49 T.C. 695">*696 Respondent determined deficiencies in the Federal income tax of petitioner for the taxable years 1962 and 1963 in the respective amounts of $ 2,512.45 and $ 986.31. The sole issue for consideration is whether certain cash payments made by petitioner to customers who qualified as charitable organizations under section 170(c) ¹ were deductible as business expenses without regard to the limitation contained in section 162(b).

FINDINGS OF FACT

Some of the facts have been stipulated. Those facts and the exhibits attached thereto are incorporated herein by this reference.

Petitioner Sarah Marquis resided in and had business offices located in New York, N.Y., at the time the petition1968 U.S. Tax Ct. LEXIS 155">*157 herein was filed. Her individual Federal income tax returns for the calendar years 1962 and 1963 were filed with the district directors of internal revenue in Newark, N.J., and New York, N.Y., respectively.

Since 1935, petitioner has conducted an unincorporated travel agency business in her own name. Such business entails the making of travel bookings for various organizational and individual clients, in exchange for which services petitioner receives commissions and fees based on total bookings. Since 1963 and for a period of 15 years prior thereto, petitioner's clientele has consisted largely of church organizations, religious groups, and other charitable and educational groups (hereinafter referred to as charitable clients). During 1962 and 1963, approximately 57 percent of petitioner's total billings resulted from organizational trips sponsored by some 30 clients of this type. The remainder were business firms and individuals, some of whom were referred to petitioner by her charitable clients. Such charitable clients accounted for total billings of $ 1,427,163.96 in 1962 and $ 1,473,534.12 in 1963.

For the most part, petitioner carried on all business with charitable clients1968 U.S. Tax Ct. LEXIS 155">*158 by herself -- either by direct meeting or over the telephone. Rather than promote such business via the use of salesmen (as her competitors did), she chose to solicit their patronage by means of annual cash payments which were geared to the amount of business which had been and/or was expected to be given to her agency by the particular client. Petitioner had found traditional commercial advertising ineffective with regard to charitable clients because their institutional journals or publications usually refrained from taking such advertising.

As a regular practice over a long period, including the taxable years involved herein, petitioner would, toward the close of each year, decide which organizations were to receive cash payments and the 49 T.C. 695">*697 amount to be paid to each. In making such determination, she would consider various factors, including (1) the type and amount of business received from a particular client, (2) the nature of the recipient (i.e., group, conference, referral source), (3) the profitability of the business received, and (4) the prospects for continued patronage by the receipient. Checks drawn on petitioner's business account would be sent to each recipient, 1968 U.S. Tax Ct. LEXIS 155">*159 usually with an enclosed message to the effect such payments were "in lieu of a salesman's visit" and that petitioner appreciated the particular customer's patronage. ²

Petitioner had reason to believe that some of her charitable clients would have ceased doing business with her if she had not continued to make such payments. On the other hand, petitioner occasionally lost some or all of the business of organizations to which she made payments. If she felt that there was still a chance of regaining such business, she would continue -- at least for a while -- making the payments. Once a particular client actually switched over to a competing travel agent, however, payments would stop. Organizations which did only a very small amount of business with petitioner typically received no payments.

With one minor exception, where petitioner's client was the national organization with which her local church was affiliated, charitable clients included religious1968 U.S. Tax Ct. LEXIS 155">*160 organizations of denominations different than her own. Aside from the business relationship, petitioner did not involve herself in the activities of her charitable clients.

During 1962, petitioner made cash disbursements totaling $ 7,570 to 31 of her charitable clients. During 1963, petitioner made similar disbursements totaling $ 7,360 to 29 of such clients. On her individual income tax returns for 1962 and 1963, petitioner claimed Schedule C deductions for "Promotion" in the amounts of $ 7,570 and $ 7,360, respectively. Respondent disallowed the claimed promotion deductions in their entirety for both years, but did allow portions of such expenses as charitable contributions -- in the amounts of $ 2,281.61 and $ 5,734.04, respectively.

Separate and apart from such payments, petitioner made contributions to her own church and other charitable organizations (i.e., other than her charitable clients) in the respective amounts of $ 11,207 and $ 11,245 for 1962 and 1963. ³ Such contributions were made from her personal bank account and were reported as itemized individual 49 T.C. 695">*698 deductions on petitioner's income tax returns for the years involved.

1968 U.S. Tax Ct. LEXIS 155">*161 Schedule C of petitioner's tax returns for 1962 and 1963 reflects the following information:

OPINION

The decision in this case turns upon a determination as to the scope of the limitation contained in section 162(b). ⁴ Petitioner contends that her cash payments to charitable clients were part and parcel of her travel agency business and therefore did not constitute contributions or gifts deductible only under section 170, with the result that the limitation does not apply. Respondent counters with the assertion that the legislative history of section 162(b) and its predecessor sections, his own regulations, and a prior decision of this Court in Wm. T. Stover Co., 27 T.C. 434">27 T.C. 434 (1956), require that, in order to escape such limitations, payment must be made in exchange for a binding obligation on the part of the recipient. 1968 U.S. Tax Ct. LEXIS 155">*162 On all the facts and circumstances herein, we agree with the petitioner.

The genesis of section 162(b) is found in the area of contributions to charitable organizations by corporations. Prior to 1935, corporations were not permitted a deduction for charitable contributions as such. A deduction was allowed only if the test of an ordinary and necessary business expense was met. In this context, the courts evinced a lenient attitude in finding that the particular1968 U.S. Tax Ct. LEXIS 155">*163 contributions had a business significance, merely requiring proof of "a benefit flowing directly to the corporation as an incident to its business." See Willcuts v. Minnesota Tribune Co., 103 F.2d 947, 952 (C.A. 8, 1939), and cases therein cited. It was enough if the court was satisfied that the contribution would not have been made "but for" the existence of a business relationship.

49 T.C. 695">*699 In 1935, the income tax law was amended to limit deductions for charitable contributions by corporations to 5 percent of taxable income; no change was made in the subdivision allowing deductions for business expenses, seemingly because Congress thought that the specific 5-percent provision would control. When it appeared that the law needed clarification in this regard, it was recommended that "no deduction shall be allowed to corporations * * * [as a business expense] for any contribution * * * with respect to which a deduction is allowed * * * [as a charitable contribution]." (Emphasis supplied.) See Report of Subcommittee of Ways and Means Committee, 75th Cong., 3d Sess., p. 48 (Jan. 14, 1938), appearing in Seidman's Legislative History of Federal1968 U.S. Tax Ct. LEXIS 155">*164 Income Tax Laws, 1938-1961, pp. 10, 11. This recommendation of the subcommittee was adopted by the full committee at the time of the enactment of section 23(a)(2) of the Revenue Act of 1938 (ch. 289, 52 Stat. 447), with the following comment, heavily relied upon by respondent:

The limitations of section 23(a)(2) apply only to payments which are contributions or gifts. A deduction is not to be disallowed under section 23(a)(2) of the bill merely because the recipient of amounts received from the corporation is a so-called charitable organization within the meaning of section 23(q), as, for example, in the case of a payment by a mining company to a local hospital in consideration of an obligation assumed by the hospital to provide hospital services and facilities for the employees of the company. [Emphasis supplied.]

See H. Rept. No. 1860, 75th Cong., 3d Sess., pp. 17-18 (1938), 1939-1 C.B. (Part 2) 740.

The provision of section 23(a)(2), which was codified the next year under the same section number in the International Revenue Code of 1939 and later designated section 23(a)(1)(B), is as follows:

(2) Corporate charitable contributions. -- 1968 U.S. Tax Ct. LEXIS 155">*165 No deduction shall be allowable under paragraph (1) [ordinary and necessary business expense] to a corporation for any contribution or gift which would be allowable as a deduction under subsection (q) [charitable contributions] were it not for the 5 per centum limitation therein contained and for the requirement therein that payment must be made within the taxable year. [Emphasis supplied.]

Respondent's Regulations 101 issued in 1939 is implementation of this provision specified (p. 61):

Art. 23(a)-13. Corporate contributions. -- No deduction is allowable under section 23(a) for a contribution or gift by a corporation if any part thereof is deductible under section 23(q). * * *

The limitations provided in paragraph (2) of section 23(a) and in this article apply only to payments which are in fact contributions or gifts to organizations described in section 23(q). For example, payments by a street railway corporation to a local hospital (which is a charitable organization within the meaning of section 23(q)) in consideration of a binding obligation on the part of the hospital to provide hospital services and facilities for the corporation's1968 U.S. Tax Ct. LEXIS 155">*166 employees are not contributions or gifts within the meaning of section 23(q) and may be 49 T.C. 695">*700 deductible under section 23(a) if the requirements of that section are otherwise satisfied. * * *

[Emphasis supplied.]

The foregoing provision was reissued verbatim as section 19.23(a)-13 of Regulations 103 (1940), section 29.23(a)-13 of Regulations 111 (1943), and section 39.23(a)-13 of Regulations 118 (1953).

At the time of the enactment of the 1954 Code, the limitation of section 23(a)(1)(B) was incorporated into section 162(b) and extended to cover individuals as well as corporations. In so doing, the legislative committees made reference generally to the deductibility of "contributions" within a context of rendition of services (see H. Rept. No. 1337, 83d Cong., 2d Sess., p. 20 (1954), S. Rept. No. 1622, 83d Cong., 2d Sess., p. 22 (1954)), but went on to elaborate on their intention as follows:

Subsection (b) is derived from section 23(a)(1)(B) of the 1939 code. This section provides that no business deduction is available for any contribution which would be deductible as a charitable gift, were it not for the percentage limitation on such gifts. This was the rule1968 U.S. Tax Ct. LEXIS 155">*167 for corporations under section 23(a)(1)(B) of the 1939 Code and this section now extends the rule to individuals. No substantive change is made in the application of this rule. As under present law, it applies only to gifts, i.e., those contributions which are made with no expectation of a financial return commensurate with the amount of the gift. For example, the limitation would not apply to a payment by an individual to a hospital in consideration of a binding obligation to provide medical treatment for the individual's employees. It would apply only if there were no expectation of any quid pro quo from the hospital. [Emphasis supplied. See H. Rept. No. 1337, 83d Cong., 2d Sess., p. A44 (1954); S. Rept. No. 1622, supra.]

In promulgating new regulations under the 1954 Code, respondent merely republished its existing regulations, modified to reflect the new section numbers and the extension of the coverage of section 162(b) to individuals. Sec. 1.162-15(a), Income Tax Regs.

Respondent asserts that the foregoing legislative history, reinforced by its longstanding regulations, requires that, since the recipients herein were under no binding obligation to furnish 1968 U.S. Tax Ct. LEXIS 155">*168 any quid pro quo to petitioner, the payments in question must necessarily be considered contributions or gifts and therefore subject to the limitation of section 162(b).

We think respondent has interpreted both the legislative history and his own regulations too narrowly. The "hospital" situations -- concededly obvious cases -- are illustrative rather than definitive. If there were any doubt on this score, it is removed by the language of the legislative committee reports at the time of the enactment of section 162(b), which reports categorically stated that no substantive change in the law was intended, continued to emphasize that the limitation was to apply to "contributions," and added the clarifying standard of "no expectation of any quid pro quo." See H. Rept. No. 1337, supra; S. Rept. No. 1622, supra.

49 T.C. 695">*701 The foregoing analysis leads to the conclusion that the limitation on the deduction of charitable contributions as business expenses was designed to tighten the "but for" test used in the earlier cases to determine the deductibility of such payments. Since 1938, that test has clearly not been the critical benchmark. On the other hand, neither the statute, the1968 U.S. Tax Ct. LEXIS 155">*169 legislative history, nor respondent's regulations require the existence of a binding obligation on the part of the recipient organization as a precondition to deductibility.

Our decision in 27 T.C. 434">Wm. T. Stover Co., supra, is clearly distinguishable. In the first place, there was a specific finding of fact, in that case, that the payments were "contributions." Secondly, the facts that the taxpayer therein did business with the recipients (three hospitals), that such business increased, and that the making of the apparently nonrecurring contributions was "cold-blooded business" did no more than indicate ⁵1968 U.S. Tax Ct. LEXIS 155">*170 to the Court that the payments were "closely related to the corporate business" (see 27 T.C. 434">27 T.C. 442). Or, to put it another way, we did no more than indicate that the lenient "but for" test had been met -- a test which, as we have already indicated, was an insufficient standard in the taxable years involved therein. See above. At no point did we delineate any requirement of a binding obligation as a prerequisite to escaping the clutches of the charitable contribution limitation on otherwise deductible business expenses. ⁶

Against the foregoing background, we summarize the salient facts herein.

Petitioner's charitable clients were numerous (some 30 in all) and bookings in connection with their organizationally sponsored trips represented a very substantial part of her business (57 percent of her total billings). She had direct and continuous business dealings with them. Moreover, she contributed to1968 U.S. Tax Ct. LEXIS 155">*171 the charities with which she was otherwise identified. On a recurring basis, she made payments of the type in question (including payments during the taxable years involved herein), not only in the expectation that she would continue to obtain business from the recipient, but because she could well have lost such business if she had stopped. The payments were directly keyed to 49 T.C. 695">*702 the amount, character, and profitability of the business which petitioner obtained and expected to obtain from the charitable clients. Petitioner had no other feasible means of reaching these clients through normal advertising channels. Cf. Hartless Linen Service Co., 32 T.C. 1026">32 T.C. 1026, 32 T.C. 1026">1030 (1959). In short, petitioner's charitable clients represented a substantial, continuing, integral part of her business. ⁷ They were in every sense petitioner's bread and butter.

1968 U.S. Tax Ct. LEXIS 155">*172 As we see it, the key question is whether, in the words of section 162(b) itself, the payment is a "contribution or gift which would be allowable * * * under section 170." The same phrase, i.e., "contribution or gift," is used in section 170(c) and, in view of the express reference to section 170 in section 162(b), we perceive no valid reason for according it a different meaning in one place as against the other, a path which respondent's argument seemingly suggests that we follow.

In so concluding, we need not go so far as to suggest that the narrow test of "detached and disinterested generosity," often applied in cases involving the excludability of gifts from income, is the determinant of a charitable contribution. Compare Commissioner v. Duberstein, 363 U.S. 278">363 U.S. 278 (1960), Publishers New Press, Inc., 42 T.C. 396">42 T.C. 396 (1964), and Max Kralstein, 38 T.C. 810">38 T.C. 810 (1962), with Channing v. United States, 4 F. Supp. 33">4 F. Supp. 33 (D. Mass. 1933), affirmed per curiam 67 F.2d 986 (C.A. 1, 1933), DeJong v. Commissioner, 309 F.2d 3731968 U.S. Tax Ct. LEXIS 155">*173 (C.A. 9, 1962), affirming 36 T.C. 896">36 T.C. 896 (1961), and Crosby Valve & Gage Co., 46 T.C. 641">46 T.C. 641 (1966), affirmed on other grounds 380 F.2d 146 (C.A. 1, 1967). Indeed, as we have previously pointed out, the principles underlying the gift exclusion decisions may not be fully applicable in the area of charitable contributions. See United States v. Transamerica, 392 F.2d 522 (C.A. 9, 1968); Jordan Perlmutter, 45 T.C. 311">45 T.C. 311, 45 T.C. 311">317 (1965). At the same time, we are unwilling to go to the other extreme and adopt respondent's standard that a payment must be considered a charitable contribution unless there is a binding obligation on the part of the recipient to furnish a quid pro quo. Such a standard would enlarge the area of allowable deductions for charitable contributions far beyond its present scope to include payments where elements of compulsion and anticipated benefit existed but a binding obligation on the part of the recipient organization was lacking. 45 T.C. 311">Jordon Perlmutter, supra; see Crosby Valve & Gage Co. v. Commissioner, 380 F.2d 1461968 U.S. Tax Ct. LEXIS 155">*174 (C.A. 1, 1967). We need go no further than to hold that, under all the circumstances herein, it would stretch credulity to characterize the 49 T.C. 695">*703 payments at issue as "contributions." ⁸ See 45 T.C. 311">Jordon Perlmutter, supra at 317, cf. B. Manischewitz Co., 10 T.C. 1139">10 T.C. 1139 (1948).

1968 U.S. Tax Ct. LEXIS 155">*175 Since petitioner has conceded other adjustments,

Decision will be entered under Rule 50.