SUSAN ILLSTON, District Judge.
Before the Court is a motion to dismiss filed by the defendant City and County of San Francisco ("the City"), seeking dismissal of Contest Promotions, LLC's complaint for failure to state a claim, currently set for argument on April 24, 2015. Pursuant to Civil Local Rule 7-1(b), the Court finds this matter appropriate for resolution without oral argument and hereby VACATES the hearing. For the reasons stated below, the Court GRANTS the City's motion as to Contest Promotions' federal law claims, and DEFERS ruling on its state law claims.
This is the second lawsuit plaintiff has brought against the City to challenge the legality of its signage ordinances. Plaintiff is a corporation that organizes and operates contests and raffles whereby individuals are invited to enter stores for the purpose of filling out an application to enter a contest. Complaint ¶ 6. Plaintiff leases signage space from the store in order to promote its contests to passersby. Id. ¶ 7. The business model drives increased foot traffic to the stores, while also promoting the product or event which is the subject of the raffle or contest. Id. Plaintiff operates in many cities across the United States including San Francisco, Los Angeles, New York, Seattle, and Houston. Id. ¶ 8.
In early 2007, Contest Promotions approached the City to discuss its business model in light of the City's restriction on certain types of signage. At the time, as is still the case today, the City banned the use of "off-site" signage, known as General Advertising Signs, but permitted "on-site" signage, known as Business Signs. The primary distinction between the two types of signage pertains to where they are located. Broadly speaking, a Business Sign advertises for the business to which it is
Beginning in late 2007, the City began citing all of Contest Promotions' signs with Notices of Violation ("NOVs"), contending that they were General Advertising Signs in violation of the Planning Code. In all, over 50 NOVs were issued, each ordering that the signage be removed under penalty of potentially thousands of dollars in fines per sign. Complaint ¶¶ 14-15.
In response, on September 22, 2009, Contest Promotions filed its first lawsuit in this Court, challenging — both facially and as applied — the constitutionality of the City's ordinance prohibiting its signage. Case No. 09-cv-4434, Docket No. 1. On May 18, 2010, the Court granted in part and denied in part the City's motion to dismiss. Case No. 09-04434, Docket No. 32. In its order, the Court reasoned that Contest Promotions had adequately alleged that the "incidentally" language employed in the ordinance was unduly broad, vague, and could potentially invite unbridled discretion on the part of City officials. Contest Promotions, LLC v. City & Cnty. of San Francisco, No. C 09-04434 SI, 2010 WL 1998780 (N.D.Cal. May 18, 2010). The Court denied defendant's motion as to all of Contest Promotions' First Amendment Claims, but granted with leave to amend as to its Equal Protection claim. Id. On February 1, 2013, the parties reached a settlement. The terms of the settlement required the following actions: (1) the City would construe plaintiff's signs as Business Signs, as the Planning Code defined them at the time; (2) Contest Promotions would re-permit its entire inventory of signs to ensure compliance with the Planning Code and the settlement agreement, despite the fact that plaintiff already had previously received permits for these signs; (3) Contest Promotions would dismiss its lawsuit against the City; and (4) Contest Promotions would pay the City $375,000. Complaint ¶¶ 20-23. On July 8, 2014, the City's Board of Supervisors approved the settlement and Contest Promotions made an initial payment of $150,000. Id. ¶ 24.
Soon after approving the settlement, on July 19, 2014, the Board of Supervisors passed legislation to amend the definition of Business Sign under Planning Code § 602.3. Id. ¶¶ 26-28. Section 602.3 now defines a Business Sign as "[a] sign which directs attention to a the primary businessother than incidentally, on the premises upon which such sign is located, or to which it is affixed." (amendments emphasized). When Contest Promotions submitted its signs for re-permitting pursuant
On January 8, 2015, Contest Promotions filed the present action alleging a number of constitutional
To survive a Rule 12(b)(6) motion to dismiss, the plaintiff must allege "enough facts to state a claim to relief that is plausible on its face." Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570, 127 S.Ct. 1955, 167 L.Ed.2d 929 (2007). This "facial plausibility" standard requires the plaintiff to allege facts that add up to "more than a sheer possibility that a Defendant has acted unlawfully." Ashcroft v. Iqbal, 556 U.S. 662, 678, 129 S.Ct. 1937, 173 L.Ed.2d 868 (2009). While courts do not require "heightened fact pleading of specifics," a plaintiff must allege facts sufficient to "raise a right to relief above the speculative level." Twombly, 550 U.S. at 544, 555, 127 S.Ct. 1955. "A pleading that offers `labels and conclusions' or `a formulaic recitation of the elements of a cause of action will not do.'" Iqbal, 556 U.S. at 678, 129 S.Ct. 1937 (quoting Twombly, 550 U.S. at 555, 127 S.Ct. 1955). "Nor does a complaint suffice if it tenders `naked assertion[s]' devoid of `further factual enhancement.'" Id. (quoting Twombly, 550 U.S. at 557, 127 S.Ct. 1955). "While legal conclusions can provide the framework of a complaint, they must be supported by factual allegations." Id.
In reviewing a Rule 12(b)(6) motion, a district court must accept as true all facts alleged in the complaint, and draw all reasonable inferences in favor of the plaintiff. See al-Kidd v. Ashcroft, 580 F.3d 949, 956 (9th Cir.2009). However, a district court is not required to accept as true United States District Court Northern District of California "allegations that are merely conclusory, unwarranted deductions of fact, or unreasonable inferences." In re Gilead Scis. Sec. Litig., 536 F.3d 1049, 1055 (9th Cir.2008). As a general rule, the Court may not consider any materials beyond the pleadings when ruling on a Rule 12(b)(6) motion. Lee v. City of L.A., 250 F.3d 668, 689 (9th Cir.2001). However, pursuant to Federal Rule of Evidence 201, the Court may take judicial notice of "matters of public record," such as prior court proceedings, without thereby transforming the motion into a motion for summary judgment. Id. at 688-89. If the Court
Plaintiff posits two theories for why Section 602.3 violates the First Amendment. First, plaintiff contends that it unconstitutionally abridges plaintiff's right to commercial speech. Complaint ¶¶ 36-47. Second, plaintiff contends that the ordinance invites unbridled discretion by City officials and thus constitutes an unconstitutional prior restraint on speech. Complaint ¶¶ 4857.
The First Amendment provides that "Congress shall make no law ... abridging the freedom of speech." U.S. Const. amend. I. States and local governments are bound by this prohibition through the Fourteenth Amendment to the Constitution. Near v. State of Minnesota ex rel. Olson, 283 U.S. 697, 707, 51 S.Ct. 625, 75 L.Ed. 1357 (1931) ("It is no longer open to doubt that the liberty of the press and of speech is within the liberty safeguarded by the due process clause of the Fourteenth Amendment from invasion by state action."). Although commercial speech is afforded First Amendment protections, it has a subordinate position to noncommercial forms of expression. United States v. Edge Broadcasting Co., 509 U.S. 418, 430, 113 S.Ct. 2696, 125 L.Ed.2d 345 (1993). Accordingly, it is afforded "somewhat less extensive" protection than is afforded noncommercial speech. Zauderer v. Office of Disciplinary Counsel, 471 U.S. 626, 637, 105 S.Ct. 2265, 85 L.Ed.2d 652 (1985); see also In re Doser, 412 F.3d 1056, 1063 (9th Cir.2005).
First Amendment protections apply to commercial speech only if the speech concerns a lawful activity and is not misleading. Once it has been established that the speech is entitled to protection, any government restriction on that speech must satisfy a three-part test: (1) the restriction must seek to further a substantial government interest, (2) the restriction must directly advance the government's interest, and (3) the restriction must reach no further than necessary to accomplish the given objective. Central Hudson Gas & Elec. Corp. v. Pub. Serv. Comm'n, 447 U.S. 557, 563-66, 100 S.Ct. 2343, 65 L.Ed.2d 341 (1980).
The City does not contend that plaintiff's signs contain either unlawful or misleading speech. Def. Mot. at 8. Accordingly, the Court presumes that First Amendment protections apply to the commercial speech at issue. With respect to the first element of the Central Hudson test, the Supreme Court has specifically held that the City's interest in enacting the ordinance — to promote traffic safety and aesthetics — is a substantial governmental interest.
The third element of the Central Hudson analysis — whether the ordinance reaches no further than necessary to achieve its objective — bears the most scrutiny. The Supreme Court has explained that in order to satisfy this element,
Greater New Orleans Broadcasting Ass'n, Inc. v. U.S., 527 U.S. 173, 188, 119 S.Ct. 1923, 144 L.Ed.2d 161 (1999) (internal quotation marks and citation omitted). In the Metromedia case, the Supreme Court suggested that an outright ban on off-site commercial speech is not unduly broad. Metromedia, 453 U.S. at 508, 101 S.Ct. 2882 ("The city has gone no further than necessary in seeking to meet its ends. Indeed, it has stopped short of fully accomplishing its ends: It has not prohibited all billboards, but allows onsite advertising and some other specifically exempted signs.").
Nonetheless, citing Ballen v. City of Redmond, 466 F.3d 736 (9th Cir.2006) and Lorillard Tobacco Co. v. Reilly, 533 U.S. 525, 121 S.Ct. 2404, 150 L.Ed.2d 532 (2001), plaintiff argues that Section 602.3 violates the final prong of Central Hudson. However, as the City correctly points out, these cases are distinguishable because they addressed content-based bans on commercial speech — Lorillard concerned restrictions on tobacco advertising, while Ballen addressed a ban on portable signs with certain content-based exceptions. As the Court in Ballen made clear:
Ballen, 466 F.3d at 744. Unlike the laws at issue in Ballen and Lorillard, Section 602.3 is content-neutral,
In Metro Lights, L.L.C. v. City of Los Angeles, 551 F.3d 898, 912 (9th Cir.2009), the Ninth Circuit considered the constitutionality of a law that is substantially similar to Section 602.3.
Section 602.3 defines a Business Sign as a "[a] sign which directs attention to the primary business, commodity, service, industry or other activity which is sold, offered, or conducted on the premises upon which such sign is located, or to which it is affixed." Contest Promotions argues that "the City has not provided clear direction regarding the definition of `primary.' In using vague standards, the City provided itself unfettered discretion to grant or deny applicants the right to engage in a popular form of free speech." Complaint ¶ 51. Contest Promotions argues that the ordinance's vague standards, coupled with the City's permitting requirement, constitutes an unlawful prior restraint on speech.
To comply with constitutional free speech protections, ordinances governing advertising must contain "adequate standards to guide the official's decision and render it subject to effective judicial review." G.K. Ltd. Travel v. City of Lake Oswego, 436 F.3d 1064, 1082 (9th Cir.2006). In addressing whether the ordinance at issue here contains sufficient standards to avoid granting City officials unbridled discretion in interpreting the term "primary," each party relies on different Ninth Circuit case law addressing advertising-related ordinances.
Plaintiff cites Desert Outdoor Advertising v. City of Moreno Valley, 103 F.3d 814 (9th Cir.1996) for the proposition that an ordinance permitting city officials to make subjective, unguided determinations is unconstitutional. In Desert Outdoor Advertising, the City of Moreno Valley adopted an ordinance restricting any sign deemed "detrimental to the aesthetic quality of the community or the surrounding land uses." Id. at 818. The ordinance did not provide local officials with any standards or tools to assist in making this determination, and the Ninth Circuit ruled that the ordinance was unconstitutional because it permitted unbridled discretion.
In contrast, the City relies on G.K. Ltd. and on Outdoor Media Group v. City of Beaumont, 506 F.3d 895 (9th Cir.2007). In G.K. Ltd., the ordinance in question stated that signs must "be compatible with other nearby signs, other elements of street and site furniture and with adjacent structures." 436 F.3d at 1082. Although the ordinance also directed officials to consider signs' aesthetic properties, the Ninth Circuit distinguished Desert Outdoor Advertising because the ordinance in G.K. Ltd. provided objective criteria for city officials to apply. In assessing a sign's "compatibility" with nearby signs, officials were specifically to examine "the relationships of the elements of form, proportion, scale, color, materials, surface treatment, overall sign size and the size and style of lettering." Id. The Ninth Circuit determined
In Outdoor Media Group, the Ninth Circuit upheld the constitutionality of an ordinance which prohibited off-site signs, defined as "any sign which advertises or informs in any manner businesses, services, goods, persons or events at some location other than that upon which the sign is located," and required all signs to be "compatible with the style or character of existing improvements upon lots adjacent to the site, including incorporating specific visual elements such as type of construction materials, color, or other design detail." 506 F.3d at 904 (quotation marks and alteration omitted). The Ninth Circuit held that city officials' discretion with respect to the off-site prohibition was sufficiently "cabined by specific findings regarding the relationship of the sign to the site, the freeway, and other signs in the area," and that the "compatibility requirement delineate[d] fairly specific criteria regarding the relationship between the sign and the site." Id. at 904-05.
Section 602.3 clarifies that "[t]he primary business, commodity, service, industry, or other activity on the premises shall mean the use which occupies the greatest area on the premises upon which the business sign is located, or to which it is affixed." (emphasis added). Plaintiff contends that the word "use" renders this definition unconstitutionally vague for two main reasons: (1) it does not provide adequate guidance for signs which seek to advertise a specific product, (2) it is unclear "[h]ow closely related [two] products need to be before the sale of the two types of products is deemed a single `use'?" Pl. Opp'n at 11. The ordinance addresses the first concern explicitly, by allowing the lesser of 25 square feet or one-third of a sign to be used for a specific product.
However, "perfect clarity and precise guidance" are not required, even of regulations affecting expressive activity. Ward v. Rock Against Racism, 491 U.S. 781, 794, 109 S.Ct. 2746, 105 L.Ed.2d 661 (1989) The definition of "primary" outlined in the ordinance provides objective criteria to cabin the discretion of City officials, and is certainly no more indeterminate than the laws that passed constitutional muster in G.K. Ltd. and Outdoor Media Group. See G.K. Ltd. 436 F.3d at 1084 ("Although the design review criteria are somewhat elastic and require reasonable discretion to be exercised by the permitting authority, this alone does not make the Sign Code an unconstitutional prior restraint.); see also Ward v. Rock Against Racism, 491 U.S. at 794, 109 S.Ct. 2746 ("While these standards are undoubtedly flexible, and the officials implementing them will exercise considerable discretion, perfect clarity and precise guidance have never been required even of regulations that restrict expressive
Despite plaintiff's reliance on Desert Outdoor Advertising, plaintiff cannot seriously contend that Section 602.3 provides "no limits on the authority of City officials to deny a permit." Desert Outdoor Advertising, 103 F.3d at 819 (emphasis added). To the contrary, the City's ordinance provides safeguards commensurate with those of the laws examined and upheld in G.K. Ltd. and Outdoor Media Group. Plaintiff's conclusory allegations of unconstitutionality do nothing to refute this. Accordingly, the Court GRANTS the City's motion to dismiss as to plaintiff's prior restraint claim.
Plaintiff alleges the City has violated its substantive due process rights because (1) Section 602.3 is "arbitrary and capricious and wholly unrelated to any legitimate governmental interest"; (2) the City used "unfettered discretion" in denying plaintiff's permit applications; and (3) the City's denial of permits "infringes on a constitutionally protected property interest." Complaint at ¶¶ 59, 61, 63.
The City highlights that plaintiff has merely rehashed the allegations supporting its other constitutional claims — under the Equal Protection Clause, First Amendment, and Fifth Amendment — to support a claim for violation of substantive due process. It argues that plaintiff's "substantive due process claim alleges acts that are regulated under more specific requirements of the First Amendment and the Equal Protection Clause" and should therefore be dismissed. Def. Mot. at 12. Plaintiff responds by accusing the City of "[r]elying upon [an] unpublished decision out of the District of Oregon" to support its position. Pl. Opp'n at 11.
However, in addition to the cases cited by the City, the Supreme Court has held that "if a constitutional claim is covered by a specific constitutional provision, such as the Fourth or Eighth Amendments, the claim must be analyzed under the standard appropriate to that specific provision, not under the rubric of substantive due process." United States v. Lanier, 520 U.S. 259, 272 n.7, 117 S.Ct. 1219, 137 L.Ed.2d 432 (1997) (discussing Graham v. Connor, 490 U.S. 386, 394, 109 S.Ct. 1865, 104 L.Ed.2d 443 (1989)). Plaintiff's allegations that the City has used "unfettered discretion" and deprived plaintiff of "a constitutionally protected property interest" clearly alleges harms under other constitutional provisions — namely the Fifth Amendment,
Contest Promotions invokes the Fifth Amendment's Takings Clause, which states, "nor shall private property be taken for public use, without just compensation." U.S. Const. amend. V, § 4. Plaintiff alleges that the City's refusal to re-permit its signs "depriv[es] Plaintiff of substantially all of the value of its property, constituting a de facto taking, without payment or just compensation." Complaint ¶ 74 (emphasis in original).
The Supreme Court made the Fifth Amendment's prohibition against uncompensated takings applicable to the states through the Fourteenth Amendment's due process clause in Chicago, Burlington & Quincy Railroad Co. v. City of Chicago, 166 U.S. 226, 17 S.Ct. 581, 41 L.Ed. 979 (1897). There the Supreme Court held that state compensation for government takings must comport with due process of law. Id. "The Fifth Amendment does not proscribe the taking of property; it proscribes taking without just compensation." Williamson Cnty. Reg'l Planning Comm'n v. Hamilton Bank of Johnson City, 473 U.S. 172, 194, 105 S.Ct. 3108, 87 L.Ed.2d 126 (1985) (citing Hodel v. Virginia Surface Mining & Reclamation Assn., Inc., 452 U.S. 264, 297, n. 40, 101 S.Ct. 2352, 69 L.Ed.2d 1 (1981)). "[J]ust compensation [need not] be paid in advance of, or contemporaneously with, the taking." Id. (internal quotations omitted). If the government has provided an adequate process for obtaining compensation, and if resort to that process "yield[s] just compensation," then the property owner "has no claim against the Government" for a taking. Ruckelshaus v. Monsanto Co., 467 U.S. 986, 1018, n. 21, 104 S.Ct. 2862, 81 L.Ed.2d 815 (1984).
Therefore, in order for a takings claim to be ripe for review in a federal court, the plaintiff must have (1) received a "final, definitive position regarding how [the state administrative agency] will apply the regulations at issue to the particular land in question." Williamson County 473 U.S. at 191, 105 S.Ct. 3108; and (2) "if a State provides an adequate procedure for seeking just compensation, the property owner cannot claim a violation of the Just Compensation Clause until it has used the procedure and been denied just compensation." Id. at 195, 105 S.Ct. 3108. Here, Contest Promotions has failed to allege that it has availed itself of state procedures to receive just compensation; therefore, its Fifth Amendment claim is unripe.
Contest Promotions makes a number of arguments for why this ripeness requirement should not apply. First, it argues that more recent Supreme Court case law "calls into question the continued vitality of Williamson County." Pl. Opp'n at 12. However, contrary to plaintiff's characterization, Horne v. Dep't of Agric., ___ U.S. ___, 133 S.Ct. 2053, 186 L.Ed.2d 69 (2013) in no way questions the vitality of Williamson County; to the contrary, it reaffirms is central holding.
Plaintiff contends that the City's amendment of Section 602.3 violates the Equal Protection Clause because it was done to specifically target plaintiff and because in denying its permit applications, "the City did not treat other similar applications in this manner." Complaint ¶ 81.
Courts afford heightened review to cases in which a classification jeopardizes a fundamental right, or where the government has categorized on the basis of an inherently suspect characteristic. Nordlinger v. Hahn, 505 U.S. 1, 10, 112 S.Ct. 2326, 120 L.Ed.2d 1 (1992). Where a fundamental right is not implicated, and no suspect class is identified, a government ordinance or action is reviewed under the rational basis test. Id. An ordinance satisfies the rational basis test if it is "rationally related to a legitimate state interest." City of New Orleans v. Dukes, 427 U.S. 297, 303, 96 S.Ct. 2513, 49 L.Ed.2d 511 (1976). "[S]trict scrutiny under the Equal Protection Clause is inappropriate where a law regulating speech is content-neutral, even where the speech at issue [is] non-commercial." Maldonado v. Morales, 556 F.3d 1037, 1048 (9th Cir.2009). Here, both parties agree that rational basis review applies to plaintiff's equal protection claim. See Outdoor Media Group 506 F.3d at 907 (applying rational basis review to equal protection claim against an ordinance distinguishing between on-site and off-site speech).
Contest Promotions does not appear to allege that the distinction between on-site
Plaintiff instead alleges that it has been singled out by the City for disfavored treatment relative to other similarly situated signage permit-applicants — otherwise known as a "class of one" claim. Complaint ¶¶ 81-82. "The Supreme Court has recognized that `an equal protection claim can in some circumstances be sustained even if the plaintiff has not alleged class-based discrimination, but instead claims that she has been irrationally singled out as a so-called `class of one.''" Gerhart v. Lake Cnty., Mont., 637 F.3d 1013, 1021 (9th Cir.2011) (quoting Engquist v. Or. Dep't of Agric., 553 U.S. 591, 601, 128 S.Ct. 2146, 170 L.Ed.2d 975 (2008)). The Equal Protection clause protects individuals constituting a class of one if the plaintiff demonstrates that there has been irrational and intentional differential treatment. See Village of Willowbrook v. Olech, 528 U.S. 562, 564, 120 S.Ct. 1073, 145 L.Ed.2d 1060 (2000). "A `class of one' claim requires a showing that the government `(1) intentionally (2) treated [plaintiffs] differently than other similarly situated [businesses], (3) without a rational basis.'" Net Connection LLC v. Cnty. of Alameda, No. C 13-1467 SI, 2013 WL 3200640, at *4 (N.D.Cal. June 24, 2013) (quoting Gerhart 637 F.3d at 1022). "We have recognized that the rational basis prong of a `class of one' claim turns on whether there is a rational basis for the distinction, rather than the underlying government action." Gerhart 637 F.3d at 1023 (citing SeaRiver Maritime Financial Holdings, Inc. v. Mineta, 309 F.3d 662 (9th Cir.2002)) (emphasis in original).
In Gerhart, the plaintiff was required to apply for a permit, and was ultimately denied a permit to build an approach to a county road; meanwhile, ten other landowners on his block were allowed to build approaches to the same
Contest Promotions has filed its suit in a federal forum pursuant to 28 U.S.C. § 1331, which provides for federal question jurisdiction. As the litigants to this action are non-diverse, this is the only plausible basis for federal jurisdiction. In addition to the federal law causes of action discussed above, Contest Promotions has also alleged a number of causes of action based in state law, including (1) breach of contract, (2) breach of implied covenant of good faith and fair dealing, (3) fraud in the inducement, and (4) promissory estoppel. Federal courts may take supplemental jurisdiction over such state law claims when they "are so related to claims in the action within such original jurisdiction that they form part of the same case or controversy under Article III." 28 U.S.C. § 1367(a). However, a district court may decline to exercise supplemental jurisdiction when "the district court has dismissed all claims over which it has original jurisdiction." 28 U.S.C. § 1367(c)(3). The Supreme Court has cautioned that "when the federal-law claims have dropped out of the lawsuit in its early stages and only state-law claims remain, the federal court should decline the exercise of jurisdiction by dismissing the case without prejudice." Carnegie-Mellon Univ. v. Cohill, 484 U.S. 343, 350, 108 S.Ct. 614, 619, 98 L.Ed.2d 720 (1988).
If all of Contest Promotions' federal claims are dismissed from this action, the Court the Court intends to dismiss the action without prejudice so that a state court may decide the state claims in the first instance. Accordingly, the Court DEFERS ruling on the City's motion to dismiss as to all of Contest Promotions' state law claims.
For the foregoing reasons, the Court GRANTS in part the City's motion to dismiss. At the case management conference on April 24, 2015, the Court will discuss with the parties whether dismissal of Contest Promotions' federal law claims should be with or without prejudice. This order resolves Docket No. 15.