Idea for an add campaign
I have an idea for an ad campaign for a certain industry. How do I protect it? The good thing it that it is just common sense, which is also the bad thing. Logic will lead anyone when I hint about it to ''discover'' the concept.
Should I try to sell it to add agencies or the companies themselves.
My friends are getting tired of me coming up with ideas and never following up because ''someone will just steal it.''
Thanks for any thoughts.
Re: Idea for an add campaign
Mr. Firemark is correct. I particularly agree with the meeting and letters suggestion; it would be easy to make small changes to your "materials" and still use the same concept. If you really have many good ideas, you can start your own ad agency and grow it.
Re: Idea for an add campaign
Mr. Firemark is correct. I particularly agree with the meeting and letters suggestion; it would be easy to make small changes to your "materials" and still use the same concept. If you really have many good ideas, you can start your own ad agency and grow it.
