DAVIS, Judge:
¶ 1 Bad Ass Coffee Company of Hawaii, Inc. (BACH) appeals the district court's grant of Royal Aloha International, LLC's (RAI) motion to dismiss for improper venue. See Utah R. Civ. P. 12(b)(3). We reverse and remand for further proceedings.
¶ 2 In 2011, RAI and BACH entered into a license agreement (the Agreement) in which BACH transferred to RAI "an exclusive, royalty-free, perpetual, irrevocable, worldwide right to use, market and exploit the licensed mark established by BACH together with its proprietary coffee beans, mixes, syrups and other ingredients and the BACH system in all places in the world except the United States, Japan and Malaysia."
¶ 3 The Agreement was negotiated by Bachir Mihoubi, who was RAI's agent, and Harold Hill, BACH's former president. According to BACH, Hill—whose family-owned company, HJM, Inc., is a member and manager of RAI—engaged in self-dealing in negotiating the Agreement and conspired with Mihoubi to misappropriate a corporate opportunity belonging to BACH, to conceal Hill's interest in the deal, and to replace the contract drafted by BACH's legal counsel with one that materially altered terms meant to protect BACH's interests.
¶ 4 In 2013, BACH brought a complaint against RAI requesting a judgment declaring the Agreement void because it
In response, RAI brought a motion to dismiss for improper venue pursuant to rule 12(b)(3) of the Utah Rules of Civil Procedure, citing a forum-selection clause in the Agreement requiring that all litigation take place in Fulton County, Georgia. BACH opposed the motion to dismiss, arguing that the forum-selection clause did not apply to its claims and that even if it did, it should not be enforced because, inter alia, see infra note 4, it was fraudulently obtained.
¶ 5 Following a hearing, the district court granted RAI's motion. Although the district court was "troubled somewhat by . . . the claim of fraud," it considered itself bound by the Utah Supreme Court's holding in Innerlight, Inc. v. Matrix Group, LLC, 2009 UT 31, 214 P.3d 854, to enforce the forum-selection clause based on a plain-language reading of the Agreement, regardless of whether the Agreement, or even the forum-selection clause itself, might have been obtained by fraud. BACH now appeals.
¶ 6 BACH argues that the district court employed the wrong legal standard in enforcing the forum-selection clause.
¶ 7 "[F]orum selection clauses that have been obtained through freely negotiated agreements and are not unreasonable and unjust will be upheld as valid." Energy Claims Ltd. v. Catalyst Inv. Group Ltd., 2014 UT 13, ¶ 47, 325 P.3d 70 (citation and internal quotation marks omitted). A plaintiff seeking to avoid enforcement of a forum-selection clause bears the burden of demonstrating that enforcement would be unfair or unreasonable. Prows v. Pinpoint Retail Sys., Inc., 868 P.2d 809, 812 (Utah 1993). This may be accomplished by proving (1) "that the chosen state would be so seriously an inconvenient forum that to require the plaintiff to bring suit there would be unjust"; (2) that "the choice-of-forum provision was obtained by fraud, duress, the abuse of economic power, or other unconscionable means"; or (3) that "the courts of the chosen state would be closed to the suit or would not handle it effectively or fairly." Id. at 812 & n. 5 (citations and internal quotation marks omitted). In opposing RAI's motion to dismiss, BACH asserted that it would be unfair and unreasonable to enforce the forum-selection clause because the Agreement was obtained by fraud or overreaching.
¶ 8 In ruling on RAI's motion to dismiss, the district court concluded that our supreme court's decision in Innerlight precluded it from looking beyond the "four corners" of the contract to consider whether the unambiguous forum-selection clause was obtained by fraud. We agree with BACH that the district court incorrectly interpreted Innerlight, particularly in light of our supreme court's more recent holding in Energy Claims Ltd. v. Catalyst Inv. Group Ltd., 2014 UT 13, 325 P.3d 70.
¶ 9 In Innerlight, the court was not faced with a claim of fraud and, indeed, confirmed that the contract at issue in that case had
¶ 10 In Energy Claims, the supreme court specifically addressed the fraud exception to the general rule that forum-selection clauses should be enforced. Energy Claims, 2014 UT 13, ¶ 47, 325 P.3d 70; see also Prows, 868 P.2d at 812 n. 5. In outlining the plaintiff's burden of proof in such cases, the court adopted the minority approach, which permits invalidation of a forum-selection clause where a plaintiff can show that the contract was entered into fraudulently, as opposed to the majority rule, which requires the plaintiff to demonstrate that the clause itself resulted from fraud. Energy Claims, 2014 UT 13, ¶¶ 49-52, 325 P.3d 70. Under Utah law, a plaintiff seeking to avoid a forum-selection clause on fraud grounds must first satisfy rule 9(b) of the Utah Rules of Civil Procedure by pleading fraud with particularity. Id. ¶ 54. Then, "should the district court deem it necessary, it has the discretion to hold an evidentiary hearing on the allegations of fraud or overreaching before deciding whether to enforce the challenged forum selection clause." Id. ¶ 55.
¶ 11 Here, the district court dismissed the case based on its interpretation of the forum-selection clause without considering whether the alleged fraud or overreaching made enforcement unfair or unreasonable. The district court did not consider whether BACH had adequately pleaded a fraud claim and did not hold an evidentiary hearing to consider the fraud evidence. Thus, we agree with BACH that the district court applied the wrong standard in dismissing the case based on the forum-selection clause.
¶ 12 RAI argues that we should nevertheless affirm the dismissal on the ground that BACH failed to state a claim of fraud in its amended complaint and therefore did not comply with rule 9(b)'s particularity requirement. Because the district court did not consider the sufficiency of the complaint, we consider it more appropriate to remand the case to give the district court the opportunity to determine whether BACH adequately pleaded fraud or overreaching
¶ 13 The district court applied the wrong legal standard when it dismissed BACH's amended complaint based on a plain-language reading of the forum-selection clause without considering whether alleged fraud or overreaching on the part of RAI made it unfair or unreasonable to enforce the forumselection clause. We therefore reverse the district court's order of dismissal and remand for further proceedings.