JENNIFER A. DORSEY, District Judge.
Having secured a clerk's default against the Defendants after they failed to appear at a Court-scheduled settlement conference and violated the Court's order directing Little Bizzy—a fictitious entity—to retain licensed counsel, see Docs. 25, 29, 41, 42, 44, Plaintiff, Neumont University, LLC, seeks a default judgment, permanent injunction, and attorney's fees and costs against these defaulted defendants alleged to have interfered with Neumont's professional reputation and business relationships by posting false and disparaging reviews of Neumont's educational product on the Collegetimes.com website. Doc. 45. On November 4, 2013, the Court heard oral argument, conducted an uncontested evidentiary hearing on the pending motions, and requested supplemental briefing on the propriety of injunctive relief. See Doc. 59. The Court has considered that supplemental brief, the original filings, and the evidence and argument offered at the prove-up hearing, enters a default judgment against Little Bizzy for the tort damages Neumont proved at the evidentiary hearing, but denies the request for attorney's fees and injunctive relief for the reasons below.
Neumont is a private, for-profit limited liability company incorporated in Delaware with its principal place of business in South Jordan, Utah. See Doc. 1 at 2. Defendant Little Bizzy operated Collegetimes.us, a website for "students to comment on their experiences at various colleges and universities around the world." Id. at 4. The Collegetimes website contains a Neumont page allowing postings about the institution. Id. 17 postings appeared on Neumont's Collegetimes page between April 21, 2009, and August 15, 2011. Doc. 1-4 at 2-4. They criticize Neumont's business objectives and the overall quality of its consumer product. For example, content attributable to "Concerned Parent" suggests, "This is a MORMON school or did HITLER come back and move[] to UTAH." Doc. 1-4 at 2. A poster named "Justin" purportedly states, "All I remember learning from Neumont's Computer Science program was learning how to Google. You can learn as much by participating in an open source project for two years without the burden of 100K in student debt." Id. at 3. "No Longer a Fan" posts, "Speaking up for yourself . . . forget it. The student will end up getting burned somewhere along the way." Id. A posting attributable to "Graduate" provides, "I went to this hell hole of a school. They say they are accredited but they really aren't. I was planning on going for my master's in another field and half way through the program I found out that 80% of other schools in the US won't take their degree. . . . The administration don't give a shit about any of the student[s] they just want the most money they can get." Id. Poster "HIV Positive" is credited with stating, "This school can be summed up in 3 words `PIECE OF SHIT,'" and "Unknown" purportedly states, "Listen to what everyone is saying if you want to go to this school don't! You will be in debt and not able to transfer your credits." Id. at 4.
Responsive comments by other posters suggests the postings had an impact on the marketplace. For example, "Thinking" said, "I have been thinking about going to this school for a long time. I thought it was a good school after reading the website, but now I'm having second thoughts." Id. at 4. Similarly, someone identified as "Eleanor Miller" stated, "My grandson is considering NU. After reading these reviews—it does not sound so good. Especially the part where other schools won't accept the credits earned at NU." Id. Indeed, Neumont's page on Collegetimes is completely devoid of any positive comments about the school.
When Neumont officials attempted to add their own content to the "comments" on Neumont's page, Collegetimes added a banner that stated, "Warning: We recommend that you avoid this college." Doc. 1 at 4. Neumont officials demanded that Collegetimes remove negative postings but the request was refused. Neumont sued Collegetimes's owner, Little Bizzy, LLC, and its principal, Jesse Nickles, asserting claims for (1) business disparagement, (2) intentional interference with contractual relationships, and (3) intentional interference with prospective economic advantage under Nevada state law. See id. at 8-12. Neumont prayed for compensatory and special damages; punitive damages; interest, costs and attorney's fees incurred in prosecuting the action; and a permanent injunction "prohibiting Defendants and their agents, servants, employees, licensees, sponsors, associates, and affiliates, and each of them, from continuing to publish or disseminate false, defamatory and/or derogatory content aimed at harming Neumont and/or its educational services, faculty, administration, students, or staff by way of the Collegetimes website or any other publication." Doc. 1 at 11.
Little Bizzy—acting through its non-lawyer principal, Nickles, moved to dismiss the complaint. Doc. 17. Defendants were advised that Little Bizzy, a fictitious entity, must be represented by counsel, and both Little Bizzy and Nickles were ordered to appear for a settlement conference. They ignored all of these orders; Little Bizzy's motion to dismiss was stricken; and clerk's defaults against them were entered. See Docs. 41, 42, 44. Neumont then moved for a default judgment, permanent injunction, and an award of fees and costs against both Nickles and Little Bizzy. Docs. 45, 58.
On November 4, 2013, the Court conducted an evidentiary hearing on the pending motion. Doc. 59 (minutes). As the Defendants had been defaulted, only Neumont was present at the hearing. Neumont offered the testimony of Stacy C. Hughes, a Neumont administrative official, who testified that other Neumont clients had attempted to post positive comments on the Collegetimes website but those posts had been deleted, and that Neumont administrators were no longer able to access the discussion page to post their own content. Hughes testified that the negative reviews had become one of the regular reasons why students were not enrolling at Neumont; she also offered lost-customer revenue evidence for 2010 through 2014 and detailed Neumont's need to pay outside consultants to manipulate Google search results to "push down" the Collegetimes page.
Hughes also introduced several tweets generated by a "Collegetimes" account from May through October 2013, that were directed towards Neumont. One posting stated, "#Neumont student reveals that administrators host `pizza parties' to coax students to leave positive reviews online answers.yahoo.com." Doc. 58-5 at 2. Evidence was also presented that the Collegetimes twitter account posted an article entitled, "Neumont University Slanders Jesse Nickles, Little Bizzy." Doc. 58-4 at 2. Hughes testified that the Twitter postings contributed to several students declining to enroll at Neumont. Neumont calculated $1,020,000 in total lost revenue due to Collegetimes' campaign of disparagement. Doc. 58-7 at 2.
Neumont has moved for a default judgment against both Little Bizzy and Nickles. Upon further review of the record, however, it does not appear that Nickles was properly served in this case. Therefore, this Court lacks personal jurisdiction over Nickles.
A summons was issued for Nickles on August 7, 2012. Doc. 6. This summons was returned unexecuted on August 28, 2012; the process server stated that he had attempted to serve Nickles by hand-delivery on two separate occasions at his last known address in California, but was told by Nickles's mother and sister that he no longer lived at the address. Doc. 15. Eventually a clerk's default was entered against Nickles on Plaintiff's counsel's representation that Nickles was served via email. See Doc. 43-1 at 3.
"[S]ervice of process is the means by which a court asserts jurisdiction over the person."
The Court finds no evidence that service on Nickles personally was perfected under federal, Nevada, or California law. The only evidence of a personal service attempt on Nickles reflects that Neumont's "investigator" went to "1874 Shaw Court, Thousand Oaks, CA 91362," and spoke with Nickles's sister, who told him that Nickles did not live there and that she did not know Nickles's current whereabouts. Doc. 15. The investigator returned to the dwelling two days later and spoke with Nickles's mother, who also stated that Nickles did not live there and that she was unsure of Nickles's current whereabouts. Id.
Nor can it be fairly said that service on Little Bizzy should count as service on Nickles personally. The entity was served through its agent, Mail Link, LLC. See Doc. 14. Although Nickles's preparation and filing of motions to dismiss and to stay discovery on behalf of Little Bizzy certainly demonstrates that Nickles was aware of the lawsuit, see Doc. 27, "actual notice is not an effective substitute for service of process"
Rule 60(a) allows the court to "correct . . . a mistake arising from oversight or omission whenever one is found in a judgment, order, or other part of the record. The Court may do so on motion or on its own, with or without notice."
Fed. R. Civ. Proc. 4(m) requires service of the summons and complaint within 120 days. "If a defendant is not served within 120 days after the complaint is filed, the court-on motion or on its own after notice to the plaintiff-must dismiss the action without prejudice against that defendant or order that service be made within a specified time. But if the plaintiff shows good cause for the failure, the court must extend the time for service for an appropriate period."
In this case, the complaint was filed on August 7, 2012, and an unexecuted summons was returned on August 28, 2012. Docs. 1, 15. Well over 120 days have now passed; however, the Court finds that entry of clerk's default plainly gave Neumont good cause for failing to take further action to properly serve Nickles within the time frame mandated by Rule 4(m). Thus, the Court grants Neumont an additional 60 days from the date of this order to either: effect service on Nickles and file proof of that proper service; or show good cause why such service cannot be effectuated and request an alternative method of service.
Neumont's request for default judgment against Little Bizzy does not suffer from the same fatal defect because it appears default was properly entered against this entity.
The Court finds that the first, second, and third Eitel factors all favor a default judgment against Little Bizzy. As to the first factor, Neumont will likely suffer prejudice if default judgment is not entered because Little Bizzy has failed to properly respond to the complaint and participate in this case within the bounds of the rules, and Hughes's affidavit and the proof offered at the November 2013 evidentiary hearing demonstrates that the harm from Little Bizzy's conduct. Doc. 58-1 at 2-4.
As to the second and third factors, Neumont's claims appear both sufficient and to have merit:
"To succeed on a claim for business disparagement, the plaintiff must prove: (1) a false and disparaging statement, (2) the unprivileged publication by the defendant, (3) malice, and (4) special damages."
"To establish intentional interference with contractual relations, the plaintiff must show: (1) a valid and existing contract; (2) the defendant's knowledge of the contract; (3) intentional acts intended or designed to disrupt the contractual relationship; (4) actual disruption of the contract; and (5) resulting damage."
A plaintiff prevails on a claim for interference with prospective economic advantage by proving: "(1) a prospective contractual relationship between the plaintiff and a third party; (2) knowledge by the defendant of the prospective relationship; (3) intent to harm the plaintiff by preventing the relationship; (4) the absence of privilege or justification by the defendant; and (5) actual harm to the plaintiff as a result of the defendant's conduct."
In sum, the second and third Eitel factors are satisfied.
The fourth Eitel factor takes into account the amount of money at stake and the seriousness of the defendant's conduct, which involves an assessment of whether the recovery sought is proportional to the harm defendant's conduct has caused.
The fifth Eitel factor concerns potential disputes about material facts. Here, the great majority of operative material facts supporting Neumont's claims have been deemed admitted as a matter of law by virtue of Little Bizzy's default and the entry of default against this defendant. "An allegation—other than one relating to the amount of damages—is admitted if a responsive pleading is required and the allegation is not denied."
The sixth Eitel factor considers whether the default has resulted from excusable neglect. The record in this case belies excusable neglect. Little Bizzy was defaulted for willful failures to comply with court orders and after a no-show at a court-ordered settlement conference. Little Bizzy had numerous chances to participate in this case but chose not to. Thus, this sixth Eitel factor also weighs in favor of entering a default judgment.
The final Eitel factor considers the strong policy preference for resolving cases on their merits.
In their totality, the Eitel factors weigh heavily in favor of a default judgment against Little Bizzy on all three of Neumont's claims, leaving for determination only the proper amount, if any, of the default judgment.
Neumont seeks: $1,020,000 for "the willful harm caused by and directly attributable to [Little Bizzy's] actions by way of Collegetimes; and attorney's fees in the amount of $84,860.50, for a total of $1,104,860.50." Doc. 61-1 at 5. The Court finds that an award of $1,020,000 in tort damages is appropriate, plus $708.00 in reimbursed legal costs, but denies an award of attorney's fees because Neumont has not demonstrated any legal basis for a fee award.
At the November 2013 prove-up hearing, Neumont submitted communications it received from prospective customers demonstrating that the Collegetimes.com postings had led them to withdraw from or pass on enrollment at Neumont, and Neumont extrapolated the amount of revenue these customers would have contributed to Neumont but for Little Bizzy's conduct. See Doc. 61-1. Hughes testified that Neumont employs a tracking system for all potential customers and that of Neumont's 5-8,000 potential customers, approximately 800 will begin an application for enrollment at Neumont, and approximately 70 percent of customers who complete an application will be accepted. Hughes offered evidence that 12 customers were calculated to have been lost as a result of the Collegetimes website between 2010 and 2014, which she described as a conservative calculation. Hughes calculated the loss of 12 students at $1,020,000 in total lost revenue. See Docs. 58-1 at 3-4; 58-7 at 2. The Court finds that Neumont has proven tort damages of $1,020,000.00 by a preponderance of the evidence and awards these damages against Little Bizzy.
The Court's jurisdiction in this case is premised on diversity of citizenship, 28 U.S.C. § 1332, so the Court applies Nevada state law to the attorneys fees request.
This is not a case premised on a contract with an attorneys fees clause, and Neumont offers no authority for its entitlement to fees for any of its three tort claims. Neumont attempts to justify its award of fees by claiming that "Defendants have repeatedly engaged in behavior designed to delay the legal proceedings, hinder the resolution of meritorious claims, and harass Neumont." Doc. 45 at 29. It points to filings made "outside those permitted by the Local and Federal Rules," as well as Little Bizzy's inability to retain counsel and respond to discovery. However, the statute it cites in support of its entitlement affords no relief here. NRS §18.010(2)(b) authorizes an award of attorneys fees "when the court finds that the claim, counterclaim, cross-claim or third-party complaint or defense of the opposing party was brought or maintained without reasonable ground or to harass the prevailing party."
Neumont also seeks reimbursement of its litigation expenses. The total amount of costs Neumont requests is unclear. Neumont has provided sealed billing records, and John Krieger, Neumont's attorney, affirms that Neumont incurred $3,263.19 in costs, Doc. 45-20 at 2, but his affidavit also lists total costs of only $1,703.34. See id. These costs include $470 in "Fees of the Clerk," which it states are "taxable" costs. Doc. 45-20 at 2. Neumont also claims the following "Non-taxable Costs": $33.60 in long-distance telephone calls; $238.00 in photocopies; and $961.74 in legal research.
In diversity cases, district courts award taxable costs in accordance with federal, not state, law.
Of the costs sought, only Neumont's $470 in court fees and $238.00 in photocopies are taxable. Accordingly, the Court limits the cost award to these items and awards the total of $708.00 in costs to Neumont.
Finally, Plaintiff also moves for a permanent injunction imposing a wide range of prohibitions on Little Bizzy's (and others') online postings, communications, and conduct, all targeted at removing current postings and preventing future publications of "false and/or disparaging statements and content" about Neumont and restraining or limiting Little Bizzy's use of its Collegetimes website. Doc. 61-1. This request asks the Court to weigh the competing interests of business reputation and free speech. Although the Court is sympathetic to Neumont's frustrations with the Collegetimes website and its criticisms of Neumont, the First Amendment's broad speech protections prevent this Court from granting the requested injunctive relief.
The guarantees of the First Amendment "afford special protection against orders that prohibit the publication or broadcast of particular information or commentary."
Critical speech lies at the heart of First Amendment protections.
The Bihari court relied on the United States Supreme Court's opinion in Organization for a Better Austin v. Keefe, in which the Court struck down as unconstitutional a state court injunction preventing the distribution of leaflets critical of the respondent's business practices.
Keefe recognizes the principle that "[t]he contents of speech cannot be suppressed because we find the speaker biased or the conclusions erroneous or misleading."
In McLaughlin v. State of N.Y. Governor's Office of Employee Relations, the district court similarly refused the plaintiff's request for an injunction prohibiting her former employer "from speaking about her in a derogatory manner" and "blacklisting" her from obtaining other state government jobs.
Granting Neumont the injunctive relief
Consumer reporting plays a vital role in ensuring that a company's desire to maximize profit, if abused, will not go unnoticed; and online fora for the exchange of those ideas play an increasingly large role in informing consumers about the choices that make sense for them. Although Neumont, like any legitimate business, would like to operate in a marketplace where one-sided, disparaging, and even false statements do not hamper its desire to maximize its own profits, Neumont is not entitled to conduct its affairs in an environment devoid of criticism—even false and disparaging criticism. Because these communications implicate fiercely protected First Amendment rights, the appropriate remedy for Neumont is not a gag order or forced warning label on the Collegetimes website but an after-the-fact lawsuit for damages caused by any demonstratively tortious actions. Accordingly, Neumont's request for a permanent injunction is denied.
Based upon the foregoing reasons, good cause appearing, and no reason for delay,
it is
it is
it is
it is