alleges that viewers of the image “will understand that [it] communicates ideas and

       1
           We include a copy of the license plate at the end of this opinion.
       2
         As previously noted, at this stage we accept Mr. Cressman’s factual allegations
as true. But we also note that the Defendants, without expressly admitting that the image
is based on the “Sacred Rain Arrow” sculpture, state that the license plate image “is a
modified version of the sculpture that sits outside the Gilcrease Museum in Tulsa,
Oklahoma.” Aplee. Br. at 7. They further refer this court to a web site featuring a picture
of the museum sculpture. The web site confirms it is the “Sacred Rain Arrow” sculpture.
See 
id. (citing to http://gilcrease.utulsa.edu/Learn/Speaking-of-Gilcrease/The-Gardens-at-
Gilcrease).

                                               -4-
messages about Oklahoma, about Native American culture and practices, and about

Oklahoma’s connection to these Native American practices.” 
Id. at 190. The 
“message,

connotation, and purpose of the ‘Sacred Rain Arrow’ sculpture—and the license plate

with the image of that sculpture—[are] antithetical to [Mr.] Cressman’s sincerely-held

religious beliefs.” 

does not want to display the image on his vehicles and

would rather “remain silent with respect to images, messages, and practices that he

cannot endorse or accept.” 
Id.

2. Efforts to 
Avoid Displaying the Image

       To avoid displaying the image, Mr. Cressman purchased a specialty license plate,

which cost $37 more than the standard plate and had a $35 renewal fee. He then

purchased a cheaper specialty license plate, which cost $18 more than the standard plate,

plus $16.50 for renewal. Eventually, he decided he no longer wanted to pay additional

fees for a specialty license plate. Instead, he wanted to cover up the image, without

obscuring letters, tags, or identifying markers on the license plate.

       Mr. Cressman visited the Motor Vehicle Division of the Oklahoma Tax

Commission in Oklahoma City. He asked a clerk whether he could legally cover up the

image on the license plate. The clerk informed him he probably would be ticketed if he

did so and suggested that Mr. Cressman talk to an “enforcing officer” at the Department

of Public Safety. 

Cressman then spoke with Paula Allen, “the official in charge of interpreting

policies for the Department of Public Safety.” 
Id. He explained his 
objection to the
                                             -5-
license plate image and asked her whether he could cover it up. Ms. Allen said that Okla.

Stat. tit. 47, § 4-107 (“Section 4-107”) prohibited him from doing so. She confirmed this

with an Oklahoma Highway Patrol official.

       After this meeting, Mr. Cressman reviewed Section 4-107, as well as Okla. Stat.

tit. 47, § 1113 (“Section 1113”).3 Section 1113(A)(2) requires that “[t]he license plate,

decal and all letters and numbers shall be clearly visible at all times.” It is a violation of

Section 1113 to operate “a vehicle in [Oklahoma] . . . upon which the license plate is

covered, overlaid or otherwise screened with any material, whether such material be

clear, translucent, tinted or opaque.” 
Id. § 1113(A)(2). Mr. 
Cressman further determined

that a violation of Section 1113 is a misdemeanor with a fine of up to $300. See 
id.

§ 1151(I).

       After 
his research, Mr. Cressman determined that Ms. Allen was correct that

covering up the image would be illegal. Accordingly, he pays additional fees to display

specialty license plates on two vehicles registered in Oklahoma. He alleges this situation



       3
         We doubt that Section 4-107 prohibits Mr. Cressman from covering up the
image. The only portion of Section 4-107 that is relevant to license plates is subsection
(d), which states: “A person who removes a license plate from a vehicle or affixes to a
vehicle a license plate not authorized by law for use on said vehicle with intent to conceal
or misrepresent the identity of the vehicle or its owner shall, upon conviction, be guilty of
a misdemeanor.” Okla. Stat. tit. 22, § 4-107(d). Mr. Cressman did not ask Ms. Allen
whether he could remove his license plate to conceal the identity of his vehicle, so
Section 4-107 does not seem to apply.
       Accordingly, Mr. Cressman focuses on Section 1113. We do the same throughout
this opinion.

                                              -6-
is “intolerable . . . because he does not want to incur extra expense to avoid expressing a

message contrary to his religious beliefs.” Appx. at 195.

       In March 2010, he sent letters to the Oklahoma Attorney General and Assistant

Attorney General, the Chief of the Oklahoma Highway Patrol, and the Secretary of

Safety and Security/Commissioner of Public Safety. The letters explained his objections

to the license plate image and asserted that forcing him to display the image violated his

constitutional rights. Mr. Cressman requested that these officials provide a remedy

within three weeks; he received no responses.

                                  B. Procedural History

       Mr. Cressman filed a 42 U.S.C. § 1983 civil rights lawsuit in the United States

District Court for the Western District of Oklahoma. The amended complaint names six

defendants: Ms. Allen, in her individual and official capacity as a Licensing Services

Hearing Officer; Michael C. Thompson, in his official capacity as the Secretary of Safety

and Security/Commissioner of Public Safety; Kerry Pettingill, in his official capacity as

the Chief of the Oklahoma Highway Patrol; and Thomas Kemp Jr., Jerry Johnson, and

Dawn Cash, in their official capacities as members of the Oklahoma Tax Commission.4

       Mr. Cressman alleged violations of his rights to freedom of speech, due process,

and the free exercise of religion under the First and Fourteenth Amendments to the

       4
        We refer to Defendants Allen, Thompson, and Pettingill collectively as the
“Public Safety Defendants,” and to the other defendants as the “Tax Commission
Defendants.” We refer to all six collectively as the “Defendants.”


                                            -7-
United States Constitution.5 In conjunction with his complaint, he filed a motion for a

preliminary injunction to enjoin the Defendants from enforcing Section 1113.

Alternatively, he sought to compel the Defendants to provide him with specialty license

plates at no additional cost.

       The Public Safety Defendants moved to dismiss the complaint. Their motion

argued, inter alia, that Mr. Cressman failed to state a claim upon which relief could be

granted and that he lacked Article III standing. The Tax Commission Defendants

separately moved to dismiss the complaint.

       The district court dismissed Mr. Cressman’s federal constitutional claims.6

Although it determined Mr. Cressman had Article III standing, the court ruled that he

failed to state a “compelled speech” claim under the First Amendment. This failure,

according to the district court, was fatal to the rest of his federal claims, as well as his

motion for a preliminary injunction.

       On May 16, 2012, the district court entered judgment dismissing Mr. Cressman’s

federal constitutional claims with prejudice as to all the Defendants. Mr. Cressman filed

a timely notice of appeal.

                                      II. DISCUSSION


       5
        Mr. Cressman also asserted a violation of the Oklahoma Religious Freedom Act,
Okla. Stat. tit. 51, § 251 et seq.
       6
        The court declined to exercise supplemental jurisdiction over the Oklahoma
Religious Freedom Act claim and dismissed it without prejudice.

                                              -8-
       Two issues are before us on appeal. First, the Defendants assert that Mr.

Cressman lacks Article III standing to sue them in their official capacities. Our review of

this issue is de novo. See Roe No. 2 v. Ogden, 
253 F.3d 1225
, 1228 (10th Cir. 2001).

Second, Mr. Cressman argues that the district court erred in dismissing his complaint for

failure to state a First Amendment compelled speech claim. See Fed. R. Civ. P. 12(b)(6).

We review a Rule 12(b)(6) dismissal de novo. Khalik v. United Air Lines, 
671 F.3d

1188
, 1190 (10th Cir. 2012).7

       We start with standing because it is a jurisdictional issue. See Sinochem Int’l Co.

v. Malaysia Int’l Shipping Corp., 
549 U.S. 422
, 431 (2007); Wilson v. Glenwood

Intermountain Props., Inc., 
98 F.3d 590
, 592-93 (10th Cir. 1996).

                                  A. Article III Standing

       The Defendants assert that Mr. Cressman lacks Article III standing to sue them in

their official capacities. Mr. Cressman, “as the party seeking to invoke federal

jurisdiction, bear[s] the burden of establishing standing.” Petrella v. Brownback, 
697

F.3d 1285
, 1292 (10th Cir. 2012). “When evaluating a plaintiff’s standing at [the motion

to dismiss] stage, both the trial and reviewing courts must accept as true all material


       7
         The district court also denied Mr. Cressman’s request for a preliminary
injunction. This ruling did not rely on facts outside the complaint and turned on Mr.
Cressman’s failure to state a compelled speech claim. Accordingly, the district court’s
denial of his motion for a preliminary injunction rests on a legal determination, which we
review de novo. See Heideman v. S. Salt Lake City, 
348 F.3d 1182
, 1188 (10th Cir.
2003).


                                             -9-
allegations of the complaint, and must construe the complaint in favor of the complaining

party.” Initiative & Referendum Inst. v. Walker, 
450 F.3d 1082
, 1089 (10th Cir. 2006)

(en banc) (quotations omitted). At this stage, the plaintiff’s “burden in establishing

standing is lightened considerably.” 
Petrella, 697 F.3d at 1292
.

       Mr. Cressman’s “appeal cannot proceed on the merits in the absence of . . . [a]

case or controversy” under Article III of the U.S. Constitution. Habecker v. Town of

Estes Park, Colo., 
518 F.3d 1217
, 1223 (10th Cir. 2008). “To establish Article III

standing, a plaintiff must establish (1) that he or she has ‘suffered an injury in fact;’ (2)

that the injury is ‘fairly traceable to the challenged action of the defendant;’ and, (3) that

it is ‘likely’ that ‘the injury will be redressed by a favorable decision.’” Awad v. Ziriax,

670 F.3d 1111
, 1120 (10th Cir. 2012) (quoting Ariz. Christian Sch. Tuition Org. v. Winn,

131 S. Ct. 1436
, 1442 (2011)). “We refer to these three familiar requirements as injury in

fact, causation, and redressability.” 
Habecker, 518 F.3d at 1224
.

1. Injury in Fact

       “First, the plaintiff must have suffered an injury in fact—an invasion of a legally

protected interest which is (a) concrete and particularized, and (b) actual or imminent, not

conjectural or hypothetical.” Lujan v. Defenders of Wildlife, 
504 U.S. 555
, 560 (1992)

(citations omitted) (quotations omitted).

       Mr. Cressman alleges he does not want to “endorse and express a message on his

car that is contrary to and diametrically opposed to his sincerely-held religious beliefs.”

Appx. at 197. He faces three choices. First, he could obtain standard license plates and
                                             -10-
cover up the image, in violation of Section 1113. He has been informed, and the

Defendants have never disputed, that he faces a threat of prosecution and criminal

penalties if he does so. This credible threat of prosecution is sufficient to support an

injury in fact. See Ward v. Utah, 
321 F.3d 1263
, 1267 (10th Cir. 2003) (“[A] plaintiff

generally has standing if he or she alleges an intention to engage in a course of conduct

arguably affected with a constitutional interest, but proscribed by statute, and there exists

a credible threat of prosecution thereunder.” (quotations omitted)).

       Second, he could display the image, to which he objects on religious grounds. He

argues that this constitutes compelled speech and is an injury in fact. We agree. See

Jacobs v. Clark Cnty. Sch. Dist., 
526 F.3d 419
, 426-27 (9th Cir. 2008) (stating that

compelled speech in violation of First Amendment is an injury in fact); see also 
Wooley,

430 U.S. at 715 
(stating that compelled speech “invades the sphere of intellect and spirit

which it is the purpose of the First Amendment” to protect (quotations omitted)).

       Third, Mr. Cressman now purchases specialty license plates to avoid displaying

the image on Oklahoma’s standard plate. The additional cost of the specialty license

plates is a concrete, actual monetary injury that Mr. Cressman alleges he incurs to avoid

prosecution and engaging in unwanted speech. See Umbehr v. McClure, 
44 F.3d 876
,

879 (10th Cir. 1995).

       These alleged injuries are sufficient to support the first element of Article III

standing.

2. Causation
                                             -11-
       Mr. Cressman must show there is “a causal connection between the injury and the

conduct complained of—the injury has to be fairly traceable to the challenged action of

the defendant, and not the result of the independent action of some third party not before

the court.” 
Lujan, 504 U.S. at 560 
(alterations omitted) (emphasis added) (quotations

omitted). “It is well-established that when a plaintiff brings a pre-enforcement challenge

to the constitutionality of a particular statutory provision, the causation element of

standing requires the named defendants to possess authority to enforce the complained-of

provision.” Bronson v. Swensen, 
500 F.3d 1099
, 1110 (10th Cir. 2007) (emphasis

added).

       Mr. Cressman challenges Section 1113 and has alleged that Mr. Thompson and

Mr. Pettingill are charged with enforcing the provision. At oral argument, counsel for the

Defendants conceded that Mr. Thompson and Mr. Pettingill are charged with enforcing

Title 47, which contains Section 1113. Thus, they “possess authority to enforce the

complained-of provision,” 
id., and Mr. Cressman’s 
injuries are fairly traceable to them.

       Mr. Cressman alleges the Tax Commission Defendants are charged with enforcing

the challenged statute. On appeal, he notes that Section 1113 grants the Tax Commission

Defendants the authority to control how motorists display their license plates. See Okla.

Stat. tit. 47, § 1113(A)(2) (“The Tax Commission may . . . change and direct the manner,

place and location of display of any vehicle license plate when such action is deemed in

the public interest.”). And, at oral argument, counsel for the Defendants conceded that if

Mr. Cressman seeks a specialty license plate at no extra cost, he should sue the Tax
                                             -12-
Commission Defendants. We conclude that Mr. Cressman has shown the Tax

Commission Defendants have relevant enforcement powers and that his injuries are fairly

traceable to them.

       This leaves only Ms. Allen. Mr. Cressman alleges she is a Licensing Services

Hearing Officer who is “responsible for interpreting and administering” the challenged

statute. Appx. at 188. However, the authority to interpret and administer a statute is not

the same as the authority to enforce a statute. Apparently recognizing this distinction,

Mr. Cressman alleged in his amended complaint that all other Defendants have

enforcement authority, but made no such allegation about Ms. Allen.

       On appeal, however, Mr. Cressman insists that Ms. Allen has enforcement

authority. He notes that the amended complaint alleges that when he visited the

Oklahoma Tax Commission, Motor Vehicle Division, a clerk told him to check with a

Department of Public Safety enforcing officer about the legality of covering up the

image. He then went to the Department of Public Safety and met with Ms. Allen.

       But a clerk’s suggestion to meet with an enforcing officer does not render Ms.

Allen capable of enforcing Section 1113. Further, Mr. Cressman’s complaint belies his

suggestion that Ms. Allen has enforcement authority. It alleges that he spoke with Ms.

Allen, “the official in charge of interpreting policies for the Department of Public

Safety.” 

Cressman has not shown that Ms. Allen in her official capacity has the

“authority to enforce the complained-of provision,” 
Bronson, 500 F.3d at 1110
, and thus
                                            -13-
has not met his pleading burden of demonstrating that his injuries are fairly traceable to

her actions.8




       8
         Whether the Defendants have enforcement authority is related to whether, under
Ex parte Young, 
209 U.S. 123 
(1908), they are proper state officials for suit. The
Defendants raise Ex parte Young as part of their Article III standing analysis, although Ex
parte Young concerns sovereign immunity.
        Under Ex parte Young, a plaintiff may avoid the Eleventh Amendment’s
prohibition on suits against states in federal court by seeking to enjoin a state official
from enforcing an unconstitutional statute. 
Id. at 157. The 
plaintiff must be “(1) suing
state officials rather than the state itself, (2) alleging an ongoing violation of federal law,
and (3) seeking prospective relief.” Muscogee (Creek) Nation v. Pruitt, 
669 F.3d 1159
,
1167 (10th Cir. 2012). In addition, the named state official “must have some connection
with the enforcement” of the challenged statute. Ex parte 
Young, 209 U.S. at 157
(emphasis added). This language does not require that the state official “have a ‘special
connection’ to the unconstitutional act or conduct,” but rather that the state official “have
a particular duty to ‘enforce’ the statute in question and a demonstrated willingness to
exercise that duty.” Prairie Band Potawatomi Nation v. Wagnon, 
476 F.3d 818
, 828
(10th Cir. 2007) (quoting Ex parte 
Young, 209 U.S. at 157
).
        As the Ninth Circuit has explained, there is a common thread between Article III
standing analysis and Ex parte Young analysis:

               Whether [state] officials are, in their official capacities, proper
       defendants in [a] suit is really the common denominator of two separate
       inquiries: first, whether there is the requisite causal connection between
       their responsibilities and any injury that the plaintiffs might suffer, such
       that relief against the defendants would provide redress [i.e., Article III
       standing]; and second, whether . . . jurisdiction over the defendants is
       proper under the doctrine of Ex parte Young, which requires “some
       connection” between a named state officer and enforcement of a challenged
       state law.

Planned Parenthood of Idaho, Inc. v. Wasden, 
376 F.3d 908
, 919 (9th Cir. 2004).
        As discussed above, Mr. Cressman has shown that all Defendants, except for Ms.
Allen, have a particular duty to enforce the challenged statute and thus are proper state
officials for suit under Ex parte Young.

                                             -14-
3. Redressability

       Finally, “it must be likely, as opposed to merely speculative, that the injury will be

redressed by a favorable decision.” 
Lujan, 504 U.S. at 561 
(quotations omitted).

       Mr. Cressman seeks alternative forms of injunctive relief. He requests that

Section 1113 not be enforced against him. At oral argument, counsel for the Defendants

conceded that Mr. Thompson and Mr. Pettingill could provide this relief. Alternatively,

Mr. Cressman requests specialty license plates at no extra cost. Counsel for the

Defendants conceded that the Tax Commission Defendants could provide this relief.

       Accordingly, because a favorable decision could give Mr. Cressman his requested

injunctive relief from Mr. Thompson, Mr. Pettingill, and the Tax Commission

Defendants, he has demonstrated redressability.

       As to Ms. Allen, Mr. Cressman has provided no basis to conclude that the district

court could order her to do anything in her official capacity to redress his alleged injuries.

                                       *      *      *

       In sum, Mr. Cressman has demonstrated he has Article III standing to sue all

Defendants in their official capacities, except for Ms. Allen.9

                     B. First Amendment Compelled Speech Claim

       The main issue on appeal is whether the district court erred in dismissing Mr.

Cressman’s First Amendment compelled speech claim under Fed. R. Civ. P. 12(b)(6).

       9
         We express no opinion regarding Mr. Cressman’s claims against Ms. Allen in
her individual capacity.

                                             -15-
Our discussion of this issue has three parts. First, we address the Supreme Court’s

treatment of symbolic speech and compelled speech under the First Amendment.

Second, we analyze whether Mr. Cressman’s complaint states a plausible compelled

symbolic speech claim. Finally, we address the Defendants’ argument that the image on

the license plate is government speech that does not implicate the First Amendment.

1. Legal Background

       “The First Amendment, as applied to state and local governments through the

Fourteenth Amendment, provides that state actors ‘shall make no law . . . abridging the

freedom of speech.’” Hawkins v. City & Cnty. of Denver, 
170 F.3d 1281
, 1286 (10th Cir.

1999) (quoting U.S. Const. amend. I). This protection is multifaceted. “Just as the First

Amendment may prevent the government from prohibiting speech, [it] may prevent the

government from compelling individuals to express certain views.” United States v.

United Foods, Inc., 
533 U.S. 405
, 410 (2001). Thus, “one important manifestation of the

principle of free speech is that one who chooses to speak may also decide what not to

say.” Hurley v. Irish-Am. Gay, Lesbian & Bisexual Grp. of Boston, 
515 U.S. 557
, 573

(1995) (quotations omitted).

       The Supreme Court’s decision in Wooley v. Maynard, 
430 U.S. 705 
(1977),

reflects this principle. In Wooley, the Court held unconstitutional a New Hampshire

requirement that the plaintiffs display the state motto, “Live Free or Die,” on their vehicle

license 
plate. 430 U.S. at 707
, 714-17. The plaintiffs objected to the motto on religious

grounds, and the Court determined it was impermissible to force them to either subject
                                            -16-
themselves to criminal penalties for covering up the motto or “use their private property

as a ‘mobile billboard’ for the State’s ideological message.” 
Id. at 715.

       In 
this appeal, Mr. Cressman relies on Wooley to claim that the State of Oklahoma

is compelling him to display the “Sacred Rain Arrow” image on his personal vehicles,

thereby compelling him to communicate a message that is contrary to his religious

beliefs. We agree that Mr. Cressman is being compelled to display the standard license

plate image because he must choose between (1) prosecution and criminal penalties for

covering up the image and (2) paying additional fees for specialty license plates that do

not display the image. See Phelan v. Laramie Cnty. Cmty. Coll. Bd. of Tr., 
235 F.3d

1243
, 1247-48 (10th Cir. 2000). But unlike Wooley, Mr. Cressman’s claim concerns an

image rather than written words.10

       The issue is whether, based on Mr. Cressman’s allegations, the license plate image

is speech that qualifies for protection under the First Amendment compelled speech

doctrine.11 This issue includes two substantive questions. First, does displaying the



       10
           The district court correctly stated that “this case is distinguishable from Wooley
in that it involves ‘symbolic speech.’” Appx. at 347. But, as the ensuing analysis shows,
symbolic speech can be eligible for First Amendment protection, including protection
against compelled speech.
       11
          At oral argument, counsel for the Defendants stated that the license plate image
constitutes speech, but he argued it is “government speech” that is not subject to First
Amendment scrutiny. See Pleasant Grove City, Utah v. Summum, 
555 U.S. 460
, 467
(2009) (“The Free Speech Clause restricts government regulation of private speech; it
does not regulate government speech.”). The concession that the image is speech seems
                                                                             Continued . . .
                                            -17-
license plate image constitute symbolic speech that qualifies for First Amendment

protection? Second, if the answer to the first question is yes, does requiring Mr.

Cressman to display the image on the license plate affixed to his personal vehicles violate

his First Amendment rights under the compelled speech doctrine? To answer these

questions, we must review the Supreme Court’s decisions on symbolic speech and

compelled speech.

       a. Symbolic Speech

       “The First Amendment literally forbids the abridgment only of ‘speech,’” but the

Supreme Court has “long recognized that its protection does not end at the spoken or

written word.” Texas v. Johnson, 
491 U.S. 397
, 404 (1989); see 
Hurley, 515 U.S. at 569
(“[T]he Constitution looks beyond written or spoken words as mediums of expression.”).

The First Amendment protects certain expressive conduct, such as the symbolic “wearing

of an armband for the purpose of expressing certain views” about the Vietnam War,

Tinker v. De Moines Indep. Cmty. Sch. Dist., 
393 U.S. 503
, 505 (1969), and the burning

of an American flag as “the culmination . . . of a political demonstration that coincided


______________________________________
Cont.

to conflict with the district court’s reasoning that displaying the image does not trigger
First Amendment scrutiny.
       We cannot accept counsel’s concession to reverse the district court’s ruling. “A
party’s concession of legal error . . . cannot, standing alone, justify reversing a district
court, nor can that concession relieve this court of its obligation to evaluate the merits of
the legal issue presented on appeal.” United States v. Avery, 
295 F.3d 1158
, 1169 (10th
Cir. 2002).

                                             -18-
with the convening of the Republican Party and its renomination of Ronald Reagan for

President,” 
Johnson, 491 U.S. at 406
. Still, the Court has not “accept[ed] the view that an

apparently limitless variety of conduct can be labeled ‘speech.’” United States v.

O’Brien, 
391 U.S. 367
, 376 (1968).

       Spence v. Washington, 
418 U.S. 405 
(1974) (per curiam), addresses whether the

First Amendment protects the display of symbols. In Spence, a college student hung a

United States flag outside his apartment window. 
Id. at 406. The 
flag was upside down

and had a peace symbol attached to both sides. 
Id. He was arrested 
and prosecuted under

a state statute that forbade the placement of “any . . . mark, picture, design, [or] drawing”

on a flag, as well as the public display of such a flag. 
Id. at 407. The 
student challenged

his conviction as a violation of his First and Fourteenth Amendment rights.

       Noting that the student had not “articulate[d] his views through printed or spoken

words,” the Court asked “whether his activity was sufficiently imbued with elements of

communication to fall within the scope of the First and Fourteenth Amendments.” 
Id. at

409. It 
concluded that “[o]n this record there can be little doubt that appellant

communicated through the use of symbols.” 
Id. at 410. The 
display of the flag “was a

pointed expression of anguish” over foreign and domestic governmental affairs. 
Id.

Further, “[a]n intent 
to convey a particularized message was present, and in the

surrounding circumstances the likelihood was great that the message would be

understood by those who viewed it.” 
Id. at 410-11 (emphases 
added).


                                            -19-
       Spence’s “particularized message” language reappeared in Johnson, the flag-

burning case. The Court restated that, “[i]n deciding whether particular conduct

possesses sufficient communicative elements to bring the First Amendment into play, we

have asked whether ‘[a]n intent to convey a particularized message was present, and

[whether] the likelihood was great that the message would be understood by those who

viewed it.’” 
Johnson, 491 U.S. at 404 
(quoting 
Spence, 418 U.S. at 410-11
). After

describing the circumstances surrounding the flag burning, the Court noted that its

“overtly political nature . . . was both intentional and overwhelmingly apparent,” 
id. at

406—i.e., it 
communicated a particularized message that was likely to be understood.

Accordingly, the flag burning was “sufficiently imbued with elements of communication

to implicate the First Amendment.” 
Id. (citation omitted) (quotations 
omitted).

       Spence and Johnson asked whether a symbolic act or display was sufficiently

imbued with elements of communication to trigger First Amendment scrutiny. 
Johnson,

491 U.S. at 406
; 
Spence, 418 U.S. at 409
. As part of this inquiry, the Court considered

two relevant factors: (1) an intent to convey a particularized message, and (2) a great

likelihood that the message would be understood by those who viewed the symbolic act

or display. 
Johnson, 491 U.S. at 404
; 
Spence 418 U.S. at 410-11
.

       In Hurley v. Irish-American Gay, Lesbian and Bisexual Group of Boston, a

compelled speech case involving expressive conduct, the Court suggested the Spence-

Johnson factors are not necessarily prerequisites for First Amendment protection for

symbolic speech. Hurley concerned whether private organizers of a St. Patrick’s Day
                                            -20-
parade could be required under a Massachusetts public accommodation law to “admit a

parade contingent expressing a message not of the private organizers’ own 
choosing.”

515 U.S. at 566
. The organizers objected to the admission of a group of openly gay,

lesbian, and bisexual descendants of Irish immigrants. 
Id. at 561.

       Before 
addressing the compelled speech issue, the Hurley Court addressed

whether parades constitute First Amendment activity. The Court instructed that the

“inherent expressiveness of marching to make a point,” 
id. at 568, was 
not undermined

simply because a parade might “combin[e] multifarious voices” or lack an isolated, exact

message, 
id. at 570. Referring 
to Spence, the Court said that “a narrow, succinctly

articulable message is not a condition of constitutional protection, which if confined to

expressions conveying a ‘particularized message,’ would never reach the unquestionably

shielded painting of Jackson Pollock, music of Arnold Schöenberg, or Jabberwocky verse

of Lewis Carroll.” 
Id. at 569 (citation 
omitted).12



       12
          After ruling that the organizers’ St. Patrick’s Day parade was protected under
the First Amendment, the Court addressed the organizers’ compelled speech claim that
they could not be forced to include the gay, lesbian, and bisexual group’s message. The
Court agreed that the parade organizers could not be forced to include the group’s
message. Interestingly, its analysis indicated the message was a particularized one that
others would likely understand. See 
Hurley, 515 U.S. at 574 
(noting that the parade
organizers “clearly decided to exclude a message [they] did not like from the
communication [they] chose to make,” that the group’s message was “not difficult to
identify,” and that the message, although “not wholly articulate,” suggested “that people
of their sexual orientations have as much claim to unqualified social acceptance as
heterosexuals”). In the end, the Court said, “it boils down to the choice of a speaker not
to propound a particular point of view.” 
Id. at 575 (emphasis 
added).

                                            -21-
       Federal circuit courts have interpreted Hurley’s effect on the Spence-Johnson

factors differently. The Third Circuit has said that “Hurley left open how courts should

evaluate symbolic speech claims” and “eliminated the ‘particularized message’ aspect of

the Spence-Johnson test.” Tenafly Eruv Ass’n, Inc. v. Borough of Tenafly, 
309 F.3d 144
,

160 (3d Cir. 2002). That circuit views the Spence-Johnson factors as “signposts rather

than requirements.” 
Id.

       The Second Circuit, 
in contrast, views the Spence-Johnson factors as intact after

Hurley. See Church of Am. Knights of the Ku Klux Klan v. Kerik, 
356 F.3d 197
, 205 n.6

(2d Cir. 2004) (“While we are mindful of Hurley’s caution against demanding a narrow

and specific message before applying the First Amendment, we have interpreted Hurley

to leave intact the Supreme Court’s test for expressive conduct in Texas v. Johnson.”).

The Sixth and Ninth Circuits seem to apply the Spence-Johnson factors together with

Hurley’s statement that a “narrow, succinctly articulable message is not a condition of

constitutional protection.” See Blau v. Fort Thomas Pub. Sch. Dist., 
401 F.3d 381
, 388

(6th Cir. 2005) (quoting 
Hurley, 515 U.S. at 569
); Kaahumanu v. Hawaii, 
682 F.3d 789
,

798 (9th Cir. 2012). But see Anderson v. City of Hermosa Beach, 
621 F.3d 1051
, 1060

(9th Cir. 2010) (suggesting that certain expressive activities need not satisfy the Spence-

Johnson factors). The Eleventh Circuit has concluded that Hurley “liberalized” the

Spence test such that conduct is expressive if a “reasonable person would interpret it as

some sort of message, not whether an observer would necessarily infer a specific


                                            -22-
message.” Holloman ex rel. Holloman v. Hartland, 
370 F.3d 1252
, 1270 (11th Cir.

2004).

         As discussed later in this opinion, we do not need to grapple in this case with the

precise impact of Hurley on the Spence-Johnson factors. We merely observe that Hurley

suggests that a Spence-Johnson “particularized message” standard may at times be too

high a bar for First Amendment protection. In addition, Hurley is consistent with Spence

and Johnson in granting First Amendment protection for symbolic acts or displays that

are sufficiently imbued with elements of communication.13

         We now turn to the Supreme Court’s discussion of compelled speech under the

First Amendment.

         b. Compelled Speech

         The compelled speech doctrine has its roots in West Virginia State Board of

Education v. Barnette, 
319 U.S. 624 
(1943). In Barnette, the Supreme Court addressed

the constitutionality of requiring public school children to engage in a “stiff-arm salute”

of the American flag and to recite the Pledge of Allegiance. 
Id. at 627-28. Those 
who

did not faced punishment for insubordination, including expulsion. 
Id. at 629. The 
Court

         13
         We recognize that Spence, Johnson, and Hurley each involved different forms
of expression: display of a flag with peace symbols, burning a flag at a demonstration,
and marching in a parade, respectively. Despite these differences, the Court has
considered the expression in these cases to be “symbolic speech” and “expressive
conduct.” See, e.g., 
Johnson, 491 U.S. at 400
, 403 (referring to the flag burning as
“symbolic speech” and “expressive conduct”).
       The display of an image on a license plate is conduct more like Spence, which
involved the display of a symbol, than the other cases.

                                              -23-
held that “compelling the flag salute and pledge . . . invade[d] the sphere of intellect and

spirit which it is the purpose of the First Amendment to our Constitution to reserve from

all official control.” 
Id. at 642. “If 
there is any fixed star in our constitutional

constellation, it is that no official, high or petty, can prescribe what shall be orthodox in

politics, nationalism, religion, or other matters of opinion or force citizens to confess by

word or act their faith therein.” 
Id.

       Over three decades 
later, the Court revisited Barnette in Wooley v. Maynard, a

decision that is highly relevant to this appeal. Wooley concerned the constitutionality of

New Hampshire’s requirement that noncommercial vehicles display license plates

featuring the state motto, “Live Free or 
Die.” 430 U.S. at 713
. The plaintiffs, a husband

and wife, were Jehovah’s Witnesses who wished not to display the motto because it was

“repugnant to their moral, religious, and political beliefs.” 
Id. at 707. The 
husband had

suffered criminal penalties for covering up the motto, and the wife was equally as

susceptible to state prosecution. 
Id. at 708, 710.
       The Court recognized that First Amendment protection “against state action

includes both the right to speak freely and the right to refrain from speaking at all.” 
Id. at

714. New 
Hampshire’s measure forced “an individual, as part of his daily life . . . to be

an instrument for fostering public adherence to an ideological point of view he finds

unacceptable.” 
Id. at 715. Requiring 
the plaintiffs to use their personal property as a

“mobile billboard for the State’s ideological message or suffer a [criminal] penalty”

implicated First Amendment protections and could be justified only by a “sufficiently
                                              -24-
compelling” state interest. 
Id. at 715-16 (quotations 
omitted). The Court determined that

New Hampshire’s interest in requiring drivers to display the state motto was not

sufficiently compelling. 
Id. at 716-17.

       Thus, 
in Barnette and Wooley, the Court “invalidated [the] outright compulsion of

speech.” Johanns v. Livestock Marketing Ass’n, 
544 U.S. 550
, 557 (2005). The Court

has extended the “reasoning of these compelled-speech cases . . . to certain instances in

which individuals are compelled not to speak, but to subsidize a private message with

which they disagree.” Id.; see, e.g., United 
Foods, 533 U.S. at 410 
(noting that the First

Amendment prohibits “compelling certain individuals to pay subsidies for speech to

which they object”). It also has invoked Barnette and Wooley to strike down content-

based government disclosure requirements that burden a plaintiff’s free speech rights.

See Riley v. Nat’l Federation of the Blind of North Carolina, Inc., 
487 U.S. 781
, 797-98

(1988) (holding it unconstitutional for the state to require professional fundraisers to

disclose certain factual information to potential donors before soliciting funds). This is

because the “general rule, that the speaker has the right to tailor the speech, applies not

only to expressions of value, opinion, or endorsement, but equally to statements of fact

the speaker would rather avoid.” 
Hurley, 515 U.S. at 573
.

       Although the Wooley Court described the “Live Free or Die” license plate motto

as conveying an “ideological message,” the Supreme Court’s case law suggests that

ideological speech is not the only form of forbidden compelled speech. See Rumsfeld v.

Forum for Academic & Institutional Rights, Inc., 
547 U.S. 47
, 61 (2006) (“[C]ompelled
                                             -25-
statements of fact . . ., like compelled statements of opinion, are subject to First

Amendment scrutiny.”); United 
Foods, 533 U.S. at 413 
(stating that speech “need not be

characterized as political before it receives First Amendment protection”); 
Hurley, 515

U.S. at 573 
(explaining that the compelled speech doctrine applies “to statements of fact

the speaker would rather avoid”); 
Riley, 487 U.S. at 797-98 
(1988) (stating that, like

compelled statements of opinion, compelled statements of fact burden protected speech).

       We had occasion to address a compelled speech claim in Axson-Flynn v. Johnson,

356 F.3d 1277 
(10th Cir. 2004), in which a University of Utah theater student alleged a

First Amendment violation because she was required to utter certain swear words as part

of a script. 
Id. at 1281-83. We 
stated that, even though Barnette and Wooley involved

the state compelling individuals to espouse its ideological message, those cases did not

require the speech in the theater script to be ideological for the student to receive

compelled speech protection. 
Id. at 1284 n.4. 
We explained that “First Amendment

protection does not hinge on the ideological nature of the speech involved.” 
Id.

“Likewise, the First 
Amendment’s proscription of compelled speech does not turn on the

ideological content of the message that the speaker is being forced to carry.” 
Id. The

constitutional harm 
of compelled speech—“being forced to speak rather than to remain

silent”—“occurs regardless of whether the speech is ideological.” 
Id. We also found 
it

difficult to divine a standard for determining when speech is ideological and when it is

not. 
Id.


                                             -26-
                                        *      * 
      *

        With the Supreme Court’s discussion of symbolic speech and compelled speech

in mind, we turn to whether Mr. Cressman has stated a plausible First Amendment

compelled speech claim involving symbolic speech.

2. Sufficiency of Mr. Cressman’s Complaint

       At the motion-to-dismiss stage, “[w]e must accept all the well-pleaded allegations

of the complaint as true and must construe them in the light most favorable to the

plaintiff.” Alvarado v. KOB-TV, L.L.C., 
493 F.3d 1210
, 1215 (10th Cir. 2007)

(quotations omitted). To survive dismissal, “a complaint must contain sufficient factual

matter, accepted as true, to state a claim to relief that is plausible on its face.” Ashcroft v.

Iqbal, 
556 U.S. 662
, 678 (quotations omitted). “The plausibility standard is not akin to a

probability requirement, but it asks for more than a sheer possibility that a defendant has

acted unlawfully.” 
Id. (quotations omitted).

       First, 
we address whether Mr. Cressman’s complaint plausibly alleges that

displaying the image on Oklahoma’s standard license plate is symbolic speech that is

eligible for First Amendment protection. Second, we analyze whether Mr. Cressman has

stated a plausible compelled speech claim.

       a. Mr. Cressman Alleges the License Plate Image Is Symbolic Speech

       The district court concluded that Mr. Cressman’s claim failed because, although

“the Native American image conceivably sends a message on some level, it is not a

particularized message that viewers will likely understand.” Appx. at 353. In other
                                              -27-
words, displaying the license plate image does not satisfy the Spence-Johnson factors and

thus is not protected symbolic speech.

       On appeal, Mr. Cressman argues that, in Hurley, the Supreme Court abandoned

the Spence-Johnson factors. He notes that the Hurley Court said a Jackson Pollock

painting is “unquestionably shielded” even if it has no “succinctly articulable 
message.”

515 U.S. at 569
. Mr. Cressman takes this passage to mean that all art, including the

standardized image on Oklahoma’s license plate, qualifies for First Amendment

protection regardless of whether the art conveys a particularized message that others

would understand. Alternatively, Mr. Cressman urges adoption of the Eleventh Circuit’s

post-Hurley test for symbolic speech: whether a reasonable person would interpret

displaying the license plate image as conveying “some sort of message, not whether an

observer would necessarily infer a specific message.” 
Holloman, 370 F.3d at 1270
.

       We need not decide whether the image is artwork that automatically warrants First

Amendment protection.14 Nor must we adopt a specific post-Hurley standard. Hurley


       14
          Federal circuit courts have struggled to define the extent of First Amendment
protection for visual artwork. The Second Circuit has broadly held that visual art is
“entitled to full First Amendment protection,” Bery v. City of New York, 
97 F.3d 689
, 695
(2d Cir. 1996), but has since questioned that precedent, see Mastrovincenzo v. City of
New York, 
435 F.3d 78
, 92-93 (2d Cir. 2006). The Ninth Circuit has held that an artist’s
self-expression through an original painting is protected under the First Amendment
“because it expresses the artist’s perspective.” White v. City of Sparks, 
500 F.3d 953
, 956
(9th Cir. 2007). But it has “expressly reserve[d] the question whether all paintings merit
First Amendment protection” such as “copies of another artist’s work or paintings done
in an art factory setting where the works are mass-produced by the artist or others.” 
Id. at
956 n.4; 
see also Anderson v. City of Hermosa Beach, 
621 F.3d 1051
, 1060-61 (9th Cir.
                                                                               Continued . . .
                                            -28-
tells us that a “particularized message” is not necessarily a requirement for constitutional

protection, 515 U.S. at 569
, indicating that the Spence-Johnson factors may, in some

circumstances, be too high a threshold for First Amendment protection. But here, Mr.

Cressman’s complaint satisfies the more demanding Spence-Johnson test. It alleges that

displaying the license plate image conveys a particularized message that others would

likely understand.15 The district court’s contrary ruling was erroneous because it

assumed or speculated about facts rather than accepting, as it should have with a motion

to dismiss, the factual allegations in Mr. Cressman’s complaint.

       Mr. Cressman’s complaint alleges the following relevant facts: The image on

Oklahoma’s standard license plate is a facsimile of the “Sacred Rain Arrow” sculpture.

The sculpture is based on a Native American legend about a warrior who “convinced [a]


______________________________________
Cont.

2010) (holding that a tattoo is entitled to constitutional protection as a form of pure
expression). The Fifth Circuit, in contrast, has said that Hurley’s Jackson Pollock
comment “refers solely to great works of art” and that the Supreme Court has not
“elaborated on the extent of First Amendment protection for visual non-speech objects or
artworks.” Kleinman v. City of San Marcos, 
597 F.3d 323
, 326 (5th Cir. 2010).
       15
          Spence and Johnson also refer to the speaker’s “intent to convey a particularized
message.” 
Johnson, 491 U.S. at 404 
(emphasis added) (quotations omitted); 
Spence, 418
U.S. at 410-11 
(emphasis added). In a compelled speech claim such as Mr. Cressman’s,
the harm is that the speaker is compelled to convey a particularized message to which he
objects. In other words, a compelled speech plaintiff does not intend to convey the
unwanted message, but is forced to. See 
Wooley, 430 U.S. at 715 
(explaining that the
plaintiffs were forced to become an “instrument for fostering” the state’s viewpoint).
        We view the compulsion aspect of Mr. Cressman’s compelled speech claim to
satisfy any intent requirement under Spence and Johnson.

                                            -29-
medicine man to bless his bow and arrows” and who then “knelt down and sent his

arrows into the sky with the hope of gaining favor with the ‘rain god.’” Appx. at 190.

The license plate image retells this story and conveys a message that promotes

“pantheism, panentheism, polytheism, and/or animism,” to which he objects on religious

grounds. 
Id. at 191. Observers 
of this image “will understand that the plate

communicates ideas and messages . . . about Native American culture and practices.” 
Id.

at 190. Further, 
upon seeing the image, Mr. Cressman “discerned that the image depicted

and communicated Native American religious beliefs in contradiction to his own

Christian religious beliefs.” 
Id.

       Accepting these factual 
allegations as true, we conclude that Mr. Cressman has

alleged that displaying the image conveys a particularized message that viewers likely

would understand. His complaint plausibly ties the license plate image to a specific

sculpture that conveys a specific message. Further, he sufficiently alleges that others will

perceive that the image conveys the message to which he objects. As to whether others

are in fact likely to perceive the message Mr. Cressman alleges, further factual

development through discovery may or may not support his allegation, but we cannot

question it at this stage of the litigation.

       In reaching the opposite conclusion, the district court relied heavily on Troster v.

Pennsylvania State Department of Corrections, 
65 F.3d 1086 
(3d Cir. 1995), a case

reaching the circuit court from a different procedural context than Mr. Cressman’s case

did here. In Troster, the Third Circuit addressed a correctional officer’s claim that he
                                               -30-
was compelled to speak because he was required to wear an American flag patch on his

uniform. 
Id. at 1089. The 
circuit court affirmed the district court’s denial of a

preliminary injunction on this claim. It concluded that the plaintiff “presented the district

court with no evidence (for example, surveys) suggesting that anyone (other than

himself) would be likely to view the wearing of the patch as communicative or

expressive, or that people who wear such uniforms with such flag patches actually assert

anything to anyone.” 
Id. at 1092.

       The 
Troster court did not hold, as a matter of law, that displaying a flag patch

could never constitute speech. Instead, it held that the district court’s “factual conclusion

that wearing the flag patch . . . does not convey any agreement or disagreement with all

or any of the many things a flag may symbolize” was sufficiently supported in the record

and thus was not an abuse of discretion. 
Id. (emphasis added) (quotations 
omitted). The

appellate court’s ruling was premised on Mr. Troster’s failure to meet his evidentiary

burden to show, after an opportunity to develop the record, that wearing a flag patch on

his uniform “constitute[d] an expressive or communicative use of the flag.” 
Id.

(quotations omitted).

       Here, 
the parties have not had an opportunity to develop the record. The district

court held no evidentiary hearing and dismissed Mr. Cressman’s complaint before

discovery. Realizing that Troster’s ruling was based on Mr. Troster’s evidentiary

failings, the district court said that “even if [Mr. Cressman] had produced evidence that

others might perceive him to be signaling a message about his religious beliefs by driving
                                            -31-
a car bearing the standard Oklahoma license plate, [it] would still conclude that [he] has

not been coerced to speak in violation of the First Amendment.” Appx. at 352. This

ruling ignores Mr. Cressman’s allegations and suggests that no matter what facts he could

prove to support his claim—even facts showing that Oklahoma residents would

understand the image to convey a religious message—the claim could never succeed. We

disagree.

       Claims involving symbolic speech depend on circumstances and context. See

Johnson, 491 U.S. at 405
; 
Spence, 418 U.S. at 409
-10; 
Tinker, 393 U.S. at 505-14
.

Perhaps few viewers of the Oklahoma license plate image would perceive the

particularized message Mr. Cressman alleges. But at this stage, without any evidentiary

development, we must accept his allegations otherwise as true. Because the district court

did not, it erred in dismissing his claim.

       b. Mr. Cressman Has Plausibly Stated a Compelled Speech Claim

       Even if Mr. Cressman’s allegations are sufficient to show that the license plate

image is symbolic speech that merits First Amendment protection, we still need to

determine whether he has plausibly stated a claim for compelled speech protection. As

noted earlier, no one contests that Oklahoma compels Mr. Cressman to display the image

on his license plate. But the district court disagreed that Mr. Cressman has stated a

compelled speech claim that is similar to the one in Wooley. It explained that, unlike

New Hampshire’s requirement that drivers display the “Live Free or Die” motto on their

license plates, “the State of Oklahoma is not, through the image of the Native American
                                             -32-
on its license plates, attempting to ‘foster[] public adherence to an ideological point of

view,’ or ‘disseminate an ideology.’” Appx. at 353 (quoting 
Wooley, 430 U.S. at 715
,

717). In other words, the district court said the speech must be ideological and that the

speech here is not.

       As noted above, post-Wooley Supreme Court decisions suggest that compelled

speech protection is not limited to ideological speech, and this court said in Axson-Flynn

that the harm of compelled speech “occurs regardless of whether the speech is

ideological.” 356 F.3d at 1284 
n.4. We need not rely on Axson-Flynn because Mr.

Cressman alleges that the license plate image communicates an ideological message,

putting this case squarely within the narrower reading of Wooley. 16

       Accordingly, Mr. Cressman’s claim survives if he has alleged that the image is

ideological speech, and he has done so. In Wooley, the plaintiffs alleged New

Hampshire’s motto was “repugnant to their moral, religious, and political 
beliefs.” 430

U.S. at 707
. The Court instructed that “[a] system which secures the right to proselytize

religious, political, and ideological causes must also guarantee the concomitant right to


       16
          The district court said that Mr. Cressman framed the issue as “whether he, like
the plaintiffs in Wooley, is being compelled by the State to convey an ideological
message.” Appx. at 347. Mr. Cressman alleges in his amended complaint that the image
“communicates or endorses others’ religious beliefs,” 
id. at 191, but 
he also argues that
the district court erred in requiring that he prove an “ideological message,” Aplt. Br. at
17, 20-21. He further argues that although he “need not pinpoint any ideological concern
with the ‘Sacred Rain Arrow’ image, he can certainly do so. The image is in fact
ideological in nature.” 
Id. at 29.


                                            -33-
decline to foster such concepts.” 
Id. at 714. We 
understand Wooley’s ruling that the state

cannot force an individual to be “an instrument for fostering public adherence to an

ideological point of view he finds unacceptable,” 
id. at 715, to 
encompass speech that

conveys a religious message.

       Mr. Cressman alleges that the license plate image is based on the “Sacred Rain

Arrow” sculpture and conveys a religious message that conflicts with his beliefs. His

allegations are sufficient to show an ideological message.

                                      *      *      *

       In sum, Mr. Cressman has plausibly alleged that the image on the standard

Oklahoma license plate conveys a particularized message that others would likely

understand and therefore constitutes symbolic speech that qualifies for First Amendment

protection. In addition, he has plausibly alleged that he is compelled to speak because the

image conveys a religious/ideological message, covering up the image poses a threat of

prosecution, and his only alternative to displaying the image is to pay additional fees for

specialty license plates that do not contain the image. The allegations in his complaint

therefore plausibly allege a compelled speech claim under Wooley.

3. Government Speech

       The Defendants argue that the preceding analysis, as well as the district court’s, is

incorrect and irrelevant because the Supreme Court has implicitly overruled or limited

Wooley. They argue that, under more recent precedent, the Oklahoma license plate image

is government speech that does not trigger First Amendment scrutiny. See Pleasant
                                            -34-
Grove City, Utah v. Summum, 
555 U.S. 460
, 467 (2009) (noting that the Free Speech

Clause does not apply when the government speaks for itself).

       Circuit courts should be very careful to suggest the Supreme Court has implicitly

reversed itself, especially because, of course, the Court can and should speak for itself.

See United States v. Hatter, 
532 U.S. 557
, 567 (2001) (“[I]t is [the Supreme] Court’s

prerogative alone to overrule one of its precedents.” (quotations omitted)); see also

Holcomb v. Murphy, 
701 F.2d 1307
, 1310 (10th Cir. 1983) (“The Supreme Court knows

how to overrule a case if it wishes to do so.”), overruled on other grounds as recognized

in Gilbert v. Scott, 
701 F.2d 1307
, 1310 (10th Cir. 1983); Levine v. Heffernan, 
864 F.2d

457
, 461 (7th Cir. 1988) (“Lower courts . . . out of respect for the great doctrine of stare

decisis, are ordinarily reluctant to conclude that a higher court precedent has been

overruled by implication.”). Here, the Defendants have not shown, nor have we

uncovered, Supreme Court government speech decisions that have overruled or limited

Wooley.

       For instance, it appears the Court had an opportunity to overrule or limit Wooley in

Johanns v. Livestock Marketing Association, 
544 U.S. 550 
(2005), but it did not. In

Johanns, the Court addressed whether a federal program violated beef producers’ First

Amendment rights by requiring them to pay an assessment to fund promotional messages

such as “Beef. It’s What’s for Dinner.” 
Id. at 553-54. The 
Court determined that “[t]he

message of the promotional campaigns [was] effectively controlled by the Federal


                                            -35-
Government itself,” 
id. at 560, and 
that compelled funding of such government speech

did not implicate the First Amendment, 
id. at 559.

       The 
Johanns Court discussed Wooley. 
Id. at 557. It 
explained that the beef

assessment to fund government advertising was different from a compelled speech claim,

such as the one in Wooley, because the record did not establish that the government’s

beef advertisements could be attributed as the speech of the individual respondents. See

id. at 566 (“Whether 
the individual respondents who are beef producers would be

associated with speech labeled as coming from ‘America’s Beef Producers’ is a question

on which the trial record is altogether silent.”). Referencing Wooley, the Court

recognized that beef producers might have a “valid objection if those singled out to pay

the tax [were] closely linked with the expression in a way that [made] them appear to

endorse the government message.” 
Id. at 565 n.8 
(quotations omitted) (citation omitted).

       Here, the Defendants contend that the image on the license plate is Oklahoma’s

speech, not Mr. Cressman’s. But their argument misses the mark. Even in Wooley the

speech at issue was “the State’s ideological 
message.” 430 U.S. at 715
. The relevant

question is whether Mr. Cressman is “closely linked with the expression in a way that

makes [him] appear to endorse the government message.” 
Johanns, 544 U.S. at 565 
n.8.

       Wooley answers that question. There, the Court said that a driver’s vehicle is

private property and is “readily associated with its 
operator.” 430 U.S. at 717 
n.15. It

further stated that, although drivers were engaged in “the passive act of carrying the state

motto on a license plate,” they were forced to “use their private property as a ‘mobile
                                            -36-
billboard’ for the State’s ideological message” and “to be an instrument for fostering

public adherence to an ideological point of view.” 
Id. at 715. In 
other words, in the

Wooley Court’s view, speech on a license plate is sufficiently linked to the driver of the

automobile displaying the license plate to raise compelled speech concerns.

       In his Wooley dissent, then-Justice Rehnquist said he did not agree with the

majority’s “fiction” that drivers, by virtue of displaying a state motto on their license

plates, were affirming or professing a belief in the motto. 
Id. at 722 (Rehnquist, 
J.,

dissenting). The Defendants here essentially ask us to adopt this position. However

persuasive that may be, we have seen no indication that the Court has adopted this

analysis and overruled or limited Wooley.

                                       *      *      *

       Mr. Cressman’s complaint states a plausible compelled speech claim. He has

alleged sufficient facts to suggest that the “Sacred Rain Arrow” image on the standard

Oklahoma license plate conveys a particularized message that others are likely to

understand and to which he objects. Because the district court did not accept Mr.

Cressman’s allegations as true, we reverse its dismissal of his complaint. We also reverse

its denial of Mr. Cressman’s motion for a preliminary injunction because that ruling was

predicated on the dismissal of his compelled speech claim.

       We do not address Oklahoma’s countervailing interest in placing the image on the

license plate. The district court did not address that issue, and it is not adequately briefed


                                             -37-
on appeal. In addition, we decline Mr. Cressman’s invitation to grant a preliminary

injunction because the district court is better suited to determine that issue.

                                    III. CONCLUSION

       For the foregoing reasons, we reverse the district court’s order dismissing Mr.

Cressman’s complaint and denying his motion for a preliminary injunction. We also

conclude that Ms. Allen is not a proper defendant for suit in her official capacity.17 This

case is remanded for further proceedings consistent with this opinion.




       17
          Ms. Allen asks this court to dismiss the 42 U.S.C. § 1983 claims against her in
her individual capacity because she is entitled to qualified immunity. We leave this issue
to the district court to consider on remand.

                                             -38-
-39-
No. 12-6151, Keith Cressman v. Michael C. Thompson, et al.

KELLY, Circuit Judge, dissenting.

      In 2009, Oklahoma changed its standard-issue license plate to incorporate a

representation of Allan Houser’s “Sacred Rain Arrow,” on permanent display at

Tulsa’s Thomas Gilcrease Institute of American History and Art. 1 Though

awarded the Automobile License Plate Collectors Association’s best plate of the

year award for 2009, 2 Mr. Cressman considers his display of the image on the

license plate to be compelled speech. The district court disagreed.

      This court concludes that Mr. Cressman has stated a claim because the

complaint “plausibly ties the license plate image to a specific sculpture that

conveys a specific message,” which according to Mr. Cressman, others are likely

to perceive. In my view, the complaint does not contain sufficient factual

allegations “to raise [the] right to relief above the speculative level.” Bell Atl.

Corp. v. Twombly, 
550 U.S. 544
, 555 (2007).

      Mr. Cressman has connected the image on Oklahoma’s license plate to the

sculpture and that sculpture to a Native American legend. He asserts that the

license plate promotes “pantheism, panentheism, polytheism, and/or animism,” all

of which are antithetical to his religious beliefs. Doc. 1 at 6, ¶ 25–26. However,



      1
         See Quick Facts, Thomas Gilcrease Museum, http://gilcrease.utulsa.-
edu/ Explore/Quick-Facts (last visited May 28, 2013).
      2
         See ALPCA’s Best Plate of 2009, ALPCA, http://www.alpca.org/-
bestplate/2009 (last visited May 28, 2013).
he has not alleged facts from which we can reasonably infer that others are likely

to make the same series of connections.

      This is especially so when the image is considered in context. See Ashcroft

v. Iqbal, 
556 U.S. 662
, 679 (2009) (“Determining whether a complaint states a

plausible claim for relief will . . . be a context-specific task that requires the

reviewing court to draw on its judicial experience and common sense.”). Native

American culture is an integral part of the history of Oklahoma and the United

States. Indeed, the name “Oklahoma” comes from two Choctaw words meaning

“red people.” 3 Oklahoma has decided to acknowledge its history by portraying a

Native American cultural image on its license plate and promoting “Native

America.” Without more, Mr. Cressman’s allegation that others are likely to

perceive an ideological message based upon the image—as opposed to a historical

or cultural message—lacks facial plausibility.

      As the court notes, we need not address the scope of protection afforded to

non-ideological speech because Mr. Cressman alleges that the license plate’s

message is ideological. Therefore, he must satisfactorily allege that others are

likely to perceive the image as communicating an ideological message; of course,

whether others agree or disagree with the message is not relevant. See Wooley v.



      3
         Muriel H. Wright, Contributions of the Indian People to Oklahoma,
Oklahoma Historical Society’s Chronicles of Oklahoma, http://digital.library.-
okstate.edu/chronicles/v014/v014p156.html (last visited May 28, 2013).

                                          -2-
Maynard, 
430 U.S. 705
, 715 (1977). This he has not done and we are not

required to accept unreasonable inferences. See Moss v. U.S. Secret Serv., 
572

F.3d 962
, 971 (9th Cir. 2009). Mr. Cressman’s assertion that he is being forced

“to be an instrument for fostering public adherence to an ideological point of view

he finds unacceptable” is built entirely on speculation. 
Wooley, 430 U.S. at 715
.

      Moreover, the compelled speech doctrine never was intended to displace

governmental choices in favor of complete personal autonomy. Otherwise,

aesthetics-based challenges would not be far away. Suppose one objected to the

selection of a particular artist’s work or a certain color scheme? No one would

suggest a First Amendment right to override the choices made by the state on

these grounds.

      Because I conclude that Mr. Cressman has failed to nudge his complaint

across the line from possible to plausible, see 
Iqbal, 556 U.S. at 678
, I

respectfully dissent. I would affirm the district court’s order dismissing Mr.

Cressman’s complaint.




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