JAMES DONATO, District Judge.
On May 4, 2015, the Court entered final approval of the settlement in this consumer class action. See Dkt. No. 108. The settlement resolved plaintiffs' claim that defendant Viator, a company that markets and sells "tours and experiences" through its website, displayed misleading "strike-through prices" that overstated discounts on tour prices. See Sitkin Decl. ¶ 4, Dkt. No. 80.
Under the terms of the settlement, which are detailed in in prior orders, see Dkt. Nos. 76, 108, the class received payments from a $515,000 settlement fund, to be divided between the class members based on how much they paid for their tour. Proposed Settlement § 2.5, Dkt. No. 63-1. Viator is also subject to a permanent injunction requiring it to include a description of the basis for a strike-through price whenever it lists one on its website or apps. Id. § 5.
Plaintiffs' counsel have now moved for $500,000 in attorney's fees, litigation expenses of $22,256.50, and incentive awards of $5,000 for named plaintiff Rosalina Relente and $3,500 for named plaintiff Travis Anderson. None of these payments would come out of the class's settlement fund.
Rule 23(h) of the Federal Rules of Civil Procedure permits the award of reasonable attorney's fees in class actions. Fees are generally determined under the "lodestar" method or the percentage-of-recovery method. The lodestar method uses an hourly rate approach that calculates fees based on attorney work hours multiplied by a reasonable billing rate. Blanchard v. Bergerson, 489 U.S. 87, 94 (1989). The percentage method awards fees by giving the attorneys a fixed percentage of the monetary recovery they obtained for the settlement class. Plaintiffs' counsel in this case want fees to be calculated using the lodestar, while Viator urges using the percentage-of-recovery method. In either event, plaintiffs' counsel are limited to a maximum of $500,000, as the members of the settlement class were told in the notice of settlement that their class counsel would not recover anything more. See Notice of Settlement at 4, Dkt. No. 63-1 at 31.
In general, where federal substantive law provides basis for the underlying cause of action, it is left up to the district court's discretion which method to use. See Vizcaino v. Microsoft Corp., 290 F.3d 1043, 1047 (9th Cir. 2002). But where, as here, plaintiff brings a state law claim, the Court looks to the state's law in deciding which method to use to calculate attorney's fees. See id.; Lilly v. Jamba Juice Co., No. 13-cv-02998-JST, 2015 WL 2062858, at *5 (N.D. Cal. May 4, 2015) (citing Lealao v. Beneficial California, Inc., 97 Cal.Rptr.2d 797, 803 (Cal. Ct. App. 2000)).
Plaintiffs' counsel base their claim to attorney's fees on California's private attorney general statute, see Cal. Civ. P. Code § 1021.5, and Viator does not dispute that the statute's requirements are met.
It is also certainly true that the lodestar method has come in for criticism, especially by federal courts. See In re Activision Securities Litigation, 723 F.Supp. 1373, 1378 (N.D. Cal. 1989). But California state courts have not abandoned the primacy of the lodestar approach, although they have permitted courts to adjust the result of the lodestar calculation based on other factors, including the results of a percentage-of-recovery calculation. See Lealao, 97 Cal. Rptr. 2d at 821.
Consequently, the Court' attorney's fees analysis will use the lodestar method. That method is particularly suited to this case because part of the relief the class obtained is an injunction, whose value will not be reflected in the monetary award that is going to the class. See Hanlon v. Chrysler Corp., 150 F.3d 1011, 1029 (9th Cir. 1998) ("In employment, civil rights and other injunctive relief class actions, courts often use a lodestar calculation because there is no way to gauge the net value of the settlement or any percentage thereof."). Viator claims that the injunction is of little value, as it simply requires Viator to implement changes that it was already planning on doing in any case. But the difficulty in accurately valuing the injunction is itself a reason to use the lodestar method, which does not require making factual determinations as to what Viator would have done absent the injunction and what the value of the injunctive relief is to Viator's customers.
Plaintiffs' counsel claim a lodestar of $506,839.87 based on 798.77 hours of work by five attorneys (three partners, one of counsel, and one associate) and three staff members, but acknowledge that they cannot actually recover more than $500,000. See Motion for Attorneys' Fees at 3:10-21, Dkt. No. 79. Plaintiffs' counsel has submitted a declaration by Mark Chavez, a partner at a third-party law firm, in support of the hourly rates charged by the lawyers and staff, see Chavez Decl. ¶¶ 18-23, Dkt. No. 84. The Court also requested and carefully reviewed in camera the time records for the two law firms that represented plaintiffs — the Law Offices of James M. Sitkin ("Sitkin"), and Ram, Olson, Cereghino & Kopczynski LLP ("ROCK"), to evaluate fees.
Viator does not object to the rates but does object to some of the hours claimed as duplicative or superfluous. Broadly speaking, Viator's allegations of duplicative and otherwise unnecessary work fit into a number of general categories, but none of the work appears redundant:
Viator also argues that plaintiffs' hours should be cut down based on cross-checking against the results that would be obtained under a percentage-of-recovery calculation. Under Viator's proposed methodology, the percentage-of-recovery method should start with the size of a "constructive common fund" composed of the $515,000 payment to the class, the $500,000 cap on attorney's fees, and the $35,000 cap on costs — or $1,050,000 in total. The Ninth Circuit has set a benchmark of 25% of the common fund when using the percentage-of-recovery method, see In re Bluetooth Headset Products Liab. Litig., 654 F.3d 935, 942 (2011), which would yield attorney's fees of $262,500. But this calculation of course assumes that the injunction that the parties' settlement agreement requires is valueless. Viator tries to downplay the value of the injunction, based on a declaration by its Chief Financial Officer, Scott Halstead, that "[a]s its business has grown, . . . Viator has increased the percentage of products displaying a Strikethrough Price with Special Offer Text. . . ." But this is a far cry from establishing that the injunction has zero value. It appears undisputed that as of February 2014, Viator did advertise strikethrough prices without any explanatory text — Viator's corporate representative testified at deposition that that was the case. See Deposition of Timothy Lewis at 173:15-174:5, 174:13-22, Sitkin Supp. Decl. Ex. A, Dkt. No. 103. And as a general matter, injunctive relief in a consumer case alleging misleading advertising is almost always likely to be an important remedy. See In re Tobacco II Cases, 46 Cal.4th 298, 319 (2009) ("the primary form of relief available under the UCL to protect consumers from unfair business practices is an injunction"); Colgan v. Leatherman Tool Grp., 38 Cal.Rptr.3d 36, 64 (Cal. Ct. App. 2006) ("Injunctive relief is one of the principal remedies available for violations of §§ 17200 and 17500." (citation omitted)). That importance cannot be readily quantified, and the difficulty of valuing the injunction overall makes it all but impossible for the Court to use the percentage-of-recovery method as a cross-check against the lodestar.
Accordingly, the Court awards plaintiffs' counsel attorney's fees of $500,000, the maximum allowed under the settlement agreement. Because this award is all that is available under the agreement, the Court does not need to reach plaintiffs' counsel's argument that an upward multiplier to the lodestar is appropriate.
Plaintiffs' counsel also claim $22,256.50 in costs, which is below the $35,000 limit set forth in the class notice. See Notice of Settlement at 4. Viator does not oppose the fee awards. The Court has reviewed the declarations from plaintiffs' counsel justifying the claimed expenses and costs, see Sitkin Decl. ¶ 36; Olson Decl. ¶ 31, Dkt. No. 81, finds them reasonable, and awards them.
Plaintiffs also seek "inventive awards" for the two named plaintiffs: $5,000 for Rosalina Relente, and $3,500 for Travis Anderson. The Court, following the Ninth Circuit, has previously expressed strong skepticism of arrangements whereby named plaintiffs do better than ordinary members of the class, based on the danger that it may lead to collusive settlements. See Myles v. AlliedBarton Sec. Servs., LLC, No. 12-cv-05761, 2014 WL 6065602, at *6 (N.D. Cal. Nov. 12, 2014) ("Absent a particularized showing of expenses incurred or injury suffered by [the named plaintiff] (above and beyond those of the other proposed class members), an enhancement award is inappropriate."); Stokes v. Interline Brands, Inc., No. 12-cv-05527-JD, 2014 WL 5826335, at *6 (N.D. Cal. Nov. 10, 2012). There is nothing in this case that warrants overcoming that skepticism. This is not a situation where the named plaintiffs may be retaliated against, or where the plaintiffs have undertaken unusually extensive work on behalf of the class. See Staton, 327 F.3d at 977. Rather, their participation in the case appears to have been limited to occasional and routine meetings with counsel and sitting for deposition. See Declaration of Rosalina Relente ¶ 5, Dkt. No. 89; Declaration of Travis Anderson ¶¶ 7-10. Incentive awards are denied, but both named plaintiffs may be reimbursed any out-of-pocket costs and any work missed.
Id.