ORDER

LARRY R. HICKS, District Judge.

Before the Court is Defendant Shyam K. Chetal ("Chetal"), individually and d/b/a Advantage Real Estate Pro ("Advantage"); United Capital Investments, Inc., ("United"); and Smarttouch Systems, Inc.'s ("SSI") (collectively "Defendants") Motion for Change of Venue. Doc. #18.1 Plaintiff Marian K. Porter ("Porter") filed an Opposition (Doc. #19), to which Defendants replied (Doc. #23).

I. Facts and Procedural History

This is a contract dispute arising out of Defendants' alleged failure to pay the maintenance fees owing and due on Porter's mining claims in Wyoming, thereby causing Porter to permanently and irrevocably lose her rights thereto. On December 2, 2013, Porter filed a Complaint against Defendants in this Court on the basis of diversity jurisdiction. See Doc. #1, ¶ 6; 28 U.S.C. § 1332. Porter alleges claims for breach of contract, tortious breach of contract, fraud, negligence, and breach of the implied covenant of good faith and fair dealing. See Doc. #1, ¶¶ 51-107. On April 23, 2014, Defendants filed a Motion for Change of Venue to the Northern District of California. Doc. #18.

II. Legal Standard

Defendants seek transfer of venue pursuant to 28 U.S.C. § 1404(a). Under § 1404(a), a court may, for the convenience of parties and witnesses and in the interest of justice, transfer any civil action to any other district where it might have been brought. The district court has broad discretion "to adjudicate motions for transfer according to an individualized, case-by-case consideration of convenience and fairness."2 Stewart Org., Inc., v. Ricoh Corp., 487 U.S. 22, 23 (1988). A party seeking to transfer venue pursuant to § 1404 bears the burden of establishing:

(1) the proposed district is a proper venue where the case might have been brought; and (2) the proposed district is a "more appropriate forum for the action." See Operation: Heroes, Ltd. v. Proctor and Gamble Prods., Inc., 903 F.Supp.2d 1106, 1111 (D. Nev. 2012); Jones v. GNC Franchising, Inc., 211 F.3d 495, 499 (9th Cir. 2000). "When the transferee venue is not clearly more convenient than the venue chosen by the plaintiff, the plaintiff's choice should be respected." In re Volkswagen of America, Inc., 545 F.3d 304, 315 (5th Cir. 2008).

In determining whether the transferee district would promote the convenience of parties and witnesses, and serve the interests of justice, district courts consider the following casespecific factors:

Jones, 211 F.3d at 498-99 (citing Stewart, 487 U.S. at 29-33).

III. Discussion

Although it is undisputed that this action might have been brought in the Northern District of California,3 the Court finds that Defendants have failed to establish that transfer of venue is warranted. An analysis of the Jones factors demonstrate that the Northern District of California would not be clearly more convenient than the District of Nevada.

1) Location Where Relevant Agreements Were Negotiated and Executed

The Court finds this factor indeterminate at this stage in the proceedings as the negotiations and execution of the contract were performed by the parties in their respective states. On several occasions Chetal, either individually or on behalf of one of the Defendant companies, faxed documents pertaining to the contract negotiations to Porter in Nevada. See Doc. #1, Ex. 1-3. Additionally, the contract arguably became effective when Porter accepted and returned Chetal's offer, which she received and executed in Nevada. See id., Ex. 2; Doc. #19, p. 5. While there is no indication that Defendants were ever physically present in Nevada, it also does not appear that Porter was ever physically present in California. See Doc. #18, p. 3-4; Doc. #1, ¶ 1. As such, the Court finds this factor is neutral and does not weigh in favor of transfer.

2) State Most Familiar with the Governing Law

Although the Court need not determine at this stage in the proceedings which substantive state law will govern the parties' dispute, the Court is unpersuaded by Defendants' repeated assertion that California law governs. Here, the alleged contract was for the sale of mining rights in property located in Wyoming. As such, Wyoming law would likely govern in the absence of a more significant state relationship to the transaction and the parties. See Prime Ins. Syndicate, Inc. v. Damaso, 471 F.Supp.2d 1087, 1094 (9th Cir. 2007) ("When sitting in diversity, a federal court is obligated to apply the substantive law of the forum state in which it sits."); Williams v. United Servs. Auto. Ass'n, 849 P.2d 265, 266 (Nev. 1993) (stating that Nevada has adopted the substantial relationship test from the Restatement (Second) of Conflict of Laws § 188 for conflict-of-law issues). The most significant contacts to be taken into account to resolve such conflict-of-law issues include: "(a) the place of contracting, (b) the place of negotiation, (c) the place of performance, (d) the location of the subject matter to the contract, and (e) the domicile, residence, nationality, place of incorporation and place of business of the parties." Williams, 849 P.2d at 266 (citing Sotirakis v. United Serv. Auto. Ass'n, 787 P.2d 788, 790 (Nev. 1990)); see also Restatement (Second) of Conflict of Laws § 188 (1971).

Here, factors (a), (b), and (e) are inconclusive as the relevant contacts are split between both California and Nevada. Moreover, factor (c) does not help the Court's determination as the place of performance for the parties' respective obligations under the alleged contract are California, Nevada, and Wyoming. See Restatement (Second) of Conflict of Laws § 188, Comment on Subsection (2) (1971) (stating that the place of performance bears little weight when the performance by a party is divided between two or more states). However, since Wyoming is the situs of the subject matter of the contract, factor (d) weighs heavily in favor of Wyoming law governing the dispute. See id. (stating that when a contract deals with a specific physical thing, such as land, the location of the thing is significant and that, "when the thing or the risk is the principle subject of the contract, it can often be assumed that the parties . . . would expect that the local law of the state where the thing or risk was located would be applied to determine many of the issues arising under the contract"). Because Defendants fail to offer any argument or evidence as to why California law would govern or why California law has a more significant relationship to the transaction and the parties, the Court finds this factor weighs against transfer.

3) Plaintiff's Choice of Forum

A strong presumption exists in favor of Porter's choice of venue as the District of Nevada. See Piper Aircraft v. Reyno, 454 U.S. 235, 255 (1981) (stating the strong presumption in favor of plaintiff's choice of forum may be overcome when the other factors favor trial in another forum); see also Norwood, 349 U.S. at 32 (noting that the revisions § 1404 made to forum non conveniens did not change the presumption in favor of plaintiff's choice of forum and stating, "[t]his is not to say that the relevant factors have changed or that the plaintiff's choice of forum is not to be considered, but only that the discretion to be exercised is broader"). Here, Porter is a domestic plaintiff that has chosen her home forum for trial. As such, it is reasonable to assume that Nevada is convenient for Porter. The Court shall accord her choice of Nevada the appropriate weight in favor of maintaining the current venue.

4) The Respective Parties' Contacts with the Forum

The Court is not persuaded by Defendants' assertion that Defendants "have no connection with the state of Nevada." See Doc. #18, p. 4; Doc. #23, p. 4. According to the Complaint, Chetal contacted Porter in Nevada with a proposal to send her an offer for the mining rights. See Doc. #1, ¶ 16. Moreover, Porter asserts that Chetal, on behalf of United, sent Porter an offer to purchase the mining claims while she was in Nevada. See id., ¶ 17; Doc. #19, p. 6. The Court finds that Defendants' deliberate transaction in this regard was a direct effort to invoke the benefits of Nevada laws. See Decker Coal Co. v. Commonwealth Edison Co., 805 F.2d 834, 840 (9th Cir. 1986). As such, Defendants had sufficient contact with Nevada to establish personal jurisdiction in Nevada. See id. at 840 ("Purposeful availment requires some kind of affirmative conduct by the defendant which allows or promotes the transaction of business within the forum state."). Therefore, the Court rejects Defendants' assertion that they have "no connection" with Nevada. See id. at 839 (stating that in the absence of continuous and systematic contacts with the forum state, a defendant may still have a strong relationship between the quality of contacts with the forum state and the cause of action to constitute a significant relationship with the forum state). Because both parties have meaningful contacts with the chosen forum of Nevada, the Court finds this factor does not support transfer.

5) The Contacts Relating to the Plaintiff's Cause of Action in the Chosen Forum

Here, Defendants do little more than assert that Porter's causes of action are based on California law and a California contract. See Doc. #18, p. 4; Doc. #23, p. 4. The Court again finds Defendants' assertions unpersuasive. Porter does concede that some of the contacts relating to her causes of action include Defendants' duties and the alleged breach of those duties in California. See Doc. #19, p. 6. Defendants were physically in California when they allegedly breached the contract. See Doc. #1 ¶¶ 51-70. Similarly, Defendants actions while residing in California gave rise to Porter's claims against Defendants for tortious breach of contract, fraud, negligence, and breach of the implied covenant of good faith and fair dealing. See Doc. #1, ¶¶ 71-107. However, Defendants allegedly sent documents related to the contract to Porter in Nevada. See Doc. #1, Ex. 1-3. Most important, the alleged damages related to Porter's claims occurred in Nevada, giving Nevada a substantial connection thereto. See Myers, 238 F.3d at 1076; see also Raffaele v. Compagnie Generale Mar., 707 F.2d 395, 399 (9th Cir. 1983) ("A court sitting in the district where the injury occurred . . . ordinarily will be the most efficient forum."). Therefore, this factor weighs against transfer.

6) The Differences in the Cost of Litigation in the Two Forums

The Court is cognizant of the fact that all Defendants and Defendants' counsel reside in California, thereby making litigation in Nevada more costly. Nevertheless, Porter and her counsel reside in Nevada and transferring the case to California would merely shift the costs of litigation between the parties. The record indicates that Defendant Chetal is the registered agent of service for all Defendants and will likely be the key liability witness for each of the Defendants as well. See Doc. #1, ¶¶ 2-4. As either venue would inconvenience one person to arguably the same extent, the Court finds this factor does not support transfer of venue. In this regard, the Court agrees with Porter that a transfer to the Northern District of California would appear to merely shift rather than eliminate the inconvenience to the witnesses and parties. See Decker Coal Co., 805 F.2d at 843 (stating that when the liability witnesses and damage witnesses reside in different states, a transfer to the state where the liability witnesses are located would merely shift rather than eliminate the inconvenience).

7) The Availability of Compulsory Process to Compel Attendance of Unwilling Non-Party Witnesses

Defendants emphasize the location and convenience of crucial non-party witnesses, but present no information as to the identities of these witnesses, or the nature, relevance, and necessity of their testimony. See Doc. #18, pp. 4-5; Doc. #23, p. 1, 4. Indeed, Defendants may be slightly inconvenienced if non-party witnesses are unwilling to attend proceedings in Nevada. See Doc. #18, p. 4. However, Defendants also acknowledge that deposition transcript testimony may be used instead of live testimony if this situation were to arise. See id. Moreover, the authority Defendants cite in support of the proposition that the convenience of non-party witnesses is often given more weight than that of party witnesses, Gundle Lining Constr. Corp. v. Fireman's Fund Ins. Co., 844 F.Supp. 1163, 1166 (S.D. Tex. 1994), involved a situation in which non-party witnesses had the most information concerning the performance of the contract. To the contrary here, because Chetal is the representative and owner of all Defendant companies, Chetal is likely the most knowledgeable person concerning the contract. As such, the Court is not inclined to give the convenience of non-party witnesses more weight than that of the party witnesses. Therefore, the Court finds this factor does not support transfer.

8) The Ease of Access of Proof

Again, Defendants assert that the critical witnesses for sources of proof are located in California, but fail to provide any support for their position. See Doc. #18, p. 4; Doc. #23, p. 5. As such, the Court finds that the ease of access to sources of proof would be the same in either venue. A change in venue would merely shift the minor inconvenience to the parties as the contract and relevant documents can easily be transmitted between California and Nevada.

Forum Selection Clause

Although the contract supposedly contains a California forum selection clause,4 Defendants concede that it is not mandatory. See Doc. #18, p.4. Assuming such a clause exists, the Court is nevertheless not inclined to strictly enforce it given its permissive nature. See Docksider, Ltd. v. Sea Tech., Ltd., 875 F.2d 762, 764 (9th Cir. 1989) (stating that when venue is specified with mandatory language the clause will be enforced, but when the language is not mandatory the clause will generally not be enforced).

Relevant Public Policy of the Forum State

There is no indication that public policy and justice would be better served if this case were transferred to California. Defendants simply assert that California has a significant public policy interest with respect to anti-deficiency litigation protecting borrowers and guarantors, but fail to address the relevant public policy of Nevada. See Doc. #18, p. 4-5. Nevada has a strong public policy interest in protecting potentially harmed residents of their state. See Burger King Corp. v. Rudzewicz, 471 U.S. 462, 473-74 (1985) ("A State [sic] generally has a `manifest interest' in providing its residents with a convenient forum for redressing injuries inflicted by out-of-state actors," especially when the out-of-state actor purposefully derives a benefit from activities in the forum state (citation omitted)). Given the relief sought by Porter, the Court believes the interest of Nevada outweighs the interest of California. As such, the Court finds that this factor does not support transfer.

Considering the aforementioned relevant factors, the Court finds that Defendants have not met their burden of establishing the Northern District of California is clearly more convenient. The proposed change in venue would merely shift the inconveniences on the respective parties. As such, the Court will defer to Porter's choice of venue at this time.

IT IS THEREFORE ORDERED that Defendants' Motion for Change of Venue (Doc. #18) is hereby DENIED.

IT IS SO ORDERED.