KISTLER, J.
In this consolidated ballot title case, three sets of petitioners have asked us to review the ballot title for Initiative Petition 58 (2014). See ORS 250.085(2) (specifying who may petition for review of certified ballot titles).
Initiative Petition 58 (IP 58) is essentially identical to Initiative Petition 47 (IP 47), which we considered in McCann v. Rosenblum, 355 Or. 256, 323 P.3d 955 (2014). Both measures would change the way that liquor is sold in Oregon by "eliminat[ing] the current system of state-licensed liquor stores" and allowing "`holders of distilled liquor self-distribution permits' (essentially wholesalers) to distribute liquor to `qualified retailers,' who would, in turn, sell the liquor to the public." See McCann, 355 Or. at 258, 323 P.3d 955 (explaining IP 47). They would also replace the current markup system with a "revenue replacement fee" on wholesalers. Under both measures, wholesalers would pay the Oregon Liquor Control Commission 71.7% of the wholesale price of liquor and a small fee for each container. See id. at 259, 323 P.3d 955. After the first year of sales, a "Legislative Revenue Officer" would determine whether the amount of revenue generated under the new system fell within an acceptable range and, if necessary, make a one-time adjustment to the 71.7% rate. See id. at 259-60, 323 P.3d 955. Both measures make the same major changes to the existing system for selling liquor.
The Attorney General certified the following ballot title for IP 58:
The ballot title for IP 58 is virtually identical to the modified ballot title that this court recently certified for IP 47, and we have resolved almost all the objections that petitioners now raise to the ballot title for IP 58 in approving the modified ballot title for IP 47. The two ballot titles do differ, however, in one respect that gives rise to two related but separate objections. Both the caption and the "yes" vote result statement in the ballot title for IP 58 describe the "revenue replacement fee" as a "wholesale sales tax." Petitioners Johnson and Gust contend that the ballot title should not describe what IP 58 refers to as a "fee" as a "tax." Alternatively, they argue that, even if describing the revenue replacement fee as a tax is permissible, the ballot title should not describe it as a "sales tax."
Although the use of the phrase "wholesale sales tax" is unique to IP 58, we considered and resolved petitioners' initial objection in McCann and also touched on their alternative objection. See 355 Or. at 261-62, 323 P.3d 955. Regarding the initial objection, we held that, in light of the long-standing distinction between a fee and a tax and the manner in which the "revenue replacement fee" would operate, the Attorney General's use of the word "tax" to describe the revenue replacement fee substantially complied with her obligation to describe the proposed measure accurately. Id. That holding answers Johnson and Gust's initial objection to the use of the phrase "wholesale sales tax."
Regarding their alternative objection, we observed in McCann that the use of the word "`taxes,' without more, is misleading because it does not identify who is responsible initially for paying the tax." Id. at 263, 323 P.3d 955. We explained that, "[b]ecause wholesalers are required to pay IP 47's `revenue replacement' tax initially, the word `taxes' should be modified to indicate that fact. One way of doing so would be to describe it as a `wholesale tax.'" Id. We added in a footnote:
Id. at 263 n. 4, 323 P.3d 955.
The Attorney General certified the ballot title for IP 58 before we issued our opinion in McCann, and Johnson and Gust argue that the phrase "wholesale sales tax" does not avoid the problem that we noted in our opinion. In their view, the reference to a "wholesale sales tax" in the ballot title for IP 58 is confusing. They also contend that the phrase "sales tax" is politically charged and should be avoided.
As we noted in McCann, the phrase "sales tax" has more potential to confuse voters than to describe IP 47, and by extension IP 58, accurately. Although it is true that IP 58 assesses a tax on sales — namely, sales between wholesalers and retailers — and to that extent qualifies as a "sales tax," we cannot overlook Johnson and Gust's point that the phrase "sales tax" is so commonly associated with a tax imposed at the point of a retail sale that the use of the phrase "wholesale sales tax" may do more to confuse matters than clarify them. See McCann, 355 Or. at 263 n. 4, 323 P.3d 955 (so noting). For that reason, we agree with Johnson and Gust's objection. We note, as we did in McCann, that that the phrase "wholesale tax" reduces the potential for confusion.
Ballot title referred to Attorney General for modification.