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                                                                               [PUBLISH]


                 IN THE UNITED STATES COURT OF APPEALS

                           FOR THE ELEVENTH CIRCUIT
                             ________________________

                                   No. 18-14976
                                 Argument Calendar
                             ________________________

                          D.C. Docket No. 1:18-cv-21019-UU


WARREN TECHNOLOGY, INC.,

                                                                     Plaintiff – Appellant,

                                           versus

UL LLC,
TUTCO, LLC,

                                                                  Defendants – Appellees.

                             ________________________

                     Appeal from the United States District Court
                         for the Southern District of Florida
                           ________________________

                                     (June 22, 2020)


Before NEWSOM, TJOFLAT, and GINSBURG,* Circuit Judges.


*Honorable Douglas H. Ginsburg, United States Court of Appeals for the District of Columbia
Circuit, sitting by designation.
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GINSBURG, Circuit Judge:

      Warren Technology, Inc., a manufacturer of unitary electric (UE) heaters for

HVAC systems, brought suit against Tutco, LLC, a competitor, and against UL

LLC. UL is a Nationally Recognized Testing Laboratory (NRTL), accredited by

the Occupational Safety and Health Administration to certify products’ compliance

with safety standards, including the UL 1995 standard for UE heaters. Warren

sought damages and injunctive relief under the Lanham Act for false advertising

and contributory false advertising, damages under the common law of unfair

competition, and declaratory and injunctive relief under the Florida Deceptive and

Unfair Trade Practices Act (FDUTPA).

      All of Warren’s claims are based upon its allegation that, despite UL’s

having certified Tutco’s UE heaters as compliant, Tutco’s heaters do not, in fact,

comply with the UL 1995 standard. Warren argues UL misapplied the standard, as

a result of which the certification UL issued and Tutco claimed is a

misrepresentation within the condemnation of the Lanham Act, the common law of

unfair competition, and the FDUTPA.

      The district court granted Tutco’s and UL’s joint motion to dismiss because

Warren failed to show UL’s interpretation of the UL 1995 standard or Tutco’s use




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of the UL-granted certification mark was an actionable misrepresentation. For the

reasons below, this Court affirms the judgment of the district court.

                                    I.     Background

       Safety standards for a variety of products from light bulbs to hoisting

machines are developed through industry consensus processes. Underwriters

Laboratories, Inc., the parent company of UL, is a non-profit corporation that

oversees the process of developing and updating standards – including the UL

1995 standard – by convening a group of innovators, implementers, and other

experts in a Standards Technical Panel (STP). UL tests products and authorizes

the manufacturer to use its certification mark to indicate a product complies with

the applicable standard. 1

       Warren and Tutco both manufacture UE heaters, certified by UL as

compliant with UL 1995, for installation in HVAC systems made by Carrier

Corporation. Under UL 1995, UE heaters must contain an automatically-resetting

temperature (ART) control, a safety device that cuts off electricity to the UE

heating element if it reaches a dangerously high temperature, as it would if airflow

is restricted (e.g., by a dirty filter) and automatically restores electricity when the

temperature drops to a safe level. UE heaters may also contain a non-self-resetting


1
  As a NRTL, UL is audited by OSHA to ensure it remains independent of manufacturers, offers
a dispute resolution mechanism, and meets various other requirements. See 29 C.F.R. § 1910.7.
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thermal (NSRT) cutoff, which also shuts down the heater once a certain

dangerously high temperature has been reached but keeps it shut down until it is

re-set by an HVAC technician.

       Warren’s allegations surround Clause 30.16 of UL 1995, which states as

follows:

       Except as specified in Clause 30.18, a unit employing electric heaters
       shall be provided with one or more manually resettable or replaceable
       backup protective devices [e.g., an NSRT] of the type specified in
       Clause 30.17 that will, with the contacts of the [ART] permanently
       closed, limit the temperatures to comply with the requirements
       specified in the Backup protection tests—Clause 48.

        As noted in Clause 30.16, Clause 30.18 creates an exception to the NSRT

requirement, “if no part of the [ART] circuit cycles under intended operating

conditions.”2 Warren argues—contrary to UL’s interpretation of the standard—

that “intended operating conditions” includes both normal (i.e., unrestricted

airflow) and abnormal (i.e., restricted airflow) operating conditions, which limits

this exception to a small number of UE heaters that do not produce enough heat to

trigger an ART even when the heater is operating with restricted airflow.

Therefore, according to Warren, to comply with UL 1995, Tutco’s UE heaters




2
  Warren informs the court that “ARTs operate through a temperature sensing switch that cycles
to open and close contacts in the electric circuit to enable and disable power leading to the
heating elements, thereby activating and deactivating the UE Heater.”
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must, like Warren’s, include an NSRT cutoff, as they do not fall into this narrow

exception.

      Warren alleges that UL’s certification of Tutco’s UE heaters that lack an

NSRT cutoff, and hence – according to Warren’s interpretation – do not comply

with UL 1995, is a misrepresentation and a deceptive act. Further, because Carrier

buys only UL 1995-certified heaters, and Warren and Tutco are the only makers of

UE heaters for Carrier HVAC systems, Warren maintains that all Tutco’s sales to

Carrier are sales Warren lost because of UL’s and Tutco’s misrepresentation and

deception.

        As the district recounted in its unpublished order dismissing the case, Tutco

and UL argued that Warren “failed to identify any . . . misrepresentations” and,

more fundamentally, lacked “the authority to interpret UL 1995 to determine UL

1995 compliance.” The district court agreed, stating that Warren lacked

“convincing authority that it has the right to challenge UL’s interpretation of its

own standards in the context of claims for Lanham Act false advertising,

FDUTPA, and common law unfair competition.” Accordingly, the court held

Warren “alleged no cause of action that would permit the Court or Warren to

substitute its judgment for UL’s in interpreting UL 1995.”




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                                   II.    Analysis

      This court reviews de novo a dismissal for failure to state a claim upon

which relief can be granted, drawing reasonable inferences in favor of the non-

moving party. City of Miami v. Citigroup Inc., 

, 1275 (11th Cir.

2015). “Threadbare recitals of the elements of a cause of action, supported by

mere conclusory statements, do not suffice,” however. Ashcroft v. Iqbal, 

, 678 (2009). Likewise, “[f]actual allegations must be enough to raise a right to

relief above the speculative level.” Bell Atl. Corp. v. Twombly, 

, 555

(2007).

      All Warren’s claims proceed from the premise that UL and Tutco made a

misrepresentation of fact. The first three counts of Warren’s complaint rest upon

allegations of false advertising under section 43(a) of the Lanham Act, which

requires a plaintiff to establish that the defendant’s ads were “false or misleading.”

Johnson & Johnson Vision Care, Inc. v. 1-800 Contacts, Inc., 

, 1247

(11th Cir. 2002). Similarly, to make out a claim under Florida’s common law of

unfair competition, Warren must show “deceptive or fraudulent conduct of a

competitor.” Webster v. Dean Guitars, 

, 1277 (11th Cir. 2020)

(internal quotation marks and citation omitted). To sustain a claim under the

FDUTPA, Warren must show “a deceptive act or unfair practice.” Carriuolo v.

Gen. Motors Co., 

, 983 (11th Cir. 2016).
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      To remind, the alleged misrepresentation upon which Warren’s claims rely

is that UL’s certification of Tutco’s heaters, and Tutco’s advertising and sale of its

heaters, as UL 1995 compliant is false because Tutco’s heaters lack the NSRT

cutoffs Warren says are required by Clause 30.16 of UL 1995. As UL points out,

though a court considering a motion to dismiss generally accepts the non-moving

party’s allegations as true, a court is not required to credit “conclusory allegations,

unwarranted deductions of facts or legal conclusions masquerading as facts.”

Jackson v. BellSouth Telecomms., 

, 1262 (11th Cir. 2004) (citation

omitted) (cleaned up). In this case, the district court was correct not to accept as

true Warren’s assertion regarding the proper interpretation of UL 1995.

       That UL is a NRTL means it “is recognized by OSHA” as meeting certain

criteria, among them that it “tests and examines equipment and materials . . . to

determine conformance with appropriate test standards.” 29 C.F.R.

§ 1910.7(b)(1)(i) (cleaned up). Determining the conformance of a product with a

UL standard obviously requires UL to interpret the standard, just as conformance

with a statute requires a court to interpret the statute. Warren calls UL’s

authorization to Tutco to use UL’s mark, and Tutco’s advertisements to that effect,

“misrepresentations,” but it really means nothing more than (by its lights) a

“misinterpretation” of UL 1995. It does not follow, however, that even a

misinterpretation of UL 1995 is a falsity – or, a “deceptive act” within the meaning

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of the Lanham Act – rather than a matter of opinion, see Osmose, Inc. v. Viance,

LLC, 

, 1311 (11th Cir. 2010) (“Statements of opinion are generally

not actionable.”), provided it was made in good faith and in accordance with

OSHA’s criteria for independence, procedural regularity, etc. 3 See 29 C.F.R.

§ 1910.7(b).

       Warren urges upon us the reasoning in Board-Tech Electronic Co., Ltd. v.

Eaton Electric Holdings LLC, No. 17-cv-5028, 

(S.D.N.Y. Oct.

31, 2017), which involved a manufacturer that sued a competitor, alleging, based

upon the plaintiff’s own testing, that the defendant falsely claimed its product

complied with a UL standard. The court dismissed the case in part because the

plaintiff failed to support its claim to have tested a representative sample of

specific products within a product line.

Warren’s point is that along the

way the court recognized there may be cases in which “competitors are proper

plaintiffs.”

As UL points out, however, the court ultimately decided it

was up to UL, not the competitor, “to police the mark,”
 id. at *5–7; 
if UL failed to

police its mark appropriately, then the remedy under 15 U.S.C. § 1064(5) would be


3
  In 2015, the STP agreed to amend UL 1995 to require NSRTs for all UE heaters—this standard
took effect in July 2019, during the pendency of this appeal. Warren argues that the STP’s
adoption of its preferred interpretation in the Fifth Edition (2015) of the UL 1995 standard
supports its argument regarding the meaning of the Fourth Edition of the standard at the center of
this appeal. Tutco responds that the need to revise the standard in order to effect the change
shows the Fourth Edition of the standard had not included the same requirement. This dispute is
irrelevant to the question whether Warren can authoritatively interpret the standard.
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cancellation of its mark.
 

        That is not to say, however, as Warren claims, that if “a competitor

can[not] plead an actionable misrepresentation against another competitor based on

misrepresenting compliance with safety standards,” then it “could never plead an

actionable misrepresentation based on a miscertification by UL.” To the contrary,

if only the facts had warranted doing so, Warren could have brought an action

alleging UL failed to meet its own standards for testing, see Brand Mktg. Grp. v.

Intertek Testing Servs., 
801 F.3d 347
, 360–61 (3d Cir. 2015) (holding a NRTL

responsible for negligent misrepresentation because it “subjectively knew of, and

consciously disregarded, a risk of harm” due to faulty testing); or interpreted the

UL 1995 standard inconsistently over time, or applied it inconsistently to Warren

and Tutco, or lacked independence relative to Tutco, see Idaho Potato Comm’n v.

M&M Produce Farm & Sales, 
335 F.3d 130
, 133, 139 (2d Cir. 2003) (remanding

for consideration on the merits of allegations that the registrant’s certification mark

should be cancelled for (1) “discriminatorily refusing to certify” products that met

its standards; (2) “imposing standards for certification beyond” those it registered;

and (3) “lack[ing] the independence necessary for certification mark owners under

the Lanham Act”).




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                                     III.     Conclusion

       Because all of Warren’s claims against UL and Tutco are based upon the

same allegation of falsity, they fail for want of a misrepresentation or a deceptive

act.4 For this reason, the judgment of the district court dismissing Warren’s

complaint is

AFFIRMED.




4
  In addition, Warren’s claims for declaratory and injunctive relief are moot because the Fifth
Edition of the UL 1995 standard, which requires NSRT cutoffs in all UE heaters, has already
gone into effect. See Adler v. Duval Cty. Sch. Bd., 
112 F.3d 1475
, 1477 (11th Cir. 1997) (“When
the threat of future harm dissipates, the plaintiff’s claims for equitable relief become moot
because the plaintiff no longer needs protection from future injury.”). Thus, we need not address
Warren’s argument on appeal that its motion for rehearing on its FDUTPA claim should have
been granted. We also do not need to reach Warren’s contention that it has demonstrated
sufficient proximate cause, as its failure to plead actionable misrepresentation forecloses its
claims.
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