Case: 13-14013     Date Filed: 03/09/2015   Page: 1 of 31


                                                                         [PUBLISH]


               IN THE UNITED STATES COURT OF APPEALS

                        FOR THE ELEVENTH CIRCUIT
                          ________________________

                                No. 13-14013
                          ________________________

                      D.C. Docket No. 9:12-cv-80178-KMW



PALM BEACH GOLF CENTER-BOCA, INC.,
a Florida corporation, individually and on behalf
of all others similarly situated,

                                                                Plaintiff-Appellant,

                                      versus

JOHN G. SARRIS, D.D.S., P.A.,
a Florida corporation,

                                                               Defendant-Appellee.
                          ________________________

                   Appeal from the United States District Court
                       for the Southern District of Florida
                         ________________________

                                 (March 9, 2015)
                Case: 13-14013       Date Filed: 03/09/2015       Page: 2 of 31


Before MARTIN, Circuit Judge, and EATON, * Judge, and HINKLE,** District
Judge.

EATON, Judge:

       We sua sponte vacate and reconsider our original opinion in this matter and

substitute the following.

       On December 13, 2005, Plaintiff Palm Beach Golf Center-Boca, Inc.

received an unsolicited one-page fax advertisement, promoting dental services

provided by Defendant John G. Sarris, D.D.S., P.A., a Florida dental practice.

Thereafter, Palm Beach Golf brought a class action suit against Sarris, D.D.S.,

claiming that the fax advertisement violated the Telephone Consumer Protection

Act of 1991 (“TCPA”), 47 U.S.C. § 227(b)(3) (2006), and gave rise to common

law claims for conversion. The District Court granted summary judgment in favor

of Defendant by minute entry on August 2, 2013, immediately following oral

argument.

       Palm Beach Golf filed an interlocutory appeal of the minute entry, and

subsequently, the District Court issued its written decision on October 22, 2013

and entered final judgment in favor of Sarris, D.D.S. After careful review, we

reverse and remand for further proceedings.

       *
        Honorable Richard K. Eaton, United States Court of International Trade Judge, sitting
by designation.
       **
           Honorable Robert L. Hinkle, United States District Judge for the Northern District of
Florida, sitting by designation.
                                                2
                      Case: 13-14013        Date Filed: 03/09/2015       Page: 3 of 31


                                                       I.

           In 2003, Dr. John G. Sarris, 1 owner of Defendant dental practice John G.

Sarris, D.D.S., P.A., hired a marketing manager and gave him “free rein” to market

the dental practice. Two years later, this marketing manager was solicited by

Business to Business Solutions (“B2B”), which offered to send out mass fax

advertisements. After receiving payment of $420.00 from Sarris, D.D.S., 2 B2B

sent 7,085 successful transmissions 3 of an advertisement promoting the dental

practice. Among these was the December 13, 2005 transmission to Plaintiff Palm

Beach Golf, a golf equipment store. Despite its successful transmission to

Plaintiff, no employee of Palm Beach Golf could recall actually seeing or printing

the fax advertisement. Rather, the evidence that the advertisement was transmitted

by B2B, and received by Palm Beach Golf, is the expert report, which confirms the



           1
               Dr. John G. Sarris was dismissed as a defendant in this action by joint stipulation of the
parties.
           2
         The check for $420.00 was written and signed by Dr. Sarris’s wife, Evangelia Sarris,
the owner of Sarris Management Corporation. In 2005, Sarris Management Corporation paid for
the day-to-day activities of the dental practice, Sarris, D.D.S.
           3
          Palm Beach Golf’s expert states in his report as follows:
                Combining the logs in the above archives, show that a total of 7,085
        successful transmissions of a 1-page fax were successfully sent and received by
        7,058 unique fax numbers. Exhibit 7 to this report represents a list of the 7,058
        fax numbers that received the 7,085 error free fax transmissions, and the number
        of fax transmissions received by each.
An exhibit to the expert’s report lists Palm Beach Golf’s fax number as one of those to which a
fax was successfully transmitted by B2B. Defendant has presented no credible evidence tending
to dispute the expert’s findings.
                                                       3
                Case: 13-14013        Date Filed: 03/09/2015       Page: 4 of 31


successful fax transmission, taking one minute of connection time, made to

Plaintiff’s fax machine.

       In granting summary judgment for Defendant, the District Court held that

Palm Beach Golf could only prevail under the TCPA on a theory of vicarious

liability. That is, the District Court held that Sarris, D.D.S. was liable, if at all,

only for the acts of its marketing manager, and then only if it were established that

he was an employee acting within the scope of his employment. The District Court

reached this conclusion by interpreting a Federal Communications Commission

(“FCC”) declaratory ruling to mean that “a party is not directly liable for a TCPA

violation unless it actually transmits a fax, but the party may be vicariously liable

under federal common law principles of agency for the actions of a [third party].”

In addition, the District Court determined that, because Palm Beach Golf had failed

to plead a theory of vicarious liability in its complaint, a heightened pleading

requirement under Florida law, its claim was defective.4

       Despite reaching the merits of Palm Beach Golf’s TCPA claim, the District

Court further held that Palm Beach Golf lacked Article III standing because it was

unable to demonstrate that it had suffered an injury in fact. The District Court


       4
          As discussed infra II.C.2., pleading requirements in federal court are governed by
Federal Rule of Civil Procedure 8(a)(2). Thus, a state’s heightened pleading standards do not
apply to Plaintiff’s state law claims. Further, because we find that, pursuant to the TCPA’s ban
on the sending of “junk” faxes, a plaintiff may prevail under a theory of direct liability against
the entity “on whose behalf” an unsolicited fax advertisement is sent, we need not address the
District Court’s vicarious liability analysis of the TCPA claim.
                                                 4
              Case: 13-14013     Date Filed: 03/09/2015    Page: 5 of 31


concluded that “nowhere in the statute does Congress express an intent to

circumvent the requirement that a plaintiff have Article III case-or-controversy

standing to bring a claim, which requires that the plaintiff demonstrate a distinct

and palpable injury to himself.” Because there was no evidence that any employee

of Plaintiff’s saw or printed the transmitted fax, the District Court concluded that

Palm Beach Golf was unable to demonstrate that it had suffered a sufficiently

concrete injury to establish standing under Article III.

      Moreover, the District Court considered the three theories of vicarious

liability (actual approval, apparent approval, and ratification), and concluded that,

even if Palm Beach Golf had specifically pled vicarious liability, none of these

theories were supported by facts on the record.

      As to Palm Beach Golf’s state law conversion claim, this was dismissed by

the District Court upon finding (1) that the property allegedly converted (i.e., toner,

ink, paper, and employee time) was de minimis, (2) that Plaintiff could not show

that any property was converted because it had failed to provide any evidence that

the fax was printed by its machine, and (3) that, here, too, Palm Beach Golf had

failed to satisfy Florida’s pleading requirements, having omitted a claim of

vicarious liability from its complaint.




                                           5
              Case: 13-14013     Date Filed: 03/09/2015    Page: 6 of 31


                                          II.

                                          A.

      Because the question of Palm Beach Golf’s Article III standing “implicates

our subject matter jurisdiction, [it] accordingly must be addressed as a threshold

matter” prior to the merits of its underlying claims. Nat’l Parks Conservation

Ass’n v. Norton, 

, 1242 (11th Cir. 2003) (citing Juidice v. Vail, 

, 331, 

, 1215 (1977)).

      Palm Beach Golf insists that it was error for the District Court to hold that,

because it failed to prove that the fax was printed or seen, it lacked Article III

standing. For Plaintiff, the specific injury targeted by the TCPA is the sending of

the fax and resulting occupation of the recipient’s telephone line and fax machine,

not that the fax was actually printed or read. We agree.

      “Article III of the Constitution confines the reach of federal jurisdiction to

‘Cases’ and ‘Controversies.’” Alabama–Tombigbee Rivers Coal. v. Norton, 

, 1252 (11th Cir. 2003) (quoting U.S. CONST. art. III, § 2). In order “[t]o

establish Article III standing, an injury must be ‘concrete, particularized, and

actual or imminent; fairly traceable to the challenged action; and redressable by a

favorable ruling.’” Clapper v. Amnesty Int’l USA, 

, 1147 (2013)

(quoting Monsanto Co. v. Geertson Seed Farms, 

, 149, 

, 2752 (2010)). Although Congress may not convert a generalized grievance


                                           6
              Case: 13-14013     Date Filed: 03/09/2015    Page: 7 of 31


“into an ‘individual right’ vindicable in the courts,” Lujan v. Defenders of

Wildlife, 

, 576–77, 

, 2144–45 (1992), “Congress may

create a statutory right or entitlement[,] the alleged deprivation of which can confer

standing to sue even where the plaintiff would have suffered no judicially

cognizable injury in the absence of statute.” Warth v. Seldin, 

, 514,

, 2213 (1975) (citing Linda R. S. v. Richard D., 

, 617

n.3, 

, 1148 n.3 (1973)). In other words, “[t]he actual or threatened

injury required by Art[icle] III may exist solely by virtue of ‘statutes creating legal

rights, the invasion of which creates standing.’” 

95 S. Ct. at 2206

(citation omitted) (quoting Linda R. 

n.3).

      We review de novo a dismissal for lack of Article III standing, CAMP Legal

Def. Fund, Inc. v. City of Atlanta, 

, 1268 (11th Cir. 2006) (citing

Bochese v. Town of Ponce Inlet, 

, 975 (11th Cir. 2005)), and “[t]he

party invoking federal jurisdiction bears the burden of establishing these

elements.” 

, 112 S. Ct. at 2136 (citations omitted). We find

that Palm Beach Golf has Article III standing sufficient to satisfy the injury

requirement because it has suffered a concrete and personalized injury in the form

of the occupation of its fax machine for the period of time required for the

electronic transmission of the data (which, in this case was one minute).




                                           7
                Case: 13-14013       Date Filed: 03/09/2015       Page: 8 of 31


       Generally, a legal interest sufficient to create standing “must consist of

obtaining compensation for, or preventing, the violation of a legally protected

right.” Vt. Agency of Natural Res. v. United States ex rel. Stevens, 

,

772, 

, 1862 (2000) (citing 

–61, 112 S. Ct. at

2130). 5 Congress, however, may “define new legal rights, which in turn will

confer standing to vindicate an injury caused to the claimant.” 

120 S.

Ct. at 1862 (citing 

, 95 S. Ct. at 2208). Thus, where a

statute confers new legal rights on a person, that person will have Article III

standing to sue where the facts establish a concrete, particularized, and personal

injury to that person as a result of the violation of the newly created legal rights.

       Such rights do not need to be expressly delineated in the statute, but may be

inferred from conduct prohibited by it. For example, Title VII of the Civil Rights

Act of 1964 does not expressly provide that citizens have a right to be free from

particular kinds of employment discrimination. See 42 U.S.C. § 2000e-2 et seq.


       5
          This case is, of course, not the sort presented in Lujan. There, the Supreme Court found
no injury in fact because the plaintiffs were unable to show that they had been injured in a
personal or individual way. That is,
        [t]o survive the Secretary’s summary judgment motion, respondents had to submit
        affidavits or other evidence showing, through specific facts, not only that listed
        species were in fact being threatened by funded activities abroad, but also that one
        or more of respondents’ members would thereby be “directly” affected apart from
        their “special interest in th[e] subject.”

, 112 S. Ct. at 2137–38 (alteration in original) (citation omitted) (quoting
Sierra Club v. Morton, 

, 739, 

, 1368 (1972)) (internal quotation marks
omitted).
        Here, the unrefuted occupation of Palm Beach Golf’s fax machine supplies the specific
act directly affecting Plaintiff that violated Plaintiff’s legal rights.
                                                8
              Case: 13-14013       Date Filed: 03/09/2015      Page: 9 of 31


Rather it declares certain discriminatory employment practices by covered

employers to be unlawful. See 

is no doubt that an “aggrieved”

plaintiff subject to an unlawful employment practice under Title VII has an injury

in fact sufficient to support Article III standing. See Thompson v. N. Am.

Stainless, LP., 

, __, 

, 870 (2011).

      The TCPA, in this instance, creates such a cognizable right. It is clear from

the legislative history of the statute that the TCPA’s prohibition against sending

unsolicited fax advertisements was intended to protect citizens from the loss of the

use of their fax machines during the transmission of fax data. See H.R. REP. NO.

102-317, at 10 (1991) (“FACSIMILE ADVERTISING[:] . . . This type of

telemarketing is problematic for two reasons. First, it shifts some of the costs of

advertising from the sender to the recipient. Second, it occupies the recipient’s

facsimile machine so that it is unavailable for legitimate business messages while

processing and printing the junk fax.” (emphasis added)).

      Further, Congress created a private right of action for enforcement of

violations of the statute in section 227(b)(3) and provided statutory damages 6 for a




      6
        The provision providing for statutory damages reads as follows:
      (3) Private right of action
      A person or entity may, if otherwise permitted by the laws or rules of court of a
      State, bring in an appropriate court of that State—
              (A) an action based on a violation of this subsection or the regulations
              prescribed under this subsection to enjoin such violation,
                                             9
               Case: 13-14013       Date Filed: 03/09/2015      Page: 10 of 31


“junk” fax recipient. TCPA, 47 U.S.C. § 227(b)(3) (2006). Notably, a prevailing

plaintiff need not have suffered any monetary loss in order to recover statutory

damages. Chapman v. Wagener Equities, Inc., 

, 491 (7th Cir. 2014)

(“[N]o monetary loss need be shown to entitle the junk-fax recipient to statutory

damages.”).

       While the record does not demonstrate that the fax advertising Defendant’s

dental practice was printed or seen by any of Palm Beach Golf’s employees, there

is unrefuted record evidence that the fax information was successfully transmitted

by B2B’s fax machine and that the transmission occupied the telephone line and

fax machine of Palm Beach Golf during that time. The transmission thereby

rendered Palm Beach Golf’s fax machine “unavailable for legitimate business

messages while processing . . . the junk fax.” H.R. REP. NO. 102-317, at 10. This

occupation of Plaintiff’s fax machine is among the injuries intended to be

prevented by the statute and is sufficiently personal or particularized to Palm

Beach Golf as to provide standing. See 

n.1, 112 S. Ct. at




              (B) an action to recover for actual monetary loss from such a violation, or
              to receive $500 in damages for each such violation, whichever is greater,
              or
              (C) both such actions.
      If the court finds that the defendant willfully or knowingly violated this
      subsection or the regulations prescribed under this subsection, the court may, in
      its discretion, increase the amount of the award to an amount equal to not more
      than 3 times the amount available under subparagraph (B) of this paragraph.
TCPA, 47 U.S.C. § 227(b)(3) (2006).
                                              10
                   Case: 13-14013       Date Filed: 03/09/2015      Page: 11 of 31


2136 n.1 (“By particularized, we mean that the injury must affect the plaintiff in a

personal and individual way.”). This holding is consistent with rulings of many

courts that have considered similar Article III standing questions under the TCPA’s

ban on junk faxes. See, e.g., Ira Holtzman, C.P.A. v. Turza, 

, 684

(7th Cir. 2013) (“To the extent [the defendant] contends that each recipient must

prove that he printed the fax (wasting paper) or otherwise suffered monetary loss,

he is wrong on the law.”); 7 City Select Auto Sales, Inc. v. David Randall Assocs.,

Inc., 

, 309 (D.N.J. 2013) (“Plaintiff has produced evidence that the

         7
             Indeed, the facts of our case are close to those of Holtzman, where Judge Easterbrook
wrote:
                 To the extent [the defendant] contends that each recipient must prove that
        his fax machine or computer received the fax, he is right on the law but wrong on
        the facts. The record establishes which transmissions were received and which
        were not. Top of Mind hired MessageVision to send the faxes. It compiled
        information about which faxes were received, and by whom; no reasonable juror
        could conclude that these data are inaccurate.
                 Transmitting a fax requires a sending and a receiving machine to
        communicate using a standard protocol. If the transmission ends successfully, the
        receiving machine sends a code indicating this. MessageVision kept a log of the
        codes received during the process of sending [the defendant’s] faxes. This log
        shows that it tried to send a total of 11,945 faxes to 221 unique numbers; the
        receiving fax machines reported that 8,630 of these were delivered successfully.
        (Five persons, who collectively received 200 faxes, opted out of the class; that’s
        why the district court used 8,430 faxes as the basis for calculating damages.)
        [The defendant] has not offered any reason to think that MessageVision’s fax
        machines recorded the codes inaccurately or that its software maintained the log
        incorrectly. There is accordingly no need for recipient-by-recipient adjudication,
        and the district court did not err in concluding “that the questions of law or fact
        common to class members predominate over any questions affecting only
        individual members”.

–685 (quoting FED. R. CIV. P. 23(b)(3)).
        In the case before us, the expert’s report details a similar analysis of B2B’s transmission
logs for its fax machine, which transmitted the unsolicited fax advertisement in question to Palm
Beach Golf’s fax number. The expert similarly concludes in the report that, in addition to
occupying Palm Beach Golf’s fax line, Plaintiff’s fax machine also received the fax
transmission.
                                                   11
              Case: 13-14013     Date Filed: 03/09/2015   Page: 12 of 31


fax advertisements were successfully sent, and the B2B evidence is sufficient for

standing purposes. The TCPA ‘does not specifically require proof of receipt.’”

(quoting CE Design Ltd. v. Cy’s Crabhouse N., Inc., 

, 142 (N.D. Ill.

2009))); Bridgeview Health Care Ctr. Ltd. v. Clark, No. 09 C 5601, 

, at *3 (N.D. Ill. Mar. 19, 2013) (“In enacting the TCPA, Congress chose

to make evidence of transmission of the facsimile sufficient for Article III standing

by the plain language of the statute. Therefore, the question of whether Plaintiff

actually received the facsimile is irrelevant to liability under the TCPA.” (footnote

omitted) (citing TCPA, 47 U.S.C. § 227(b)(1)(C))); A Fast Sign Co. v. Am. Home

Servs., Inc., 

, 846, 

, 33 (2012) (“Neither Congress nor

the [FCC], which is tasked with issuing regulations implementing the TCPA,

require proof of receipt to establish a private cause of action.” (citing Hinman v. M

& M Rental Ctr., Inc., 

, 1159 (N.D. Ill. 2009))). Here, it is

indisputable that Palm Beach Golf’s fax machine was occupied during B2B’s

successful transmission of the unsolicited fax advertisement. Because Palm Beach

Golf has suffered a cognizable, particularized, and personal injury, it has Article III

standing.

      Accordingly, Palm Beach Golf has satisfied the court that its case is

justiciable for purposes of Article III.




                                           12
               Case: 13-14013        Date Filed: 03/09/2015       Page: 13 of 

.

       We now turn to the merits of this dispute. We review the District Court’s

grant of summary judgment de novo, “draw[ing] all inferences in the light most

favorable to the non-moving party.” Rich v. Sec’y, Fla. Dep’t of Corr., 

, 530 (11th Cir. 2013) (citation omitted). As previously noted, the District

Court, relying on In re DISH Network, LLC, 28 FCC Rcd. 6574 (2012)

(declaratory ruling) (“DISH Network”), a 2012 FCC declaratory ruling, held that

an unsolicited fax transmission constituted a violation of the TCPA only by the

person actually transmitting the fax itself. In other words, for the District Court,

the “sender” of the fax was the person who physically transmitted it. TCPA, 47

U.S.C. § 227(b)(1)(C) (2006)8 (“It shall be unlawful for any person within the

United States . . . to use any telephone facsimile machine, computer, or other

device to send an unsolicited advertisement to a telephone facsimile machine.”

(emphasis added)). Thus, according to the District Court, under DISH Network, a


       8
          Prior to the 2005 amendment, section 227(b)(1)(C) of the TCPA read as follows: “It
shall be unlawful for any person within the United States, or any person outside the United States
if the recipient is within the United States . . . to use any telephone facsimile machine, computer,
or other device to send an unsolicited advertisement to a telephone facsimile machine.” TCPA,
47 U.S.C. § 227(b)(1)(C) (effective Dec. 16, 2003 to July 8, 2005). The effective date of the
2005 amendment is July 9, 2005, prior to the date that Plaintiff’s cause of action began to accrue.
TCPA, 47 U.S.C. § 227(b)(1)(C) (effective July 9, 2005). Thus, we construe the language of the
statute, effective as of July 9, 2005.
                                                13
             Case: 13-14013      Date Filed: 03/09/2015    Page: 14 of 31


person who did not physically transmit a fax, but rather directed a third party to do

so, could be held liable under the TCPA only vicariously under federal common

law principles.

      Palm Beach Golf asserts that the District Court’s construction of the term

“sender” under the TCPA’s ban on junk faxes was error. Rather, it contends that

DISH Network dealt only with voice calls and text messages, and did not construe

the TCPA provision related to the sending of faxes. According to Palm Beach

Golf, it did not need to prove vicarious liability if it could show that Sarris, D.D.S.

was the “sender” of the unsolicited fax advertisement. Thus, for Plaintiff,

Defendant could be held directly liable under the statute for the sending of the fax

so long as the advertisement was sent on its behalf. We agree, and hold that a

person whose services are advertised in an unsolicited fax transmission, and on

whose behalf the fax is transmitted, may be held liable directly under the TCPA’s

ban on the sending of junk faxes.

      Prior to oral argument, the court solicited the FCC’s position regarding

liability for violations of the TCPA’s ban on junk faxes in the context of this

action. See Letter from Amy C. Nerenberg, Chief Deputy Clerk, United States

Court of Appeals for the Eleventh Circuit, to Richard Welch, Office of General

Counsel, Federal Communications Commission (July 7, 2014) (ECF Dkt. No. 53).




                                          14
               Case: 13-14013       Date Filed: 03/09/2015      Page: 15 of 31


       In response, the FCC submitted a letter in which it observed that “the DISH

Network ruling applie[d] only to liability for telemarketing calls and neither

addresse[d] nor alter[ed] the Commission’s pre-existing regulatory treatment of

unsolicited facsimile advertisements.” Letter from Laurence N. Bourne, Counsel,

Federal Communications Commission, to John Ley, Clerk of Court, United States

Court of Appeals for the Eleventh Circuit at 6 (July 17, 2014) (ECF Dkt. No. 55)

(“FCC Letter”). As to its pre-2006 treatment of fax advertisements,9 the FCC cited

a 1995 Memorandum Opinion and Order, which stated that “the entity or entities

on whose behalf facsimiles are transmitted are ultimately liable for compliance

with the rule banning unsolicited facsimile advertisements.” In re Rules &

Regulations Implementing the Telephone Consumer Protection Act of 1991, 10

FCC Rcd. 12391, 12407 (1995) (memorandum opinion and order). Thus, the FCC

agrees with Plaintiff that its DISH Network declaratory ruling addressed

telemarketing phone calls and not fax advertisements and further that, at least since




       9
         In 2006, the FCC issued a regulation, following notice and comment, defining “sender,”
for purposes of the TCPA ban on junk faxes, as follows: “(8) The term sender . . . means the
person or entity on whose behalf a facsimile unsolicited advertisement is sent or whose goods or
services are advertised or promoted in the unsolicited advertisement.” In re Rules &
Regulations Implementing the Telephone Consumer Protection Act of 1991, 21 FCC Rcd. 3787,
3822 (2006) (report and order and third order on reconsideration); 47 C.F.R. § 64.1200(f)(8)
(2006). Although in accord with the FCC’s pre-2006 construction of the word sender, this
regulation was not promulgated until after Palm Beach Golf’s cause of action accrued in 2005.
In re Rules & Regulations Implementing the Telephone Consumer Protection Act of 1991, 10
FCC Rcd. at 12407.
                                              15
             Case: 13-14013      Date Filed: 03/09/2015    Page: 16 of 31


1995, it attributed direct liability under the statute to those on whose behalf fax

advertisements are sent.

      The reasons for the FCC’s conclusions can be found in the words of the

statute itself. The TCPA ban on telephone calls makes it unlawful “to initiate”

certain phone calls made to any residential line without the prior consent of the

called party. TCPA, 47 U.S.C. § 227(b)(1)(B) (2006). The statute’s provision

pertaining to junk faxes, on the other hand, makes it unlawful “to send, to a

telephone facsimile machine, an unsolicited advertisement.” 

(2006) (emphasis added). As a result, the FCC’s conclusion in DISH Network that

“a seller does not generally ‘initiate’ calls made through a third-party telemarketer

within the meaning of the TCPA,” and may only “be held vicariously liable under

federal common law principles of agency for violations . . . that are committed by

third-party telemarketers,” does not necessarily speak to the liability of a seller,

who, through a third party, “send[s], to a telephone facsimile machine, an

unsolicited advertisement.” DISH Network, 28 FCC Rcd. at 6574; TCPA, 47

U.S.C. § 227(b)(1)(C) (2006). That is, because the language used by Congress

differs with respect to liability under the telephone call and fax provisions of the

statute, the FCC’s interpretation with respect to one need not apply to the other.

Thus, as the FCC correctly points out, “[b]ecause facsimile advertisements were




                                           16
               Case: 13-14013       Date Filed: 03/09/2015       Page: 17 of 31


not at issue in the DISH Network proceeding, [it] had no occasion to opine on

direct or vicarious liability in that context.” FCC Letter at 6.

       Accordingly, because DISH Network did not address the TCPA’s junk-fax-

ban provision, the District Court’s reliance on it, to hold that a plaintiff must

establish vicarious liability in order to recover under the statute when a third party

sends unsolicited fax advertisements on behalf of the advertiser, was misplaced.

                                               2.

       The TCPA makes it unlawful “to use any telephone facsimile machine,

computer, or other device to send, to a telephone facsimile machine, an unsolicited

advertisement.” 10 TCPA, 47 U.S.C. § 227(b)(1)(C) (2006). It is apparent that the

meaning of “to send” is ambiguous, as used by the TCPA in the context of the

junk-fax-ban provision. That is, the statute is silent as to who should be classified

as a sender of unsolicited fax advertisements. The statute, thus, fails to identify

whether, for purposes of section 227(b)(1)(C), the sender is the advertiser, a fax

broadcasting service hired by the advertiser, the common carrier whose network is

used to send the fax, or whether multiple individuals or entities are “senders.”

       10
        The statute’s junk-fax-ban provision reads as follows:
      (b) Restrictions on use of automated telephone equipment
             (1) Prohibitions
             It shall be unlawful for any person within the United States, or any person
             outside the United States if the recipient is within the United States— . . .
                      (C) to use any telephone facsimile machine, computer, or other
                      device to send, to a telephone facsimile machine, an unsolicited
                      advertisement . . . .”
TCPA, 47 U.S.C. § 227(b)(1)(C) (2006) (emphasis added).
                                               17
             Case: 13-14013      Date Filed: 03/09/2015    Page: 18 of 31


      Recognizing this ambiguity, the FCC issued a Memorandum Opinion and

Order in 1995 to reflect its understanding of the term sender under the statute up to

that date. See In re Rules & Regulations Implementing the Telephone Consumer

Protection Act of 1991, 10 FCC Rcd. at 12407. The FCC issued this Memorandum

Opinion and Order in response to requests made by interested parties and

“clarif[ied] that the entity or entities on whose behalf facsimiles are transmitted are

ultimately liable for compliance with the rule banning unsolicited facsimile

advertisements, and that fax broadcasters are not liable for compliance with this

rule.” 

Thus, in 1995 the FCC stated that the TCPA provided for

direct liability for an entity on whose behalf goods or services were promoted by

unsolicited fax advertisement.

      “Pursuant to Chevron’s deference standard, ‘[w]hen a court reviews an

agency’s construction of the statute which it administers . . . [and] the statute is

silent or ambiguous with respect to the specific issue, the question for the court is

whether the agency’s answer is based on a permissible construction of the

statute.’” Quinchia v. U.S. Att’y Gen., 

, 1258 (11th Cir. 2008)

(alterations in original) (quoting Chevron U.S.A. Inc. v. Natural Res. Def. Council,

Inc., 

, 842–43, 

, 2781–82 (1984)). Moreover, the

construction of the statute need not be found in a formal regulation adopted after

notice and comment to receive deference. See United States v. Mead Corp., 533


                                           18
               Case: 13-14013        Date Filed: 03/09/2015       Page: 19 of 

, 230–31, 

, 2173 (2001) (citations omitted). Thus, the

United States Supreme Court, in Mead,11 found Chevron deference applies in

instances of “administrative implementation of a particular statutory provision . . .

when it appears that Congress delegated authority to the agency generally to make

rules carrying the force of law, and that the agency interpretation claiming

deference was promulgated in the exercise of that authority.” 

121 S.

Ct. at 2171.

       Here, Congress has delegated to the FCC “authority to promulgate binding

legal rules” to carry out the provisions of the TCPA. Nat’l Cable & Telecomms.

Ass’n v. Brand X Internet Servs., 

, 980–81, 

, 2699

(2005); TCPA, 47 U.S.C. § 227(b)(2) (2006). Pursuant to this authority, the FCC

adopted rules regulating the use of fax machines, which it amended in 1992 in a

Report and Order. See In re Rules & Regulations Implementing the Telephone

Consumer Protection Act of 1991, 7 FCC Rcd. 8752 (1992) (report and order).

Interested parties subsequently sought clarification of matters addressed by the

FCC in the 1992 Report and Order, including “whether responsibility for

compliance with the ban on unsolicited facsimile advertising and with the facsimile

identification requirement lies with the entity or entities on whose behalf such


       11
          Mead involved a tariff ruling letter that set forth the United States Customs Service’s
position as to the proper tariff classification of particular imports. 

–22,
121 S. Ct. at 2168–69 (citations omitted).
                                                19
               Case: 13-14013       Date Filed: 03/09/2015       Page: 20 of 31


messages are sent or with service providers.” In re Rules & Regulations

Implementing the Telephone Consumer Protection Act of 1991, 10 FCC Rcd. at

12393, 12407. In response to these queries, the FCC pronounced its construction

of the statute in its 1995 Memorandum Opinion and Order. 12 

Having

found the term “to send” undefined by the TCPA and that the term is ambiguous,

our inquiry turns on the question of whether the FCC’s interpretation of who

qualifies as the “sender” of an unsolicited fax advertisement, as used in the statute,

is permissible. We find that it is.

       First, the FCC’s 1995 Memorandum Opinion and Order is consistent with

Congressional intent, which sought to limit two injuries by enacting the provision:

(1) the “shift[ing of] some of the costs of advertising from the sender to the

recipient,” and (2) the “occup[ation of] the recipient’s facsimile machine so that it

is unavailable for legitimate business messages while processing and printing the

junk fax.” H.R. REP. NO. 102-317, at 10. By construing the sender as the party


       12
           Courts have deferred to the FCC’s construction of the TCPA in other reports and
orders that have issued without the formalities of regulations. See, e.g., Satterfield v. Simon &
Schuster, Inc., 

, 953 (9th Cir. 2009) (holding that the FCC’s interpretation of the
term “call” in its 2003 Report and Order “has the force of law and is therefore entitled to
Chevron deference if (1) “call” is not defined by the TCPA and [(2)] if the FCC’s interpretation
of the statute is reasonable” (citing 

–44, 104 S. Ct. at 2782)); N. Valley
Commc’ns, LLC v. Qwest Commc’ns Co., No. Civ. 11-4052-KES, 

, at *3–4 &
n.1 (D.S.D. Feb. 16, 2012). Indeed, courts have deferred to the meaning of the word “sender” in
the FCC’s 1995 Memorandum Opinion and Order. See, e.g., Uesco Indus. v. Poolman of Wis.,
Inc., 2013 IL App. 112566, 

, 111–12, appeal denied, 

(Ill. 2013),
and cert. denied, 

(2014) (according Chevron deference to the FCC’s construction
of the term “sender” in its 1995 Memorandum Opinion Order); Portuguese Am. Leadership
Council of the U.S., Inc. v. Investors’ Alert, Inc., 

, 677–78 (D.C. 2008) (same).
                                               20
             Case: 13-14013     Date Filed: 03/09/2015    Page: 21 of 31


“on whose behalf facsimiles are transmitted,” the FCC has placed liability at the

source of the offending behavior that Congress intended to curtail. See In re Rules

& Regulations Implementing the Telephone Consumer Protection Act of 1991, 10

FCC Rcd. at 12407.

      No party argues, nor could they, that this interpretation is either

unreasonable or impermissible. Because the FCC’s construction of the statute is a

reasonable interpretation of Congressional intent under the TCPA and does not

conflict with the statute’s underlying legislative history, we must defer to the

Agency’s construction of the statute.

                                          3.

      We further find that the record contains sufficient evidence for a jury to find

that the December 13, 2005 fax was sent on behalf of Defendant. As part of its

finding that Sarris, D.D.S. could not be found vicariously liable for the sending of

the fax advertisement, the District Court held that “Plaintiff [could not]

demonstrate that Defendant controlled the content of the fax allegedly sent by

B2B, which is an essential element of its vicarious liability claim under the

TCPA.” Put differently, the District Court concluded that, despite “raising

evidence of B2B’s custom and practice, Plaintiff d[id] not create a genuine dispute

of material fact,” because “even if B2B sometimes or usually obtained customer

approval of the contents of a fax, there [was] no evidence B2B did so in this case.”


                                          21
             Case: 13-14013     Date Filed: 03/09/2015   Page: 22 of 31


      Nonetheless, we find that there is sufficient record evidence to support

having a jury decide whether the fax was sent on behalf of Defendant. First, there

is record evidence that Sarris, D.D.S. hired a marketing manager to market its

dental practice and gave him “free rein” to do so. Next, the record demonstrates

that Defendant’s marketing manager contracted with B2B to initiate a fax

advertisement campaign on behalf of the dental practice. Further, the record shows

that, on December 13, 2005, after receiving payment of $420.00 from Defendant,

B2B transmitted an unsolicited fax advertisement promoting Sarris, D.D.S.’s

services to Palm Beach Golf, which occupied Plaintiff’s fax machine for one

minute. While there is contrary equivocal evidence that the final draft of the

advertisement used may not have been approved by Defendant, under the summary

judgment standard, the question of on whose behalf the fax advertisement was sent

is a question to be decided by a jury. See Tolan v. Cotton, 

, 1866

(2014) (“Summary judgment is appropriate only if ‘the movant shows that there is

no genuine [dispute] as to any material fact and the movant is entitled to judgment

as a matter of law.’ In making that determination, a court must view the evidence

‘in the light most favorable to the opposing party.’” (quoting FED. R. CIV. P. 56(a);

Adickes v. S. H. Kress & Co., 

, 157, 

, 1608 (1970))

(citing Anderson v. Liberty Lobby, Inc., 

, 255, 

, 2513

(1986))).


                                         22
               Case: 13-14013    Date Filed: 03/09/2015    Page: 23 of 31


      Accordingly, because there was sufficient record evidence, when viewed in

a light most favorable to Plaintiff, to support its claim that an unsolicited fax

advertisement was transmitted on behalf of Sarris, D.D.S. to Palm Beach Golf, the

granting of summary judgment in favor of Defendant was error. Thus, we reverse

the grant of summary judgment, and remand to the District Court for further

proceedings.

                                           C.

      In addition to its statutory claim under the TCPA, Palm Beach Golf brought

a state common law claim for conversion, alleging that Sarris, D.D.S.’s sending of

“unsolicited faxes . . . permanently misappropriated [Plaintiff’s] fax machine[],

toner, paper, and employee time to Defendant[’s] own use.” The District Court,

however, dismissed the claim for four reasons: (1) Plaintiff had failed to plead

vicarious liability for its conversion claim, as required by Florida state law; (2)

Plaintiff had failed to argue, and point to any facts to support its claim that Sarris,

D.D.S. was vicariously liable for conversion as a result of B2B’s actions; (3)

Plaintiff could not prove that the fax was printed, and thus, that any resources were

actually consumed as a result of the unsolicited fax; and (4) any injury suffered as

a result of the receipt of the single fax was de minimis. We find that the District

Court erred in granting summary judgment to Sarris, D.D.S. on Palm Beach Golf’s

conversion claim, and reverse.


                                           23
             Case: 13-14013    Date Filed: 03/09/2015    Page: 24 of 31


                                         1.

      Under Florida law, “[a] conversion consists of an act in derogation of the

plaintiff’s possessory rights, and any wrongful exercise or assumption of authority

over another’s goods, depriving him of the possession, permanently or for an

indefinite time, is a conversion.” Star Fruit Co. v. Eagle Lake Growers, Inc., 

, 132, 

, 860 (1948) (quoting 53 AM. JUR., p. 822) (internal

quotation marks omitted). “Conversion is an ‘act of dominion wrongfully asserted

over another’s property inconsistent with his ownership therein.’” Warshall v.

Price, 

, 904 (Fla. 4th Dist. Ct. App. 1993) (quoting 12 FLA. JUR. 2D

Conversion and Replevin § 1 (1979)).

      The District Court, in its order, held that, because “the paper and ink

allegedly converted in the printing of a one-page fax had no underlying, intangible

value, and . . . the value of the paper and ink was minimal,” a “conversion resulting

from the printing of a one-page fax is de minimis” and therefore such a claim must

fail. We can find nothing in Florida law, however, that requires that the property

have monetary value in order to be converted. While Palm Beach Golf could not

prove that any employee saw the fax in question or that it was printed by its fax

machine, the record reflects that its telephone line and fax machine were occupied

on December 13, 2005 for one minute. Although the value of such an interruption

is undoubtedly minimal, that does not warrant the dismissal of the claim. The


                                         24
             Case: 13-14013     Date Filed: 03/09/2015    Page: 25 of 31


District Court of Appeal of Florida expressly held in Warshall that “the definition

does not require property to have any specific value whatsoever in order to be

subject to conversion. . . . Although the value of the property converted may be

significant in determining the amount of damages to be awarded, it appears wholly

irrelevant in assessing the legitimacy of the initial cause of action.” 

& n.3; see also 12 FLA. JUR. 2D Conversion and Replevin § 4 (2012)

(stating that conversion “is an appropriate cause of action even if the specific

property converted has no actual value”).

                                          2.

      Next, we address the District Court’s finding that fatal to Palm Beach Golf’s

conversion claim was Plaintiff’s failure to satisfy the Florida pleading standards.

Under the pleading standard of Twombly and Iqbal, Federal Rule of Civil

Procedure 8(a)(2) requires that “a pleading . . . contain a ‘short and plain statement

of the claim showing that the pleader is entitled to relief.’” Ashcroft v. Iqbal, 

, 677–78, 

, 1949 (2009) (quoting FED. R. CIV. P. 8(a)(2));

Bell Atl. Corp. v. Twombly, 

, 555, 

, 1964–65 (2007).

To state a proper claim, the pleading must give the defendant “fair notice of what

the . . . claim is and the grounds upon which it rests.” 

–99,

129 S. Ct. at 1961 (alteration in original) (quoting 

, 127

S. Ct. at 1964 (internal quotation marks omitted)). Under Florida law, however,


                                          25
             Case: 13-14013     Date Filed: 03/09/2015    Page: 26 of 31


the Florida Supreme Court has construed its pleading rules to require that a theory

of vicarious liability be specifically pled in the complaint. Goldschmidt v.

Holman, 

, 423 (Fla. 1990).

      Nonetheless, the District Court erred in holding Palm Beach Golf to

Florida’s heightened pleading standard. Under Erie, “federal courts are to apply

state substantive law and federal procedural law.” Hanna v. Plumer, 

,

465, 

, 1141 (1965) (citing Erie R.R. Co. v. Tompkins, 

,

(1938)); see also Royalty Network, Inc. v. Harris, 

,

1357 (11th Cir. 2014). It is well established that, where, as here, “the Erie doctrine

also applies to pendent state claims litigated in federal courts.” Lundgren v.

McDaniel, 

, 605 (11th Cir. 1987) (citing United Mine Workers of

Am. v. Gibbs, 

, 726, 

, 1141 (1966)). Thus, when

federal courts are sitting in diversity or pendent jurisdiction “only substantive state

law must be applied,” while “federal law governs matters of procedure.”

(citing Nat’l Distillers & Chem. Corp. v. Brad’s Mach.

Prods., Inc., 

, 494–95 (11th Cir. 1982)); see also Jones v. United

Space Alliance, L.L.C., 

, 1309 (11th Cir. 2007) (citations omitted)

(“[W]e apply substantive Florida law to state claims heard on the basis of

supplemental jurisdiction.”); McCoy v. Iberdrola Renewables, Inc., 

,

684 (7th Cir. 2014) (“Federal courts hearing state law claims under diversity or


                                          26
             Case: 13-14013     Date Filed: 03/09/2015   Page: 27 of 31


supplemental jurisdiction apply the forum state’s choice of law rules to select the

applicable state substantive law.” (citations omitted)); Hardy v. N.Y.C. Health &

Hosps. Corp., 

, 793 (2d Cir. 1999).

      Indeed, this Court has held that, where a state, such as Florida, requires

heightened pleading requirements in the complaint, “[s]tate pleading rules . . . do

not apply in federal court, even in cases based on diversity jurisdiction.” Freeman

v. Rice, 548 F. App’x 594, 597 n.1 (11th Cir. 2013) (citing Caster v. Hennessey,

, 1570 (11th Cir. 1986)). “The rules of procedure that apply in

federal cases—even those in which the controlling substantive law is that of a

state—are the Federal Rules of Civil Procedure.” Lewis v. Womack Army Med.

Ctr., 

, 1307 (N.D. Fla. 2012) (citations omitted). Thus, where

a state employs a heightened pleading requirement, “a federal court . . . should

instead follow Fed. R. Civ. P. 8(a).” 

(citing 5 CHARLES

ALAN WRIGHT, ARTHUR R. MILLER & MARY KAY KANE, FEDERAL PRACTICE AND

PROCEDURE § 1245 (Supp. 1985)).

      Unlike “Florida’s strict pleading requirements,” Federal Rule of Civil

Procedure 8(a)(2) “simply requires that a complaint must contain ‘a short and plain

statement of the claim showing that the pleader is entitled to relief.’ This

requirement means the complaint need only ‘give the defendant fair notice of what

the plaintiff’s claim is and the grounds upon which it rests.’” 

R.


                                          27
             Case: 13-14013      Date Filed: 03/09/2015    Page: 28 of 31


CIV. P. 8(a)(2); Conley v. Gibson, 

, 47, 

, 102 (1957)).

Moreover, the United States Supreme Court has rejected a heightened pleading

standard in federal court, except where such a requirement is specifically

delineated by the federal rules. Swierkiewicz v. Sorema N. A., 

, 513,

, 998 (2002). The Supreme Court has explained that, permitting a

heightened pleading standard would otherwise conflict with Federal Rule of Civil

Procedure 8(a)’s “simplified pleading standard[, which] applies to all civil actions,

with limited exceptions.” 

“the Federal Rules’ simplified standard

for pleading, ‘[a] court may dismiss a complaint only if it is clear that no relief

could be granted under any set of facts that could be proved consistent with the

allegations.’” 

122 S. Ct. at 998 (alteration in original) (quoting Hishon

v. King & Spalding, 

, 73, 

, 2232 (1984)).

      Accordingly, the District Court’s dismissal of Palm Beach Golf’s conversion

claim on the basis that it failed to satisfy Florida’s heightened pleading standard

was error. Under the Federal Rules, all that was required of Palm Beach Golf to

withstand a dismissal of its claim on this ground, was to plead in its complaint “a

short and plain statement of the claim showing that [it was] entitled to relief,” FED.

R. CIV. P. 8(a)(2), sufficient to give fair notice to Sarris, D.D.S. of what the claim

was and the grounds upon which it rested. Palm Beach Golf met its burden. In its

complaint, Palm Beach Golf alleged that Sarris, D.D.S.’s sending of “unsolicited


                                           28
             Case: 13-14013     Date Filed: 03/09/2015    Page: 29 of 31


faxes . . . permanently misappropriated [Plaintiff’s] fax machine[], toner, paper,

and employee time to Defendant[’s] own use.” This statement was sufficient to

satisfy Rule 8(a)(2)’s liberal pleading standard and give fair notice to Sarris,

D.D.S. of what Palm Beach Golf’s claim was and the grounds upon which it

rested, pursuant to the pleading standard set forth in Twombly and Iqbal.

      Accordingly, because Palm Beach Golf properly pled a claim of conversion

against Sarris, D.D.S., we reverse the District Court’s granting of summary

judgment to Defendant.

                                          III.

      Based on the foregoing, we reverse the summary judgment entered against

Palm Beach Golf for its statutory claim brought under the TCPA, and its common

law conversion claim, and remand to the District Court for reconsideration in light

of this opinion.

      REVERSED AND REMANDED.




                                          29
             Case: 13-14013     Date Filed: 03/09/2015    Page: 30 of 31


HINKLE, District Judge, concurring in part and dissenting in part:

      I concur in all respects but one. I dissent from the holding that the plaintiff

has stated a common-law conversion claim on which relief can be granted.

      An unsolicited fax, like an unsolicited telephone call, ties up the recipient’s

telephone line or analogous facility. Unsolicited telephone calls have been with us

for as long as telephones themselves. Without more, an unsolicited telephone call

has never been thought to be a conversion of the recipient’s telephone line.

Neither is an unsolicited fax. Similarly, an unsolicited email does not convert the

recipient’s internet connection. Unsolicited snail mail does not convert the

recipient’s mail box.

      To be sure, a fax may use the recipient’s paper and toner, but that is so less

and less often; surely the days when messages are received this way are near an

end. Here the recipient had a machine that indeed used paper and toner. Whether

there was paper in the machine and this message was printed is uncertain, but I

assume a jury could infer that it was. Still, the recipient chose to have a fax line

and to print faxes. In my view, a person does not suffer a common-law conversion

when the person chooses to connect a fax machine to a network, chooses to use

paper and toner to print faxes, and then receives an unsolicited fax.

      And even if, contrary to my view, using paper and toner for a single

unsolicited fax could otherwise be deemed a conversion, there is much to be said


                                          30
             Case: 13-14013     Date Filed: 03/09/2015    Page: 31 of 31


for the view that such a claim runs afoul of the principle that the law does not deal

with trifles. Receiving a single unsolicited fax may not be a trifle, but the reason

has little if anything to do with the paper and toner. As several courts now have

said, “the ancient maxim de minimis non curat lex might well have been coined”

for a conversion claim based solely on the loss of paper and toner through a single

unsolicited fax. G.M. Sign, Inc. v. Elm Street Chiropractic, Ltd., 

, 768 (N.D. Ill. 2012) (quoting Stonecrafters, Inc. v. Foxfire Printing &

Packaging, Inc., 

, 613 (N.D. Ill. 2009)).

      An unsolicited fax, like an unsolicited telephone call, may be unpleasant and

even obnoxious and may tie up the recipient’s telephone line or other facility. This

is why, in the Telephone Consumer Protection Act, Congress placed restrictions on

unsolicited faxes and calls and created a private right of action. When all that is

alleged is the sending of a single unsolicited fax or the placement of a single

unsolicited telephone call, the recipient has a right of action to the extent—and

only to the extent—Congress so provided. I respectfully dissent from the

majority’s conclusion that a single unsolicited fax also gives rise to a separate

common-law claim for conversion.




                                          31