ORDER

CHRISTOPHER C. CONNER, Chief District Judge.

AND NOW, this 1st day of May, 2017, upon consideration of the Clerk of Court's taxation (Doc. 1570) of costs sub judice, wherein the Clerk taxed jointly and severally against the direct purchaser plaintiffs and the individual purchaser plaintiffs ("individual plaintiffs") costs to be awarded to defendants as follows: to The Hershey Company and Hershey Canada, Inc. (collectively "Hershey"), in the amount of $108,522.06; to Nestlé U.S.A., Inc. ("Nestlé"), in the amount of $105,572.90; and to Mars, Inc., and Mars Snackfood U.S. LLC (collectively "Mars"), in the amount of $170,356.53; and further upon consideration of the individual plaintiffs' objections (Doc. 1574) to the Clerk's taxation,1 wherein the individual plaintiffs do not dispute any aspect of the Clerk's disallowances, allowances, or ultimate calculation, but instead request that the court exercise its equitable discretion to reduce the total award by half to account for the fact that two other plaintiff groups—the indirect end users and indirect purchasers for retail (collectively "indirect plaintiffs")—entered into stipulations with defendants wherein the indirect plaintiffs agreed to dismiss their claims to facilitate the individual plaintiffs' appeal of the court's Rule 56 ruling in favor of defendants, (see id. at 3-7; see also Docs. 1513, 1515), and wherein both defendants and the indirect plaintiffs agreed to bear their own costs, (see Doc. 1574 at 3-7; see also Docs. 1513, 1515), and the court observing that the Federal Rules of Civil Procedure provide that costs "should be allowed to the prevailing party . . . [u]nless a federal statute, these rules, or a court order provides otherwise," FED. R. CIV. P. 54(d)(1), and that Rule 54(d)(1) establishes a "strong presumption," in favor of awarding such costs, Reger v. The Nemours Found., Inc., 599 F.3d 285, 288-89 (3d Cir. 2010) (quoting In re Paoli R.R. Yard PCB Litig., 221 F.3d 449, 462 (3d Cir. 2000)), but that a court may, in its discretion, reduce or deny costs, so long as the court "articulate[s] reasons within the bounds of its equitable power" for doing so, In re Paoli, 221 F.3d at 468; see also Reger, 599 F.3d at 288, and further observing that, although the "default rule" in cases with multiple parties is that costs be imposed jointly and severally, In re Paoli, 221 F.3d at 469, a court may disaggregate costs and impose them individually among losing parties when equity so demands, see id., and that it is the losing party's burden to "introduce evidence and persuade the court that costs should be apportioned," id., and the court finding that the individual plaintiffs fail to justify an equitable departure from the default rule in this circuit, see In re Paoli, 221 F.3d at 469, nor have they adduced any evidence tending to support that their requested fifty percent reduction in fact corresponds to the taxable costs incurred, cf. In re Brand Name Prescription Drugs Antitrust Litig., No. 94-C-897, 1999 U.S. Dist. LEXIS 14705, at *5-7 (N.D. Ill. Aug. 31, 1999),2 or otherwise indicating "that [the] costs could be connected—to a greater or lesser degree—with any of the particular" plaintiff groups, In re Paoli, 221 F.3d at 470, and the court noting that the Clerk's award of costs has limited defendants' bills by denying taxation for depositions conducted "primarily for use in" the indirect plaintiffs' cases, (Doc. 1570 at 3, 7-9), mitigating in large part the perceived inequity cited by the individual plaintiffs, and the court thus resolving that equity does not compel a reduction by half of the Clerk's taxation of costs, it is hereby ORDERED that the individual plaintiffs' objections (Docs. 1574) to the Clerk's taxation of costs are OVERRULED.