much conduct that is, although relevant in the rule 401 sense, too dissimilar to the conduct that harmed the Plaintiffs. Issues like serving alcohol to minors or failing to update server cards are not sufficiently similar to conduct that harmed the Plaintiffs — the alleged overservice of Ruiz and Mendoza — that the Court could properly call them "repeated misconduct of the sort that injured" the Plaintiffs. State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 423, 123 S.Ct. 1513. The overservice events are, however, sufficiently similar to the events of March 5, 2010, that State Farm Mutual Automobile Insurance Co. v. Campbell does not bar evidence about those events.

The Court has reexamined its opinion in Pedroza v. Lomas Auto Mall, Inc., No. CIV 07-0591 JB/RHS, 2009 WL 1300944 (D.N.M. Apr. 2, 2009), that evidence of subsequent conduct might be inadmissible under State Farm Mutual Automobile Insurance Co. v. Campbell. In that case, the plaintiff sought to admit evidence of a complaint filed in a subsequent case in a different case for purposes of punitive damages. See Pedroza v. Lomas Auto Mall, Inc., 2009 WL 1300944, at *1. The defendant sought to exclude that complaint under rules 403, 404, 406, 407, and 408; the defendant did not raise State Farm Mutual Automobile Insurance Co. v. Campbell. See Defendant USAA's Motion in Limine, filed February 9, 2009, in Pedroza v. Lomas Auto Mall, Inc., No. CIV 07-0591 JB/RHS (Doc. 371). At the hearing, the defendant argued, for the first time, that State Farm Mutual Automobile Insurance Co. v. Campbell also barred the evidence:

Pedroza v. Lomas Auto Mall, Inc., 2009 WL 1300944, at *2 (selected citations omitted).

The Court excluded the evidence under rule 403, using State Farm Mutual Automobile Insurance Co. v. Campbell and BMW of North America, Inc. v. Gore "to inform its analysis ... of the probative value and potential unfair prejudice of the evidence." Pedroza v. Lomas Auto Mall, Inc., 2009 WL 1300944, at *3. After discussing other dimensions of State Farm Mutual Automobile Insurance Co. v. Campbell, see 2009 WL 1300944, at *3-*4, the Court turned to the issue whether State Farm Mutual Automobile Insurance Co. v. Campbell bars evidence of subsequent conduct for punitive damages:

Pedroza v. Lomas Auto Mall, Inc., 2009 WL 1300944, at *5 (emphasis and second alteration in original)(footnote omitted). In a footnote, the Court expressed some puzzlement with the Supreme Court's reasoning:

Pedroza v. Lomas Auto Mall, Inc., 2009 WL 1300944, at *5 n. 2. Although the Court was reluctant to adopt as a brightline rule the notion that it may not admit evidence of subsequent acts for punitive damages, the Court sought to respect the Supreme Court's guidance and particular language.

On closer examination, however, the Court has determined that it may allow evidence of subsequent acts, but for a limited purpose. The parties have identified cases, including O'Gilvie v. Int'l Playtex, Inc. and its progeny, that contemplate the limited use of subsequent acts in relation to punitive damages — that is, to show the defendant's state of mind at the time of the transaction. The parties in Pedroza v. Lomas Auto Mall, Inc., did not bring O'Gilvie v. Int'l Playtex, Inc. and its progeny to the Court's attention.

Those cases initially appear to be in tension with State Farm Mutual Automobile Insurance Co. v. Campbell. Under State Farm Mutual Automobile Insurance Co. v. Campbell, the jury may punish a defendant "for the conduct that harmed the plaintiff, not for being an unsavory individual or business." State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 423, 123 S.Ct. 1513. That is, "[t]he reprehensibility guidepost does not permit courts to expand the scope of the case so that a defendant may be punished for any malfeasance." State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 424, 123 S.Ct. 1513. Where a plaintiff fails to show conduct by a defendant "similar to that which harmed them, the conduct that harmed them is the only conduct relevant to the reprehensibility analysis." State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 423-24, 123 S.Ct. 1513. Accordingly, under State Farm Mutual Automobile Insurance Co. v. Campbell, "[d]ue process does not permit courts, in the calculation of punitive damages, to adjudicate the merits of other parties' hypothetical claims against a defendant under the guise of the reprehensibility analysis." State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 423, 123 S.Ct. 1513. Instead, plaintiffs seeking punitive damages on the basis of recidivism must identify similar conduct — that is, "repeated misconduct of the sort that injured" the plaintiff. State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 423-24, 123 S.Ct. 1513.

On closer inspection, O'Gilvie v. Int'l Playtex, Inc. coheres with State Farm Mutual Automobile Insurance Co. v. Campbell. Under O'Gilvie v. Int'l Playtex, Inc., a defendant's subsequent acts are admissible, but only for a limited purpose: to help the jury decide the defendant's state of mind when the defendant engaged in the conduct that harmed the plaintiff. See O'Gilvie v. Int'l Playtex, Inc., 821 F.2d at 1449. In other words, the Court does not admit subsequent acts to show recidivism — that is, a series of similar acts committed on multiple occasions — but to show the state of mind that accompanied an act that AmRest, LLC committed on a single occasion.

Accordingly, the Court must: (i) instruct the jury not to punish AmRest, LLC for its subsequent acts, but only to consider those subsequent acts insofar as they explain its state of mind on March 5, 2010, see O'Gilvie v. Int'l Playtex, Inc., 821 F.2d at 1449; and (ii) exclude evidence of dissimilar conduct that lacks a nexus to the harm that the Plaintiff suffered, see State Farm Mut. Auto. Ins. Co. v. Campbell, 538 U.S. at 422-24, 123 S.Ct. 1513. Indeed, in a 2011 opinion, the Tenth Circuit discussed State Farm Mutual Automobile Insurance Co. v. Campbell and O'Gilvie v. Int'l Playtex, Inc. in adjacent paragraphs, see Farm Bureau Life Ins. Co. v. Am. Nat'l Prop. & Cas. Co., 408 Fed.Appx. 162 (10th Cir. 2011), indicating that the Tenth Circuit sees no conflict between the Supreme Court's decision in State Farm Mutual Automobile Insurance Co. v. Campbell and the Tenth Circuit's earlier decision in O'Gilvie v. Int'l Playtex, Inc. Accordingly, evidence that relates to similar events that occurred after March 5, 2010, is admissible for the limited purpose of demonstrating AmRest, LLC's state of mind on March 5, 2010.

For the reason that the Court has already explained, Rule 404(b) does not bar this evidence: it is admissible for the limited purpose of showing AmRest, LLC's state of mind on March 5, 2010.

New Mexico law does not require the Court to exclude this evidence. The cases that AmRest, LLC cites allow parties to introduce evidence of conduct that caused the Plaintiffs' harm and cumulative conduct from which the jury could infer the corporation's culpable mental state on the date that the actual event sued upon occurred. See Clay v. Ferrellgas, 1994-NMSC-080, ¶¶ 14-24.

The result in Behrens v. Gateway Court, LLC — a Court of Appeals of New Mexico case that does not, therefore, bind the Court13 — is consistent with this principle. In that case, a resident brought a lawsuit against the owners and operators of a mobile home park for a fire that "an electrical short in the wiring of an old air conditioner that had been left under the porch of the mobile home" caused. Behrens v. Gateway Court, LLC, 2013-NMCA-097, ¶ 3. The plaintiff sought punitive damages; in support, the plaintiff offered evidence that the mobile home park's owner had advanced several theories about the fire's cause, "blamed a plumber for the installation, and then failed to retract her statement even after learning that the plumber did not work on the wiring of the air conditioner," and argued that this evidence proved the owner's culpable state of mind. 2013-NMCA-097, at ¶ 24. The Court of Appeals of New Mexico explained:

Behrens v. Gateway Court, LLC, 2013-NMCA-097, at ¶ 24.

The Court first notes that the Supreme Court of New Mexico has granted certiorari in Behrens v. Gateway Court, LLC, see 2013-NMCERT-009, 311 P.3d 452. Moreover, because it is a Court of Appeals of New Mexico case, it does not bind the Court. The case may, therefore, be of limited value. Even still, the Court concludes that the result is correct, because the acts were so dissimilar to those that caused the underlying fire. The statement that "the conduct giving rise to the punitive damages claim must be the same conduct for which actual or compensatory damages were allowed" does not change the result: the conduct that gives rise to the Plaintiffs' punitive damages claim is AmRest, LLC's conduct on March 5, 2010, and the jury may not punish AmRest, LLC for later conduct; its subsequent conduct may, however, explain its mental state in connection with its conduct on March 5, 2010. O'Gilvie v. Int'l Playtex, Inc., 821 F.2d at 1449.

In short, with the exceptions that this Memorandum Opinion and Order outlines, the Court concludes that it need not exclude the evidence that AmRest, LLC has identified in its Cumulative Conduct Motion under State Farm Mutual Automobile Insurance Co. v. Campbell.

IT IS ORDERED that: (i) Defendant AmRest, LLC's Motion in Limine to Exclude Evidence of Applebee's Guest Contact Reports, filed March 3, 2014 (Doc. 159)("Guest Report Motion"), is granted in part and denied in part; (ii) AmRest, LLC's Opposed Motion in Limine to Exclude References to and Evidence Regarding Prior Incidents and Prior Liquor Law Violations at Any AmRest Restaurant, filed March 5, 2014 (Doc. 162)("Prior Conduct Motion"), is granted in part and denied in part; (iii) Defendant AmRest, LLC's Motion in Limine to Exclude Evidence of Subsequent Liquor Law Violations at Any AmRest Locations, filed February 26, 2014 (Doc. 144), is denied; (iv) Defendant AmRest, LLC's Motion in Limine to Exclude Evidence of its Post-Accident Conduct, filed March 10, 2014 (Doc. 196), is denied; and (v) Defendant AmRest, LLC's Motion in Limine to Exclude "Cumulative Conduct" Evidence of Alleged Wrongful Acts by AmRest That Did Not Cause, and Are Not Similar to Conduct That Caused, Plaintiffs' Injuries, filed March 10, 2014 (Doc. 200)("Cumulative Conduct Motion"), is granted in part and denied in part. With respect to the Guest Report Motion and the Prior Conduct Motion, the Court will admit the first complaint — which involves a complaint of overservice in April, 2008 — the third complaint — in which an anonymous person alleged that a bartender had been suspended because she refused to serve intoxicated patrons — and the fourth complaint — about overservice on May 4, 2010 — to show that AmRest, LLC was on notice of problems with overservice. The Court will exclude the second complaint, which relates to the noise level in the Santa Fe Applebee's Neighborhood Grill & Bar, because it is irrelevant, and because it is hearsay not within any exception. In all other respects, the Court denies the Guest Report Motion and the Prior Conduct Motion. With respect to the Cumulative Conduct Motion, the Court will admit evidence of subsequent overservice within Debbie Passmore's and Jake Gandhi's area for the limited purpose of showing AmRest, LLC's state of mind on March 5, 2010; it will not admit evidence of violations and acts that do not relate to overservice. The Court will deny the other motions in full.