Trade marks
Just trying to clarify--a trademark protects the word(s) in a logo-type form only? Is the word/ title itself protected? So in theory, Kleenex tissues can protect their mark for tissues, but Kleenex Car Repair (made this up) can protect its mark for their car repair business?
Re: Trade marks
Trademark is controlled by both state and federal law. It can be words that show a particular business or product, a logo, or a symbol (Mr. Peanut, for example). If the trademark is not vigorously protected, it can lose its protected status and become a generic name (aspirin was a Bayer trademark once).
Kleenex Car Repair can file their name, logo, and any symbol (car blowing grill into a tissue) with the Office of Patent and Trademark (federal) and cover the US, or file with the Texas Secretary of State and cover Texas from Texas infringers.
