MICHAEL J. WATANABE, Magistrate Judge.
This case is before this court pursuant to an Order Referring Case (Docket No. 5) issued by Chief Judge Marcia S. Krieger on November 9, 2012.
Plaintiff Nicole Van Atta asserts the following in her First Amended Class Action Complaint (Docket No. 16). Sometime in September 2012, plaintiff purchased two products manufactured by defendant General Mills, Inc.: Nature Valley® 100% Natural Dark Chocolate Peanut Butter Crunchy Granola Bars and Nature Valley® 100% Natural Oats and Honey Crunchy Granola Bars (the "Products"). Plaintiff alleges that the Products are mistakenly or misleadingly labeled as "100% Natural," when in fact they are not "natural," because the Products contain genetically modified organisms ("GMOs"). Plaintiff alleges that GMOs are not natural because, among other reasons, GMOs grow from seeds that have been modified in a laboratory. Plaintiff alleges that she relied on the "100% Natural" label believing it to mean that the Products were free of GMOs.
Furthermore, plaintiff alleges that "[t]here is increasing concern amongst health experts and consumers alike that [GMOs] may have unexpected and negative impacts on human health." In addition, plaintiff states that she paid a premium price for the Products, as compared to similar products which are not labeled as "100% Natural."
Plaintiff filed this matter as a class action for injunctive relief, restitution, disgorgement, and damages against defendant. Plaintiff seeks to represent the Class defined as "all Colorado residents who have purchased General Mills Nature's Valley granola bars containing Yellow Corn Flour, Soy Flour, or Soy Lecithin, for personal use, during the period extending from October 23, 2008, through and to the filing date of this First Amended Class Action Complaint."
Plaintiff's Claim One is for violation of Colorado's Consumer Protection Act ("CCPA"), Colo. Rev. Stat. §§ 6-1-105, et seq. Claim Two is for breach of express warranty pursuant to Colo. Rev. Stat. § 4-2-313(1)(a). Claim Three is for breach of implied warranty of merchantability pursuant to Colo. Rev. Stat. § 4-2-314(1)-(2). Claim Four is for unjust enrichment. Claim Five, for declaratory judgment, is pled in the alternative to Claim Two and Claim Three, and seeks an order requiring defendant to cease using GMOs in their "100% Natural" products. Claim Six is pled in the alternative to Claim Two and Claim Three, and is for money had and received.
Now before the court for a report and recommendation is defendant's Motion to Dismiss First Amended Class Action Complaint (Docket No. 31).
The court has carefully considered the First Amended Class Action Complaint (Docket No. 16), the motion to dismiss (Docket No. 31), plaintiff's response (Docket No. 40), and plaintiff's reply (Docket No. 42). In addition, the court has taken judicial notice of the court's file, and has considered the applicable Federal Rules of Civil Procedure and case law. The court now being fully informed makes the following findings of fact, conclusions of law, and recommendations.
Under Rule 8(a)(2), a pleading must contain "a short and plain statement of the claim showing that the pleader is entitled to relief." Fed. R. Civ. P. 8(a)(2). A motion to dismiss pursuant to Rule 12(b)(6) alleges that the complaint fails "to state a claim upon which relief can be granted." Fed. R. Civ. P. 12(b)(6). A complaint must be dismissed pursuant to Fed. R. Civ. P. 12(b)(6) if it does not plead "enough facts to state a claim to relief that is plausible on its face."
The Tenth Circuit Court of Appeals has held "that plausibility refers `to the scope of the allegations in a complaint: if they are so general that they encompass a wide swath of conduct, much of it innocent, then the plaintiffs `have not nudged their claims across the line from conceivable to plausible.'"
For purposes of a motion to dismiss pursuant to Rule 12(b)(6), the court must accept all well-pled factual allegations in the complaint as true and resolve all reasonable inferences in the plaintiff's favor.
Among the many arguments put forth by defendant in its motion to dismiss is the argument that plaintiff's complaint should be dismissed under the primary jurisdiction doctrine. Although the court does not find that dismissal is appropriate at this time, it does find that this matter should be stayed under the primary jurisdiction doctrine.
The doctrine of primary jurisdiction is "specifically applicable to claims properly cognizable in court that contain some issue within the special competence of an administrative agency."
In the Tenth Circuit, a court's decision to invoke the primary jurisdiction doctrine "require[s] it to consider whether the issues of fact in the case: (1) are not within the conventional experience of judges; (2) require the exercise of administrative discretion; or (3) require uniformity and consistency in the regulation of the business entrusted to the particular agency."
The underlying question in this matter is simply stated: whether a product can be labeled as "natural" if the product contains GMOs.
Through the Federal Food, Drug, and Cosmetic Act ("FDCA"), 21 U.S.C. § 301 et seq, the FDA has regulatory authority over food labeling. Specifically, the FDCA sets forth regulations to ensure that food is labeled so as to not mislead consumers.
Accordingly, the central question in this matter clearly falls within the FDA's regulatory authority. However, the FDA has not issued a rule which requires products containing GMOs to be labeled as such, nor has the FDA issued a rule regarding whether products labeled as "natural" may contain GMOs. Any guidance issued by the FDA has been non-binding in nature and has not specifically addressed products labeled as "natural" which contain GMOs. For example, the FDA has issued non-binding guidance defining "natural" to mean that "nothing artificial or synthetic ... is included in, or has been added to, the product that would not normally be expected to be there." 58 Fed. Reg. 2302, 2407 (Jan. 6, 1993). However, the FDA has not issued any guidance as to whether GMOs are "artificial or synthetic."
Under these circumstances, the court finds that invocation of the primary jurisdiction doctrine is appropriate. The issues of fact in this matter are not within the conventional experience of judges, they require the exercise of administrative discretion, and they require uniformity and consistency in the regulation of the business entrusted to the particular agency.
The court notes that on July 11, 2013, pursuant to 21 C.F.R. § 10.25(c), Judge Yvonne Rogers, in